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7 examples of User Experience Designer metrics and KPIs

What are User Experience Designer metrics?

Identifying the optimal User Experience Designer metrics can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

Find User Experience Designer metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of User Experience Designer metrics and KPIs

Metrics for User Satisfaction in Software

  • 1. Customer Satisfaction Score (CSAT)

    A measure of user satisfaction based on their responses to a specific question about their experience with the software, usually rated on a scale from 1 to 5.

    What good looks like for this metric: Average score of 4.0 or higher

    Ideas to improve this metric
    • Enhance the user interface for better navigation
    • Provide regular software updates
    • Implement a robust customer support system
    • Conduct user training sessions
    • Gather direct feedback through surveys
  • 2. Net Promoter Score (NPS)

    An index ranging from -100 to 100 that measures users' willingness to recommend the software to others.

    What good looks like for this metric: A score of 30 or above

    Ideas to improve this metric
    • Improve software performance and speed
    • Create a referral program
    • Regularly communicate updates and new features
    • Engage with users through polls and forums
    • Offer incentives for referrals
  • 3. User Retention Rate

    The percentage of users who continue using the software over time, indicating their continued satisfaction.

    What good looks like for this metric: Retention rate of over 80%

    Ideas to improve this metric
    • Offer loyalty rewards for longtime users
    • Regularly release new features or functionalities
    • Ensure easy integration with other software
    • Monitor and fix bugs promptly
    • Personalize user experiences through AI
  • 4. Average Resolution Time

    The average time taken to resolve user-reported issues, reflecting the effectiveness of support services.

    What good looks like for this metric: Time under 24 hours

    Ideas to improve this metric
    • Increase the number of support staff
    • Offer 24/7 customer support
    • Train staff for quicker issue diagnosis
    • Leverage AI for support ticket triaging
    • Regularly update support knowledge base
  • 5. Software Usability Score

    A metric that evaluates users' perceptions of software ease of use, reliability, and performance.

    What good looks like for this metric: Scores of 75 or higher

    Ideas to improve this metric
    • Conduct user experience workshops
    • Simplify the onboarding process
    • Iterate software design based on feedback
    • Ensure compatibility with various devices
    • Run usability tests regularly

Metrics for User Satisfaction Improvement

  • 1. Customer Satisfaction Score (CSAT)

    Measures customer happiness with a product or service, usually on a scale of 1-5.

    What good looks like for this metric: 80-85%

    Ideas to improve this metric
    • Gather customer feedback regularly
    • Address complaints promptly
    • Enhance product features based on user feedback
    • Train customer support staff adequately
    • Implement a loyalty program
  • 2. Net Promoter Score (NPS)

    Assesses customer loyalty by asking them to rate the likelihood of recommending the product to others on a scale of 0-10.

    What good looks like for this metric: 30-50

    Ideas to improve this metric
    • Cultivate strong customer relationships
    • Resolve issues swiftly and efficiently
    • Encourage customers to share testimonials
    • Offer incentives for referrals
    • Improve the overall customer experience
  • 3. Customer Effort Score (CES)

    Evaluates the ease of service usage by asking customers to rate their effort level in completing a task.

    What good looks like for this metric: 5 or lower

    Ideas to improve this metric
    • Simplify processes
    • Improve website usability
    • Enhance user interface design
    • Provide clear instructions and guidance
    • Reduce waiting times in service
  • 4. Churn Rate

    Indicates the percentage of customers who stop using a product or service within a particular time frame.

    What good looks like for this metric: 5-7%

    Ideas to improve this metric
    • Identify reasons causing customer churn
    • Enhance customer retention strategies
    • Offer personalised experiences
    • Develop an attentive onboarding process
    • Continuously engage with customers
  • 5. Customer Lifetime Value (CLV)

    A prediction of the net profit attributed to the entire future relationship with a customer.

