What are Marketing metrics?
Crafting the perfect Marketing metrics can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.
Transfer these examples to your app of choice, or opt for Tability to help keep you on track.
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While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Marketing metrics and KPIs
Metrics for Referral Marketing
1. Referral Rate
The percentage of your customers who refer others to your business. This is calculated by dividing the number of referred customers by the total number of customers
What good looks like for this metric: 10-30%
Ideas to improve this metric- Enhance referral incentives
- Simplify the referral process
- Promote the referral program frequently
- Provide excellent customer service
- Recognise and reward top referrers
2. Customer Acquisition Cost (CAC)
The cost associated with convincing a consumer to buy your product or service, including all marketing and sales expenses. This is calculated by dividing the total costs of acquisition by the number of new customers
What good looks like for this metric: $7-$15 per customer
Ideas to improve this metric- Optimise marketing spend
- Increase organic reach
- Leverage social proof
- Enhance referral incentives
- Use cost-effective advertising channels
3. Lifetime Value (LTV)
The predicted net profit attributed to the entire future relationship with a customer. This is calculated by multiplying the average purchase value, purchase frequency, and customer lifespan
What good looks like for this metric: $400-$500
Ideas to improve this metric- Improve customer retention strategies
- Enhance product/service quality
- Upsell and cross-sell effectively
- Provide excellent customer service
- Offer loyalty programs
4. Referral Conversion Rate
The percentage of referred leads who become paying customers. This is calculated by dividing the number of referred customers who make a purchase by the total number of referred customers
What good looks like for this metric: 10-20%
Ideas to improve this metric- Streamline referral onboarding
- Offer time-limited incentives
- Provide clear value proposition
- Enhance user experience on landing pages
- Engage referrals with follow-up communications
5. Net Promoter Score (NPS)
A measure of customer loyalty and satisfaction, calculated by asking customers how likely they are to recommend your business to others on a scale of 0-10 and subtracting the percentage of detractors from promoters
What good looks like for this metric: 30-50
Ideas to improve this metric- Regularly solicit and act on customer feedback
- Improve product quality
- Provide exceptional customer service
- Engage with customers on social media
- Implement loyalty and reward programmes
Metrics for Affiliate Marketing Programs
1. Conversion Rate
The percentage of visitors who complete a desired action (e.g., making a purchase) through affiliate links.
What good looks like for this metric: 1% - 5%
Ideas to improve this metric- Optimise landing pages
- Provide relevant promotional material to affiliates
- Test different call-to-actions
- Offer incentives for higher conversions
- Reduce the number of steps to purchase
2. Average Order Value (AOV)
The average amount spent by customers per order through affiliate links.
What good looks like for this metric: $50 - $100
Ideas to improve this metric- Upsell related products
- Create product bundles
- Offer free shipping at a certain threshold
- Run limited-time promotions
- Suggest personalised recommendations
3. Click-Through Rate (CTR)
The percentage of clicks on affiliate links out of the total number of impressions.
What good looks like for this metric: 2% - 3%
Ideas to improve this metric- Enhance the design of affiliate banners
- Use compelling copy
- Place links in high-visibility areas
- Test different link formats
- Foster affiliate engagement
4. Return on Investment (ROI)
The overall profitability of the affiliate marketing program, calculated as (Revenue - Cost) / Cost.
What good looks like for this metric: 200% - 300%
Ideas to improve this metric- Identify high-performing affiliates
- Negotiate better terms with affiliates
- Cut down on ineffective partnerships
- Invest in high-converting channels
- Monitor affiliate activities to prevent fraud
5. Number of Active Affiliates
The total number of affiliates who are actively promoting and generating traffic for your offerings.
