What are Design metrics? Crafting the perfect Design metrics can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.
Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.
Find Design metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Design metrics and KPIs 1. User Satisfaction Score Measures how satisfied users are with the design, typically collected through surveys or feedback forms
What good looks like for this metric: Above 75%
Ideas to improve this metric Conduct usability testing regularly Gather user feedback and implement changes Improve aesthetics and functionality based on feedback Ensure the design is intuitive and easy to navigate Enhance visual appeal through modern design trends 2. Conversion Rate The percentage of users who take a desired action, indicating the effectiveness of design elements in driving user actions
What good looks like for this metric: 2% to 5%
Ideas to improve this metric Simplify navigation to increase user flow Ensure call-to-actions are clear and motivating Use persuasive design elements and language Test different design variations and iterate Optimise loading speed to reduce user frustration 3. Time on Page Average duration users spend on a page, reflecting engagement levels with the design
What good looks like for this metric: 2 to 3 minutes
Ideas to improve this metric Enhance content relevance and quality Implement engaging multimedia elements Improve readability through better typography Create purposeful and structured layouts Ensure content addresses user needs effectively 4. Bounce Rate Percentage of visitors who leave after viewing only one page, indicating initial engagement or dissatisfaction
What good looks like for this metric: 26% to 40%
Ideas to improve this metric Enhance landing page design Ensure content matches user expectations Improve page loading speed Add internal links and calls to action Use analytics to identify high exit pages 5. Accessibility Compliance Assessment of how accessible the design is for users with disabilities, ensuring a wider audience reach
What good looks like for this metric: WCAG 2.1 Level AA compliance
Ideas to improve this metric Conduct an accessibility audit Use proper HTML tags for structure Ensure colour contrast is sufficient Provide alternative text for images Make all functionalities accessible via keyboard
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1. User Satisfaction Score Measures overall satisfaction of users with the design through surveys and feedback.
What good looks like for this metric: Average score of 75%
Ideas to improve this metric Gather regular user feedback Implement a user-centred design approach Conduct usability testing Iteratively refine designs based on user input Ensure consistent design standards 2. Task Success Rate Percentage of users able to complete tasks without issues in the design.
What good looks like for this metric: 80% completion rate
Ideas to improve this metric Simplify navigation paths Provide clear instructions Ensure responsive design Identify and fix usability issues Use tools to track task completion 3. Time on Task Average time users take to complete specific tasks using the design.
What good looks like for this metric: Depends on task complexity
Ideas to improve this metric Analyse task flows for efficiency Reduce unnecessary steps Provide shortcuts for frequent actions Test design with diverse user groups Enhance layout clarity and intuitiveness 4. Design Consistency Score Evaluates how consistently the design elements are applied across the interface.
What good looks like for this metric: 90% consistency level
Ideas to improve this metric Establish design guidelines Conduct regular design audits Use style guides and templates Train team on design standards Promote a culture of consistency 5. Feedback Implementation Rate Ratio of user feedback items successfully implemented into design improvements.
What good looks like for this metric: 70% implementation rate
Ideas to improve this metric Track all user feedback Prioritise feedback based on impact Implement feedback in agile cycles Engage users for feedback validation Communicate feedback impacts to users
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1. Usability Test Success Rate The percentage of tasks successfully completed by users during usability testing
What good looks like for this metric: 80-90% success rate
Ideas to improve this metric Conduct more user interviews Improve task clarity Ensure intuitive navigation Simplify user interactions Enhance feedback mechanisms 2. Time on Task The average time a user takes to complete a specific task during testing
What good looks like for this metric: 2-5 minutes per task
Ideas to improve this metric Streamline user flows Minimize unnecessary steps Use clear, concise instructions Reduce input fields Enhance system responsiveness 3. Error Rate The average number of errors users encounter while performing tasks during testing
What good looks like for this metric: Less than 5% error rate
Ideas to improve this metric Improve error messaging Test for common user mistakes Simplify complex interactions Increase user guidance Utilize clear affordances 4. User Satisfaction Score Numerical rating given by users based on their satisfaction with the interface
What good looks like for this metric: 7 or higher on a 10-point scale
Ideas to improve this metric Incorporate user feedback Create an aesthetically pleasing design Reduce cognitive load Increase accessibility options Ensure consistent design elements 5. Prototype Iteration Count The number of iterations a prototype undergoes before reaching a final design
What good looks like for this metric: 3-5 iterations
Ideas to improve this metric Gather diverse feedback early Prioritise the most critical design issues Utilise rapid prototyping tools Test with varied user groups Focus on one major change per iteration
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1. Conversion Rate The percentage of users who take a desired action (e.g., sign up, purchase) after interacting with a design element.