    What good looks like for this metric: 3 times the acquisition cost

    Ideas to improve this metric
    • Increase customer satisfaction initiatives
    • Track customer purchasing patterns
    • Improve customer segmentation
    • Enhance cross-selling initiatives
    • Increase quality of customer support

Metrics for Design Evaluation

  • 1. User Satisfaction Score

    Measures how satisfied users are with the design, typically collected through surveys or feedback forms

    What good looks like for this metric: Above 75%

    Ideas to improve this metric
    • Conduct usability testing regularly
    • Gather user feedback and implement changes
    • Improve aesthetics and functionality based on feedback
    • Ensure the design is intuitive and easy to navigate
    • Enhance visual appeal through modern design trends
  • 2. Conversion Rate

    The percentage of users who take a desired action, indicating the effectiveness of design elements in driving user actions

    What good looks like for this metric: 2% to 5%

    Ideas to improve this metric
    • Simplify navigation to increase user flow
    • Ensure call-to-actions are clear and motivating
    • Use persuasive design elements and language
    • Test different design variations and iterate
    • Optimise loading speed to reduce user frustration
  • 3. Time on Page

    Average duration users spend on a page, reflecting engagement levels with the design

    What good looks like for this metric: 2 to 3 minutes

    Ideas to improve this metric
    • Enhance content relevance and quality
    • Implement engaging multimedia elements
    • Improve readability through better typography
    • Create purposeful and structured layouts
    • Ensure content addresses user needs effectively
  • 4. Bounce Rate

    Percentage of visitors who leave after viewing only one page, indicating initial engagement or dissatisfaction

    What good looks like for this metric: 26% to 40%

    Ideas to improve this metric
    • Enhance landing page design
    • Ensure content matches user expectations
    • Improve page loading speed
    • Add internal links and calls to action
    • Use analytics to identify high exit pages
  • 5. Accessibility Compliance

    Assessment of how accessible the design is for users with disabilities, ensuring a wider audience reach

    What good looks like for this metric: WCAG 2.1 Level AA compliance

    Ideas to improve this metric
    • Conduct an accessibility audit
    • Use proper HTML tags for structure
    • Ensure colour contrast is sufficient
    • Provide alternative text for images
    • Make all functionalities accessible via keyboard

Metrics for User Engagement Analysis

  • 1. Active Users

    The number of users who engage with the platform over a specific period of time

    What good looks like for this metric: 40-60% of total users

    Ideas to improve this metric
    • Increase marketing efforts to attract more users
    • Enhance user interface for better engagement
    • Introduce new features regularly
    • Offer incentives for repeated use
    • Conduct surveys to understand user needs
  • 2. Questions Per User

    The average number of questions asked by users within a defined period

    What good looks like for this metric: 3-5 questions per user per month

    Ideas to improve this metric
    • Encourage users to ask questions with reward systems
    • Provide prompts or suggestions for questions
    • Make the questioning process simple and intuitive
    • Engage with users to demonstrate value
    • Organise question-asking challenges
  • 3. User Retention Rate

    The percentage of users who continue to use the platform over a given time frame

    What good looks like for this metric: 20-25% monthly retention rate

    Ideas to improve this metric
    • Develop engaging content to keep users interested
    • Create a feedback loop for continuous improvement
    • Implement loyalty programs
    • Track and analyse user drop-off points
    • Personalise user experience
  • 4. Average Session Duration

    The average amount of time users spend in a single session on the platform

    What good looks like for this metric: 5-7 minutes per session

    Ideas to improve this metric
    • Enhance website or app loading speeds
    • Provide high-quality, engaging content
    • Reduce distractions and improve navigation
    • Regularly update content to maintain interest
    • Offer interactive features to engage users
  • 5. Churn Rate

    The percentage of users who stop using the platform over a specific timeframe

    What good looks like for this metric: 5-7% monthly churn rate

    Ideas to improve this metric
    • Reach out to inactive users with personalised messages
    • Identify and address common reasons for churn
    • Improve customer support and user assistance
    • Provide regular updates and new features
    • Enhance perceived value through user education

Metrics for Service Health Evaluation

  • 1. Uptime Percentage

    Measures the amount of time the service is up and running without interruptions. Calculated by dividing the total operational minutes by the total minutes in a period.

    What good looks like for this metric: 99.9% or higher

    Ideas to improve this metric
    • Implement redundancy systems
    • Use robust monitoring tools
    • Conduct regular maintenance
    • Train staff for quick incident response
    • Opt for reliable service providers
  • 2. Response Time

    The time it takes for the service to respond to a user action or request. Typically measured in milliseconds or seconds.

    What good looks like for this metric: Less than 200ms

    Ideas to improve this metric
    • Optimize server configurations
    • Use a content delivery network
    • Streamline code and queries
    • Enhance database performance
    • Regularly audit application performance
  • 3. Error Rate

    The percentage of failed requests in relation to the total number of service requests.

