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15 examples of Product Development metrics and KPIs

What are Product Development metrics?

Crafting the perfect Product Development metrics can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

Find Product Development metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Product Development metrics and KPIs

Metrics for Investment Group Success

  • 1. Return on Investment (ROI)

    Measures the profitability of an investment relative to its cost, calculated as net profit divided by the cost of investment.

    What good looks like for this metric: 10-15% annual ROI

    Ideas to improve this metric
    • Diversify investment portfolio
    • Reduce operational costs
    • Increase sales through marketing
    • Optimise product pricing
    • Enhance customer retention
  • 2. Product Development Timeliness

    Tracks whether the development projects are completed within the projected timelines.

    What good looks like for this metric: 80-90% projects on time

    Ideas to improve this metric
    • Implement project management software
    • Set clear deadlines
    • Enhance cross-department communication
    • Allocate resources effectively
    • Conduct regular progress reviews
  • 3. Market Share Growth

    Indicates the increase or decrease in the company's product market share within the industry.

    What good looks like for this metric: 1-2% annual growth

    Ideas to improve this metric
    • Explore new market segments
    • Enhance marketing strategies
    • Improve product quality
    • Strengthen brand loyalty
    • Collaborate with strategic partners
  • 4. Customer Acquisition Cost (CAC)

    The cost associated with acquiring a new customer, calculated by dividing total acquisition expenses by the number of new customers.

    What good looks like for this metric: $300-$500 per customer

    Ideas to improve this metric
    • Optimise marketing spend
    • Utilise lower-cost marketing channels
    • Improve conversion rates
    • Leverage customer referrals
    • Enhance customer targeting
  • 5. Net Promoter Score (NPS)

    Measures customer loyalty by asking how likely they are to recommend the product to others.

    What good looks like for this metric: 50-70 NPS score

    Ideas to improve this metric
    • Improve customer service
    • Gather customer feedback
    • Enhance product features
    • Provide customer incentives
    • Develop customer engagement strategies

Metrics for Gift Show Feedback and Planning

  • 1. Customer Feedback Ratings

    Average ratings collected from customers about the existing product line on a scale of 1-5

    What good looks like for this metric: 4.0 out of 5

    Ideas to improve this metric
    • Increase direct customer interactions
    • Organise focus groups
    • Enhance customer feedback channels
    • Implement follow-up surveys
    • Incorporate customer feedback into product adjustments
  • 2. Net Promoter Score (NPS)

    Measures customer willingness to recommend the product line to others, calculated by subtracting the percentage of detractors from promoters

    What good looks like for this metric: 50

    Ideas to improve this metric
    • Enhance product quality
    • Improve customer service
    • Identify and address customer pain points
    • Implement loyalty programmes
    • Regularly survey customers to monitor NPS
  • 3. Product Line Interest Rate

    Percentage of attendees expressing interest in the existing product line

    What good looks like for this metric: 30%

    Ideas to improve this metric
    • Create engaging product displays
    • Offer product samples or demonstrations
    • Utilise targeted marketing strategies
    • Provide exclusive show discounts
    • Collect contact details for follow-up communication
  • 4. Ideas for New Products

    Number of unique ideas for new product introductions received from customer feedback

    What good looks like for this metric: 10 ideas per event

    Ideas to improve this metric
    • Encourage customer creativity
    • Host brainstorming sessions
    • Provide incentives for idea submission
    • Analyse market trends for potential opportunities
    • Engage in competitor analysis
  • 5. Sales Conversion Rate

    The percentage of gift show attendees who make a purchase from the product line

    What good looks like for this metric: 25%

    Ideas to improve this metric
    • Enhance sales team training
    • Optimise the point of sale experience
    • Provide attractive pricing strategies
    • Utilise persuasive sales techniques
    • Improve the overall customer journey

Metrics for Product Management

  • 1. Customer Satisfaction Score (CSAT)

    Measures the level of satisfaction customers have with a product or service, often collected via surveys at the end of a transaction or service interaction. Calculated as (Number of Satisfied Customers / Total Number of Responses) * 100.

