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15 examples of Support metrics and KPIs

What are Support metrics?

Identifying the optimal Support metrics can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

Find Support metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Support metrics and KPIs

Metrics for Youth Entrepreneurship Training

  • 1. Number of Businesses Registered

    Tracks the total number of businesses registered by participants post-training

    What good looks like for this metric: 50% of participants registering businesses

    Ideas to improve this metric
    • Increase networking opportunities with successful entrepreneurs
    • Offer mentorship programs beyond the training period
    • Provide step-by-step guidance on the registration process
    • Facilitate access to legal support for business registration
    • Encourage business idea validation workshops
  • 2. Participant Engagement Rate

    Measures the level of active participation by youths during and after the training sessions

    What good looks like for this metric: 80% active participant engagement

    Ideas to improve this metric
    • Incorporate interactive and hands-on activities
    • Offer incentives for active participation
    • Use feedback forms to tailor content to participants' needs
    • Include real-world case studies and success stories
    • Assign project-based tasks that encourage teamwork
  • 3. Business Sustainability Rate

    Assesses the percentage of businesses still operational 12 months post-registration

    What good looks like for this metric: 60% business sustainability rate after one year

    Ideas to improve this metric
    • Provide ongoing business support services
    • Help secure initial funding and investment
    • Conduct regular follow-ups and check-ins
    • Encourage the development of a solid business plan
    • Organise financial literacy and management workshops
  • 4. Increase in Household Income

    Monitors the change in average household income for participants after starting their businesses

    What good looks like for this metric: 20% increase in household income

    Ideas to improve this metric
    • Offer additional training on income-generating strategies
    • Facilitate access to high-demand market sectors
    • Encourage diversification of income streams
    • Promote collaboration and partnerships for larger contracts
    • Guide in effective cost management and budgeting
  • 5. Job Creation Rate

    Measures the average number of jobs created by participant businesses within six months of operation

    What good looks like for this metric: 2 jobs created per business

    Ideas to improve this metric
    • Support business expansion opportunities
    • Encourage hiring from local communities
    • Provide training on effective employee management
    • Facilitate networking with potential partners and clients
    • Organise workshops on scaling operations

Metrics for Support Youth Entrepreneurship

  • 1. Number of Youths Trained

    The total number of youth participants who have completed the training programme

    What good looks like for this metric: 500 youths annually

    Ideas to improve this metric
    • Increase outreach efforts in low-income areas
    • Partner with local community centres
    • Utilise social media for recruitment
    • Provide online training options
    • Collaborate with schools and universities
  • 2. Business Registration Rate

    Percentage of trained youths who successfully register a business

    What good looks like for this metric: 50% of trained youths

    Ideas to improve this metric
    • Simplify the registration process
    • Guide participants through registration steps
    • Provide incentives for registration
    • Host workshops on business planning
    • Establish partnerships with registration bodies
  • 3. Employment Opportunities Created

    Number of new jobs generated as a result of the startups

    What good looks like for this metric: 2 new jobs per startup

    Ideas to improve this metric
    • Encourage scalable business models
    • Provide mentorship for business growth
    • Facilitate networking events
    • Support access to funding opportunities
    • Promote collaboration among startups
  • 4. Business Sustainability Rate

    Percentage of businesses still operational after their first year

    What good looks like for this metric: 70% sustainability rate

    Ideas to improve this metric
    • Offer follow-up coaching sessions
    • Provide financial management workshops
    • Connect with local business networks
    • Regularly assess and adapt business strategies
    • Encourage continuous learning and innovation
  • 5. Funding Secured by Startups

    Amount of financial support secured by startups through grants, loans, or investments

    What good looks like for this metric: $10,000 per startup

    Ideas to improve this metric
    • Assist in grant application processes
    • Create pitch training sessions
    • Connect startups with potential investors
    • Host startup demo days
    • Guide on developing detailed business plans

Metrics for L2 Production Support

  • 1. Request Resolution Time

    Time taken to resolve support requests from initial report to resolution

    What good looks like for this metric: 2-4 hours

    Ideas to improve this metric
    • Prioritise requests based on urgency
    • Implement automated alerts for escalations
    • Conduct regular training sessions for support staff
    • Use ticketing system efficiently
    • Analyse past tickets for recurring issues
  • 2. First Contact Resolution Rate