What good looks like for this metric: 100 - 200
Ideas to improve this metric- Regularly recruit new affiliates
- Provide ongoing training and resources
- Offer competitive commission rates
- Develop strong relationships with top affiliates
- Host motivational contests and challenges
Metrics for Word-of-Mouth Marketing
1. Net Promoter Score (NPS)
Measures customer loyalty and satisfaction by asking how likely customers are to recommend your product or service to others
What good looks like for this metric: 50 or above is considered excellent
Ideas to improve this metric- Improve customer service
- Enhance product quality
- Request feedback and act on it
- Offer referral incentives
- Build a strong customer community
2. Customer Referrals
Tracks the number of new customers acquired through referrals from existing customers
What good looks like for this metric: 10% of new customers is considered good
Ideas to improve this metric- Introduce a referral program
- Simplify the referral process
- Provide incentives for referrals
- Highlight referral successes
- Ask for referrals at peak satisfaction points
3. Social Media Mentions
Counts the number of times your brand is mentioned on social media platforms
What good looks like for this metric: Varies widely by industry and brand size
Ideas to improve this metric- Engage with users on social media
- Create shareable content
- Encourage user-generated content
- Monitor social media trends
- Collaborate with influencers
4. Customer Lifetime Value (CLV)
Estimates the total revenue a business can expect from a single customer account
What good looks like for this metric: Varies widely by industry
Ideas to improve this metric- Enhance customer experience
- Upsell and cross-sell products
- Improve customer loyalty programs
- Offer exceptional after-sales service
- Personalise marketing efforts
5. Review and Rating Volume
Tracks the number and quality of reviews and ratings your products or services receive
What good looks like for this metric: 4 stars or higher is considered good
Ideas to improve this metric- Encourage customers to leave reviews
- Respond to all reviews
- Address negative feedback promptly
- Showcase positive reviews
- Simplify the review process
Metrics for Social Media Adverb Marketing
1. Engagement Rate
Percentage of interactions (likes, comments, shares) a post receives relative to the total audience reached
What good looks like for this metric: 1% - 5%
Ideas to improve this metric- Post during peak audience times
- Utilise engaging call-to-actions
- Encourage user-generated content
- Access analytics to determine audience preferences
- Enhance visual appeal with quality images or videos
2. Reach
Total number of unique users who have seen your content
What good looks like for this metric: 10% - 20% of followers
Ideas to improve this metric- Collaborate with influencers
- Use targeted hashtags
- Deploy social media ads
- Engage with similar profiles
- Share content regularly and consistently
3. Click-Through Rate (CTR)
Percentage of users who click on a link in your post compared to the total users who saw the post
What good looks like for this metric: 0.5% - 3%
Ideas to improve this metric- Craft compelling headlines
- Ensure ad verb positioning is clear
- Use crisp and engaging thumbnails
- Incorporate strong call-to-actions
- Simplify the post to focus on the link
4. Conversion Rate
Percentage of users who take a desired action, such as signing up or purchasing, after clicking through
What good looks like for this metric: 2% - 5%
Ideas to improve this metric- Streamline landing page design
- Add testimonials for credibility
- Offer introductory discounts
- Conduct A/B testing on adverbs used
- Facilitate ease of navigation
5. Social Share of Voice
Percentage of total social media mentions about your brand relative to your competitors
What good looks like for this metric: 30% - 50% depending on competition
Ideas to improve this metric- Actively monitor social conversations
- Engage with audience comments
- Foster community around your brand
- Address negative feedback promptly
- Publicize success stories and case studies
Metrics for 360 Agency Development
1. Client Retention Rate
Measures the percentage of existing clients who continue to use your services over a specific period. Calculated by dividing the number of clients at the end of a period by the number of clients at the start, then multiplying by 100.
What good looks like for this metric: 70-80%
Ideas to improve this metric- Enhance client engagement through regular communication
- Offer personalized solutions tailored to each client's needs
- Implement a loyalty or rewards program
- Seek regular feedback and act on it immediately
- Provide consistent and high-quality service
2. Service Expansion Success Rate
Tracks the success rate of newly introduced services by calculating the percentage of services that meet initial adoption or use targets.