What good looks like for this metric: 2% to 5%
Ideas to improve this metric Simplify user interface Highlight calls to action Ensure mobile-friendly design Improve page loading times Conduct A/B testing 2. Brand Perception Score A measurement of how consumers perceive the brand based on surveys and feedback.
What good looks like for this metric: 70% to 85% positive
Ideas to improve this metric Consistently use brand colours and typography Gather and act on customer feedback Develop strong brand messaging Conduct regular brand audits Enhance visual storytelling 3. Lead Generation Rate The number of new leads acquired through design elements divided by the total number of visitors.
What good looks like for this metric: 10% to 15%
Ideas to improve this metric Create engaging landing pages Provide valuable content offers Optimise forms for user experience Implement dynamic design layouts Use high-quality visuals 4. Customer Retention Rate The percentage of existing customers who remain engaged with the brand over a specific period.
What good looks like for this metric: 20% to 30%
Ideas to improve this metric Enhance personalized user experiences Utilise feedback to refine design elements Optimize customer journey maps Introduce loyalty programmes Streamline communication channels 5. Social Media Engagement The level of interaction (likes, shares, comments) with design-focused content on social media platforms.
What good looks like for this metric: 3% to 5% engagement rate
Ideas to improve this metric Create visually appealing content Use platform-specific design sizes Engage with followers regularly Leverage trending design themes Incorporate user-generated content
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1. Compliance Rate The percentage of projects adhering to established design standards and governance.
What good looks like for this metric: 80-90%
Ideas to improve this metric Conduct regular design audits Educate teams on standards Integrate standards into project workflows Implement a feedback loop for continuous improvement Assign dedicated roles for compliance monitoring 2. Standard Adoption Rate The percentage of teams or individuals adopting new design standards.
What good looks like for this metric: 70-85%
Ideas to improve this metric Facilitate workshops and trainings Utilize champions to promote standards Provide clear documentation and resources Reward and recognise adoption efforts Gather and act on user feedback 3. Time to Implement Standards The average time it takes for teams to implement design standards in projects.
What good looks like for this metric: 2-4 weeks
Ideas to improve this metric Simplify standards for easy understanding Create templates and guides Offer implementation support Use pilot projects to refine processes Ensure leadership buy-in for expedited adoption 4. Stakeholder Satisfaction The level of satisfaction among stakeholders with the design standards and governance.
What good looks like for this metric: 75-85%
Ideas to improve this metric Conduct regular satisfaction surveys Address concerns promptly Engage stakeholders in the development process Communicate benefits clearly Showcase success stories 5. Reduction in Design Errors The decrease in design errors or deviations due to the implementation of standards.
What good looks like for this metric: 30-50%
Ideas to improve this metric Implement a thorough review process Analyse common error patterns Enhance training based on error analysis Utilise automated tools for compliance Encourage peer reviews and collaborations
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1. Conversion Rate The percentage of visitors to your website who successfully open a bank account online.
What good looks like for this metric: 5-15%
Ideas to improve this metric Simplify the online account opening process Improve website speed Enhance clarity of instructions Offer live chat support Test and refine user interface 2. Application Completion Rate The percentage of users who start the application process and successfully complete it.
What good looks like for this metric: Above 80%
Ideas to improve this metric Make forms shorter and simpler Provide clear progress indicators Reduce mandatory fields initially Allow saving applications for later completion Offer guidance and help during the process 3. Time to Open Account The average time it takes for a customer to complete the online account opening process.
What good looks like for this metric: Less than 10 minutes
Ideas to improve this metric Streamline verification processes Automate document uploads Use pre-filled forms where possible Minimize user input requirements Provide instant confirmation upon completion 4. Abandonment Rate The percentage of users who start but do not complete the online account opening process.
What good looks like for this metric: Less than 20%
Ideas to improve this metric Analyze drop-off points in the process Simplify the user journey Send reminders for incomplete applications Offer incentives to complete applications Enhance user experience with feedback opportunities 5. Customer Satisfaction Score A measure of how satisfied customers are with the online account opening process, typically obtained through surveys.
What good looks like for this metric: Above 80%
Ideas to improve this metric Conduct regular customer surveys Act on feedback to improve processes Ensure help resources are easily accessible Provide tutorials or guides Monitor customer service response times
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1. Customer Satisfaction Score (CSAT) Measures customer happiness with a product or service, usually on a scale of 1-5.