    Percentage of requests resolved during the first interaction with support staff

    What good looks like for this metric: 70-80%

    Ideas to improve this metric
    • Empower staff with decision-making authority
    • Provide comprehensive training and resources
    • Ensure access to an updated knowledge base
    • Conduct regular performance reviews
    • Encourage collaboration among team members
  • 3. Customer Satisfaction Score

    Measurement of customer satisfaction after support engagement

    What good looks like for this metric: 80% satisfaction rate

    Ideas to improve this metric
    • Follow up with customers after resolution
    • Provide personalised support where possible
    • Gather feedback through surveys
    • Identify pain points in the support process
    • Continuously improve customer interaction skills
  • 4. Ticket Backlog

    Number of unresolved requests or tickets within a specific time period

    What good looks like for this metric: Less than 10% of total tickets

    Ideas to improve this metric
    • Monitor and raise alerts for high backlog
    • Allocate additional resources during peak times
    • Streamline processes to improve response times
    • Regularly review ticket statuses
    • Identify and address resource bottlenecks
  • 5. Reopen Rate

    Percentage of requests that have been reopened after they were marked resolved

    What good looks like for this metric: Less than 5%

    Ideas to improve this metric
    • Ensure thorough issue resolution before closing
    • Improve documentation for recurring issues
    • Engage experts for complex problems
    • Provide clear and concise solutions
    • Encourage feedback to understand unresolved issues

Metrics for Windows and VMWare Server Support

  • 1. First Call Resolution Rate

    Percentage of issues resolved on the first call without escalation

    What good looks like for this metric: 70-80%

    Ideas to improve this metric
    • Provide comprehensive training for team members
    • Implement a robust knowledge base
    • Utilise remote access tools for rapid solutions
    • Ensure clear communication during ticket handling
    • Optimise ticket categorisation for swift allocations
  • 2. Average Ticket Resolution Time

    Average time taken to resolve support tickets

    What good looks like for this metric: Less than 24 hours

    Ideas to improve this metric
    • Enhance prioritisation of critical tickets
    • Streamline internal workflows
    • Employ ticketing software with automation features
    • Offer frequent skill-improving sessions
    • Regularly review ticket handoff processes
  • 3. Customer Satisfaction Score

    Rating provided by customers after resolution

    What good looks like for this metric: Above 90%

    Ideas to improve this metric
    • Solicit feedback through post-service surveys
    • Provide personalised support where applicable
    • Encourage proactive follow-ups with customers
    • Analyse feedback data to identify improvement areas
    • Reward team members demonstrating high satisfaction scores
  • 4. Ticket Backlog

    Number of unresolved tickets over a specified time period

    What good looks like for this metric: Less than 10% of total tickets

    Ideas to improve this metric
    • Regularly audit ticket queue for overdue items
    • Implement weekly backlog reviews
    • Balance team workload to prevent overloads
    • Develop standard operating procedures for common issues
    • Encourage team accountability for assigned tickets
  • 5. Service Uptime

    Percentage of time the server environment is operational and available

    What good looks like for this metric: 99.9%

    Ideas to improve this metric
    • Conduct regular system health checks
    • Implement proactive monitoring systems
    • Establish a thorough disaster recovery plan
    • Schedule routine maintenance during off-peak hours
    • Ensure redundancy for critical systems

Metrics for Streamline Operations & Improve Feedback

  • 1. Average Response Time

    The average time it takes for support staff to respond to student queries

    What good looks like for this metric: 24 hours or less

    Ideas to improve this metric
    • Implement automated responses for common queries
    • Provide additional training sessions for support staff
    • Utilise CRM software to track response times
    • Set goals for individual team members
    • Analyse and optimise workflow processes
  • 2. Student Feedback Quality Score

