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15 examples of Retention metrics and KPIs

What are Retention metrics?

Finding the right Retention metrics can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or adopt Tability to ensure you remain accountable.

Find Retention metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Retention metrics and KPIs

Metrics for Reprocessed Plastic Recycling

  • 1. Annual Sales Volume

    The total quantity of plastic products sold within a year

    What good looks like for this metric: 10,000 MT in 2025, increasing to 50,000 MT by 2035

    Ideas to improve this metric
    • Expand market reach through marketing
    • Increase product quality to boost sales
    • Enhance sales team training and incentives
    • Identify and target key industries needing plastic
    • Collaborate with international partners
  • 2. Production Yield

    The percentage of produced items that meet quality standards

    What good looks like for this metric: 95% in 2025, aiming for 99% by 2035

    Ideas to improve this metric
    • Implement quality checks at each production phase
    • Invest in modern machinery and technology
    • Train employees on quality control processes
    • Conduct regular maintenance on equipment
    • Incorporate lean manufacturing practices
  • 3. Customer Retention Rate

    The percentage of customers who continue to buy over time

    What good looks like for this metric: 80% in 2025, increasing to 95% by 2035

    Ideas to improve this metric
    • Enhance customer service and support
    • Implement a loyalty program
    • Regularly seek customer feedback for improvements
    • Offer personalized deals and discounts
    • Ensure high product quality and consistency
  • 4. Cost per Metric Tonne (MT)

    The cost incurred to produce one metric tonne of plastic

    What good looks like for this metric: 10% reduction by 2026, aiming for 20% reduction by 2035

    Ideas to improve this metric
    • Streamline procurement processes
    • Negotiate better deals with suppliers
    • Optimize production scheduling for efficiency
    • Minimize waste during production
    • Utilize energy-efficient machinery
  • 5. Training Hours per Employee

    The average number of hours each employee spends in training annually

    What good looks like for this metric: 20 hours in 2025, increasing to 60 hours by 2035

    Ideas to improve this metric
    • Develop a comprehensive training calendar
    • Encourage online and external training sessions
    • Introduce mentorship programs
    • Link training to career development plans
    • Utilize technology for training modules

Metrics for Business Performance Improvement

  • 1. Revenue Growth Rate

    The percentage increase in revenue over a specific period, indicating business expansion.

    What good looks like for this metric: Typically 5% to 15% annually for stable industries

    Ideas to improve this metric
    • Increase marketing efforts in high-potential areas
    • Launch new products or services
    • Improve pricing strategies
    • Expand into new markets
    • Enhance sales team's efficiency
  • 2. Customer Acquisition Cost (CAC)

    The total cost of acquiring a new customer, including marketing and sales expenses divided by the number of new customers.

    What good looks like for this metric: $20 to $500 depending on the industry

    Ideas to improve this metric
    • Optimise marketing spend
    • Improve targeting in advertising
    • Enhance conversion rate on sales funnel
    • Leverage referrals and word-of-mouth
    • Utilise partnerships and collaborations
  • 3. Customer Retention Rate

    The percentage of customers who continue to do business with a company over a given period.

    What good looks like for this metric: 75% to 90% depending on the industry

    Ideas to improve this metric
    • Enhance customer service and support
    • Implement loyalty programs
    • Regularly engage with customers via newsletters or updates
    • Gather and act on customer feedback
    • Strengthen community or brand connection
  • 4. Net Revenue Retention (NRR)

    The percentage of recurring revenue retained from existing customers over a set period, including upsells, cross-sells, and downgrades.

    What good looks like for this metric: Above 100% is ideal

    Ideas to improve this metric
    • Upsell and cross-sell to existing customers
    • Implement personalised customer experiences
    • Provide seamless customer onboarding and training
    • Regularly review and address customer needs
    • Maintain a competitive offering in the market
  • 5. Profit Margin

    The percentage of revenue that exceeds the costs of producing goods or services, indicating profitability.

