What are Design metrics? Crafting the perfect Design metrics can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.
Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.
Find Design metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Design metrics and KPIs 1. User Satisfaction Score Measures how satisfied users are with the design, typically collected through surveys or feedback forms
What good looks like for this metric: Above 75%
Ideas to improve this metric Conduct usability testing regularly Gather user feedback and implement changes Improve aesthetics and functionality based on feedback Ensure the design is intuitive and easy to navigate Enhance visual appeal through modern design trends 2. Conversion Rate The percentage of users who take a desired action, indicating the effectiveness of design elements in driving user actions
What good looks like for this metric: 2% to 5%
Ideas to improve this metric Simplify navigation to increase user flow Ensure call-to-actions are clear and motivating Use persuasive design elements and language Test different design variations and iterate Optimise loading speed to reduce user frustration 3. Time on Page Average duration users spend on a page, reflecting engagement levels with the design
What good looks like for this metric: 2 to 3 minutes
Ideas to improve this metric Enhance content relevance and quality Implement engaging multimedia elements Improve readability through better typography Create purposeful and structured layouts Ensure content addresses user needs effectively 4. Bounce Rate Percentage of visitors who leave after viewing only one page, indicating initial engagement or dissatisfaction
What good looks like for this metric: 26% to 40%
Ideas to improve this metric Enhance landing page design Ensure content matches user expectations Improve page loading speed Add internal links and calls to action Use analytics to identify high exit pages 5. Accessibility Compliance Assessment of how accessible the design is for users with disabilities, ensuring a wider audience reach
What good looks like for this metric: WCAG 2.1 Level AA compliance
Ideas to improve this metric Conduct an accessibility audit Use proper HTML tags for structure Ensure colour contrast is sufficient Provide alternative text for images Make all functionalities accessible via keyboard
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1. User Satisfaction Score Measures overall satisfaction of users with the design through surveys and feedback.
What good looks like for this metric: Average score of 75%
Ideas to improve this metric Gather regular user feedback Implement a user-centred design approach Conduct usability testing Iteratively refine designs based on user input Ensure consistent design standards 2. Task Success Rate Percentage of users able to complete tasks without issues in the design.
What good looks like for this metric: 80% completion rate
Ideas to improve this metric Simplify navigation paths Provide clear instructions Ensure responsive design Identify and fix usability issues Use tools to track task completion 3. Time on Task Average time users take to complete specific tasks using the design.
What good looks like for this metric: Depends on task complexity
Ideas to improve this metric Analyse task flows for efficiency Reduce unnecessary steps Provide shortcuts for frequent actions Test design with diverse user groups Enhance layout clarity and intuitiveness 4. Design Consistency Score Evaluates how consistently the design elements are applied across the interface.
What good looks like for this metric: 90% consistency level
Ideas to improve this metric Establish design guidelines Conduct regular design audits Use style guides and templates Train team on design standards Promote a culture of consistency 5. Feedback Implementation Rate Ratio of user feedback items successfully implemented into design improvements.
What good looks like for this metric: 70% implementation rate
Ideas to improve this metric Track all user feedback Prioritise feedback based on impact Implement feedback in agile cycles Engage users for feedback validation Communicate feedback impacts to users
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1. Usability Test Success Rate The percentage of tasks successfully completed by users during usability testing
What good looks like for this metric: 80-90% success rate
Ideas to improve this metric Conduct more user interviews Improve task clarity Ensure intuitive navigation Simplify user interactions Enhance feedback mechanisms 2. Time on Task The average time a user takes to complete a specific task during testing
What good looks like for this metric: 2-5 minutes per task
Ideas to improve this metric Streamline user flows Minimize unnecessary steps Use clear, concise instructions Reduce input fields Enhance system responsiveness 3. Error Rate The average number of errors users encounter while performing tasks during testing
What good looks like for this metric: Less than 5% error rate
Ideas to improve this metric Improve error messaging Test for common user mistakes Simplify complex interactions Increase user guidance Utilize clear affordances 4. User Satisfaction Score Numerical rating given by users based on their satisfaction with the interface
What good looks like for this metric: 7 or higher on a 10-point scale
Ideas to improve this metric Incorporate user feedback Create an aesthetically pleasing design Reduce cognitive load Increase accessibility options Ensure consistent design elements 5. Prototype Iteration Count The number of iterations a prototype undergoes before reaching a final design
What good looks like for this metric: 3-5 iterations
Ideas to improve this metric Gather diverse feedback early Prioritise the most critical design issues Utilise rapid prototyping tools Test with varied user groups Focus on one major change per iteration
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1. Conversion Rate The percentage of users who take a desired action (e.g., sign up, purchase) after interacting with a design element.