What good looks like for this metric: 60-70%
Ideas to improve this metric- Conduct thorough market research before launching new services
- Train staff effectively to support new services
- Market new services aggressively to existing and potential clients
- Collect and analyse feedback from clients on new services
- Set clear and realistic targets for service adoption
3. Revenue Growth Rate
Indicates the rate of revenue growth over a specific period, measuring the agency's ability to increase earnings.
What good looks like for this metric: 10-20% annually
Ideas to improve this metric- Identify and target new market segments
- Upsell or cross-sell services to existing clients
- Increase pricing strategically after enhancing service value
- Reduce costs through efficient operation practices
- Expand client base with effective marketing campaigns
4. Client Satisfaction Score
A measure of how satisfied clients are with your services, often gathered through surveys and reflected on a scale from 1 to 10.
What good looks like for this metric: 8/10
Ideas to improve this metric- Regularly solicit and review client feedback
- Address client issues promptly and effectively
- Ensure services are consistently performed to high standards
- Engage in active communication with clients
- Create a client-centric culture within the agency
5. Market Penetration Rate
The percentage of your target market that is using your agency's services, calculated by dividing current clients by the total target market, then multiplying by 100.
What good looks like for this metric: 15-25%
Ideas to improve this metric- Increase brand awareness through strategic marketing
- Develop competitive pricing strategies
- Enhance service quality to stand out in the market
- Offer innovative solutions that meet emerging market needs
- Leverage online and social media platforms to reach wider audiences
Metrics for Student Start-Up Launch
1. Customer Acquisition Cost (CAC)
The cost of acquiring a new customer, calculated by dividing total marketing expenses by the number of new customers acquired.
What good looks like for this metric: Varies greatly, often between $5-$100
Ideas to improve this metric- Optimise marketing campaigns
- Leverage social media and word of mouth
- Increase conversion rates on landing pages
- Experiment with cost-effective advertising channels
- Focus on customer referrals and discount programs
2. Monthly Recurring Revenue (MRR)
The predictable revenue expected every month from subscription services or regular sales.
What good looks like for this metric: $0 in month one, with rapid growth expected
Ideas to improve this metric- Introduce subscription-based services
- Enhance product features to retain users
- Upsell to existing customers
- Expand market to new customers
- Regularly assess pricing strategy
3. Customer Retention Rate
The percentage of customers a company retains over a specific period.
What good looks like for this metric: 60-70%
Ideas to improve this metric- Offer excellent customer service
- Maintain high-quality products
- Engage customers through regular communication
- Implement a loyalty or rewards program
- Regularly collect feedback and adapt
4. Net Promoter Score (NPS)
A metric to gauge customer satisfaction and loyalty on a scale from -100 to 100 based on likelihood to recommend.
What good looks like for this metric: Above 20 is considered good
Ideas to improve this metric- Regularly survey customers about their experience
- Implement customer feedback quickly
- Enhance product offerings based on feedback
- Improve customer support processes
- Build a community around your brand
5. Burn Rate
The rate at which a company is spending its capital before generating positive cash flow.
