What are Marketing Team metrics?
Crafting the perfect Marketing Team metrics can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.
Transfer these examples to your app of choice, or opt for Tability to help keep you on track.
Find Marketing Team metrics with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Marketing Team metrics and KPIs
Metrics for Referral Marketing
1. Referral Rate
The percentage of your customers who refer others to your business. This is calculated by dividing the number of referred customers by the total number of customers
What good looks like for this metric: 10-30%
Ideas to improve this metric- Enhance referral incentives
- Simplify the referral process
- Promote the referral program frequently
- Provide excellent customer service
- Recognise and reward top referrers
2. Customer Acquisition Cost (CAC)
The cost associated with convincing a consumer to buy your product or service, including all marketing and sales expenses. This is calculated by dividing the total costs of acquisition by the number of new customers
What good looks like for this metric: $7-$15 per customer
Ideas to improve this metric- Optimise marketing spend
- Increase organic reach
- Leverage social proof
- Enhance referral incentives
- Use cost-effective advertising channels
3. Lifetime Value (LTV)
The predicted net profit attributed to the entire future relationship with a customer. This is calculated by multiplying the average purchase value, purchase frequency, and customer lifespan
What good looks like for this metric: $400-$500
Ideas to improve this metric- Improve customer retention strategies
- Enhance product/service quality
- Upsell and cross-sell effectively
- Provide excellent customer service
- Offer loyalty programs
4. Referral Conversion Rate
The percentage of referred leads who become paying customers. This is calculated by dividing the number of referred customers who make a purchase by the total number of referred customers
What good looks like for this metric: 10-20%
Ideas to improve this metric- Streamline referral onboarding
- Offer time-limited incentives
- Provide clear value proposition
- Enhance user experience on landing pages
- Engage referrals with follow-up communications
5. Net Promoter Score (NPS)
A measure of customer loyalty and satisfaction, calculated by asking customers how likely they are to recommend your business to others on a scale of 0-10 and subtracting the percentage of detractors from promoters
What good looks like for this metric: 30-50
Ideas to improve this metric- Regularly solicit and act on customer feedback
- Improve product quality
- Provide exceptional customer service
- Engage with customers on social media
- Implement loyalty and reward programmes
Metrics for Word-of-Mouth Marketing
1. Net Promoter Score (NPS)
Measures customer loyalty and satisfaction by asking how likely customers are to recommend your product or service to others
What good looks like for this metric: 50 or above is considered excellent
Ideas to improve this metric- Improve customer service
- Enhance product quality
- Request feedback and act on it
- Offer referral incentives
- Build a strong customer community
2. Customer Referrals
Tracks the number of new customers acquired through referrals from existing customers
What good looks like for this metric: 10% of new customers is considered good
Ideas to improve this metric- Introduce a referral program
- Simplify the referral process
- Provide incentives for referrals
- Highlight referral successes
- Ask for referrals at peak satisfaction points
3. Social Media Mentions
Counts the number of times your brand is mentioned on social media platforms
What good looks like for this metric: Varies widely by industry and brand size
Ideas to improve this metric- Engage with users on social media
- Create shareable content
- Encourage user-generated content
- Monitor social media trends
- Collaborate with influencers
4. Customer Lifetime Value (CLV)
Estimates the total revenue a business can expect from a single customer account
What good looks like for this metric: Varies widely by industry
Ideas to improve this metric- Enhance customer experience
- Upsell and cross-sell products
- Improve customer loyalty programs
- Offer exceptional after-sales service
- Personalise marketing efforts
5. Review and Rating Volume
Tracks the number and quality of reviews and ratings your products or services receive
What good looks like for this metric: 4 stars or higher is considered good
Ideas to improve this metric- Encourage customers to leave reviews
- Respond to all reviews
- Address negative feedback promptly
- Showcase positive reviews
- Simplify the review process
Metrics for Event Attendance
1. Attendance Rate
The percentage of invited guests who attended the event, calculated by dividing the number of attendees by the number of invited guests.
What good looks like for this metric: 70-90% for corporate events
Ideas to improve this metric- Send reminders to invitees
- Provide incentives for attendance
- Ensure convenient event location
- Engage with potential attendees on social media
- Offer multiple registration options
2. Registration Conversion Rate
The percentage of people who registered after visiting the event page, determined by dividing the number of registrations by the number of page visitors.