What good looks like for this metric: 2% to 5%
Ideas to improve this metric Simplify user interface Highlight calls to action Ensure mobile-friendly design Improve page loading times Conduct A/B testing 2. Brand Perception Score A measurement of how consumers perceive the brand based on surveys and feedback.
What good looks like for this metric: 70% to 85% positive
Ideas to improve this metric Consistently use brand colours and typography Gather and act on customer feedback Develop strong brand messaging Conduct regular brand audits Enhance visual storytelling 3. Lead Generation Rate The number of new leads acquired through design elements divided by the total number of visitors.
What good looks like for this metric: 10% to 15%
Ideas to improve this metric Create engaging landing pages Provide valuable content offers Optimise forms for user experience Implement dynamic design layouts Use high-quality visuals 4. Customer Retention Rate The percentage of existing customers who remain engaged with the brand over a specific period.
What good looks like for this metric: 20% to 30%
Ideas to improve this metric Enhance personalized user experiences Utilise feedback to refine design elements Optimize customer journey maps Introduce loyalty programmes Streamline communication channels 5. Social Media Engagement The level of interaction (likes, shares, comments) with design-focused content on social media platforms.
What good looks like for this metric: 3% to 5% engagement rate
Ideas to improve this metric Create visually appealing content Use platform-specific design sizes Engage with followers regularly Leverage trending design themes Incorporate user-generated content
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1. Design Completion Rate Percentage of design projects completed within the set timeline.
What good looks like for this metric: 80-90%
Ideas to improve this metric Set clear deadlines Prioritise tasks effectively Allocate resources based on project demands Conduct regular progress reviews Eliminate unnecessary tasks 2. Quality Assurance Score Average score of design quality based on stakeholder feedback.
What good looks like for this metric: 8/10
Ideas to improve this metric Regularly solicit feedback Implement design best practices Encourage continuous learning Use peer reviews Incorporate client feedback effectively 3. Client Satisfaction Rate Percentage of clients satisfied with the delivered designs.
What good looks like for this metric: 85-95%
Ideas to improve this metric Maintain open communication with clients Ensure designs align with client objectives Address client concerns promptly Deliver value beyond expectations Cultivate strong client relationships 4. Revision Rate Number of revisions required before final client approval.
What good looks like for this metric: 1-2 revisions
Ideas to improve this metric Set clear design briefs Confirm client requirements before starting Communicate progress frequently Validate design elements early Analyse past revisions to avoid repeat mistakes 5. Design Time Efficiency Average time spent on each design project.
What good looks like for this metric: 40-60 hours per project
Ideas to improve this metric Utilise design templates Automate repetitive tasks Optimise team workflows Conduct time audits Invest in time-saving tools
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1. Compliance Rate The percentage of projects adhering to established design standards and governance.
What good looks like for this metric: 80-90%
Ideas to improve this metric Conduct regular design audits Educate teams on standards Integrate standards into project workflows Implement a feedback loop for continuous improvement Assign dedicated roles for compliance monitoring 2. Standard Adoption Rate The percentage of teams or individuals adopting new design standards.
What good looks like for this metric: 70-85%
Ideas to improve this metric Facilitate workshops and trainings Utilize champions to promote standards Provide clear documentation and resources Reward and recognise adoption efforts Gather and act on user feedback 3. Time to Implement Standards The average time it takes for teams to implement design standards in projects.
What good looks like for this metric: 2-4 weeks
Ideas to improve this metric Simplify standards for easy understanding Create templates and guides Offer implementation support Use pilot projects to refine processes Ensure leadership buy-in for expedited adoption 4. Stakeholder Satisfaction The level of satisfaction among stakeholders with the design standards and governance.
What good looks like for this metric: 75-85%
Ideas to improve this metric Conduct regular satisfaction surveys Address concerns promptly Engage stakeholders in the development process Communicate benefits clearly Showcase success stories 5. Reduction in Design Errors The decrease in design errors or deviations due to the implementation of standards.
What good looks like for this metric: 30-50%
Ideas to improve this metric Implement a thorough review process Analyse common error patterns Enhance training based on error analysis Utilise automated tools for compliance Encourage peer reviews and collaborations
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1. Project Completion Rate The percentage of design projects completed on time versus those planned at the beginning of a period.
