What are Awareness metrics? Crafting the perfect Awareness metrics can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.
Transfer these examples to your app of choice, or opt for Tability to help keep you on track.
Find Awareness metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Awareness metrics and KPIs 1. Awareness to Purchase Conversion Rate Measures the percentage of users who become aware of a product and then purchase it
What good looks like for this metric: 15-30%
Ideas to improve this metric Improve targeting strategies Enhance product descriptions Develop persuasive sales copy Offer limited-time discounts Streamline the purchase process 2. Badge View to Click-through Rate Percentage of users who click on a badge after viewing it
What good looks like for this metric: 50-70%
Ideas to improve this metric Make badges more visually appealing Ensure badge messages are clear Position badges strategically on the page Test different badge designs Add incentives for clicking badges 3. Eco-filter Usage Rate Percentage of users who use eco-filters when searching for products
What good looks like for this metric: 25-40%
Ideas to improve this metric Increase visibility of eco-filters Educate users on benefits of eco-friendly choices Highlight eco-filters in marketing campaigns Include testimonials for eco-friendly products Simplify the filtering process 4. Green Product Selection Rate Percentage of total product selections that are eco-friendly
What good looks like for this metric: 20-35%
Ideas to improve this metric Emphasise benefits of green products Offer promotions for selecting green options Improve green product availability Highlight green products on home page Show comparisons with non-green options 5. Purchase Completion Rate Percentage of initiated purchases that are successfully completed
What good looks like for this metric: 70-85%
Ideas to improve this metric Reduce checkout steps Offer multiple payment options Provide guest checkout Send cart abandonment reminders Ensure site speed is optimal
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1. Awareness to Purchase Rate The percentage of individuals who become aware of a product and go on to make a purchase
What good looks like for this metric: 30% - 35%
Ideas to improve this metric Enhance product visibility through marketing campaigns Offer limited-time promotions to encourage purchases Improve product testimonials and reviews Simplify the purchasing process Increase social proof through influencers 2. Badge Views to Clicks Conversion The percentage of users that click on a badge out of those who view it
What good looks like for this metric: 75% - 80%
Ideas to improve this metric Make badges more visually appealing Position badges prominently on the page Use clear call-to-action language on badges A/B test badge design Ensure mobile optimisation of badges 3. Eco-Filter Usage Rate The percentage of users applying eco-friendly filters during their search
What good looks like for this metric: 30% - 40%
Ideas to improve this metric Promote the eco-filter feature through educational content Provide incentives for using eco-filters Highlight benefits of eco-friendly products Simplify the filter application process Include the eco-filter feature prominently in search options 4. Green Product Selection Rate The percentage of users who choose eco-friendly products over regular ones
What good looks like for this metric: 25% - 35%
Ideas to improve this metric Highlight the environmental impact of choices Use compelling product descriptions Offer comparisons between green and regular products Create branded eco-friendly product categories Provide additional value through eco-friendly rewards 5. Cart Abandonment Rate The percentage of users who add products to cart but do not complete the purchase
What good looks like for this metric: 60% - 70%
Ideas to improve this metric Send follow-up emails with offers Streamline the checkout process Offer multiple payment options Provide assurance with secure checkout icons Reduce unexpected costs
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Tracking your Awareness metrics Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
More metrics recently published We have more examples to help you below.
Planning resources OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
Tability's check-ins will save you hours and increase transparency
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