What good looks like for this metric: 80-85%
Ideas to improve this metric Gather customer feedback regularly Address complaints promptly Enhance product features based on user feedback Train customer support staff adequately Implement a loyalty program 2. Net Promoter Score (NPS) Assesses customer loyalty by asking them to rate the likelihood of recommending the product to others on a scale of 0-10.
What good looks like for this metric: 30-50
Ideas to improve this metric Cultivate strong customer relationships Resolve issues swiftly and efficiently Encourage customers to share testimonials Offer incentives for referrals Improve the overall customer experience 3. Customer Effort Score (CES) Evaluates the ease of service usage by asking customers to rate their effort level in completing a task.
What good looks like for this metric: 5 or lower
Ideas to improve this metric Simplify processes Improve website usability Enhance user interface design Provide clear instructions and guidance Reduce waiting times in service 4. Churn Rate Indicates the percentage of customers who stop using a product or service within a particular time frame.
What good looks like for this metric: 5-7%
Ideas to improve this metric Identify reasons causing customer churn Enhance customer retention strategies Offer personalised experiences Develop an attentive onboarding process Continuously engage with customers 5. Customer Lifetime Value (CLV) A prediction of the net profit attributed to the entire future relationship with a customer.
What good looks like for this metric: 3 times the acquisition cost
Ideas to improve this metric Increase customer satisfaction initiatives Track customer purchasing patterns Improve customer segmentation Enhance cross-selling initiatives Increase quality of customer support
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1. Average Session Duration The average time a user spends on the app or website during a single session
What good looks like for this metric: 2-3 minutes
Ideas to improve this metric Enhance content quality Simplify navigation Use engaging media like videos Implement interactive elements Regularly update content 2. Pages Per Session The average number of pages viewed during a single session
What good looks like for this metric: 2-3 pages
Ideas to improve this metric Improve internal linking Use engaging calls-to-action Create content series Offer related content Optimise page load times 3. Bounce Rate The percentage of visitors who navigate away from the site after viewing only one page
What good looks like for this metric: 40-55%
Ideas to improve this metric Improve page loading speed Use compelling headlines Improve mobile optimisation Add engaging multimedia Enhance user experience design 4. Returning User Rate The percentage of users who revisit the app or website
What good looks like for this metric: 30-50%
Ideas to improve this metric Offer loyalty programmes Send regular updates or newsletters Personalise user experience Implement retargeting ads Regularly update content 5. User Interaction Rate The ratio of users who actively engage with interactive elements (e.g., likes, shares, comments)
What good looks like for this metric: 1-3%
Ideas to improve this metric Create engaging posts Incorporate social sharing buttons Host contests or challenges Use call-to-action prompts Respond actively to user comments
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1. Accuracy of Predictions Measures how correctly the sourcing model predicts outcomes compared to actual results
What good looks like for this metric: Typically above 70%
Ideas to improve this metric Use more comprehensive datasets Incorporate machine learning algorithms Regularly update the model with new data Conduct extensive testing and validation Simplify model assumptions 2. Computational Efficiency Assesses the time and resources required to produce outputs
What good looks like for this metric: Execution time under 1-2 hours
Ideas to improve this metric Optimize algorithm complexity Utilise cloud computing resources Use efficient data structures Parallelize processing tasks Employ caching strategies 3. User Accessibility Evaluates how easily users can interact with the model to obtain necessary insights
What good looks like for this metric: Intuitive with minimal training required
Ideas to improve this metric Develop a user-friendly interface Provide comprehensive user manuals Conduct user training sessions Ensure responsive support Regularly gather user feedback 4. Integration Capability Measures how well the sourcing model integrates with other systems and data sources
What good looks like for this metric: Seamlessly integrates with existing systems
Ideas to improve this metric Adopt standard data exchange formats Ensure API functionalities Conduct system compatibility tests Facilitate flexible data imports Collaborate with IT teams 5. Return on Investment (ROI) Calculates the financial return generated by implementing the sourcing model
What good looks like for this metric: Positive ROI within one year
Ideas to improve this metric Analyse cost-benefit ratios Continuous optimisation for cost reduction Align model outputs with business goals Enhance decision-making accuracy Regularly track and report financial impacts
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1. Uptime Percentage Measures the amount of time the service is up and running without interruptions. Calculated by dividing the total operational minutes by the total minutes in a period.