What good looks like for this metric: Typically 1-2 years runway
Ideas to improve this metric- Optimise operational efficiency
- Prioritise spending on revenue-generating activities
- Regularly review and adjust budget
- Seek additional funding if necessary
- Monitor cash flow closely
Metrics for Customer Acquisition And SEO
1. Customer Acquisition Rate
The number of new customers acquired over a specific period, divided by the total target customers
What good looks like for this metric: 20-40% new customer growth quarterly
Ideas to improve this metric- Increase marketing activities
- Optimize conversion strategies on the website
- Enhance referral programs
- Expand partnerships and collaborations
- Improve customer tracking and analytics
2. Keyword Ranking
The position of your chosen keywords in search engine results pages
What good looks like for this metric: Aim for top 10 rankings
Ideas to improve this metric- Conduct keyword research
- Create high-quality content
- Utilise on-page SEO techniques
- Build backlinks from reputable sources
- Monitor and adjust keyword strategy regularly
3. Domain Rating
A score representing the strength and authority of a website’s backlink profile
What good looks like for this metric: A score above 50 is considered good
Ideas to improve this metric- Acquire high-authority backlinks
- Regularly update and optimise content
- Clean up any harmful or irrelevant backlinks
- Use internal linking effectively
- Engage with content marketing strategies
4. Conversion Rate
The percentage of visitors to a website who take a desired action, such as filling out a form
What good looks like for this metric: Average conversion rate is around 2-5%
Ideas to improve this metric- Simplify the conversion process
- A/B test landing pages
- Use clear calls to action
- Offer incentives
- Optimise for mobile devices
5. Customer Retention Rate
The percentage of retained customers over a certain period after acquiring new ones
What good looks like for this metric: Average retention rate is about 20-30%
Ideas to improve this metric- Enhance customer service
- Implement loyalty programs
- Personalise communication
- Request and act on customer feedback
- Regularly engage customers with newsletters
Metrics for Targeted Sales Material Creation
1. Sales Conversion Rate
The percentage of prospects who purchase after receiving the targeted selling materials
What good looks like for this metric: Typical benchmark values range from 2% to 5%
Ideas to improve this metric- Conduct A/B testing on different material versions
- Train reps on how to effectively use materials
- Use customer feedback to refine materials
- Enhance personalisation in selling content
- Improve call-to-action elements in materials
2. Engagement Rate
Measure how prospects interact with the selling materials, such as time spent on materials and clicks
What good looks like for this metric: A typical engagement rate benchmark is 20% to 30%
Ideas to improve this metric- Include interactive elements in the materials
- Segment material delivery based on regions
- Optimise content for mobile devices
- Use eye-catching graphics and visuals
- Update materials regularly with fresh content
3. Customer Feedback Score
Score based on customer feedback regarding the usefulness and relevance of materials
What good looks like for this metric: A good benchmark score is 4 out of 5
Ideas to improve this metric- Solicit regular feedback through surveys
- Implement a structured feedback loop
- Adjust materials based on qualitative feedback
- Establish a customer advisory board
- Ensure cultural relevance of materials
4. Regional Sales Growth
The growth in sales within a specific region after implementing targeted selling materials
What good looks like for this metric: Regional sales growth benchmark is typically 5% to 10%
Ideas to improve this metric- Customise materials to meet regional needs
- Collaborate with local teams for insights
- Localise language and cultural references
- Monitor regional sales data closely
- Adjust strategies swiftly based on results
5. Rep Satisfaction Score
The score representing satisfaction and confidence of sales reps with the materials provided
What good looks like for this metric: A benchmark score typically ranges from 70 to 80 out of 100
Ideas to improve this metric- Provide thorough introductions to new materials
- Gather feedback from reps for improvements
- Incorporate rep feedback into material design
- Offer additional training on materials usage
- Celebrate successful usage examples within teams
Metrics for Sales Of Existing Inventory
1. Inventory Turnover Ratio
Measures how often inventory is sold and replaced over a period. Calculated by dividing cost of goods sold by average inventory
What good looks like for this metric: 2 to 4 times per year
Ideas to improve this metric- Analyse inventory levels regularly
- Offer discounts on slow-moving products
