What are Design Efficiency metrics? Crafting the perfect Design Efficiency metrics can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.
Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.
Find Design Efficiency metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Design Efficiency metrics and KPIs 1. User Satisfaction Score Measures how satisfied users are with the product, often gathered through surveys after using the product
What good looks like for this metric: 75% or above
Ideas to improve this metric Enhance user interface clarity Simplify navigation structure Improve load times Incorporate user feedback regularly Conduct regular usability testing 2. Time on Task The average amount of time it takes for users to complete a specific task within the product
What good looks like for this metric: 1-3 minutes
Ideas to improve this metric Streamline task processes Provide clear instructions Automate repetitive tasks Use progress indicators Minimize distracting elements 3. Error Rate Measures the number of errors users make when interacting with the product
What good looks like for this metric: Less than 5%
Ideas to improve this metric Add in-line validation Provide clear error messages Use consistent design patterns Conduct thorough testing Offer user training or tutorials 4. Net Promoter Score (NPS) Assesses the likelihood of users recommending the product to others, measured through surveys
What good looks like for this metric: Minimum of 30
Ideas to improve this metric Enhance product features Improve customer support Regularly update the product Focus on reliability Encourage users to share feedback 5. Task Success Rate The percentage of correctly completed tasks by users on their first attempt
What good looks like for this metric: Over 80%
Ideas to improve this metric Clarify task objectives Simplify complex tasks Design intuitive user flows Provide contextual help Test with real users regularly
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1. User Satisfaction Score Measures how satisfied users are with the design, typically collected through surveys or feedback forms
What good looks like for this metric: Above 75%
Ideas to improve this metric Conduct usability testing regularly Gather user feedback and implement changes Improve aesthetics and functionality based on feedback Ensure the design is intuitive and easy to navigate Enhance visual appeal through modern design trends 2. Conversion Rate The percentage of users who take a desired action, indicating the effectiveness of design elements in driving user actions
What good looks like for this metric: 2% to 5%
Ideas to improve this metric Simplify navigation to increase user flow Ensure call-to-actions are clear and motivating Use persuasive design elements and language Test different design variations and iterate Optimise loading speed to reduce user frustration 3. Time on Page Average duration users spend on a page, reflecting engagement levels with the design
What good looks like for this metric: 2 to 3 minutes
Ideas to improve this metric Enhance content relevance and quality Implement engaging multimedia elements Improve readability through better typography Create purposeful and structured layouts Ensure content addresses user needs effectively 4. Bounce Rate Percentage of visitors who leave after viewing only one page, indicating initial engagement or dissatisfaction
What good looks like for this metric: 26% to 40%
Ideas to improve this metric Enhance landing page design Ensure content matches user expectations Improve page loading speed Add internal links and calls to action Use analytics to identify high exit pages 5. Accessibility Compliance Assessment of how accessible the design is for users with disabilities, ensuring a wider audience reach
What good looks like for this metric: WCAG 2.1 Level AA compliance
Ideas to improve this metric Conduct an accessibility audit Use proper HTML tags for structure Ensure colour contrast is sufficient Provide alternative text for images Make all functionalities accessible via keyboard
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1. Code Quality Assesses the readability, structure, and efficiency of the written code in HTML, CSS, and JavaScript
What good looks like for this metric: Clean, well-commented code with no linting errors
Ideas to improve this metric Utilise code linters and formatters Adopt a consistent coding style Refactor code regularly Practise writing clear comments Review code with peers 2. Page Load Time Measures the time it takes for a webpage to fully load in a browser
What good looks like for this metric: Less than 3 seconds
Ideas to improve this metric Minimise HTTP requests Optimise image sizes Use CSS and JS minification Leverage browser caching Use content delivery networks 3. Responsive Design Evaluates how well a website adapts to different screen sizes and devices
What good looks like for this metric: Seamless functionality across all devices
Ideas to improve this metric Use relative units like percentages Implement CSS media queries Test designs on multiple devices Adopt a mobile-first approach Utilise frameworks like Bootstrap 4. Cross-browser Compatibility Ensures a website functions correctly across different web browsers
What good looks like for this metric: Consistent experience on all major browsers
Ideas to improve this metric Test site on all major browsers Use browser-specific prefixes Avoid deprecated features Employ browser compatibility tools Regularly update code for latest standards 5. User Experience (UX) Measures how user-friendly and intuitive the interface is for users
What good looks like for this metric: High user satisfaction and easy navigation
Ideas to improve this metric Simplify navigation structures Ensure consistent design patterns Conduct user testing regularly Gather and implement user feedback Improve the accessibility of designs
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Tracking your Design Efficiency metrics Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
More metrics recently published We have more examples to help you below.
Planning resources OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
Tability's check-ins will save you hours and increase transparency
The best metrics for Design Evaluation