    What good looks like for this metric: 10% to 20% for most industries

    Ideas to improve this metric
    • Reduce production or operational costs
    • Streamline supply chain management
    • Negotiate better supplier terms
    • Focus on higher-margin products or services
    • Improve financial management and budgeting

Metrics for Business Development Performance

  • 1. Revenue Growth Rate

    Percentage increase in revenue over a specified period, calculated as (Current Period Revenue - Previous Period Revenue) / Previous Period Revenue * 100

    What good looks like for this metric: 5-10% annually for stable growth

    Ideas to improve this metric
    • Enhance sales team training
    • Expand product/service offerings
    • Improve market analysis for new opportunities
    • Increase customer referrals and testimonials
    • Implement targeted marketing strategies
  • 2. Customer Acquisition Cost (CAC)

    Total cost of acquiring a new customer, calculated as total sales and marketing expense / number of new customers acquired

    What good looks like for this metric: Typically $1 to $300 per customer

    Ideas to improve this metric
    • Optimize marketing channels for efficiency
    • Improve targeting of ideal customer profiles
    • Enhance website conversion rates
    • Leverage partnerships and collaborations
    • Increase use of digital marketing tools
  • 3. Customer Retention Rate

    Percentage of customers retained over a given period, calculated as ((End of Period Customers - New Customers) / Start of Period Customers) * 100

    What good looks like for this metric: 70-90% depending on the industry

    Ideas to improve this metric
    • Improve product/service quality
    • Enhance customer support experience
    • Develop customer loyalty programmes
    • Regularly gather and act on customer feedback
    • Create engaging communication and content
  • 4. Net Revenue Retention (NRR)

    Percentage of recurring revenue retained from existing customers, including upgrades/downgrades, calculated as (Starting Revenue + Expansion Revenue - Churn) / Starting Revenue * 100

    What good looks like for this metric: Over 100% indicates good growth

    Ideas to improve this metric
    • Upsell existing customers to higher-tier plans
    • Introduce new features to drive value
    • Regularly communicate new offerings to customers
    • Reduce churn by addressing common concerns
    • Conduct regular account reviews with key clients
  • 5. Profit Margin

    Percentage of revenue that exceeds total costs, calculated as (Net Income / Revenue) * 100

    What good looks like for this metric: 10-20% is common in the industry

    Ideas to improve this metric
    • Reduce operational and production costs
    • Negotiate better supplier contracts
    • Optimize pricing strategies
    • Increase operational efficiency
    • Enhance financial management and reporting

Metrics for Performance Management

  • 1. Instagram Engagement

    Measures the level of interaction (likes, comments, shares) relative to the total follower base

    What good looks like for this metric: Between 1% and 3% engagement rate

    Ideas to improve this metric
    • Post consistently and at optimal times
    • Utilise engaging and relevant hashtags
    • Encourage user-generated content
    • Collaborate with influencers
    • Run interactive polls and Q&As
  • 2. Website Traffic

    Tracks the number of visits to a website over a specified period

    What good looks like for this metric: 1000 pageviews per day for small to medium sites

    Ideas to improve this metric
    • Optimise website for search engines (SEO)
    • Promote website across social media platforms
    • Invest in pay-per-click advertising
    • Create engaging and relevant content
    • Ensure website is mobile-friendly
  • 3. Customer Retention

    Measures the percentage of customers who continue to buy over a certain period

    What good looks like for this metric: Above 75% retention rate

    Ideas to improve this metric
    • Implement a customer feedback system
    • Enhance customer service response times
    • Develop a customer loyalty program
    • Personalise customer communication
    • Ensure product quality and reliability

Metrics for Customer Service Platform Impact

  • 1. Customer Satisfaction Score (CSAT)

    Measures the percentage of customers who are satisfied with their service experience on the platform by collecting feedback after interactions

    What good looks like for this metric: 80-85%

    Ideas to improve this metric
    • Train customer service agents regularly
    • Implement a robust feedback collection process
    • Utilise automation for frequent issues
    • Monitor and review agent performance
    • Enhance knowledge database for agents
  • 2. Net Promoter Score (NPS)

    Assesses customer loyalty through how likely they are to recommend the service to others on a scale of 0-10

    What good looks like for this metric: 30-50

    Ideas to improve this metric
    • Focus on customer journey mapping
    • Address pain points identified in feedback
    • Provide timely and personalised responses
    • Recognise and reward loyal customers
    • Conduct regular product and service enhancements
  • 3. First Contact Resolution (FCR)

    Percentage of customer issues resolved at the first interaction, indicating efficiency and effectiveness