What good looks like for this metric: 80%-90%
Ideas to improve this metric Implement a robust project management system Set clear deadlines and milestones Regularly review progress and adjust resources Enhance team communication and collaboration Provide additional training to enhance skills 2. Innovation Rate The rate at which new and innovative ideas are generated and implemented by the team.
What good looks like for this metric: 10%-15%
Ideas to improve this metric Encourage brainstorming sessions regularly Create a supportive environment for idea sharing Provide resources for research and development Incorporate customer feedback for improvements Set up an incentive system for successful innovations 3. Customer Satisfaction Score A measurement of how products or services delivered by a team meet or surpass customer expectations.
What good looks like for this metric: 80+ (out of 100)
Ideas to improve this metric Conduct regular customer feedback surveys Implement a system for tracking customer complaints Provide exceptional customer service training Refine products based on customer feedback Develop a loyalty programme for repeat customers 4. Time to Market The amount of time it takes for the team to develop a product from concept to market launch.
What good looks like for this metric: 6-12 months
Ideas to improve this metric Streamline development processes Invest in rapid prototyping tools Reduce project bottlenecks through better planning Enhance cross-functional team collaboration Regularly review and reduce unnecessary steps 5. Return on Innovation Investment (ROII) Calculated by taking the returns from new projects minus the investment costs for these projects, divided by the investment costs.
What good looks like for this metric: 20%-30%
Ideas to improve this metric Focus on high-impact projects with clear ROI Allocate budget effectively across projects Measure the success of past innovations Continuously improve project selection processes Encourage frugal innovation to manage costs
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1. Adherence to Design Specifications Measures the extent to which road maintenance work aligns with predefined design specifications
What good looks like for this metric: 90% or above compliance rate
Ideas to improve this metric Conduct regular design specifications training Implement stricter quality control checks Utilise advanced design software tools Ensure clear communication of specifications Collaborate with design experts 2. Quality of Materials Used Assesses the quality of materials used against standard requirements
What good looks like for this metric: 95% or above material quality rating
Ideas to improve this metric Use reputable material suppliers Test materials prior to use Adopt usage of high-grade materials Train staff on material standards Set up a material review board 3. Time to Completion vs Planned Schedule Compares the actual completion time of road maintenance projects to the planned schedule
What good looks like for this metric: Projects completed on or before schedule 80% of the time
Ideas to improve this metric Enhance project planning processes Allocate resources more efficiently Regularly review project timelines Minimise project scope changes Improve coordination among teams 4. Cost Adherence to Budget Tracks the extent to which actual expenditures align with budgeted costs for maintenance projects
What good looks like for this metric: Costs remain within 5% of budget
Ideas to improve this metric Conduct thorough cost estimates Implement stringent cost control measures Regular budget reviews and adjustments Negotiate better rates with suppliers Automate budget tracking and reporting 5. Safety Incident Rate Monitors the frequency of safety incidents occurring during maintenance work
What good looks like for this metric: Less than 1 incident per 1000 work hours
Ideas to improve this metric Strengthen safety training programs Introduce more comprehensive safety protocols Increase frequency of safety audits Encourage reporting of near misses Improve safety equipment and gear
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1. Conversion Rate The percentage of visitors to your website who successfully open a bank account online.
What good looks like for this metric: 5-15%
Ideas to improve this metric Simplify the online account opening process Improve website speed Enhance clarity of instructions Offer live chat support Test and refine user interface 2. Application Completion Rate The percentage of users who start the application process and successfully complete it.
What good looks like for this metric: Above 80%
Ideas to improve this metric Make forms shorter and simpler Provide clear progress indicators Reduce mandatory fields initially Allow saving applications for later completion Offer guidance and help during the process 3. Time to Open Account The average time it takes for a customer to complete the online account opening process.
What good looks like for this metric: Less than 10 minutes
Ideas to improve this metric Streamline verification processes Automate document uploads Use pre-filled forms where possible Minimize user input requirements Provide instant confirmation upon completion 4. Abandonment Rate The percentage of users who start but do not complete the online account opening process.
What good looks like for this metric: Less than 20%
Ideas to improve this metric Analyze drop-off points in the process Simplify the user journey Send reminders for incomplete applications Offer incentives to complete applications Enhance user experience with feedback opportunities 5. Customer Satisfaction Score A measure of how satisfied customers are with the online account opening process, typically obtained through surveys.