    The average rating of feedback provided by mentors as rated by students

    What good looks like for this metric: 4.5 out of 5

    Ideas to improve this metric
    • Provide training on giving effective feedback
    • Develop a standard feedback template
    • Review and discuss feedback in team meetings
    • Gather feedback from students on mentor performance
    • Conduct regular mentor evaluations
  • 3. First Contact Resolution Rate

    Percentage of support queries resolved during the first interaction with support staff

    What good looks like for this metric: 70% or higher

    Ideas to improve this metric
    • Conduct root cause analysis on frequently unresolved topics
    • Empower staff to make decisions without escalation
    • Improve access to solution resources
    • Develop a comprehensive FAQ section
    • Increasing collaboration with mentors for complex issues
  • 4. Mentor Availability

    Measures the average time mentors are available to provide feedback during scheduled office hours

    What good looks like for this metric: 85% of scheduled hours

    Ideas to improve this metric
    • Optimise scheduling to align with student needs
    • Provide incentives for maintaining high availability
    • Introduce flexible working hours for mentors
    • Utilise technology to aid remote mentoring sessions
    • Increase cross-training for coverage
  • 5. Net Promoter Score (NPS)

    A measure of student loyalty and satisfaction based on their likelihood to recommend the training to others

    What good looks like for this metric: 70 or above

    Ideas to improve this metric
    • Regularly survey students for feedback
    • Improve mentor-student engagement
    • Enhance curriculum based on student feedback
    • Ensure a seamless onboarding process
    • Create a supportive community for student interaction

Metrics for Triage and routing efficiency

  • 1. Average Triage Time

    The average time taken to assess and assign issues to a technician

    What good looks like for this metric: 2 hours

    Ideas to improve this metric
    • Implement automated ticketing system
    • Train staff on swift issue identification
    • Set clear prioritisation guidelines
    • Regularly review triage processes
    • Maintain an up-to-date technician skillset directory
  • 2. Percentage of Issues Triaged Within 2 Hours

    The proportion of issues that are assessed and routed within the two-hour goal

    What good looks like for this metric: 90%

    Ideas to improve this metric
    • Utilise time-tracking software
    • Analyse bottlenecks in the triaging process
    • Provide incentives for fast triaging
    • Allocate sufficient resources during peak times
    • Conduct regular training sessions
  • 3. First Contact Resolution Rate

    The percentage of issues resolved without the need for additional follow-up

    What good looks like for this metric: 75%

    Ideas to improve this metric
    • Expand technician training programmes
    • Increase accessibility of status updates
    • Improve communication between teams
    • Ensure access to comprehensive knowledge base
    • Implement real-time support tools
  • 4. Customer Satisfaction Score

    The average satisfaction score given by customers regarding the triage process

    What good looks like for this metric: 4 out of 5

    Ideas to improve this metric
    • Gather regular feedback from customers
    • Reduce hold and transfer times
    • Provide clear status updates
    • Streamline communication channels
    • Customise support to match customer needs
  • 5. Backlog of Untriaged Issues

    The number of issues that remain unresolved or unassigned past the two-hour window

    What good looks like for this metric: 5 or fewer issues

    Ideas to improve this metric
    • Regular audits of untriaged issues
    • Enhance staffing levels during peak times
    • Integrate advanced triage software
    • Develop a quick response task force
    • Set up alerts for untriaged issues

Metrics for iOS Device Migration

  • 1. Migration Completion Rate

    The percentage of iOS devices successfully migrated to Microsoft Intune

    What good looks like for this metric: 90-95%

    Ideas to improve this metric
    • Develop a detailed migration plan
    • Conduct pilot testing before full rollout
    • Ensure adequate training for IT staff
    • Engage in continuous monitoring and feedback
    • Allocate sufficient resources for the project
  • 2. Post-Migration Device Performance

    Measure the performance of devices post-migration, focusing on speed and application responsiveness

    What good looks like for this metric: Performance increase of 10-20%

    Ideas to improve this metric
    • Optimize device settings during migration
    • Update applications to the latest versions
    • Conduct regular performance assessments
    • Encourage employee feedback for improvements
    • Monitor and address any reported issues promptly
  • 3. Security Incident Reduction