    What good looks like for this metric: 70-75%

    Ideas to improve this metric
    • Ensure agents have access to comprehensive information
    • Provide decision-making authority to agents
    • Implement initial troubleshooting steps in self-service
    • Analyse repeat contact reasons and address them
    • Utilise real-time collaboration tools for support
  • 4. Customer Retention Rate

    Percentage of existing customers retained over a period, reflecting long-term platform satisfaction and loyalty

    What good looks like for this metric: 75-85%

    Ideas to improve this metric
    • Develop loyalty programmes and incentives
    • Regularly engage with customers via newsletters
    • Offer personalised experiences and service
    • Address customer feedback promptly
    • Ensure competitive pricing and value delivery
  • 5. Average Response Time

    Average time taken for initial response by the customer service team, indicating responsiveness and efficiency

    What good looks like for this metric: 10-12 minutes on chat; 24 hours on email

    Ideas to improve this metric
    • Implement automated response systems
    • Optimise and streamline workflow processes
    • Schedule efficient shift rotations
    • Set clear response time targets for teams
    • Employ predictive analytics for demand forecasting

Metrics for Sales and CSAT Targets

  • 1. Sales Revenue

    Total income generated from sales of courses, measured in USD

    What good looks like for this metric: $50,000 per month

    Ideas to improve this metric
    • Enhance course offerings
    • Run targeted advertising campaigns
    • Offer early-bird discounts
    • Upsell related courses
    • Optimise pricing strategy
  • 2. Customer Satisfaction Score (CSAT)

    Measures the level of satisfaction of customers, usually rated on a scale of 1-5

    What good looks like for this metric: 4.0 out of 5

    Ideas to improve this metric
    • Provide excellent customer support
    • Gather and act on customer feedback
    • Offer personalised learning paths
    • Improve user interface and experience
    • Ensure course content is high quality
  • 3. Learner Engagement Rate

    Percentage of learners actively participating in the course, calculated by dividing active participants by total enrolled

    What good looks like for this metric: 60%

    Ideas to improve this metric
    • Introduce interactive elements
    • Provide regular updates and new content
    • Encourage group discussions
    • Use gamification techniques
    • Send regular reminders and follow-ups
  • 4. Course Completion Rate

    Percentage of learners who complete the course, calculated by dividing the number of completions by the total number enrolled

    What good looks like for this metric: 70%

    Ideas to improve this metric
    • Design shorter, more manageable modules
    • Set clear expectations and goals
    • Offer incentives for completion
    • Provide support resources
    • Implement progress tracking
  • 5. Knowledge Retention Rate

    Measures how much information learners retain over time, assessed through follow-up tests

    What good looks like for this metric: 75%

    Ideas to improve this metric
    • Use varied teaching methods
    • Incorporate spaced repetition
    • Provide summary notes
    • Offer periodic refreshers
    • Encourage practical application of knowledge

Metrics for Balanced Growth and Success

  • 1. Revenue Growth Rate

    Measures the percentage increase in revenue over a specific period, indicating business expansion and success

    What good looks like for this metric: 10-25% annually for small businesses

    Ideas to improve this metric
    • Enhance marketing strategies
    • Diversify income streams
    • Optimize pricing models
    • Improve customer retention
    • Expand product or service offerings
  • 2. Customer Acquisition Cost (CAC)

    Represents the total expense incurred in acquiring a new customer, essential for evaluating marketing efficiency

    What good looks like for this metric: $50-150 for small businesses

    Ideas to improve this metric
    • Leverage referral programs
    • Utilize social media marketing
    • Optimize sales funnel
    • Focus on targeted advertising
    • Improve lead conversion rates
  • 3. Customer Retention Rate

    Indicates the percentage of customers who stay with a business over a given period, reflecting customer satisfaction and loyalty

    What good looks like for this metric: 50-80% for service-based businesses

    Ideas to improve this metric
    • Enhance customer support
    • Implement loyalty programs
    • Request regular feedback
    • Personalize customer communication
    • Increase service quality
  • 4. Net Profit Margin

    Calculates the percentage of revenue that remains as profit after all expenses are deducted, showing the efficiency of the management

    What good looks like for this metric: 10-20% for small to medium enterprises

    Ideas to improve this metric
    • Reduce operational costs
    • Increase sales volume
    • Evaluate supplier contracts
    • Optimize inventory management
    • Automate standard processes
  • 5. Employee Satisfaction

    Assesses how content staff members are, which can influence productivity and company culture

    What good looks like for this metric: 70-80% satisfaction rate

    Ideas to improve this metric
    • Conduct regular surveys
    • Improve work-life balance
    • Provide professional development
    • Offer competitive benefits
    • Encourage a collaborative environment

Metrics for 360 Agency Development

  • 1. Client Retention Rate

    Measures the percentage of existing clients who continue to use your services over a specific period. Calculated by dividing the number of clients at the end of a period by the number of clients at the start, then multiplying by 100.