What good looks like for this metric: Above 80%
Ideas to improve this metric Conduct regular customer surveys Act on feedback to improve processes Ensure help resources are easily accessible Provide tutorials or guides Monitor customer service response times
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1. Customer Satisfaction Score (CSAT) Measures customer happiness with a product or service, usually on a scale of 1-5.
What good looks like for this metric: 80-85%
Ideas to improve this metric Gather customer feedback regularly Address complaints promptly Enhance product features based on user feedback Train customer support staff adequately Implement a loyalty program 2. Net Promoter Score (NPS) Assesses customer loyalty by asking them to rate the likelihood of recommending the product to others on a scale of 0-10.
What good looks like for this metric: 30-50
Ideas to improve this metric Cultivate strong customer relationships Resolve issues swiftly and efficiently Encourage customers to share testimonials Offer incentives for referrals Improve the overall customer experience 3. Customer Effort Score (CES) Evaluates the ease of service usage by asking customers to rate their effort level in completing a task.
What good looks like for this metric: 5 or lower
Ideas to improve this metric Simplify processes Improve website usability Enhance user interface design Provide clear instructions and guidance Reduce waiting times in service 4. Churn Rate Indicates the percentage of customers who stop using a product or service within a particular time frame.
What good looks like for this metric: 5-7%
Ideas to improve this metric Identify reasons causing customer churn Enhance customer retention strategies Offer personalised experiences Develop an attentive onboarding process Continuously engage with customers 5. Customer Lifetime Value (CLV) A prediction of the net profit attributed to the entire future relationship with a customer.
What good looks like for this metric: 3 times the acquisition cost
Ideas to improve this metric Increase customer satisfaction initiatives Track customer purchasing patterns Improve customer segmentation Enhance cross-selling initiatives Increase quality of customer support
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1. Average Session Duration The average time a user spends on the app or website during a single session
What good looks like for this metric: 2-3 minutes
Ideas to improve this metric Enhance content quality Simplify navigation Use engaging media like videos Implement interactive elements Regularly update content 2. Pages Per Session The average number of pages viewed during a single session
What good looks like for this metric: 2-3 pages
Ideas to improve this metric Improve internal linking Use engaging calls-to-action Create content series Offer related content Optimise page load times 3. Bounce Rate The percentage of visitors who navigate away from the site after viewing only one page
What good looks like for this metric: 40-55%
Ideas to improve this metric Improve page loading speed Use compelling headlines Improve mobile optimisation Add engaging multimedia Enhance user experience design 4. Returning User Rate The percentage of users who revisit the app or website
What good looks like for this metric: 30-50%
Ideas to improve this metric Offer loyalty programmes Send regular updates or newsletters Personalise user experience Implement retargeting ads Regularly update content 5. User Interaction Rate The ratio of users who actively engage with interactive elements (e.g., likes, shares, comments)
What good looks like for this metric: 1-3%
Ideas to improve this metric Create engaging posts Incorporate social sharing buttons Host contests or challenges Use call-to-action prompts Respond actively to user comments
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1. Accuracy of Predictions Measures how correctly the sourcing model predicts outcomes compared to actual results
What good looks like for this metric: Typically above 70%
Ideas to improve this metric Use more comprehensive datasets Incorporate machine learning algorithms Regularly update the model with new data Conduct extensive testing and validation Simplify model assumptions 2. Computational Efficiency Assesses the time and resources required to produce outputs
What good looks like for this metric: Execution time under 1-2 hours
Ideas to improve this metric Optimize algorithm complexity Utilise cloud computing resources Use efficient data structures Parallelize processing tasks Employ caching strategies 3. User Accessibility Evaluates how easily users can interact with the model to obtain necessary insights
What good looks like for this metric: Intuitive with minimal training required
Ideas to improve this metric Develop a user-friendly interface Provide comprehensive user manuals Conduct user training sessions Ensure responsive support Regularly gather user feedback 4. Integration Capability Measures how well the sourcing model integrates with other systems and data sources
What good looks like for this metric: Seamlessly integrates with existing systems
Ideas to improve this metric Adopt standard data exchange formats Ensure API functionalities Conduct system compatibility tests Facilitate flexible data imports Collaborate with IT teams 5. Return on Investment (ROI) Calculates the financial return generated by implementing the sourcing model
What good looks like for this metric: Positive ROI within one year
Ideas to improve this metric Analyse cost-benefit ratios Continuous optimisation for cost reduction Align model outputs with business goals Enhance decision-making accuracy Regularly track and report financial impacts
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1. Active Users The number of users who engage with the platform over a specific period of time
What good looks like for this metric: 40-60% of total users