    What good looks like for this metric: 75-85%

    Ideas to improve this metric
    • Gather regular customer feedback
    • Resolve customer complaints promptly
    • Enhance product features based on feedback
    • Train customer support teams
    • Improve user experience design
  • 2. Net Promoter Score (NPS)

    Assesses customer loyalty by asking how likely customers are to recommend the product to others. Calculated as percentage of promoters minus percentage of detractors.

    What good looks like for this metric: 30-50

    Ideas to improve this metric
    • Engage with promoters for referrals
    • Address issues raised by detractors
    • Implement a customer loyalty program
    • Improve overall product quality
    • Personalise customer interactions
  • 3. Monthly Recurring Revenue (MRR)

    The total predictable revenue that a business expects to make every month. Calculated by summing up the recurring revenue from all customers in a month.

    What good looks like for this metric: Varies widely by industry

    Ideas to improve this metric
    • Upsell existing customers
    • Introduce tiered pricing models
    • Reduce customer churn
    • Expand market reach
    • Improve the onboarding process
  • 4. Customer Acquisition Cost (CAC)

    The cost associated with acquiring a new customer, calculated by dividing the total marketing and sales expenses by the number of new customers acquired.

    What good looks like for this metric: $10-$200

    Ideas to improve this metric
    • Optimise marketing spend
    • Increase organic growth channels
    • Improve lead conversion rates
    • Enhance targeting strategies
    • Strengthen brand awareness
  • 5. Customer Lifetime Value (CLTV)

    The total revenue a business expects from a customer over their lifetime. Calculated by multiplying the average purchase value, purchase frequency, and customer lifespan.

    What good looks like for this metric: 3-5x CAC

    Ideas to improve this metric
    • Enhance customer retention efforts
    • Increase average order value
    • Encourage repeat purchases
    • Improve product quality and features
    • Develop customer loyalty programs

Metrics for Product Management Success

  • 1. Customer Satisfaction (CSAT)

    Measures customer satisfaction based on their experience with the product, typically through surveys

    What good looks like for this metric: 75%-85%

    Ideas to improve this metric
    • Improve customer support
    • Enhance product features
    • Implement user feedback promptly
    • Conduct regular user experience reviews
    • Offer personalised customer interactions
  • 2. Net Promoter Score (NPS)

    Measures customer loyalty by asking how likely they are to recommend the product to others

    What good looks like for this metric: 30-50

    Ideas to improve this metric
    • Implement user-friendly design
    • Enhance product reliability
    • Offer proactive customer support
    • Regularly update and improve the product
    • Conduct customer satisfaction surveys
  • 3. Monthly Active Users (MAU)

    Tracks the number of unique users engaging with the product within a month

    What good looks like for this metric: Varies by industry

    Ideas to improve this metric
    • Increase marketing efforts
    • Enhance user engagement features
    • Regularly update content
    • Simplify onboarding process
    • Offer promotions or incentives
  • 4. Customer Retention Rate

    Measures the percentage of customers who continue using the product over a specific period

    What good looks like for this metric: 80%-90%

    Ideas to improve this metric
    • Improve customer service
    • Enhance product quality
    • Analyse and address churn reasons
    • Regularly engage with customers
    • Offer loyalty programmes
  • 5. Average Revenue Per User (ARPU)

    Calculates the average income generated per user, typically on a monthly or annual basis

    What good looks like for this metric: Varies by industry

    Ideas to improve this metric
    • Upsell premium features
    • Introduce new pricing models
    • Increase user engagement
    • Expand user base
    • Conduct pricing analysis

Metrics for Cultivate Strategic Agility

  • 1. Time to Market

    The time it takes for the bank to develop a new product or service and introduce it to the market