    Track the number of security incidents after migration compared to before

    What good looks like for this metric: Reduction of incidents by 30%

    Ideas to improve this metric
    • Enhance device security configurations
    • Educate users about security best practices
    • Implement regular security audits
    • Continuous monitoring for any anomalies
    • Use threat intelligence platforms
  • 4. User Satisfaction Score

    Survey scores from users regarding their satisfaction with the new system

    What good looks like for this metric: 70% satisfaction rate

    Ideas to improve this metric
    • Conduct user training sessions
    • Offer a user-friendly interface
    • Provide efficient troubleshooting support
    • Incorporate user feedback into improvements
    • Continuously update support materials
  • 5. Network Access Success Rate

    The percentage of successful network access attempts post-migration

    What good looks like for this metric: Above 95%

    Ideas to improve this metric
    • Ensure seamless network integration
    • Update network policies for Intune compatibility
    • Test network access at regular intervals
    • Implement redundancy measures
    • Provide support for network connectivity issues

Metrics for IT Department Efficiency

  • 1. Incident Response Time

    The average time it takes for the IT department to respond to an incident after it is reported.

    What good looks like for this metric: 30 minutes to 1 hour

    Ideas to improve this metric
    • Implement automated alert systems
    • Conduct regular training sessions
    • Set up a 24/7 support team
    • Streamline incident escalation processes
    • Utilise incident management tools
  • 2. First Contact Resolution Rate

    The percentage of IT issues resolved during the first contact with the user.

    What good looks like for this metric: 70% to 80%

    Ideas to improve this metric
    • Enhance self-service tools and resources
    • Improve knowledge base quality
    • Conduct specialised training for support staff
    • Implement a feedback loop for continuous improvement
    • Use advanced diagnostic tools
  • 3. System Uptime

    The percentage of time that IT systems are operational and available for use.

    What good looks like for this metric: 99% to 99.9%

    Ideas to improve this metric
    • Regularly update and patch systems
    • Implement high availability solutions
    • Conduct regular system monitoring
    • Perform routine maintenance checks
    • Use redundant systems
  • 4. User Satisfaction Score

    The average satisfaction rating given by users after IT services are provided.

    What good looks like for this metric: 4.0 to 4.5 out of 5

    Ideas to improve this metric
    • Offer regular customer service training
    • Obtain user feedback and act on it
    • Enhance communication channels
    • Implement a user-friendly ticketing system
    • Provide regular updates to users
  • 5. Mean Time to Repair (MTTR)

    The average time taken to fully repair an IT issue after it is reported.

    What good looks like for this metric: 2 to 4 hours

    Ideas to improve this metric
    • Improve diagnostic procedures
    • Use automated repair tools
    • Maintain an updated inventory of spare parts
    • Enhance collaboration between IT teams
    • Conduct thorough post-incident reviews

Metrics for Showcase Team Performance

  • 1. Incident Response Time

    The average time taken by the team to respond to reported incidents

    What good looks like for this metric: Less than 30 minutes

    Ideas to improve this metric
    • Implement automated alert systems
    • Conduct regular training on incident management
    • Set clear response time goals
    • Prioritise incidents based on severity
    • Review and analyse past response times for improvement
  • 2. System Uptime

    The percentage of time systems are operational and available

    What good looks like for this metric: 99.9% or above

    Ideas to improve this metric
    • Conduct regular system maintenance
    • Implement redundancy solutions
    • Perform load testing to understand capacity
    • Monitor system health in real-time
    • Establish a disaster recovery plan
  • 3. User Satisfaction Score

    Survey score given by users based on their satisfaction with team support

    What good looks like for this metric: 8 out of 10 or higher

    Ideas to improve this metric
    • Regularly survey users to gather feedback
    • Implement a user-friendly ticketing system
    • Ensure timely updates to users
    • Provide training in customer service skills
    • Analyse feedback and address common issues
  • 4. Ticket Resolution Rate

    The percentage of tickets resolved within the agreed service level agreement (SLA)

    What good looks like for this metric: 95% or higher

    Ideas to improve this metric
    • Establish clear SLAs for ticket resolution
    • Use ticketing software to prioritise workload
    • Encourage team collaboration on complex issues
    • Track pending tickets and address bottlenecks
    • Hold regular reviews on ticket performance
  • 5. Change Success Rate

