What are Success Rate metrics? Identifying the optimal Success Rate metrics can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.
Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.
Find Success Rate metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Success Rate metrics and KPIs 1. Conversion Rate The percentage of referred visitors who take a desired action, such as making a purchase
What good looks like for this metric: 5-10%
Ideas to improve this metric Improve landing page design Provide clear call-to-action Offer tailored promotions Optimise user experience Segment traffic for analysis 2. Average Order Value (AOV) The average dollar amount spent each time a customer completes an order
What good looks like for this metric: $100-$200
Ideas to improve this metric Upsell complementary products Introduce product bundles Offer discounts on larger purchases Highlight premium offerings Ensure easy checkout process 3. Customer Retention Rate The percentage of repeat customers over a specific period
What good looks like for this metric: 20-40%
Ideas to improve this metric Strengthen customer relationships Initiate loyalty programmes Provide exceptional customer service Ensure consistent communication Gather and act on feedback 4. Click-Through Rate (CTR) The percentage of people who click on the affiliate link compared to those who view it
What good looks like for this metric: 1-2%
Ideas to improve this metric Use compelling ad copy Design eye-catching creatives Test various link placements Target the right audience Optimise for mobile devices 5. Return on Investment (ROI) A measure of the profitability of the affiliate program relative to its cost
What good looks like for this metric: 150-200%
Ideas to improve this metric Reduce acquisition costs Enhance affiliate relationships Optimise budget allocation Track and analyse expenses Focus on high-performing affiliates
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1. Usability Test Success Rate The percentage of tasks successfully completed by users during usability testing
What good looks like for this metric: 80-90% success rate
Ideas to improve this metric Conduct more user interviews Improve task clarity Ensure intuitive navigation Simplify user interactions Enhance feedback mechanisms 2. Time on Task The average time a user takes to complete a specific task during testing
What good looks like for this metric: 2-5 minutes per task
Ideas to improve this metric Streamline user flows Minimize unnecessary steps Use clear, concise instructions Reduce input fields Enhance system responsiveness 3. Error Rate The average number of errors users encounter while performing tasks during testing
What good looks like for this metric: Less than 5% error rate
Ideas to improve this metric Improve error messaging Test for common user mistakes Simplify complex interactions Increase user guidance Utilize clear affordances 4. User Satisfaction Score Numerical rating given by users based on their satisfaction with the interface
What good looks like for this metric: 7 or higher on a 10-point scale
Ideas to improve this metric Incorporate user feedback Create an aesthetically pleasing design Reduce cognitive load Increase accessibility options Ensure consistent design elements 5. Prototype Iteration Count The number of iterations a prototype undergoes before reaching a final design
What good looks like for this metric: 3-5 iterations
Ideas to improve this metric Gather diverse feedback early Prioritise the most critical design issues Utilise rapid prototyping tools Test with varied user groups Focus on one major change per iteration
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1. Conversion Rate The percentage of referred visitors who complete a desired action, such as making a purchase or signing up for a service.
What good looks like for this metric: 2-3% in the B2B sector
Ideas to improve this metric Optimise landing pages Improve affiliate training Enhance call-to-action clarity Use targeted marketing strategies A/B test promotional content 2. Return on Investment (ROI) The ratio of net profit from affiliate promotions to the costs required to generate those promotions.
What good looks like for this metric: 200-300% in successful programs
Ideas to improve this metric Negotiate better commission rates Focus on high-value affiliates Reduce unnecessary marketing expenses Regularly review and adjust strategies Utilise performance analytics 3. Affiliate Engagement Rate The level of activity and participation of affiliates within the program, such as clicks and content shared.
What good looks like for this metric: 30-40% active engagement
Ideas to improve this metric Provide regular updates and incentives Offer exclusive promotions Engage affiliates with personalised communication Provide high-quality marketing materials Host training and feedback sessions 4. Customer Lifetime Value (CLV) The total revenue expected from a referred customer over their entire relationship with the business.
What good looks like for this metric: $1,000-$5,000 depending on industry
Ideas to improve this metric Enhance customer onboarding processes Provide exceptional customer service Create loyalty programs Upsell complementary products or services Gather and act on customer feedback 5. Affiliate Retention Rate The percentage of affiliates who stay active within the program over a given time period.
What good looks like for this metric: 60-80% retention annually
Ideas to improve this metric Provide competitive commission structures Regularly communicate value and success tips Recognise and reward top performers Simplify the payout process Foster a supportive affiliate community
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1. Customer Satisfaction Score (CSAT) Measures customer happiness with a product or service, usually on a scale of 1-5.
What good looks like for this metric: 80-85%
Ideas to improve this metric Gather customer feedback regularly Address complaints promptly Enhance product features based on user feedback Train customer support staff adequately Implement a loyalty program 2. Net Promoter Score (NPS) Assesses customer loyalty by asking them to rate the likelihood of recommending the product to others on a scale of 0-10.
What good looks like for this metric: 30-50
Ideas to improve this metric Cultivate strong customer relationships Resolve issues swiftly and efficiently Encourage customers to share testimonials Offer incentives for referrals Improve the overall customer experience 3. Customer Effort Score (CES) Evaluates the ease of service usage by asking customers to rate their effort level in completing a task.
What good looks like for this metric: 5 or lower
Ideas to improve this metric Simplify processes Improve website usability Enhance user interface design Provide clear instructions and guidance Reduce waiting times in service 4. Churn Rate Indicates the percentage of customers who stop using a product or service within a particular time frame.
What good looks like for this metric: 5-7%
Ideas to improve this metric Identify reasons causing customer churn Enhance customer retention strategies Offer personalised experiences Develop an attentive onboarding process Continuously engage with customers 5. Customer Lifetime Value (CLV) A prediction of the net profit attributed to the entire future relationship with a customer.
What good looks like for this metric: 3 times the acquisition cost
Ideas to improve this metric Increase customer satisfaction initiatives Track customer purchasing patterns Improve customer segmentation Enhance cross-selling initiatives Increase quality of customer support
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Tracking your Success Rate metrics Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
More metrics recently published We have more examples to help you below.
Planning resources OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
Tability's check-ins will save you hours and increase transparency
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