What are Design Team metrics? Crafting the perfect Design Team metrics can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.
Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.
Find Design Team metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Design Team metrics and KPIs 1. User Satisfaction Score Measures overall satisfaction of users with the design through surveys and feedback.
What good looks like for this metric: Average score of 75%
Ideas to improve this metric Gather regular user feedback Implement a user-centred design approach Conduct usability testing Iteratively refine designs based on user input Ensure consistent design standards 2. Task Success Rate Percentage of users able to complete tasks without issues in the design.
What good looks like for this metric: 80% completion rate
Ideas to improve this metric Simplify navigation paths Provide clear instructions Ensure responsive design Identify and fix usability issues Use tools to track task completion 3. Time on Task Average time users take to complete specific tasks using the design.
What good looks like for this metric: Depends on task complexity
Ideas to improve this metric Analyse task flows for efficiency Reduce unnecessary steps Provide shortcuts for frequent actions Test design with diverse user groups Enhance layout clarity and intuitiveness 4. Design Consistency Score Evaluates how consistently the design elements are applied across the interface.
What good looks like for this metric: 90% consistency level
Ideas to improve this metric Establish design guidelines Conduct regular design audits Use style guides and templates Train team on design standards Promote a culture of consistency 5. Feedback Implementation Rate Ratio of user feedback items successfully implemented into design improvements.
What good looks like for this metric: 70% implementation rate
Ideas to improve this metric Track all user feedback Prioritise feedback based on impact Implement feedback in agile cycles Engage users for feedback validation Communicate feedback impacts to users
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1. Average Session Duration The average time a user spends on the app or website during a single session
What good looks like for this metric: 2-3 minutes
Ideas to improve this metric Enhance content quality Simplify navigation Use engaging media like videos Implement interactive elements Regularly update content 2. Pages Per Session The average number of pages viewed during a single session
What good looks like for this metric: 2-3 pages
Ideas to improve this metric Improve internal linking Use engaging calls-to-action Create content series Offer related content Optimise page load times 3. Bounce Rate The percentage of visitors who navigate away from the site after viewing only one page
What good looks like for this metric: 40-55%
Ideas to improve this metric Improve page loading speed Use compelling headlines Improve mobile optimisation Add engaging multimedia Enhance user experience design 4. Returning User Rate The percentage of users who revisit the app or website
What good looks like for this metric: 30-50%
Ideas to improve this metric Offer loyalty programmes Send regular updates or newsletters Personalise user experience Implement retargeting ads Regularly update content 5. User Interaction Rate The ratio of users who actively engage with interactive elements (e.g., likes, shares, comments)
What good looks like for this metric: 1-3%
Ideas to improve this metric Create engaging posts Incorporate social sharing buttons Host contests or challenges Use call-to-action prompts Respond actively to user comments
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1. Code Quality Assesses the readability, structure, and efficiency of the written code in HTML, CSS, and JavaScript
What good looks like for this metric: Clean, well-commented code with no linting errors
Ideas to improve this metric Utilise code linters and formatters Adopt a consistent coding style Refactor code regularly Practise writing clear comments Review code with peers 2. Page Load Time Measures the time it takes for a webpage to fully load in a browser
What good looks like for this metric: Less than 3 seconds
Ideas to improve this metric Minimise HTTP requests Optimise image sizes Use CSS and JS minification Leverage browser caching Use content delivery networks 3. Responsive Design Evaluates how well a website adapts to different screen sizes and devices
What good looks like for this metric: Seamless functionality across all devices
Ideas to improve this metric Use relative units like percentages Implement CSS media queries Test designs on multiple devices Adopt a mobile-first approach Utilise frameworks like Bootstrap 4. Cross-browser Compatibility Ensures a website functions correctly across different web browsers
What good looks like for this metric: Consistent experience on all major browsers
Ideas to improve this metric Test site on all major browsers Use browser-specific prefixes Avoid deprecated features Employ browser compatibility tools Regularly update code for latest standards 5. User Experience (UX) Measures how user-friendly and intuitive the interface is for users
What good looks like for this metric: High user satisfaction and easy navigation
Ideas to improve this metric Simplify navigation structures Ensure consistent design patterns Conduct user testing regularly Gather and implement user feedback Improve the accessibility of designs
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1. Course Completion Rate The percentage of enrolled students who complete the course out of the total enrolled students
What good looks like for this metric: 40-60%
Ideas to improve this metric Enhance course content quality Offer personalised support Use engaging multimedia Provide clear learning objectives Implement regular assessments 2. Student Satisfaction Rate The percentage of students who rate the course positively, usually gathered through post-course surveys
What good looks like for this metric: 70-90%
Ideas to improve this metric Collect and act on feedback Improve the usability of the learning platform Update course materials regularly Include interactive elements Offer additional resources and support 3. Enrolment Numbers The total number of students who enrol in the course
What good looks like for this metric: Varies by course popularity
Ideas to improve this metric Enhance marketing efforts Offer early-bird discounts Utilise social media promotions Partner with influencers Host free webinars or previews 4. Drop-off Rate The percentage of students who start but do not complete the course
What good looks like for this metric: 20-50%
Ideas to improve this metric Identify and address common drop-off points Offer motivational incentives Provide progress tracking tools Maintain consistent communication Create a supportive community 5. Average Time to Completion The average amount of time it takes for students to complete the course from enrolment to completion
What good looks like for this metric: 6-12 weeks
Ideas to improve this metric Simplify complex topics Break down modules into manageable segments Offer flexible deadlines Provide clear time management tips Monitor and optimise course pacing
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1. Customer Satisfaction Score (CSAT) Measures customer happiness with a product or service, usually on a scale of 1-5.