    The percentage of system changes that are successfully implemented without causing incidents

    What good looks like for this metric: 90% or higher

    Ideas to improve this metric
    • Establish a change management process
    • Conduct risk assessments before changes
    • Communicate changes to all stakeholders
    • Provide training on implementing changes
    • Review and learn from failed changes

Metrics for Customer Service Platform Impact

  • 1. Customer Satisfaction Score (CSAT)

    Measures the percentage of customers who are satisfied with their service experience on the platform by collecting feedback after interactions

    What good looks like for this metric: 80-85%

    Ideas to improve this metric
    • Train customer service agents regularly
    • Implement a robust feedback collection process
    • Utilise automation for frequent issues
    • Monitor and review agent performance
    • Enhance knowledge database for agents
  • 2. Net Promoter Score (NPS)

    Assesses customer loyalty through how likely they are to recommend the service to others on a scale of 0-10

    What good looks like for this metric: 30-50

    Ideas to improve this metric
    • Focus on customer journey mapping
    • Address pain points identified in feedback
    • Provide timely and personalised responses
    • Recognise and reward loyal customers
    • Conduct regular product and service enhancements
  • 3. First Contact Resolution (FCR)

    Percentage of customer issues resolved at the first interaction, indicating efficiency and effectiveness

    What good looks like for this metric: 70-75%

    Ideas to improve this metric
    • Ensure agents have access to comprehensive information
    • Provide decision-making authority to agents
    • Implement initial troubleshooting steps in self-service
    • Analyse repeat contact reasons and address them
    • Utilise real-time collaboration tools for support
  • 4. Customer Retention Rate

    Percentage of existing customers retained over a period, reflecting long-term platform satisfaction and loyalty

    What good looks like for this metric: 75-85%

    Ideas to improve this metric
    • Develop loyalty programmes and incentives
    • Regularly engage with customers via newsletters
    • Offer personalised experiences and service
    • Address customer feedback promptly
    • Ensure competitive pricing and value delivery
  • 5. Average Response Time

    Average time taken for initial response by the customer service team, indicating responsiveness and efficiency

    What good looks like for this metric: 10-12 minutes on chat; 24 hours on email

    Ideas to improve this metric
    • Implement automated response systems
    • Optimise and streamline workflow processes
    • Schedule efficient shift rotations
    • Set clear response time targets for teams
    • Employ predictive analytics for demand forecasting

Metrics for Reprocessed Plastic Recycling

  • 1. Annual Sales Volume

    The total quantity of plastic products sold within a year

    What good looks like for this metric: 10,000 MT in 2025, increasing to 50,000 MT by 2035

    Ideas to improve this metric
    • Expand market reach through marketing
    • Increase product quality to boost sales
    • Enhance sales team training and incentives
    • Identify and target key industries needing plastic
    • Collaborate with international partners
  • 2. Production Yield

    The percentage of produced items that meet quality standards

    What good looks like for this metric: 95% in 2025, aiming for 99% by 2035

    Ideas to improve this metric
    • Implement quality checks at each production phase
    • Invest in modern machinery and technology
    • Train employees on quality control processes
    • Conduct regular maintenance on equipment
    • Incorporate lean manufacturing practices
  • 3. Customer Retention Rate

    The percentage of customers who continue to buy over time

    What good looks like for this metric: 80% in 2025, increasing to 95% by 2035

    Ideas to improve this metric
    • Enhance customer service and support
    • Implement a loyalty program
    • Regularly seek customer feedback for improvements
    • Offer personalized deals and discounts
    • Ensure high product quality and consistency
  • 4. Cost per Metric Tonne (MT)

    The cost incurred to produce one metric tonne of plastic

    What good looks like for this metric: 10% reduction by 2026, aiming for 20% reduction by 2035

    Ideas to improve this metric
    • Streamline procurement processes
    • Negotiate better deals with suppliers
    • Optimize production scheduling for efficiency
    • Minimize waste during production
    • Utilize energy-efficient machinery
  • 5. Training Hours per Employee