    What good looks like for this metric: 3-6 months

    Ideas to improve this metric
    • Streamline development processes
    • Enhance team collaboration
    • Implement agile methodologies
    • Invest in predictive analytics
    • Reduce approval bottlenecks
  • 2. Customer Feedback Cycle Time

    The time it takes to gather customer feedback and make adjustments based on it

    What good looks like for this metric: 2-4 weeks

    Ideas to improve this metric
    • Utilise real-time feedback tools
    • Empower frontline employees
    • Shorten decision-making processes
    • Increase frequency of customer surveys
    • Adopt customer-centric technologies
  • 3. Employee Adaptability Rating

    The ability of employees to adapt to new processes, tools, and approaches

    What good looks like for this metric: 8/10

    Ideas to improve this metric
    • Provide ongoing training programs
    • Offer incentives for skill development
    • Encourage a growth mindset culture
    • Implement job rotation programs
    • Foster open communication channels
  • 4. Change Management Success Rate

    The percentage of successful changes implemented in processes, systems, or services

    What good looks like for this metric: 80%

    Ideas to improve this metric
    • Follow structured change management frameworks
    • Increase stakeholder engagement
    • Conduct regular impact assessments
    • Enhance communication during change initiatives
    • Utilise feedback from previous change efforts
  • 5. Innovation Index

    A measure of the bank's innovation output, including the number of new initiatives or product offerings

    What good looks like for this metric: 10-15 initiatives per year

    Ideas to improve this metric
    • Encourage cross-departmental brainstorming
    • Allocate dedicated resources for innovation
    • Foster a culture of experimentation
    • Implement an ideas management platform
    • Regularly review and adapt innovation goals

Metrics for Enhancing Product Display Options

  • 1. Conversion Rate

    The percentage of visitors who make a purchase, calculated as the number of purchases divided by the total number of visitors.

    What good looks like for this metric: 2% to 3%

    Ideas to improve this metric
    • Optimise product descriptions and images
    • Simplify the checkout process
    • Highlight customer reviews and testimonials
    • Offer personalised recommendations
    • Implement A/B testing for page elements
  • 2. Average Order Value

    The average amount spent each time a customer places an order, calculated by dividing total revenue by the number of orders.

    What good looks like for this metric: $50 to $100

    Ideas to improve this metric
    • Upsell with related products and bundles
    • Offer discounts for bulk purchases
    • Implement a loyalty programme
    • Provide limited-time offers or promotions
    • Enhance product pages with quality content
  • 3. Bounce Rate

    The percentage of visitors who leave the site after viewing only one page, calculated by dividing single-page visits by total visits.

    What good looks like for this metric: 26% to 40%

    Ideas to improve this metric
    • Improve site loading speed
    • Create strong calls-to-action
    • Ensure mobile responsiveness
    • Enhance overall website design
    • Offer engaging and relevant content
  • 4. Time on Page

    The average amount of time users spend on a product page, indicating engagement levels.

    What good looks like for this metric: 2 to 3 minutes

    Ideas to improve this metric
    • Enhance product descriptions and features
    • Use high-quality images and videos
    • Utilise interactive elements
    • Provide detailed FAQs and tutorials
    • Optimise layout for readability
  • 5. Customer Retention Rate

    The percentage of repeat customers over a specific time period, indicating loyalty and satisfaction.

    What good looks like for this metric: 20% to 30%

    Ideas to improve this metric
    • Deliver exceptional customer service
    • Introduce membership or rewards programmes
    • Implement feedback mechanisms and surveys
    • Communicate through targeted email marketing
    • Continuously update and improve product offerings

Metrics for Product Management Vision

  • 1. Revenue Growth Rate

    Measures the rate at which revenue is increasing over a given period, often expressed as a percentage

    What good looks like for this metric: 10-20% annual growth

    Ideas to improve this metric
    • Introduce new innovative products
    • Expand into new markets
    • Enhance marketing strategies
    • Optimise pricing strategies
    • Improve sales techniques
  • 2. Customer Satisfaction Score