- Optimize supply chain processes
- Increase product visibility through promotions
- Bundle products to increase sales
2. Sell-Through Rate
The percentage of inventory sold compared to the amount of inventory received. Calculated by dividing units sold by the initial inventory received
What good looks like for this metric: 80% or higher
Ideas to improve this metric- Enhance marketing efforts
- Rotate inventory displays regularly
- Improve sales staff training
- Utilize customer feedback for improvements
- Focus promotions on best-selling products
3. Gross Margin Return On Investment (GMROI)
Measures the profit a company makes on its inventory investment. Calculated by dividing gross margin by average inventory cost
What good looks like for this metric: $2 or higher
Ideas to improve this metric- Negotiate better terms with suppliers
- Improve pricing strategies
- Reduce inventory holding costs
- Focus on high-margin products
- Limit discounting on high-margin products
4. Days Sales Of Inventory (DSI)
Indicates the average time in days that a company takes to turn its inventory into sales. Lower values are better
What good looks like for this metric: 30 to 60 days
Ideas to improve this metric- Improve demand forecasting
- Implement automated inventory management systems
- Enhance supplier relationships
- Streamline supply chain processes
- Conduct regular inventory audits
5. Customer Feedback And Satisfaction Score
Measure of customer satisfaction with the existing product line, usually through surveys or reviews
What good looks like for this metric: 4 out of 5 or higher
Ideas to improve this metric- Actively solicit customer feedback
- Enhance product quality based on feedback
- Implement a customer loyalty program
- Improve customer service experiences
- Address any negative feedback promptly
Metrics for Increase average rides per week
1. Average Rides Per Week
The average number of rides a user takes per week, measured monthly
What good looks like for this metric: 2-4 rides per week
Ideas to improve this metric- Promote regular scheduling of rides
- Provide incentives for more frequent rides
- Enhance ride experience to encourage repeat rides
- Introduce loyalty programs for frequent riders
- Offer discounts during off-peak hours
2. Rider Retention Rate
Percentage of riders who continue to use the service over 6 months
What good looks like for this metric: 45-60%
Ideas to improve this metric- Improve customer support services
- Develop a strong onboarding process
- Offer personalised ride suggestions
- Implement feedback loops for continuous improvement
- Conduct regular rider engagement activities
3. Usage Growth Rate
The percentage increase in total rides over 6 months
What good looks like for this metric: 30-50%
Ideas to improve this metric- Launch seasonal promotion campaigns
- Increase partnership with local events
- Enhance visibility through strategic marketing
- Develop a referral program for riders
- Invest in community outreach and collaborations
4. Customer Satisfaction Score
Average satisfaction rating provided by users after rides
What good looks like for this metric: 4.0-4.5 out of 5
Ideas to improve this metric- Ensure timely and reliable rides
- Focus on driver etiquette and professionalism
- Utilise user feedback for service adjustments
- Upgrade vehicle comfort and cleanliness
- Establish transparent pricing and billing
5. Ride Frequency Distribution
Distribution of ride frequencies among users over 6 months
What good looks like for this metric: 20% regular vs 80% occasional
Ideas to improve this metric- Create targeted marketing for occasional riders
- Analyse patterns for frequent and infrequent users
- Offer educational content to highlight service benefits
- Identify barriers and streamline ride-booking process
- Implement targeted loyalty rewards for consistency
Metrics for Relaunch Wholesale Business
1. Sales Conversion Rate
The percentage of buyers who purchase after visiting the booth. Calculated by dividing the number of purchases by the total visitors.
What good looks like for this metric: 20%
Ideas to improve this metric- Optimise booth layout for better accessibility
- Offer real-time demonstrations or samples
- Train staff for effective customer engagement
- Use targeted marketing prior to the event
- Create attractive offers or discounts
2. Customer Acquisition Cost (CAC)
The cost to acquire one new customer. Calculated by dividing the total costs of marketing and sales by the number of new customers acquired.
What good looks like for this metric: 50 USD
Ideas to improve this metric- Leverage social media marketing
- Use cost-effective digital marketing strategies
- Utilise referral programs
- Enhance customer journey mapping
- Optimise lead generation campaigns
3. Average Order Value (AOV)
The average amount spent each time a customer makes a purchase. Calculated by dividing total revenue by the number of orders.