    What good looks like for this metric: Less than 1%

    Ideas to improve this metric
    • Implement detailed logging
    • Enhance debugging processes
    • Regular code reviews
    • Continuous service testing
    • Deploy robust error handling
  • 4. Customer Satisfaction Score (CSAT)

    A measurement derived from customer feedback focusing on satisfaction with the service, typically collected via surveys.

    What good looks like for this metric: 80% or higher

    Ideas to improve this metric
    • Enhance user experience design
    • Implement customer feedback loops
    • Resolve issues promptly
    • Provide user-friendly interfaces
    • Conduct regular user training
  • 5. Transaction Success Rate

    The percentage of successful transactions completed without any errors or failures.

    What good looks like for this metric: 95% or higher

    Ideas to improve this metric
    • Optimize transactional workflow
    • Enhance payment gateway reliability
    • Continuously monitor transaction logs
    • Implement strong authentication mechanisms
    • Regularly update and test payment procedures

Metrics for Awareness to purchase conversion

  • 1. Awareness to Purchase Conversion Rate

    Measures the percentage of users who become aware of a product and then purchase it

    What good looks like for this metric: 15-30%

    Ideas to improve this metric
    • Improve targeting strategies
    • Enhance product descriptions
    • Develop persuasive sales copy
    • Offer limited-time discounts
    • Streamline the purchase process
  • 2. Badge View to Click-through Rate

    Percentage of users who click on a badge after viewing it

    What good looks like for this metric: 50-70%

    Ideas to improve this metric
    • Make badges more visually appealing
    • Ensure badge messages are clear
    • Position badges strategically on the page
    • Test different badge designs
    • Add incentives for clicking badges
  • 3. Eco-filter Usage Rate

    Percentage of users who use eco-filters when searching for products

    What good looks like for this metric: 25-40%

    Ideas to improve this metric
    • Increase visibility of eco-filters
    • Educate users on benefits of eco-friendly choices
    • Highlight eco-filters in marketing campaigns
    • Include testimonials for eco-friendly products
    • Simplify the filtering process
  • 4. Green Product Selection Rate

    Percentage of total product selections that are eco-friendly

    What good looks like for this metric: 20-35%

    Ideas to improve this metric
    • Emphasise benefits of green products
    • Offer promotions for selecting green options
    • Improve green product availability
    • Highlight green products on home page
    • Show comparisons with non-green options
  • 5. Purchase Completion Rate

    Percentage of initiated purchases that are successfully completed

    What good looks like for this metric: 70-85%

    Ideas to improve this metric
    • Reduce checkout steps
    • Offer multiple payment options
    • Provide guest checkout
    • Send cart abandonment reminders
    • Ensure site speed is optimal

Metrics for Online Bank Account Opening

  • 1. Conversion Rate

    The percentage of visitors to your website who successfully open a bank account online.

    What good looks like for this metric: 5-15%

    Ideas to improve this metric
    • Simplify the online account opening process
    • Improve website speed
    • Enhance clarity of instructions
    • Offer live chat support
    • Test and refine user interface
  • 2. Application Completion Rate

    The percentage of users who start the application process and successfully complete it.

    What good looks like for this metric: Above 80%

    Ideas to improve this metric
    • Make forms shorter and simpler
    • Provide clear progress indicators
    • Reduce mandatory fields initially
    • Allow saving applications for later completion
    • Offer guidance and help during the process
  • 3. Time to Open Account

    The average time it takes for a customer to complete the online account opening process.

    What good looks like for this metric: Less than 10 minutes

    Ideas to improve this metric
    • Streamline verification processes
    • Automate document uploads
    • Use pre-filled forms where possible
    • Minimize user input requirements
    • Provide instant confirmation upon completion
  • 4. Abandonment Rate

    The percentage of users who start but do not complete the online account opening process.

    What good looks like for this metric: Less than 20%

    Ideas to improve this metric
    • Analyze drop-off points in the process
    • Simplify the user journey
    • Send reminders for incomplete applications
    • Offer incentives to complete applications
    • Enhance user experience with feedback opportunities
  • 5. Customer Satisfaction Score

    A measure of how satisfied customers are with the online account opening process, typically obtained through surveys.

    What good looks like for this metric: Above 80%

    Ideas to improve this metric
    • Conduct regular customer surveys
    • Act on feedback to improve processes
    • Ensure help resources are easily accessible
    • Provide tutorials or guides
    • Monitor customer service response times

Tracking your User Experience Designer metrics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

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Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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