    Assesses the level of satisfaction customers feel about a product or service, often measured through surveys

    What good looks like for this metric: 75-85 out of 100

    Ideas to improve this metric
    • Improve customer service
    • Seek regular feedback
    • Enhance product quality
    • Address customer issues promptly
    • Develop loyalty programmes
  • 3. Employee Engagement Level

    Evaluates how committed and motivated employees are towards their work and organisation

    What good looks like for this metric: 70-80% engagement

    Ideas to improve this metric
    • Foster a positive work environment
    • Offer professional development
    • Recognise and reward achievements
    • Encourage open communication
    • Provide work-life balance initiatives
  • 4. Time to Market

    Time taken from product conception to its availability in the market

    What good looks like for this metric: 6-12 months

    Ideas to improve this metric
    • Streamline development processes
    • Adopt Agile methodologies
    • Enhance cross-functional collaboration
    • Implement project management tools
    • Regularly review and adjust timelines
  • 5. Net Promoter Score (NPS)

    Gauge the likelihood of customers to recommend the company's products or services, indicating customer loyalty

    What good looks like for this metric: 30-50

    Ideas to improve this metric
    • Deliver exceptional customer experiences
    • Address negative feedback quickly
    • Continuously improve the product
    • Engage with customers through multiple channels
    • Build strong customer relationships

Metrics for Agile leadership metrics

  • 1. Team Velocity

    Measures the amount of work a team completes during a sprint, calculated by the total story points completed

    What good looks like for this metric: 20-40 story points per sprint

    Ideas to improve this metric
    • Streamline workflows
    • Refine sprint planning
    • Enhance team collaboration
    • Invest in skill development
    • Use consistent estimation techniques
  • 2. Sprint Burndown

    Tracks the completion of work throughout the sprint, showing remaining tasks vs. time

    What good looks like for this metric: Consistent downward trend with minimal or no backlog at sprint end

    Ideas to improve this metric
    • Daily stand-ups to identify blockers
    • Encourage realistic task estimates
    • Prioritise critical tasks early
    • Use burn-down charts for visibility
    • Improve task segmentation
  • 3. Cycle Time

    The total time it takes from starting a work item to its completion

    What good looks like for this metric: 1-2 days for small tasks, up to 1-2 weeks for larger tasks

    Ideas to improve this metric
    • Minimize work-in-progress limits
    • Enhance automated testing
    • Implement continuous integration
    • Use Kanban to visualise workflow
    • Regularly review cycle times
  • 4. Lead Time

    The total time from when a customer request is made to when it is fulfilled

    What good looks like for this metric: Varies based on complexity, aim for a reduction over time

    Ideas to improve this metric
    • Prioritise tasks based on customer value
    • Optimise backlog grooming
    • Reduce bottlenecks
    • Increase cross-functional team collaboration
    • Regularly analyse and adjust processes
  • 5. Customer Satisfaction (NPS)

    Measures customer satisfaction and loyalty through surveys or Net Promoter Score (NPS)

    What good looks like for this metric: NPS score of 50-70

    Ideas to improve this metric
    • Increase customer feedback channels
    • Actively respond to customer issues
    • Continually improve product features
    • Regularly review customer feedback
    • Train team on customer service excellence

Metrics for Product Engagement

  • 1. User Retention Rate

    Percentage of users who continue to use the product over a set period of time

    What good looks like for this metric: 30-40% after 90 days

    Ideas to improve this metric
    • Send personalised email reminders
    • Implement user onboarding tutorials
    • Add in-app notifications for new features
    • Offer loyalty rewards or discounts
    • Conduct user feedback surveys
  • 2. Daily Active Users (DAU)

    Number of unique users who engage with the product daily

    What good looks like for this metric: 10-20% of total users

    Ideas to improve this metric
    • Increase the frequency of updates
    • Incorporate gamification elements
    • Encourage social sharing
    • Optimise app load times
    • Run promotional campaigns
  • 3. Session Length