What good looks like for this metric: 15-25% conversion rate
Ideas to improve this metric- Simplify the registration process
- Highlight early bird discounts
- Display testimonials from past events
- Enhance the visual appeal of the event page
- Use strong call-to-action buttons
3. On-Time Arrival Rate
The percentage of attendees who arrive at the event on time, calculated by dividing the number of on-time arrivals by the total number of attendees.
What good looks like for this metric: 85-95% of attendees
Ideas to improve this metric- Communicate clear event schedules
- Provide detailed venue directions
- Offer pre-event engagement activities
- Send day-of reminders
- Ensure efficient check-in process
4. Repeat Attendance Rate
The percentage of attendees who have previously attended past events, found by dividing repeat attendees by total current attendees.
What good looks like for this metric: 20-30% repeat attendees
Ideas to improve this metric- Create loyalty programs
- Offer exclusive content for returning attendees
- Conduct surveys to gather feedback
- Develop strong networking opportunities
- Nurture relationships through follow-up communications
5. Social Media Engagement
The level of interaction (likes, shares, comments) on social media posts related to the event, indicating the event's reach and excitement level.
What good looks like for this metric: Varies by platform and audience size
Ideas to improve this metric- Craft engaging event teasers
- Use event-specific hashtags
- Live-tweet updates during the event
- Host giveaways or contests
- Encourage attendees to share experiences
Metrics for Affiliate B2B Program Success
1. Conversion Rate
The percentage of referred visitors who take a desired action, such as making a purchase
What good looks like for this metric: 5-10%
Ideas to improve this metric- Improve landing page design
- Provide clear call-to-action
- Offer tailored promotions
- Optimise user experience
- Segment traffic for analysis
2. Average Order Value (AOV)
The average dollar amount spent each time a customer completes an order
What good looks like for this metric: $100-$200
Ideas to improve this metric- Upsell complementary products
- Introduce product bundles
- Offer discounts on larger purchases
- Highlight premium offerings
- Ensure easy checkout process
3. Customer Retention Rate
The percentage of repeat customers over a specific period
What good looks like for this metric: 20-40%
Ideas to improve this metric- Strengthen customer relationships
- Initiate loyalty programmes
- Provide exceptional customer service
- Ensure consistent communication
- Gather and act on feedback
4. Click-Through Rate (CTR)
The percentage of people who click on the affiliate link compared to those who view it
What good looks like for this metric: 1-2%
Ideas to improve this metric- Use compelling ad copy
- Design eye-catching creatives
- Test various link placements
- Target the right audience
- Optimise for mobile devices
5. Return on Investment (ROI)
A measure of the profitability of the affiliate program relative to its cost
What good looks like for this metric: 150-200%
Ideas to improve this metric- Reduce acquisition costs
- Enhance affiliate relationships
- Optimise budget allocation
- Track and analyse expenses
- Focus on high-performing affiliates
Metrics for Affiliate B2B Program Success
1. Conversion Rate
The percentage of referred visitors who complete a desired action, such as making a purchase or signing up for a service.
What good looks like for this metric: 2-3% in the B2B sector
Ideas to improve this metric- Optimise landing pages
- Improve affiliate training
- Enhance call-to-action clarity
- Use targeted marketing strategies
- A/B test promotional content
2. Return on Investment (ROI)
The ratio of net profit from affiliate promotions to the costs required to generate those promotions.
What good looks like for this metric: 200-300% in successful programs
Ideas to improve this metric- Negotiate better commission rates
- Focus on high-value affiliates
- Reduce unnecessary marketing expenses
- Regularly review and adjust strategies
- Utilise performance analytics
3. Affiliate Engagement Rate
The level of activity and participation of affiliates within the program, such as clicks and content shared.
What good looks like for this metric: 30-40% active engagement
Ideas to improve this metric- Provide regular updates and incentives
- Offer exclusive promotions
- Engage affiliates with personalised communication
- Provide high-quality marketing materials
- Host training and feedback sessions
4. Customer Lifetime Value (CLV)
The total revenue expected from a referred customer over their entire relationship with the business.
What good looks like for this metric: $1,000-$5,000 depending on industry
Ideas to improve this metric- Enhance customer onboarding processes
- Provide exceptional customer service
- Create loyalty programs
- Upsell complementary products or services
- Gather and act on customer feedback
5. Affiliate Retention Rate
The percentage of affiliates who stay active within the program over a given time period.