What good looks like for this metric: 80-85%
Ideas to improve this metric Gather customer feedback regularly Address complaints promptly Enhance product features based on user feedback Train customer support staff adequately Implement a loyalty program 2. Net Promoter Score (NPS) Assesses customer loyalty by asking them to rate the likelihood of recommending the product to others on a scale of 0-10.
What good looks like for this metric: 30-50
Ideas to improve this metric Cultivate strong customer relationships Resolve issues swiftly and efficiently Encourage customers to share testimonials Offer incentives for referrals Improve the overall customer experience 3. Customer Effort Score (CES) Evaluates the ease of service usage by asking customers to rate their effort level in completing a task.
What good looks like for this metric: 5 or lower
Ideas to improve this metric Simplify processes Improve website usability Enhance user interface design Provide clear instructions and guidance Reduce waiting times in service 4. Churn Rate Indicates the percentage of customers who stop using a product or service within a particular time frame.
What good looks like for this metric: 5-7%
Ideas to improve this metric Identify reasons causing customer churn Enhance customer retention strategies Offer personalised experiences Develop an attentive onboarding process Continuously engage with customers 5. Customer Lifetime Value (CLV) A prediction of the net profit attributed to the entire future relationship with a customer.
What good looks like for this metric: 3 times the acquisition cost
Ideas to improve this metric Increase customer satisfaction initiatives Track customer purchasing patterns Improve customer segmentation Enhance cross-selling initiatives Increase quality of customer support
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1. Usability Test Success Rate The percentage of tasks successfully completed by users during usability testing
What good looks like for this metric: 80-90% success rate
Ideas to improve this metric Conduct more user interviews Improve task clarity Ensure intuitive navigation Simplify user interactions Enhance feedback mechanisms 2. Time on Task The average time a user takes to complete a specific task during testing
What good looks like for this metric: 2-5 minutes per task
Ideas to improve this metric Streamline user flows Minimize unnecessary steps Use clear, concise instructions Reduce input fields Enhance system responsiveness 3. Error Rate The average number of errors users encounter while performing tasks during testing
What good looks like for this metric: Less than 5% error rate
Ideas to improve this metric Improve error messaging Test for common user mistakes Simplify complex interactions Increase user guidance Utilize clear affordances 4. User Satisfaction Score Numerical rating given by users based on their satisfaction with the interface
What good looks like for this metric: 7 or higher on a 10-point scale
Ideas to improve this metric Incorporate user feedback Create an aesthetically pleasing design Reduce cognitive load Increase accessibility options Ensure consistent design elements 5. Prototype Iteration Count The number of iterations a prototype undergoes before reaching a final design
What good looks like for this metric: 3-5 iterations
Ideas to improve this metric Gather diverse feedback early Prioritise the most critical design issues Utilise rapid prototyping tools Test with varied user groups Focus on one major change per iteration
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1. Conversion Rate The percentage of visitors to your website who successfully open a bank account online.
What good looks like for this metric: 5-15%
Ideas to improve this metric Simplify the online account opening process Improve website speed Enhance clarity of instructions Offer live chat support Test and refine user interface 2. Application Completion Rate The percentage of users who start the application process and successfully complete it.
What good looks like for this metric: Above 80%
Ideas to improve this metric Make forms shorter and simpler Provide clear progress indicators Reduce mandatory fields initially Allow saving applications for later completion Offer guidance and help during the process 3. Time to Open Account The average time it takes for a customer to complete the online account opening process.
What good looks like for this metric: Less than 10 minutes
Ideas to improve this metric Streamline verification processes Automate document uploads Use pre-filled forms where possible Minimize user input requirements Provide instant confirmation upon completion 4. Abandonment Rate The percentage of users who start but do not complete the online account opening process.
What good looks like for this metric: Less than 20%
Ideas to improve this metric Analyze drop-off points in the process Simplify the user journey Send reminders for incomplete applications Offer incentives to complete applications Enhance user experience with feedback opportunities 5. Customer Satisfaction Score A measure of how satisfied customers are with the online account opening process, typically obtained through surveys.
What good looks like for this metric: Above 80%
Ideas to improve this metric Conduct regular customer surveys Act on feedback to improve processes Ensure help resources are easily accessible Provide tutorials or guides Monitor customer service response times
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Tracking your Design Team metrics Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
More metrics recently published We have more examples to help you below.
Planning resources OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
Tability's check-ins will save you hours and increase transparency
The best metrics for Assessing UX Designer Performance