    What good looks like for this metric: 70-80%

    Ideas to improve this metric
    • Enhance client engagement through regular communication
    • Offer personalized solutions tailored to each client's needs
    • Implement a loyalty or rewards program
    • Seek regular feedback and act on it immediately
    • Provide consistent and high-quality service
  • 2. Service Expansion Success Rate

    Tracks the success rate of newly introduced services by calculating the percentage of services that meet initial adoption or use targets.

    What good looks like for this metric: 60-70%

    Ideas to improve this metric
    • Conduct thorough market research before launching new services
    • Train staff effectively to support new services
    • Market new services aggressively to existing and potential clients
    • Collect and analyse feedback from clients on new services
    • Set clear and realistic targets for service adoption
  • 3. Revenue Growth Rate

    Indicates the rate of revenue growth over a specific period, measuring the agency's ability to increase earnings.

    What good looks like for this metric: 10-20% annually

    Ideas to improve this metric
    • Identify and target new market segments
    • Upsell or cross-sell services to existing clients
    • Increase pricing strategically after enhancing service value
    • Reduce costs through efficient operation practices
    • Expand client base with effective marketing campaigns
  • 4. Client Satisfaction Score

    A measure of how satisfied clients are with your services, often gathered through surveys and reflected on a scale from 1 to 10.

    What good looks like for this metric: 8/10

    Ideas to improve this metric
    • Regularly solicit and review client feedback
    • Address client issues promptly and effectively
    • Ensure services are consistently performed to high standards
    • Engage in active communication with clients
    • Create a client-centric culture within the agency
  • 5. Market Penetration Rate

    The percentage of your target market that is using your agency's services, calculated by dividing current clients by the total target market, then multiplying by 100.

    What good looks like for this metric: 15-25%

    Ideas to improve this metric
    • Increase brand awareness through strategic marketing
    • Develop competitive pricing strategies
    • Enhance service quality to stand out in the market
    • Offer innovative solutions that meet emerging market needs
    • Leverage online and social media platforms to reach wider audiences

Metrics for User Engagement Analysis

  • 1. Active Users

    The number of users who engage with the platform over a specific period of time

    What good looks like for this metric: 40-60% of total users

    Ideas to improve this metric
    • Increase marketing efforts to attract more users
    • Enhance user interface for better engagement
    • Introduce new features regularly
    • Offer incentives for repeated use
    • Conduct surveys to understand user needs
  • 2. Questions Per User

    The average number of questions asked by users within a defined period

    What good looks like for this metric: 3-5 questions per user per month

    Ideas to improve this metric
    • Encourage users to ask questions with reward systems
    • Provide prompts or suggestions for questions
    • Make the questioning process simple and intuitive
    • Engage with users to demonstrate value
    • Organise question-asking challenges
  • 3. User Retention Rate

    The percentage of users who continue to use the platform over a given time frame

    What good looks like for this metric: 20-25% monthly retention rate

    Ideas to improve this metric
    • Develop engaging content to keep users interested
    • Create a feedback loop for continuous improvement
    • Implement loyalty programs
    • Track and analyse user drop-off points
    • Personalise user experience
  • 4. Average Session Duration

    The average amount of time users spend in a single session on the platform

    What good looks like for this metric: 5-7 minutes per session

    Ideas to improve this metric
    • Enhance website or app loading speeds
    • Provide high-quality, engaging content
    • Reduce distractions and improve navigation
    • Regularly update content to maintain interest
    • Offer interactive features to engage users
  • 5. Churn Rate

    The percentage of users who stop using the platform over a specific timeframe

    What good looks like for this metric: 5-7% monthly churn rate

    Ideas to improve this metric
    • Reach out to inactive users with personalised messages
    • Identify and address common reasons for churn
    • Improve customer support and user assistance
    • Provide regular updates and new features
    • Enhance perceived value through user education

