What are User Engagement metrics? Identifying the optimal User Engagement metrics can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.
Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.
Find User Engagement metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of User Engagement metrics and KPIs 1. Average Session Duration The average time a user spends on the app or website during a single session
What good looks like for this metric: 2-3 minutes
Ideas to improve this metric Enhance content quality Simplify navigation Use engaging media like videos Implement interactive elements Regularly update content 2. Pages Per Session The average number of pages viewed during a single session
What good looks like for this metric: 2-3 pages
Ideas to improve this metric Improve internal linking Use engaging calls-to-action Create content series Offer related content Optimise page load times 3. Bounce Rate The percentage of visitors who navigate away from the site after viewing only one page
What good looks like for this metric: 40-55%
Ideas to improve this metric Improve page loading speed Use compelling headlines Improve mobile optimisation Add engaging multimedia Enhance user experience design 4. Returning User Rate The percentage of users who revisit the app or website
What good looks like for this metric: 30-50%
Ideas to improve this metric Offer loyalty programmes Send regular updates or newsletters Personalise user experience Implement retargeting ads Regularly update content 5. User Interaction Rate The ratio of users who actively engage with interactive elements (e.g., likes, shares, comments)
What good looks like for this metric: 1-3%
Ideas to improve this metric Create engaging posts Incorporate social sharing buttons Host contests or challenges Use call-to-action prompts Respond actively to user comments
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1. User Satisfaction Score Measures how satisfied users are with the design, typically collected through surveys or feedback forms
What good looks like for this metric: Above 75%
Ideas to improve this metric Conduct usability testing regularly Gather user feedback and implement changes Improve aesthetics and functionality based on feedback Ensure the design is intuitive and easy to navigate Enhance visual appeal through modern design trends 2. Conversion Rate The percentage of users who take a desired action, indicating the effectiveness of design elements in driving user actions
What good looks like for this metric: 2% to 5%
Ideas to improve this metric Simplify navigation to increase user flow Ensure call-to-actions are clear and motivating Use persuasive design elements and language Test different design variations and iterate Optimise loading speed to reduce user frustration 3. Time on Page Average duration users spend on a page, reflecting engagement levels with the design
What good looks like for this metric: 2 to 3 minutes
Ideas to improve this metric Enhance content relevance and quality Implement engaging multimedia elements Improve readability through better typography Create purposeful and structured layouts Ensure content addresses user needs effectively 4. Bounce Rate Percentage of visitors who leave after viewing only one page, indicating initial engagement or dissatisfaction
What good looks like for this metric: 26% to 40%
Ideas to improve this metric Enhance landing page design Ensure content matches user expectations Improve page loading speed Add internal links and calls to action Use analytics to identify high exit pages 5. Accessibility Compliance Assessment of how accessible the design is for users with disabilities, ensuring a wider audience reach
What good looks like for this metric: WCAG 2.1 Level AA compliance
Ideas to improve this metric Conduct an accessibility audit Use proper HTML tags for structure Ensure colour contrast is sufficient Provide alternative text for images Make all functionalities accessible via keyboard
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1. Data Accuracy Rate Percentage of data correctly recorded as intended.
What good looks like for this metric: 95% or higher
Ideas to improve this metric Implement validation rules for data entry Regularly audit data for errors Provide training for staff on data entry best practices Use automated tools to correct data inaccuracies Ensure regular updates and maintenance of databases 2. Data Completeness Rate Percentage of data records that are complete and not missing information.
What good looks like for this metric: 90% or higher
Ideas to improve this metric Mandate complete entries in forms Conduct regular checks for missing data Simplify data entry processes Provide feedback to team on completeness levels Use data profiling tools to identify gaps 3. Bounce Rate Percentage of visitors who navigate away from a site after viewing only one page.
What good looks like for this metric: 26% to 40%
Ideas to improve this metric Improve page load speed Enhance user experience with intuitive navigation Use engaging and relevant content Implement calls to action and internal linking Utilise targeted landing pages 4. Error Rate Frequency of errors or discrepancies encountered in data processing.
What good looks like for this metric: Less than 3%
Ideas to improve this metric Conduct frequent error checks and audits Use advanced tools for error detection Provide continuous training for personnel Develop a robust data quality management plan Automate error reporting and correction processes 5. Data Validity Extent to which data entries meet specific rules, constraints, and requirements.
What good looks like for this metric: 98% adherence to requirements
Ideas to improve this metric Define clear and specific data entry rules Implement constraints during data collection Regularly update validation protocols Ensure compliance with data standards Utilise software that flags invalid entries
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Tracking your User Engagement metrics Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
More metrics recently published We have more examples to help you below.
Planning resources OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
Tability's check-ins will save you hours and increase transparency
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