What good looks like for this metric: 99.9% or higher
Ideas to improve this metric Implement redundancy systems Use robust monitoring tools Conduct regular maintenance Train staff for quick incident response Opt for reliable service providers 2. Response Time The time it takes for the service to respond to a user action or request. Typically measured in milliseconds or seconds.
What good looks like for this metric: Less than 200ms
Ideas to improve this metric Optimize server configurations Use a content delivery network Streamline code and queries Enhance database performance Regularly audit application performance 3. Error Rate The percentage of failed requests in relation to the total number of service requests.
What good looks like for this metric: Less than 1%
Ideas to improve this metric Implement detailed logging Enhance debugging processes Regular code reviews Continuous service testing Deploy robust error handling 4. Customer Satisfaction Score (CSAT) A measurement derived from customer feedback focusing on satisfaction with the service, typically collected via surveys.
What good looks like for this metric: 80% or higher
Ideas to improve this metric Enhance user experience design Implement customer feedback loops Resolve issues promptly Provide user-friendly interfaces Conduct regular user training 5. Transaction Success Rate The percentage of successful transactions completed without any errors or failures.
What good looks like for this metric: 95% or higher
Ideas to improve this metric Optimize transactional workflow Enhance payment gateway reliability Continuously monitor transaction logs Implement strong authentication mechanisms Regularly update and test payment procedures
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1. Code Quality Assesses the readability, structure, and efficiency of the written code in HTML, CSS, and JavaScript
What good looks like for this metric: Clean, well-commented code with no linting errors
Ideas to improve this metric Utilise code linters and formatters Adopt a consistent coding style Refactor code regularly Practise writing clear comments Review code with peers 2. Page Load Time Measures the time it takes for a webpage to fully load in a browser
What good looks like for this metric: Less than 3 seconds
Ideas to improve this metric Minimise HTTP requests Optimise image sizes Use CSS and JS minification Leverage browser caching Use content delivery networks 3. Responsive Design Evaluates how well a website adapts to different screen sizes and devices
What good looks like for this metric: Seamless functionality across all devices
Ideas to improve this metric Use relative units like percentages Implement CSS media queries Test designs on multiple devices Adopt a mobile-first approach Utilise frameworks like Bootstrap 4. Cross-browser Compatibility Ensures a website functions correctly across different web browsers
What good looks like for this metric: Consistent experience on all major browsers
Ideas to improve this metric Test site on all major browsers Use browser-specific prefixes Avoid deprecated features Employ browser compatibility tools Regularly update code for latest standards 5. User Experience (UX) Measures how user-friendly and intuitive the interface is for users
What good looks like for this metric: High user satisfaction and easy navigation
Ideas to improve this metric Simplify navigation structures Ensure consistent design patterns Conduct user testing regularly Gather and implement user feedback Improve the accessibility of designs
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1. Investor Meeting Attendance Rate The percentage of investors who attend scheduled meetings out of the total invited
What good looks like for this metric: 70-80%
Ideas to improve this metric Increase meeting reminders and follow-ups Offer multiple time slots to accommodate different time zones Incorporate engaging presentation materials Provide clear and concise meeting agendas Utilise feedback to improve future meetings 2. Post-Meeting Investor Follow-Up Rate The percentage of investors who engage in follow-up communication after a meeting
What good looks like for this metric: 50-60%
Ideas to improve this metric Personalise follow-up emails Highlight key takeaways from meetings Offer additional data or insights discussed in meetings Address any investor queries promptly Schedule subsequent touchpoints in advance 3. Investor Email Open Rate The percentage of investor-targeted emails that are opened by recipients
What good looks like for this metric: 15-25%
Ideas to improve this metric Craft compelling subject lines Send emails at optimal times Segment audience to target messaging Reduce email frequency to avoid saturation Ensure emails are mobile-friendly 4. Investor Engagement Index A composite score determining the overall engagement level based on various interactions
What good looks like for this metric: 60-75
Ideas to improve this metric Foster personal relationships Enhance content relevancy Regularly update investors on progress Invite feedback and suggestions Utilise investor-exclusive updates 5. Investor Response Time The average time taken by investors to respond to a communication
What good looks like for this metric: 24-48 hours
Ideas to improve this metric Implement a clearer call-to-action Utilise CRM tools to track and enhance interactions Ensure prompt internal communication for quick responses Provide immediate value in communications Follow up on non-respondents
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1. User Satisfaction Score Measures the satisfaction levels of users with the UX design via surveys like SUS or NPS
What good looks like for this metric: Average score ranges from 68 to 80