What good looks like for this metric: 60-80% retention annually
Ideas to improve this metric- Provide competitive commission structures
- Regularly communicate value and success tips
- Recognise and reward top performers
- Simplify the payout process
- Foster a supportive affiliate community
Metrics for Growth For Scaleups
1. Revenue Growth Rate
Measures the rate at which a company's revenue is increasing over a specified period of time
What good looks like for this metric: 20%-40% annual growth
Ideas to improve this metric- Enhance marketing strategies
- Expand into new markets
- Introduce new product lines
- Increase sales efforts
- Optimize pricing models
2. Customer Acquisition Cost (CAC)
Calculates the total cost of acquiring a new customer, including all marketing and sales expenses
What good looks like for this metric: $1 to $3 per customer
Ideas to improve this metric- Streamline marketing campaigns
- Utilise referral programs
- Optimise ad targeting
- Improve sales funnel efficiency
- Negotiate better rates with vendors
3. Customer Lifetime Value (CLTV)
Estimates the total revenue a business can reasonably expect from a single customer account throughout their relationship
What good looks like for this metric: $200 to $1000 per customer
Ideas to improve this metric- Increase average order value
- Improve customer retention
- Enhance customer support
- Upsell additional products or services
- Create loyalty programs
4. Monthly Recurring Revenue (MRR)
Measures the amount of predictable revenue a company can expect each month
What good looks like for this metric: $10,000 to $50,000 for early scaleups
Ideas to improve this metric- Increase subscription prices
- Offer annual payment plans
- Launch new subscription tiers
- Reduce churn rate
- Expand customer base
5. Churn Rate
Indicates the percentage of customers who stop using a product or service during a given period
What good looks like for this metric: 2%-5% monthly churn
Ideas to improve this metric- Improve product features
- Enhance user onboarding
- Engage with customers regularly
- Offer discounts or incentives
- Provide excellent customer support
Metrics for Achieve $1M Monthly Revenue
1. Sales Conversion Rate
The percentage of visitors who purchase a course. Calculated as (Number of Purchases / Total Number of Visitors) * 100
What good looks like for this metric: 2-3%
Ideas to improve this metric- Optimise landing pages
- Enhance your sales funnel
- Offer limited-time discounts
- Improve customer trust signals
- A/B test pricing strategies
2. Monthly Traffic
The total number of visitors to your site each month. Calculated using web analytics tools like Google Analytics
What good looks like for this metric: 50,000-100,000 visits
Ideas to improve this metric- Invest in SEO
- Run targeted ad campaigns
- Collaborate with influencers
- Use content marketing
- Leverage social media platforms
3. Average Order Value (AOV)
The average amount spent each time a customer places an order. Calculated as Total Revenue / Number of Orders
What good looks like for this metric: $150-$300 USD
Ideas to improve this metric- Upsell and cross-sell products
- Bundle related products
- Implement tiered pricing
- Provide incentives for larger purchases
- Offer add-on services
4. Customer Acquisition Cost (CAC)
The cost to acquire a new customer. Calculated as Total Marketing Spend / Number of New Customers Acquired
What good looks like for this metric: $50-$150 USD
Ideas to improve this metric- Optimise marketing channels
- Increase organic traffic
- Refine target audience
- Improve ad targeting
- Enhance referral programs
5. Customer Lifetime Value (CLV)
The total revenue a business can reasonably expect from a single customer account. Calculated using metrics like average purchase value, purchase frequency, and customer lifespan
What good looks like for this metric: $500-$1000 USD
Ideas to improve this metric- Enhance customer loyalty programs
- Improve customer satisfaction
- Offer subscription models
- Foster strong customer relationships
- Personalise customer experience
Metrics for Podcast Ad Performance
1. Listening Rate
Percentage of listeners who actually listen to the entire ad episode, calculated by comparing full ad listens to episode downloads.
What good looks like for this metric: 40-60%
Ideas to improve this metric- Create engaging and relevant content
- Improve ad placement within the podcast
- Experiment with different ad lengths
- Use well-known voices or hosts
- Incorporate storytelling elements
2. Conversion Rate
Percentage of listeners who take the desired action after hearing the ad, such as visiting a website or making a purchase.
What good looks like for this metric: 1-5%
Ideas to improve this metric- Use clear call-to-actions
- Offer exclusive discount codes
- Simplify the listener journey
- Retarget listeners with follow-up ads
- Track and refine ad copy
3. Cost Per Acquisition (CPA)
The cost of acquiring a new customer through podcast ads, calculated by dividing the total ad spend by the number of new customers acquired.