    Average duration of time a user spends on the product in a single session

    What good looks like for this metric: 5-10 minutes

    Ideas to improve this metric
    • Simplify navigation within the app
    • Add value-rich content
    • Make user tasks easier to complete
    • Enable personalised experiences
    • Implement engaging design elements
  • 4. Churn Rate

    Percentage of users who stop using the product over a given period

    What good looks like for this metric: 5-7% monthly

    Ideas to improve this metric
    • Identify pain points through user feedback
    • Improve customer support
    • Enhance product features based on feedback
    • Offer re-engagement incentives
    • Streamline the user experience
  • 5. Feature Adoption Rate

    Percentage of users utilising new or specific features of the product

    What good looks like for this metric: 25-30%

    Ideas to improve this metric
    • Create feature-specific tutorials
    • Promote new features through email
    • Highlight features in-app
    • Gather and act on feedback for new features
    • Incentivise users to try new features

Metrics for Launching a New Product

  • 1. Customer Acquisition Rate

    Measures the number of new customers acquired within a specific period after the product launch, typically calculated as the percentage of new customers relative to total target audience

    What good looks like for this metric: 20-30%

    Ideas to improve this metric
    • Increase marketing efforts
    • Offer promotions or discounts
    • Enhance online presence
    • Use influencer partnerships
    • Optimise your sales funnel
  • 2. Customer Retention Rate

    Indicates the percentage of customers who continue to purchase your product after initial acquisition, calculated by dividing the number of repeat customers by the total number of customers

    What good looks like for this metric: 40-60%

    Ideas to improve this metric
    • Improve customer service
    • Introduce a loyalty programme
    • Regularly update the product
    • Solicit customer feedback
    • Follow up with customers
  • 3. Revenue Growth Rate

    Tracks the increase in revenue generated by the new product over a set period, usually expressed as a percentage

    What good looks like for this metric: 10-25%

    Ideas to improve this metric
    • Upsell and cross-sell
    • Expand into new markets
    • Increase marketing investment
    • Optimise pricing strategies
    • Refine product features based on feedback
  • 4. Market Penetration

    Measures the extent to which the new product is being adopted in the target market, calculated by the percentage of target market users purchasing the product

    What good looks like for this metric: 5-15%

    Ideas to improve this metric
    • Conduct market research
    • Adjust marketing messaging
    • Offer introductory offers
    • Establish strategic partnerships
    • Create compelling product demo and trials
  • 5. Customer Satisfaction Score

    Gauges customers' satisfaction with the new product, commonly measured using surveys and net promoter scores

    What good looks like for this metric: 70-85%

    Ideas to improve this metric
    • Enhance product quality
    • Improve customer support
    • Offer easy-to-find help resources
    • Regularly collect customer feedback
    • Implement suggested improvements

Metrics for Awareness to purchase conversion

  • 1. Awareness to Purchase Conversion Rate

    Measures the percentage of users who become aware of a product and then purchase it

    What good looks like for this metric: 15-30%

    Ideas to improve this metric
    • Improve targeting strategies
    • Enhance product descriptions
    • Develop persuasive sales copy
    • Offer limited-time discounts
    • Streamline the purchase process
  • 2. Badge View to Click-through Rate

    Percentage of users who click on a badge after viewing it

    What good looks like for this metric: 50-70%

    Ideas to improve this metric
    • Make badges more visually appealing
    • Ensure badge messages are clear
    • Position badges strategically on the page
    • Test different badge designs
    • Add incentives for clicking badges
  • 3. Eco-filter Usage Rate

    Percentage of users who use eco-filters when searching for products

    What good looks like for this metric: 25-40%

    Ideas to improve this metric
    • Increase visibility of eco-filters
    • Educate users on benefits of eco-friendly choices
    • Highlight eco-filters in marketing campaigns
    • Include testimonials for eco-friendly products
    • Simplify the filtering process
  • 4. Green Product Selection Rate