    The average number of hours each employee spends in training annually

    What good looks like for this metric: 20 hours in 2025, increasing to 60 hours by 2035

    Ideas to improve this metric
    • Develop a comprehensive training calendar
    • Encourage online and external training sessions
    • Introduce mentorship programs
    • Link training to career development plans
    • Utilize technology for training modules

Metrics for Brand Campaign Tracking

  • 1. Brand Awareness

    Measures the level of consumer recognition of a brand, typically through surveys and social listening

    What good looks like for this metric: Pre and post-campaign survey results

    Ideas to improve this metric
    • Increase social media presence
    • Collaborate with influencers
    • Use targeted online ads
    • Develop engaging content marketing
    • Execute a memorable PR stunt
  • 2. Engagement Rate

    Measures the level of interaction consumers have with brand content, calculated by the total engagement (likes, comments, shares) divided by the total views or reach

    What good looks like for this metric: 2% to 3% engagement rate

    Ideas to improve this metric
    • Create relatable and high-quality content
    • Post consistently at optimal times
    • Include a clear call-to-action
    • Utilise interactive content like polls
    • Respond to comments and messages promptly
  • 3. Conversion Rate

    The percentage of users completing a desired action, such as purchasing or signing up, calculated by the number of conversions divided by the total visitors

    What good looks like for this metric: 2% to 5% conversion rate

    Ideas to improve this metric
    • Simplify and speed up the checkout process
    • Enhance landing page design
    • Provide limited-time offers or discounts
    • A/B test call-to-action buttons
    • Ensure website is mobile-friendly
  • 4. Customer Sentiment

    Analysis of consumer attitudes towards a brand, often assessed through sentiment analysis tools on social media and review sites

    What good looks like for this metric: 70% positive sentiment

    Ideas to improve this metric
    • Monitor and address negative feedback swiftly
    • Encourage positive reviews from satisfied customers
    • Regularly conduct sentiment analysis
    • Engage in proactive customer service
    • Feature user-generated content
  • 5. Return on Ad Spend (ROAS)

    Calculates revenue generated for every dollar spent on advertising, by dividing total revenue by total ad spend

    What good looks like for this metric: 3x to 5x ROAS

    Ideas to improve this metric
    • Refine target audience based on data
    • Optimise ad creative and placement
    • Regularly analyse and adjust ad strategies
    • Utilise retargeting techniques
    • Increase ad budget incrementally

Metrics for User Satisfaction Improvement

  • 1. Customer Satisfaction Score (CSAT)

    Measures customer happiness with a product or service, usually on a scale of 1-5.

    What good looks like for this metric: 80-85%

    Ideas to improve this metric
    • Gather customer feedback regularly
    • Address complaints promptly
    • Enhance product features based on user feedback
    • Train customer support staff adequately
    • Implement a loyalty program
  • 2. Net Promoter Score (NPS)

    Assesses customer loyalty by asking them to rate the likelihood of recommending the product to others on a scale of 0-10.

    What good looks like for this metric: 30-50

    Ideas to improve this metric
    • Cultivate strong customer relationships
    • Resolve issues swiftly and efficiently
    • Encourage customers to share testimonials
    • Offer incentives for referrals
    • Improve the overall customer experience
  • 3. Customer Effort Score (CES)

    Evaluates the ease of service usage by asking customers to rate their effort level in completing a task.

    What good looks like for this metric: 5 or lower

    Ideas to improve this metric
    • Simplify processes
    • Improve website usability
    • Enhance user interface design
    • Provide clear instructions and guidance
    • Reduce waiting times in service
  • 4. Churn Rate

    Indicates the percentage of customers who stop using a product or service within a particular time frame.

    What good looks like for this metric: 5-7%

    Ideas to improve this metric
    • Identify reasons causing customer churn
    • Enhance customer retention strategies
    • Offer personalised experiences
    • Develop an attentive onboarding process
    • Continuously engage with customers
  • 5. Customer Lifetime Value (CLV)

    A prediction of the net profit attributed to the entire future relationship with a customer.