Metrics for UX Performance and Quality

  • 1. User Satisfaction Score

    Measures the satisfaction levels of users with the UX design via surveys like SUS or NPS

    What good looks like for this metric: Average score ranges from 68 to 80

    Ideas to improve this metric
    • Conduct regular user feedback sessions
    • Implement iterative design improvements
    • Enhance usability based on pain points
    • Improve interface consistency
    • Ensure accessibility compliance
  • 2. Task Success Rate

    Percentage of correctly completed tasks without assistance

    What good looks like for this metric: Typically ranges from 78% to 85%

    Ideas to improve this metric
    • Simplify task flows
    • Increase clarity in instructions
    • Use intuitive design patterns
    • Conduct A/B testing for task paths
    • Provide effective user training
  • 3. Time on Task

    Measures the average time users spend to complete a task

    What good looks like for this metric: Varies widely depending on the complexity of tasks

    Ideas to improve this metric
    • Identify and remove bottlenecks
    • Streamline task steps
    • Improve information architecture
    • Enhance system responsiveness
    • Use user testing to target slow task areas
  • 4. Error Rate

    The frequency of errors made by users during tasks

    What good looks like for this metric: Aim to be below 5%

    Ideas to improve this metric
    • Enhance input validation
    • Provide clear error messages
    • Refine user instructions
    • Improve interface intuitiveness
    • Conduct usability testing to find error hotspots
  • 5. Retention Rate

    Percentage of users who continue to use the product over time

    What good looks like for this metric: Typically above 25% over a year

    Ideas to improve this metric
    • Improve user onboarding
    • Enhance engagement with features
    • Encourage feedback and implement changes
    • Ensure regular updates and improvements
    • Analyse and reduce user drop-off points

Metrics for Increase average rides per week

  • 1. Average Rides Per Week

    The average number of rides a user takes per week, measured monthly

    What good looks like for this metric: 2-4 rides per week

    Ideas to improve this metric
    • Promote regular scheduling of rides
    • Provide incentives for more frequent rides
    • Enhance ride experience to encourage repeat rides
    • Introduce loyalty programs for frequent riders
    • Offer discounts during off-peak hours
  • 2. Rider Retention Rate

    Percentage of riders who continue to use the service over 6 months

    What good looks like for this metric: 45-60%

    Ideas to improve this metric
    • Improve customer support services
    • Develop a strong onboarding process
    • Offer personalised ride suggestions
    • Implement feedback loops for continuous improvement
    • Conduct regular rider engagement activities
  • 3. Usage Growth Rate

    The percentage increase in total rides over 6 months

    What good looks like for this metric: 30-50%

    Ideas to improve this metric
    • Launch seasonal promotion campaigns
    • Increase partnership with local events
    • Enhance visibility through strategic marketing
    • Develop a referral program for riders
    • Invest in community outreach and collaborations
  • 4. Customer Satisfaction Score

    Average satisfaction rating provided by users after rides

    What good looks like for this metric: 4.0-4.5 out of 5

    Ideas to improve this metric
    • Ensure timely and reliable rides
    • Focus on driver etiquette and professionalism
    • Utilise user feedback for service adjustments
    • Upgrade vehicle comfort and cleanliness
    • Establish transparent pricing and billing
  • 5. Ride Frequency Distribution

    Distribution of ride frequencies among users over 6 months

    What good looks like for this metric: 20% regular vs 80% occasional

    Ideas to improve this metric
    • Create targeted marketing for occasional riders
    • Analyse patterns for frequent and infrequent users
    • Offer educational content to highlight service benefits
    • Identify barriers and streamline ride-booking process
    • Implement targeted loyalty rewards for consistency

Metrics for Online Therapy Platform

  • 1. Client Retention Rate

    The percentage of clients who continue using the platform over a given period

    What good looks like for this metric: Typical benchmark is 60-70%

    Ideas to improve this metric
    • Enhance user experience
    • Offer personalised treatment plans
    • Regularly gather and implement feedback
    • Provide flexible scheduling options
    • Ensure therapists are a good match
  • 2. Session Completion Rate