What good looks like for this metric: $30-$100
Ideas to improve this metric- Negotiate better ad rates
- Focus on high-conversion podcast channels
- Optimize your landing page
- Continuously test ad creatives
- Leverage audience insights
4. Reach
The total number of unique listeners who have heard your podcast ad.
What good looks like for this metric: Varies widely by podcast size
Ideas to improve this metric- Collaborate with popular podcasts
- Promote across multiple platforms
- Leverage social media marketing
- Offer shareable content
- Invest in cross-promotion
5. Engagement Rate
The level of interaction listeners have with the ad, including actions like sharing, commenting, or discussing the ad on social media.
What good looks like for this metric: 5-10%
Ideas to improve this metric- Create interactive ad content
- Encourage listener participation
- Feature listener testimonials
- Engage with listeners on social media
- Incorporate listener feedback
Metrics for Launching a New Product
1. Customer Acquisition Rate
Measures the number of new customers acquired within a specific period after the product launch, typically calculated as the percentage of new customers relative to total target audience
What good looks like for this metric: 20-30%
Ideas to improve this metric- Increase marketing efforts
- Offer promotions or discounts
- Enhance online presence
- Use influencer partnerships
- Optimise your sales funnel
2. Customer Retention Rate
Indicates the percentage of customers who continue to purchase your product after initial acquisition, calculated by dividing the number of repeat customers by the total number of customers
What good looks like for this metric: 40-60%
Ideas to improve this metric- Improve customer service
- Introduce a loyalty programme
- Regularly update the product
- Solicit customer feedback
- Follow up with customers
3. Revenue Growth Rate
Tracks the increase in revenue generated by the new product over a set period, usually expressed as a percentage
What good looks like for this metric: 10-25%
Ideas to improve this metric- Upsell and cross-sell
- Expand into new markets
- Increase marketing investment
- Optimise pricing strategies
- Refine product features based on feedback
4. Market Penetration
Measures the extent to which the new product is being adopted in the target market, calculated by the percentage of target market users purchasing the product
What good looks like for this metric: 5-15%
Ideas to improve this metric- Conduct market research
- Adjust marketing messaging
- Offer introductory offers
- Establish strategic partnerships
- Create compelling product demo and trials
5. Customer Satisfaction Score
Gauges customers' satisfaction with the new product, commonly measured using surveys and net promoter scores
What good looks like for this metric: 70-85%
Ideas to improve this metric- Enhance product quality
- Improve customer support
- Offer easy-to-find help resources
- Regularly collect customer feedback
- Implement suggested improvements
Metrics for Finding Basketball Team Investors
1. Investor Lead Conversion Rate
The percentage of investor leads that become actual investors
What good looks like for this metric: 5-10%
Ideas to improve this metric- Refine your target investor profile
- Enhance the quality of investor pitch deck
- Utilise personalised communication strategies
- Provide attractive investment incentives
- Follow-up consistently with leads
2. Average Investment Amount
The average amount of money invested by investors
What good looks like for this metric: $10,000 - $50,000
Ideas to improve this metric- Highlight potential high returns on investment
- Showcase successful case studies
- Enhance stakeholder engagement activities
- Offer exclusive opportunities for larger investors
- Improve clarity and transparency of financial reports
3. Investor Engagement Rate
The level of interaction and engagement from potential investors during the investment process
What good looks like for this metric: 40-60%
Ideas to improve this metric- Host investor networking events
- Create engaging investor newsletters
- Utilise social media for investor engagement
- Offer behind-the-scenes access to the team
- Conduct regular investor update meetings
4. Investment Proposal Acceptance Rate
The percentage of investment proposals that are accepted by investors
What good looks like for this metric: 10-20%
Ideas to improve this metric- Craft compelling investment proposals
- Provide clear risk and benefit analyses
- Strengthen team and management capabilities
- Show a proven track record of success
- Negotiate favourable terms and conditions
5. Funding Goal Achievement Rate
The percentage of the funding goal that is achieved from investor contributions
What good looks like for this metric: 70-90%
Ideas to improve this metric- Set realistic and achievable funding goals
- Utilise a tiered funding approach
- Engage a broad spectrum of potential investors
- Provide alternative funding mechanisms
- Regularly communicate the progress towards goals
Metrics for Product Management Success
1. Customer Satisfaction (CSAT)
Measures customer satisfaction based on their experience with the product, typically through surveys
What good looks like for this metric: 75%-85%
