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2 examples of Ux Design Team metrics and KPIs

What are Ux Design Team metrics?

Identifying the optimal Ux Design Team metrics can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

Find Ux Design Team metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Ux Design Team metrics and KPIs

Metrics for User engagement

  • 1. Average Session Duration

    The average time a user spends on the app or website during a single session

    What good looks like for this metric: 2-3 minutes

    Ideas to improve this metric
    • Enhance content quality
    • Simplify navigation
    • Use engaging media like videos
    • Implement interactive elements
    • Regularly update content
  • 2. Pages Per Session

    The average number of pages viewed during a single session

    What good looks like for this metric: 2-3 pages

    Ideas to improve this metric
    • Improve internal linking
    • Use engaging calls-to-action
    • Create content series
    • Offer related content
    • Optimise page load times
  • 3. Bounce Rate

    The percentage of visitors who navigate away from the site after viewing only one page

    What good looks like for this metric: 40-55%

    Ideas to improve this metric
    • Improve page loading speed
    • Use compelling headlines
    • Improve mobile optimisation
    • Add engaging multimedia
    • Enhance user experience design
  • 4. Returning User Rate

    The percentage of users who revisit the app or website

    What good looks like for this metric: 30-50%

    Ideas to improve this metric
    • Offer loyalty programmes
    • Send regular updates or newsletters
    • Personalise user experience
    • Implement retargeting ads
    • Regularly update content
  • 5. User Interaction Rate

    The ratio of users who actively engage with interactive elements (e.g., likes, shares, comments)

    What good looks like for this metric: 1-3%

    Ideas to improve this metric
    • Create engaging posts
    • Incorporate social sharing buttons
    • Host contests or challenges
    • Use call-to-action prompts
    • Respond actively to user comments

Metrics for Frontend Development Skill Assessment

  • 1. Code Quality

    Assesses the readability, structure, and efficiency of the written code in HTML, CSS, and JavaScript

    What good looks like for this metric: Clean, well-commented code with no linting errors

    Ideas to improve this metric
    • Utilise code linters and formatters
    • Adopt a consistent coding style
    • Refactor code regularly
    • Practise writing clear comments
    • Review code with peers
  • 2. Page Load Time

    Measures the time it takes for a webpage to fully load in a browser

    What good looks like for this metric: Less than 3 seconds

    Ideas to improve this metric
    • Minimise HTTP requests
    • Optimise image sizes
    • Use CSS and JS minification
    • Leverage browser caching
    • Use content delivery networks
  • 3. Responsive Design

    Evaluates how well a website adapts to different screen sizes and devices

    What good looks like for this metric: Seamless functionality across all devices

    Ideas to improve this metric
    • Use relative units like percentages
    • Implement CSS media queries
    • Test designs on multiple devices
    • Adopt a mobile-first approach
    • Utilise frameworks like Bootstrap
  • 4. Cross-browser Compatibility

    Ensures a website functions correctly across different web browsers

    What good looks like for this metric: Consistent experience on all major browsers

    Ideas to improve this metric
    • Test site on all major browsers
    • Use browser-specific prefixes
    • Avoid deprecated features
    • Employ browser compatibility tools
    • Regularly update code for latest standards
  • 5. User Experience (UX)

    Measures how user-friendly and intuitive the interface is for users

    What good looks like for this metric: High user satisfaction and easy navigation

    Ideas to improve this metric
    • Simplify navigation structures
    • Ensure consistent design patterns
    • Conduct user testing regularly
    • Gather and implement user feedback
    • Improve the accessibility of designs

Tracking your Ux Design Team metrics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

We have more examples to help you below.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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