    Percentage of total product selections that are eco-friendly

    What good looks like for this metric: 20-35%

    Ideas to improve this metric
    • Emphasise benefits of green products
    • Offer promotions for selecting green options
    • Improve green product availability
    • Highlight green products on home page
    • Show comparisons with non-green options
  • 5. Purchase Completion Rate

    Percentage of initiated purchases that are successfully completed

    What good looks like for this metric: 70-85%

    Ideas to improve this metric
    • Reduce checkout steps
    • Offer multiple payment options
    • Provide guest checkout
    • Send cart abandonment reminders
    • Ensure site speed is optimal

Metrics for Performance of UX Designer

  • 1. Usability Test Success Rate

    The percentage of tasks successfully completed by users during usability testing

    What good looks like for this metric: 80-90% success rate

    Ideas to improve this metric
    • Conduct more user interviews
    • Improve task clarity
    • Ensure intuitive navigation
    • Simplify user interactions
    • Enhance feedback mechanisms
  • 2. Time on Task

    The average time a user takes to complete a specific task during testing

    What good looks like for this metric: 2-5 minutes per task

    Ideas to improve this metric
    • Streamline user flows
    • Minimize unnecessary steps
    • Use clear, concise instructions
    • Reduce input fields
    • Enhance system responsiveness
  • 3. Error Rate

    The average number of errors users encounter while performing tasks during testing

    What good looks like for this metric: Less than 5% error rate

    Ideas to improve this metric
    • Improve error messaging
    • Test for common user mistakes
    • Simplify complex interactions
    • Increase user guidance
    • Utilize clear affordances
  • 4. User Satisfaction Score

    Numerical rating given by users based on their satisfaction with the interface

    What good looks like for this metric: 7 or higher on a 10-point scale

    Ideas to improve this metric
    • Incorporate user feedback
    • Create an aesthetically pleasing design
    • Reduce cognitive load
    • Increase accessibility options
    • Ensure consistent design elements
  • 5. Prototype Iteration Count

    The number of iterations a prototype undergoes before reaching a final design

    What good looks like for this metric: 3-5 iterations

    Ideas to improve this metric
    • Gather diverse feedback early
    • Prioritise the most critical design issues
    • Utilise rapid prototyping tools
    • Test with varied user groups
    • Focus on one major change per iteration

Metrics for Addressing UX Issues

  • 1. User Satisfaction Score

    Measures how satisfied users are with the product, often gathered through surveys after using the product

    What good looks like for this metric: 75% or above

    Ideas to improve this metric
    • Enhance user interface clarity
    • Simplify navigation structure
    • Improve load times
    • Incorporate user feedback regularly
    • Conduct regular usability testing
  • 2. Time on Task

    The average amount of time it takes for users to complete a specific task within the product

    What good looks like for this metric: 1-3 minutes

    Ideas to improve this metric
    • Streamline task processes
    • Provide clear instructions
    • Automate repetitive tasks
    • Use progress indicators
    • Minimize distracting elements
  • 3. Error Rate

    Measures the number of errors users make when interacting with the product

    What good looks like for this metric: Less than 5%

    Ideas to improve this metric
    • Add in-line validation
    • Provide clear error messages
    • Use consistent design patterns
    • Conduct thorough testing
    • Offer user training or tutorials
  • 4. Net Promoter Score (NPS)

    Assesses the likelihood of users recommending the product to others, measured through surveys

    What good looks like for this metric: Minimum of 30

    Ideas to improve this metric
    • Enhance product features
    • Improve customer support
    • Regularly update the product
    • Focus on reliability
    • Encourage users to share feedback
  • 5. Task Success Rate