Ideas to improve this metric- Improve customer support
- Enhance product features
- Implement user feedback promptly
- Conduct regular user experience reviews
- Offer personalised customer interactions
2. Net Promoter Score (NPS)
Measures customer loyalty by asking how likely they are to recommend the product to others
What good looks like for this metric: 30-50
Ideas to improve this metric- Implement user-friendly design
- Enhance product reliability
- Offer proactive customer support
- Regularly update and improve the product
- Conduct customer satisfaction surveys
3. Monthly Active Users (MAU)
Tracks the number of unique users engaging with the product within a month
What good looks like for this metric: Varies by industry
Ideas to improve this metric- Increase marketing efforts
- Enhance user engagement features
- Regularly update content
- Simplify onboarding process
- Offer promotions or incentives
4. Customer Retention Rate
Measures the percentage of customers who continue using the product over a specific period
What good looks like for this metric: 80%-90%
Ideas to improve this metric- Improve customer service
- Enhance product quality
- Analyse and address churn reasons
- Regularly engage with customers
- Offer loyalty programmes
5. Average Revenue Per User (ARPU)
Calculates the average income generated per user, typically on a monthly or annual basis
What good looks like for this metric: Varies by industry
Ideas to improve this metric- Upsell premium features
- Introduce new pricing models
- Increase user engagement
- Expand user base
- Conduct pricing analysis
Metrics for Improving local SEO
1. Local search ranking
Measures the position of your website in search engine results for local queries
What good looks like for this metric: Top 3 positions
Ideas to improve this metric- Optimise Google My Business profile
- Ensure consistent NAP (Name, Address, Phone) information
- Encourage customer reviews
- Create local content
- Build local backlinks
2. Organic traffic from local search
Tracks the number of visitors to your website coming from organic local search results
What good looks like for this metric: 10-30% of total traffic
Ideas to improve this metric- Use local keywords in website content
- Optimise meta tags for local search
- Improve mobile site performance
- Add local schema markup
- Create location-specific landing pages
3. Click-through rate (CTR) from local search
Percentage of users who click on your website link in local search results
What good looks like for this metric: 3-5%
Ideas to improve this metric- Craft compelling meta descriptions
- Use local reviews in snippets
- Improve title tags with local keywords
- Use attractive URLs
- Implement rich snippets
4. Local citation volume
Number of mentions of your business on other websites, especially directory listings
What good looks like for this metric: 50-100 citations
Ideas to improve this metric- Submit to local directories
- Ensure accurate and consistent citations
- Monitor and clean up duplicates
- Get listed in industry-specific directories
- Leverage data aggregators
5. Customer reviews and ratings
Quantifies the number and quality of reviews on local platforms such as Google My Business and Yelp
What good looks like for this metric: 4+ star rating with over 50 reviews
Ideas to improve this metric- Encourage satisfied customers to leave reviews
- Respond promptly to reviews
- Address negative feedback constructively
- Offer incentives for reviews
- Highlight positive reviews on your site
Metrics for Podcast ROI
1. Listener Count
Number of listeners who tuned in to the podcast episode featuring the appearance
What good looks like for this metric: 500-1000 listeners per episode
Ideas to improve this metric- Promote the podcast on social media
- Encourage word-of-mouth sharing
- Collaborate with the podcast host for cross-promotion
- Engage with the podcast audience post-episode
- Leverage email marketing campaigns
2. Lead Generation
Number of new leads generated as a result of the podcast appearance
What good looks like for this metric: 10-20 new leads per appearance
Ideas to improve this metric- Include a special offer or call-to-action
- Mention a landing page or unique URL
- Utilise tracking links
- Follow up with listeners via email
- Provide valuable, actionable insights during the podcast
3. Social Media Engagement
Increase in social media interactions (likes, shares, comments) following the podcast appearance
What good looks like for this metric: 15-30% increase in engagement
Ideas to improve this metric- Share key highlights from the podcast
- Use engaging visuals
- Respond to audience comments and questions
- Host a live Q&A session
- Create shareable content related to the podcast topic
4. Website Traffic
Spike in website visits post-podcast appearance, measured through unique visitors and page views
What good looks like for this metric: 5-10% increase in traffic
Ideas to improve this metric- Mention your website during the podcast
- Promote blog posts related to podcast topics
- Offer free resources on your website
- Use SEO optimised content
- Collaborate on guest posts
5. Conversion Rate
Percentage of podcast listeners who take a desired action (purchase, sign-up, etc.)