Ideas to improve this metric Conduct regular user feedback sessions Implement iterative design improvements Enhance usability based on pain points Improve interface consistency Ensure accessibility compliance 2. Task Success Rate Percentage of correctly completed tasks without assistance
What good looks like for this metric: Typically ranges from 78% to 85%
Ideas to improve this metric Simplify task flows Increase clarity in instructions Use intuitive design patterns Conduct A/B testing for task paths Provide effective user training 3. Time on Task Measures the average time users spend to complete a task
What good looks like for this metric: Varies widely depending on the complexity of tasks
Ideas to improve this metric Identify and remove bottlenecks Streamline task steps Improve information architecture Enhance system responsiveness Use user testing to target slow task areas 4. Error Rate The frequency of errors made by users during tasks
What good looks like for this metric: Aim to be below 5%
Ideas to improve this metric Enhance input validation Provide clear error messages Refine user instructions Improve interface intuitiveness Conduct usability testing to find error hotspots 5. Retention Rate Percentage of users who continue to use the product over time
What good looks like for this metric: Typically above 25% over a year
Ideas to improve this metric Improve user onboarding Enhance engagement with features Encourage feedback and implement changes Ensure regular updates and improvements Analyse and reduce user drop-off points
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1. Recall Rate The percentage of information accurately remembered after a specified period
What good looks like for this metric: 70-90%
Ideas to improve this metric Implement spaced repetition techniques Utilise mnemonic devices Regularly test yourself on the material Take notes in your own words Teach the information to someone else 2. Processing Speed The amount of time required to process and understand new information
What good looks like for this metric: Varies by subject complexity
Ideas to improve this metric Practise active reading techniques Summarise information in bullet points Prioritise focus on understanding over memorisation Break information into manageable chunks Reduce distractions during study sessions 3. Comprehension Accuracy The percentage of correctly understood concepts out of total assessed
What good looks like for this metric: 85-95%
Ideas to improve this metric Engage with interactive learning tools Clarify doubts immediately Participate in group discussions Search for additional resources on complex topics Self-reflect on misunderstandings 4. Long-term Retention The ability to recall information over an extended period
What good looks like for this metric: 50-80% of initial recall after one month
Ideas to improve this metric Apply information to real-life situations Revisit the material periodically Utilise storytelling techniques Maintain a regular review schedule Associate new information with prior knowledge 5. Mind Map Quality The complexity and accuracy of mind maps as a tool for structuring and retaining information
What good looks like for this metric: Includes all key elements, clear structure
Ideas to improve this metric Ensure clarity by limiting information on each branch Use colours and images for associations Regularly update mind maps to include new insights Integrate cross-links between related concepts Review mind maps routinely for completeness
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1. Data Accuracy Rate Percentage of data correctly recorded as intended.
What good looks like for this metric: 95% or higher
Ideas to improve this metric Implement validation rules for data entry Regularly audit data for errors Provide training for staff on data entry best practices Use automated tools to correct data inaccuracies Ensure regular updates and maintenance of databases 2. Data Completeness Rate Percentage of data records that are complete and not missing information.
What good looks like for this metric: 90% or higher
Ideas to improve this metric Mandate complete entries in forms Conduct regular checks for missing data Simplify data entry processes Provide feedback to team on completeness levels Use data profiling tools to identify gaps 3. Bounce Rate Percentage of visitors who navigate away from a site after viewing only one page.
What good looks like for this metric: 26% to 40%
Ideas to improve this metric Improve page load speed Enhance user experience with intuitive navigation Use engaging and relevant content Implement calls to action and internal linking Utilise targeted landing pages 4. Error Rate Frequency of errors or discrepancies encountered in data processing.
What good looks like for this metric: Less than 3%
Ideas to improve this metric Conduct frequent error checks and audits Use advanced tools for error detection Provide continuous training for personnel Develop a robust data quality management plan Automate error reporting and correction processes 5. Data Validity Extent to which data entries meet specific rules, constraints, and requirements.
What good looks like for this metric: 98% adherence to requirements
Ideas to improve this metric Define clear and specific data entry rules Implement constraints during data collection Regularly update validation protocols Ensure compliance with data standards Utilise software that flags invalid entries
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Tracking your Design metrics Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
More metrics recently published We have more examples to help you below.
Planning resources OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
Tability's check-ins will save you hours and increase transparency
The best metrics for Design Evaluation