What good looks like for this metric: 100 USD
Ideas to improve this metric- Upsell and cross-sell products
- Create bundles and package deals
- Encourage bulk purchasing
- Offer free shipping on orders over a certain value
- Enhance product descriptions and visuals
4. Customer Retention Rate
The percentage of customers who return after their first purchase. Calculated by dividing the number of repeat customers by the total number of customers.
What good looks like for this metric: 60%
Ideas to improve this metric- Implement a loyalty rewards program
- Gather and act on customer feedback
- Follow up with post-purchase engagement
- Offer personalised customer service
- Enhance communication with newsletters
5. Booth Foot Traffic
The count of visitors who physically visit the booth. Helps in gauging brand visibility and interest.
What good looks like for this metric: 1000 visitors
Ideas to improve this metric- Place eye-catching signage
- Host interactive sessions or contests
- Leverage influencers or brand ambassadors
- Create a visually appealing booth design
- Promote through event brochures or maps
Metrics for Ticket Sales Performance
1. Daily Sales Volume
The total number of tickets sold each day
What good looks like for this metric: Consistently increasing towards 75% target by Week 10
Ideas to improve this metric- Launch early bird promotions
- Utilise social media marketing
- Offer group discounts
- Create an urgency with countdowns
- Collaborate with influencers
2. Sales Growth Rate
The percentage increase or decrease in ticket sales compared to the previous period
What good looks like for this metric: Aim for an increasing trend week-over-week
Ideas to improve this metric- Analyse sales data to identify trends
- Adjust marketing campaigns based on performance
- Improve online purchasing experience
- Target new customer segments
- Enhance customer retention programmes
3. Conversion Rate
The percentage of visitors to the ticket site who complete a purchase
What good looks like for this metric: Average is typically 2-3%
Ideas to improve this metric- Simplify the checkout process
- Improve website loading speed
- Add testimonials and reviews
- Use clear and compelling calls-to-action
- Offer various payment options
4. Customer Acquisition Cost (CAC)
The total cost of acquiring a new customer, calculated by dividing total marketing expenses by the number of new customers
What good looks like for this metric: Aim to keep below $30 for cost efficiency
Ideas to improve this metric- Optimise digital ad spend
- Utilise referral programmes
- Leverage email marketing
- Focus on organic SEO efforts
- Analyse and eliminate wasted spend
5. Return on Advertising Spend (ROAS)
A measure of revenue generated per dollar of advertising spent
What good looks like for this metric: A typical target is 4:1
Ideas to improve this metric- Refine audience targeting
- Continuously test ad creatives
- Focus on high-performing channels
- Monitor and adjust bids regularly
- Use retargeting strategies effectively
Metrics for Expanding Revenue Streams
1. Event Attendance Rate
The percentage of registered attendees who actually attend the event
What good looks like for this metric: Typically around 50-60%
Ideas to improve this metric- Increase marketing efforts
- Offer early bird discounts
- Enhance event content and speakers
- Engage in community outreach
- Implement reminder campaigns
2. Customer Acquisition Cost (CAC)
The cost associated with acquiring a new customer during events
What good looks like for this metric: $50 - $200 per customer
Ideas to improve this metric- Optimise ad campaigns for targeted audiences
- Seek partnerships to share costs
- Leverage social media for organic reach
- Offer referral discounts
- Evaluate and reduce unnecessary spending
3. Revenue per Event
Total revenue generated from a single event
What good looks like for this metric: Varies widely depending on industry and event size
Ideas to improve this metric- Introduce premium ticket options
- Increase sponsorship deals
- Implement upselling strategies
- Enhance post-event sales opportunities
- Diversify revenue streams within the event
4. Sponsorship Revenue
The total amount of money received from event sponsors
What good looks like for this metric: $5,000 - $100,000 depending on event scale and brand strength
Ideas to improve this metric- Develop appealing sponsorship packages
- Identify and target potential sponsors
