Finding the right Business Analyst metrics can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.
You can copy these examples into your preferred app, or alternatively, use Tability to stay accountable.
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While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Percentage increase in revenue over a specified period, calculated as (Current Period Revenue - Previous Period Revenue) / Previous Period Revenue * 100
What good looks like for this metric: 5-10% annually for stable growth
Ideas to improve this metric
Enhance sales team training
Expand product/service offerings
Improve market analysis for new opportunities
Increase customer referrals and testimonials
Implement targeted marketing strategies
2. Customer Acquisition Cost (CAC)
Total cost of acquiring a new customer, calculated as total sales and marketing expense / number of new customers acquired
What good looks like for this metric: Typically $1 to $300 per customer
Ideas to improve this metric
Optimize marketing channels for efficiency
Improve targeting of ideal customer profiles
Enhance website conversion rates
Leverage partnerships and collaborations
Increase use of digital marketing tools
3. Customer Retention Rate
Percentage of customers retained over a given period, calculated as ((End of Period Customers - New Customers) / Start of Period Customers) * 100
What good looks like for this metric: 70-90% depending on the industry
Ideas to improve this metric
Improve product/service quality
Enhance customer support experience
Develop customer loyalty programmes
Regularly gather and act on customer feedback
Create engaging communication and content
4. Net Revenue Retention (NRR)
Percentage of recurring revenue retained from existing customers, including upgrades/downgrades, calculated as (Starting Revenue + Expansion Revenue - Churn) / Starting Revenue * 100
What good looks like for this metric: Over 100% indicates good growth
Ideas to improve this metric
Upsell existing customers to higher-tier plans
Introduce new features to drive value
Regularly communicate new offerings to customers
Reduce churn by addressing common concerns
Conduct regular account reviews with key clients
5. Profit Margin
Percentage of revenue that exceeds total costs, calculated as (Net Income / Revenue) * 100
What good looks like for this metric: 10-20% is common in the industry
The total revenue generated from all active subscriptions in a month. Calculated as the sum of all subscription values per month.
What good looks like for this metric: $10,000 - $500,000 depending on industry
Ideas to improve this metric
Increase the price of your subscription plans
Upsell existing customers to higher-tier plans
Acquire new subscribers through marketing campaigns
Improve product offerings to reduce churn
Implement annual or semi-annual billing cycles
2. Customer Lifetime Value (CLTV)
The total revenue a business can reasonably expect from a single customer account throughout their relationship. Calculated as average revenue per account multiplied by average customer lifespan.
What good looks like for this metric: $100 - $1,500 depending on industry
Ideas to improve this metric
Enhance customer support to increase retention
Develop loyalty programs
Segment customers for personalized marketing
Offer cross-sell and upsell opportunities
Collect and act on customer feedback
3. Customer Churn Rate
The percentage of customers who cancel their subscriptions over a given period. Calculated as the number of customers who left divided by the total number of customers at the start of the period.
What good looks like for this metric: 2-8% per month
Ideas to improve this metric
Improve customer onboarding experience
Regularly engage with customers through communication channels
Offer limited-time promotions to retain wavering customers
Analyse reasons for cancellation and address common issues
Introduce long-term subscription discounts
4. Average Revenue Per User (ARPU)
The average amount of money earned from each active user or subscriber. Calculated by dividing total revenue by the number of active users.
What good looks like for this metric: $10 - $200 per month
Ideas to improve this metric
Encourage customers to upgrade their plans
Introduce add-ons and premium features
Bundle products and services
Improve user experience to enhance perceived value
Use targeted pricing strategies
5. Subscriber Growth Rate
The rate at which new subscribers are acquired over a given period. Calculated as the percentage increase in subscribers from one period to the next.
What good looks like for this metric: 5-10% per month for growing businesses
Ideas to improve this metric
Invest in digital marketing campaigns
Offer referral incentives
Enhance presence on social media platforms
Partner with influencers or other businesses
Continuously optimize your website for conversions
The percentage of buyers who purchase after visiting the booth. Calculated by dividing the number of purchases by the total visitors.
What good looks like for this metric: 20%
Ideas to improve this metric
Optimise booth layout for better accessibility
Offer real-time demonstrations or samples
Train staff for effective customer engagement
Use targeted marketing prior to the event
Create attractive offers or discounts
2. Customer Acquisition Cost (CAC)
The cost to acquire one new customer. Calculated by dividing the total costs of marketing and sales by the number of new customers acquired.
What good looks like for this metric: 50 USD
Ideas to improve this metric
Leverage social media marketing
Use cost-effective digital marketing strategies
Utilise referral programs
Enhance customer journey mapping
Optimise lead generation campaigns
3. Average Order Value (AOV)
The average amount spent each time a customer makes a purchase. Calculated by dividing total revenue by the number of orders.
What good looks like for this metric: 100 USD
Ideas to improve this metric
Upsell and cross-sell products
Create bundles and package deals
Encourage bulk purchasing
Offer free shipping on orders over a certain value
Enhance product descriptions and visuals
4. Customer Retention Rate
The percentage of customers who return after their first purchase. Calculated by dividing the number of repeat customers by the total number of customers.
What good looks like for this metric: 60%
Ideas to improve this metric
Implement a loyalty rewards program
Gather and act on customer feedback
Follow up with post-purchase engagement
Offer personalised customer service
Enhance communication with newsletters
5. Booth Foot Traffic
The count of visitors who physically visit the booth. Helps in gauging brand visibility and interest.
What good looks like for this metric: 1000 visitors
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The best metrics for Business Development Performance