    What good looks like for this metric: 3 times the acquisition cost

    Ideas to improve this metric
    • Increase customer satisfaction initiatives
    • Track customer purchasing patterns
    • Improve customer segmentation
    • Enhance cross-selling initiatives
    • Increase quality of customer support

Metrics for User Engagement Analysis

  • 1. Active Users

    The number of users who engage with the platform over a specific period of time

    What good looks like for this metric: 40-60% of total users

    Ideas to improve this metric
    • Increase marketing efforts to attract more users
    • Enhance user interface for better engagement
    • Introduce new features regularly
    • Offer incentives for repeated use
    • Conduct surveys to understand user needs
  • 2. Questions Per User

    The average number of questions asked by users within a defined period

    What good looks like for this metric: 3-5 questions per user per month

    Ideas to improve this metric
    • Encourage users to ask questions with reward systems
    • Provide prompts or suggestions for questions
    • Make the questioning process simple and intuitive
    • Engage with users to demonstrate value
    • Organise question-asking challenges
  • 3. User Retention Rate

    The percentage of users who continue to use the platform over a given time frame

    What good looks like for this metric: 20-25% monthly retention rate

    Ideas to improve this metric
    • Develop engaging content to keep users interested
    • Create a feedback loop for continuous improvement
    • Implement loyalty programs
    • Track and analyse user drop-off points
    • Personalise user experience
  • 4. Average Session Duration

    The average amount of time users spend in a single session on the platform

    What good looks like for this metric: 5-7 minutes per session

    Ideas to improve this metric
    • Enhance website or app loading speeds
    • Provide high-quality, engaging content
    • Reduce distractions and improve navigation
    • Regularly update content to maintain interest
    • Offer interactive features to engage users
  • 5. Churn Rate

    The percentage of users who stop using the platform over a specific timeframe

    What good looks like for this metric: 5-7% monthly churn rate

    Ideas to improve this metric
    • Reach out to inactive users with personalised messages
    • Identify and address common reasons for churn
    • Improve customer support and user assistance
    • Provide regular updates and new features
    • Enhance perceived value through user education

Metrics for Addressing Community Engagement Concerns

  • 1. Response Rate

    Percentage of community concerns addressed within a set timeframe

    What good looks like for this metric: 80% of concerns responded to within 2 days

    Ideas to improve this metric
    • Automate initial responses to ensure timely acknowledgment
    • Allocate dedicated staff to monitor concerns
    • Implement a prioritization system for urgent concerns
    • Provide training for staff on effective communication
    • Set clear internal response targets for accountability
  • 2. Resolution Time

    Average time taken to resolve community concerns

    What good looks like for this metric: Resolve issues within 5 days

    Ideas to improve this metric
    • Streamline processes for common issues
    • Increase collaboration between departments
    • Regularly review and refine resolution steps
    • Maintain a database of past solutions for reference
    • Utilize project management tools for task tracking
  • 3. Community Satisfaction Score

    Measure the satisfaction of community members with the resolutions provided

    What good looks like for this metric: Achieve a satisfaction score of 4 out of 5

    Ideas to improve this metric
    • Collect feedback through surveys post-resolution
    • Regularly review and address negative feedback
    • Ensure transparency about actions taken
    • Offer additional support or resources when needed
    • Host community forums to discuss common concerns
  • 4. Engagement Rate

    Percentage of the community actively participating in engagement initiatives

    What good looks like for this metric: 60% participation in community events

    Ideas to improve this metric
    • Promote engagement initiatives through multiple channels
    • Provide incentives for participation
    • Tailor events to address varied community interests
    • Schedule events at convenient times for the majority
    • Collaborate with local influencers for broader reach
  • 5. Knowledge Improvement

    Assessment of community’s increased awareness on key nature reserve topics

    What good looks like for this metric: Improve awareness by 25% annually

    Ideas to improve this metric
    • Conduct pre-and post-event knowledge surveys
    • Develop educational content on crucial topics
    • Host regular workshops and seminars
    • Partner with schools for educational outreach
    • Utilize social media for regular information dissemination

Tracking your Support metrics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

We have more examples to help you below.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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