What good looks like for this metric: 2-5% conversion rate
Ideas to improve this metric- Offer a limited-time discount
- Use compelling CTAs
- Provide a clear value proposition
- Optimise landing pages for conversions
- Deliver follow-up content with additional incentives
Metrics for Cost-Effective SEO Linkbuilding
1. Cost Per Link
The average amount spent to acquire a single backlink. Calculated by dividing total linkbuilding costs by the number of acquired links.
What good looks like for this metric: Between $100 and $500 USD
Ideas to improve this metric- Negotiate better rates with linkbuilding providers
- Utilise content marketing to attract natural links
- Focus on building relationships with niche influencers
- Leverage guest posting opportunities
- Optimise internal resources for linkbuilding efforts
2. Domain Authority of Acquired Links
The average domain authority (DA) of the websites providing backlinks. Higher DA indicates better quality links.
What good looks like for this metric: DA 40+
Ideas to improve this metric- Target websites with high domain authority
- Ensure content is highly relevant and valuable
- Use tools like Moz or Ahrefs to check DA before outreach
- Develop partnerships with authoritative sites
- Create shareable and informative content
3. Link Relevancy
The relevance of the acquired backlinks to your website's niche. Measured by analysing the thematic similarities between the linking site and your own.
What good looks like for this metric: 80%+ relevancy
Ideas to improve this metric- Identify niche-specific websites for linkbuilding
- Create content that aligns with your target niche
- Use outreach messages relevant to specific niches
- Collaborate with niche influencers
- Conduct detailed competitor backlink analysis
4. Referral Traffic
The quantity of traffic directed to your site from backlinks. Measured in terms of sessions or visits originating from referring sites.
What good looks like for this metric: 10% of total traffic
Ideas to improve this metric- Focus on high-traffic websites for backlinks
- Ensure backlinks are placed in high-visibility areas
- Track and analyse referral traffic patterns
- Optimise landing pages to convert referral traffic
- Promote content on social media
5. SERP Ranking Improvement
The impact of linkbuilding on your site's search engine results page (SERP) rankings. Measured by the change in position of target keywords.
What good looks like for this metric: 5+ position improvement
Ideas to improve this metric- Focus on acquiring high-quality backlinks
- Regularly update and optimise content
- Use keywords strategically in anchor texts
- Conduct periodic SERP analysis
- Disavow low-quality or spammy backlinks
Metrics for Mobile App Engagement
1. Daily Active Users (DAU)
The number of unique users who engage with the app daily
What good looks like for this metric: 20% of total installs
Ideas to improve this metric- Send push notifications to re-engage users
- Introduce daily challenges or content
- Optimise user onboarding process
- Incorporate in-app social elements
- Provide real-time customer support
2. Session Length
The average time a user spends in an app per session
What good looks like for this metric: 4-6 minutes per session
Ideas to improve this metric- Improve app speed and performance
- Offer engaging and diverse content
- Personalise the user experience
- Integrate gamification elements
- Streamline user interface and navigation
3. Retention Rate
The percentage of users who continue to use the app over a given period
What good looks like for this metric: 30% after 30 days
Ideas to improve this metric- Send personalised re-engagement emails
- Regularly update app content and features
- Offer loyalty rewards or incentives
- Create tutorial and help sections
- Gather and act on user feedback
4. Churn Rate
The percentage of users who stop using the app over a given period
What good looks like for this metric: Under 5% monthly
Ideas to improve this metric- Analyse and address user pain points
- Offer in-app customer support
- Regularly update and improve the app
- Provide special promotions for returning users
- Monitor and enhance app performance
5. In-App Purchases (IAP) Revenue
Revenue generated from purchases made within the app
What good looks like for this metric: $1-2 per user per month
Ideas to improve this metric- Offer exclusive in-app content
- Create bundled in-app purchase offers
- Run limited-time in-app promotions
- Provide an easy and secure purchase process
- Track and analyse purchase behaviour
Tracking your Marketing Team metrics
Having a plan is one thing, sticking to it is another.
Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
Tability's check-ins will save you hours and increase transparencyMore metrics recently published
We have more examples to help you below.
The best metrics for Finding Basketball Team Investors- The best metrics for Completing BBA Degree
- The best metrics for Affiliate B2B Program Success
- The best metrics for Event Attendance
- The best metrics for Backend Developer Performance
- The best metrics for Backend Developer Performance
Planning resources
OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
- To learn: What are OKRs? The complete 2024 guide
- Blog posts: ODT Blog
- Success metrics: KPIs examples