Ideas to improve this metric Increase marketing efforts to attract more users Enhance user interface for better engagement Introduce new features regularly Offer incentives for repeated use Conduct surveys to understand user needs 2. Questions Per User The average number of questions asked by users within a defined period
What good looks like for this metric: 3-5 questions per user per month
Ideas to improve this metric Encourage users to ask questions with reward systems Provide prompts or suggestions for questions Make the questioning process simple and intuitive Engage with users to demonstrate value Organise question-asking challenges 3. User Retention Rate The percentage of users who continue to use the platform over a given time frame
What good looks like for this metric: 20-25% monthly retention rate
Ideas to improve this metric Develop engaging content to keep users interested Create a feedback loop for continuous improvement Implement loyalty programs Track and analyse user drop-off points Personalise user experience 4. Average Session Duration The average amount of time users spend in a single session on the platform
What good looks like for this metric: 5-7 minutes per session
Ideas to improve this metric Enhance website or app loading speeds Provide high-quality, engaging content Reduce distractions and improve navigation Regularly update content to maintain interest Offer interactive features to engage users 5. Churn Rate The percentage of users who stop using the platform over a specific timeframe
What good looks like for this metric: 5-7% monthly churn rate
Ideas to improve this metric Reach out to inactive users with personalised messages Identify and address common reasons for churn Improve customer support and user assistance Provide regular updates and new features Enhance perceived value through user education
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1. Uptime Percentage Measures the amount of time the service is up and running without interruptions. Calculated by dividing the total operational minutes by the total minutes in a period.
What good looks like for this metric: 99.9% or higher
Ideas to improve this metric Implement redundancy systems Use robust monitoring tools Conduct regular maintenance Train staff for quick incident response Opt for reliable service providers 2. Response Time The time it takes for the service to respond to a user action or request. Typically measured in milliseconds or seconds.
What good looks like for this metric: Less than 200ms
Ideas to improve this metric Optimize server configurations Use a content delivery network Streamline code and queries Enhance database performance Regularly audit application performance 3. Error Rate The percentage of failed requests in relation to the total number of service requests.
What good looks like for this metric: Less than 1%
Ideas to improve this metric Implement detailed logging Enhance debugging processes Regular code reviews Continuous service testing Deploy robust error handling 4. Customer Satisfaction Score (CSAT) A measurement derived from customer feedback focusing on satisfaction with the service, typically collected via surveys.
What good looks like for this metric: 80% or higher
Ideas to improve this metric Enhance user experience design Implement customer feedback loops Resolve issues promptly Provide user-friendly interfaces Conduct regular user training 5. Transaction Success Rate The percentage of successful transactions completed without any errors or failures.
What good looks like for this metric: 95% or higher
Ideas to improve this metric Optimize transactional workflow Enhance payment gateway reliability Continuously monitor transaction logs Implement strong authentication mechanisms Regularly update and test payment procedures
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1. Code Quality Assesses the readability, structure, and efficiency of the written code in HTML, CSS, and JavaScript
What good looks like for this metric: Clean, well-commented code with no linting errors
Ideas to improve this metric Utilise code linters and formatters Adopt a consistent coding style Refactor code regularly Practise writing clear comments Review code with peers 2. Page Load Time Measures the time it takes for a webpage to fully load in a browser
What good looks like for this metric: Less than 3 seconds
Ideas to improve this metric Minimise HTTP requests Optimise image sizes Use CSS and JS minification Leverage browser caching Use content delivery networks 3. Responsive Design Evaluates how well a website adapts to different screen sizes and devices
What good looks like for this metric: Seamless functionality across all devices
Ideas to improve this metric Use relative units like percentages Implement CSS media queries Test designs on multiple devices Adopt a mobile-first approach Utilise frameworks like Bootstrap 4. Cross-browser Compatibility Ensures a website functions correctly across different web browsers
What good looks like for this metric: Consistent experience on all major browsers
Ideas to improve this metric Test site on all major browsers Use browser-specific prefixes Avoid deprecated features Employ browser compatibility tools Regularly update code for latest standards 5. User Experience (UX) Measures how user-friendly and intuitive the interface is for users
What good looks like for this metric: High user satisfaction and easy navigation
Ideas to improve this metric Simplify navigation structures Ensure consistent design patterns Conduct user testing regularly Gather and implement user feedback Improve the accessibility of designs
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Tracking your Design metrics Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
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Planning resources OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
Tability's check-ins will save you hours and increase transparency
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