- Highlight sponsorship benefits clearly
- Tailor offerings to sponsor's objectives
- Build long-term relationships with sponsors
5. Net Promoter Score (NPS)
A measure of attendees' likelihood to recommend the event to others
What good looks like for this metric: Typically between 30-50 for events
Ideas to improve this metric- Deliver memorable experiences
- Provide excellent customer service
- Ask for feedback and implement changes
- Create engaging and relevant content
- Maintain consistent communication with attendees
Metrics for Affiliate B2B Program Success
1. Conversion Rate
The percentage of referred visitors who take a desired action, such as making a purchase
What good looks like for this metric: 5-10%
Ideas to improve this metric- Improve landing page design
- Provide clear call-to-action
- Offer tailored promotions
- Optimise user experience
- Segment traffic for analysis
2. Average Order Value (AOV)
The average dollar amount spent each time a customer completes an order
What good looks like for this metric: $100-$200
Ideas to improve this metric- Upsell complementary products
- Introduce product bundles
- Offer discounts on larger purchases
- Highlight premium offerings
- Ensure easy checkout process
3. Customer Retention Rate
The percentage of repeat customers over a specific period
What good looks like for this metric: 20-40%
Ideas to improve this metric- Strengthen customer relationships
- Initiate loyalty programmes
- Provide exceptional customer service
- Ensure consistent communication
- Gather and act on feedback
4. Click-Through Rate (CTR)
The percentage of people who click on the affiliate link compared to those who view it
What good looks like for this metric: 1-2%
Ideas to improve this metric- Use compelling ad copy
- Design eye-catching creatives
- Test various link placements
- Target the right audience
- Optimise for mobile devices
5. Return on Investment (ROI)
A measure of the profitability of the affiliate program relative to its cost
What good looks like for this metric: 150-200%
Ideas to improve this metric- Reduce acquisition costs
- Enhance affiliate relationships
- Optimise budget allocation
- Track and analyse expenses
- Focus on high-performing affiliates
Metrics for Ticket Sales Analysis
1. Total Tickets Sold
Total number of tickets sold at any point during the campaign
What good looks like for this metric: 75% of total tickets by week 10
Ideas to improve this metric- Increase social media marketing
- Offer early bird discounts
- Engage influencers for promotions
- Host promotional events
- Partner with local businesses for cross-promotions
2. Weekly Ticket Sales Growth
Percentage increase in tickets sold week over week
What good looks like for this metric: 5-10% growth per week
Ideas to improve this metric- Run weekly promotions or flash sales
- Send reminder emails to potential attendees
- Highlight the event's exclusivity and benefits
- Post customer testimonials and reviews
- Utilize countdowns to create urgency
3. Average Revenue Per Ticket
Average revenue generated per ticket sold at $250
What good looks like for this metric: $250 per ticket
Ideas to improve this metric- Introduce premium ticket tiers
- Offer group booking discounts
- Bundle tickets with other products or services
- Upsell additional event experiences
- Improve the perceived value of the ticket
4. Conversion Rate
Percentage of website visitors who purchase a ticket
What good looks like for this metric: 2-5% conversion rate
Ideas to improve this metric- Optimize the checkout process
- Display clear benefits and features
- Use retargeting ads for abandoned carts
- Improve page load speed
- Provide multiple payment options
5. Customer Acquisition Cost
Total cost spent on acquiring one ticket purchaser
What good looks like for this metric: Below $50 per customer
Ideas to improve this metric- Utilize cost-effective marketing channels
- Optimize advertising campaigns
- Focus on high-converting audiences
- Engage in referral programs
- Improve customer engagement strategies
Tracking your Marketing metrics
Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
Tability's check-ins will save you hours and increase transparencyMore metrics recently published
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Planning resources
OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
- To learn: What are OKRs? The complete 2024 guide
- Blog posts: ODT Blog
- Success metrics: KPIs examples