    The percentage of correctly completed tasks by users on their first attempt

    What good looks like for this metric: Over 80%

    Ideas to improve this metric
    • Clarify task objectives
    • Simplify complex tasks
    • Design intuitive user flows
    • Provide contextual help
    • Test with real users regularly

Metrics for Awareness to Purchase Conversion

  • 1. Awareness to Purchase Rate

    The percentage of individuals who become aware of a product and go on to make a purchase

    What good looks like for this metric: 30% - 35%

    Ideas to improve this metric
    • Enhance product visibility through marketing campaigns
    • Offer limited-time promotions to encourage purchases
    • Improve product testimonials and reviews
    • Simplify the purchasing process
    • Increase social proof through influencers
  • 2. Badge Views to Clicks Conversion

    The percentage of users that click on a badge out of those who view it

    What good looks like for this metric: 75% - 80%

    Ideas to improve this metric
    • Make badges more visually appealing
    • Position badges prominently on the page
    • Use clear call-to-action language on badges
    • A/B test badge design
    • Ensure mobile optimisation of badges
  • 3. Eco-Filter Usage Rate

    The percentage of users applying eco-friendly filters during their search

    What good looks like for this metric: 30% - 40%

    Ideas to improve this metric
    • Promote the eco-filter feature through educational content
    • Provide incentives for using eco-filters
    • Highlight benefits of eco-friendly products
    • Simplify the filter application process
    • Include the eco-filter feature prominently in search options
  • 4. Green Product Selection Rate

    The percentage of users who choose eco-friendly products over regular ones

    What good looks like for this metric: 25% - 35%

    Ideas to improve this metric
    • Highlight the environmental impact of choices
    • Use compelling product descriptions
    • Offer comparisons between green and regular products
    • Create branded eco-friendly product categories
    • Provide additional value through eco-friendly rewards
  • 5. Cart Abandonment Rate

    The percentage of users who add products to cart but do not complete the purchase

    What good looks like for this metric: 60% - 70%

    Ideas to improve this metric
    • Send follow-up emails with offers
    • Streamline the checkout process
    • Offer multiple payment options
    • Provide assurance with secure checkout icons
    • Reduce unexpected costs

Metrics for Sales and CSAT Targets

  • 1. Sales Revenue

    Total income generated from sales of courses, measured in USD

    What good looks like for this metric: $50,000 per month

    Ideas to improve this metric
    • Enhance course offerings
    • Run targeted advertising campaigns
    • Offer early-bird discounts
    • Upsell related courses
    • Optimise pricing strategy
  • 2. Customer Satisfaction Score (CSAT)

    Measures the level of satisfaction of customers, usually rated on a scale of 1-5

    What good looks like for this metric: 4.0 out of 5

    Ideas to improve this metric
    • Provide excellent customer support
    • Gather and act on customer feedback
    • Offer personalised learning paths
    • Improve user interface and experience
    • Ensure course content is high quality
  • 3. Learner Engagement Rate

    Percentage of learners actively participating in the course, calculated by dividing active participants by total enrolled

    What good looks like for this metric: 60%

    Ideas to improve this metric
    • Introduce interactive elements
    • Provide regular updates and new content
    • Encourage group discussions
    • Use gamification techniques
    • Send regular reminders and follow-ups
  • 4. Course Completion Rate

    Percentage of learners who complete the course, calculated by dividing the number of completions by the total number enrolled

    What good looks like for this metric: 70%

    Ideas to improve this metric
    • Design shorter, more manageable modules
    • Set clear expectations and goals
    • Offer incentives for completion
    • Provide support resources
    • Implement progress tracking
  • 5. Knowledge Retention Rate

    Measures how much information learners retain over time, assessed through follow-up tests

    What good looks like for this metric: 75%

    Ideas to improve this metric
    • Use varied teaching methods
    • Incorporate spaced repetition
    • Provide summary notes
    • Offer periodic refreshers
    • Encourage practical application of knowledge

Tracking your Product Development metrics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

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Planning resources

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