    The ratio of completed therapy sessions to scheduled sessions

    What good looks like for this metric: Typical benchmark is 80-90%

    Ideas to improve this metric
    • Send session reminders
    • Integrate seamless payment systems
    • Offer flexible re-scheduling
    • Improve platform reliability
    • Address clients’ issues promptly
  • 3. Client Satisfaction Score

    Average rating given by clients regarding their overall satisfaction with the service

    What good looks like for this metric: Typical benchmark is 4+ out of 5

    Ideas to improve this metric
    • Train therapists in customer service
    • Implement regular check-ins with clients
    • Ensure platform ease of use
    • Offer a variety of therapy styles
    • Regularly update platform features
  • 4. Therapist Response Time

    The average time taken for therapists to respond to client inquiries

    What good looks like for this metric: Typical benchmark is 1-2 hours

    Ideas to improve this metric
    • Set clear expectations with therapists
    • Use automation for initial queries
    • Provide incentives for quick responses
    • Implement a notification system
    • Monitor and report response time trends
  • 5. Platform Usage Rate

    The frequency with which clients and therapists use the platform

    What good looks like for this metric: Typical benchmark is 70-85% active users monthly

    Ideas to improve this metric
    • Introduce engaging content regularly
    • Create community forums for interaction
    • Send regular updates or newsletters
    • Reward consistent platform usage
    • Offer interactive features

Metrics for Recruitment Performance Review

  • 1. Time to Fill

    The average number of days it takes to fill a position from when it was opened until offer acceptance

    What good looks like for this metric: 42 days

    Ideas to improve this metric
    • Streamline the interview process
    • Improve job advertisements
    • Enhance employer branding
    • Use employee referrals
    • Implement applicant tracking systems effectively
  • 2. Quality of Hire

    Measures the value a new hire adds to the company based on performance reviews and retention

    What good looks like for this metric: Performance ratings of 3 out of 4

    Ideas to improve this metric
    • Define quality hiring criteria
    • Use structured interviews
    • Conduct thorough reference checks
    • Improve onboarding processes
    • Foster continuous feedback mechanisms
  • 3. Offer Acceptance Rate

    The percentage of job offers that are accepted by candidates

    What good looks like for this metric: 90% acceptance rate

    Ideas to improve this metric
    • Ensure competitive salary offers
    • Highlight company culture
    • Communicate career advancement opportunities
    • Build strong relationships with candidates
    • Address candidate concerns promptly
  • 4. Candidate Satisfaction

    A score that represents how pleased candidates are with the recruitment process

    What good looks like for this metric: 80% satisfaction rate

    Ideas to improve this metric
    • Provide clear communication throughout the process
    • Simplify the application process
    • Offer timely feedback
    • Ensure a positive interview experience
    • Follow up regularly with candidates
  • 5. Cost Per Hire

    The average cost spent to hire a new employee, including advertising, staffing agency fees, referrals, and more

    What good looks like for this metric: $4,000

    Ideas to improve this metric
    • Utilise cost-effective recruitment channels
    • Minimise agency fees with direct hiring
    • Encourage employee referrals
    • Revisit and optimise recruitment processes
    • Monitor marketing and advertising spend

Metrics for Success of recruitment campaigns

  • 1. Cost per hire

    Total recruiting costs divided by the number of hires within a specified time frame

    What good looks like for this metric: USD 4,000 - USD 6,000

    Ideas to improve this metric
    • Optimize job advertisement placements
    • Leverage employee referrals
    • Automate parts of the recruitment process
    • Negotiate better rates with recruitment agencies
    • Enhance employer branding
  • 2. Time to fill

    Average number of days it takes to fill a position from the moment the job is posted until an offer is accepted

    What good looks like for this metric: 30 - 45 days

    Ideas to improve this metric
    • Streamline the interview process
    • Implement applicant tracking systems
    • Pre-screen candidates effectively
    • Improve job descriptions
    • Build a talent pipeline
  • 3. Quality of hire

    Performance of new hires compared to existing employees, often measured after the first year

    What good looks like for this metric: Similar or higher performance compared to existing employees

    Ideas to improve this metric
    • Enhance candidate assessment methods
    • Use behavioural interviewing techniques
    • Improve onboarding processes
    • Encourage ongoing employee development
    • Gather and act on feedback from new hires
  • 4. Retention rate

    Percentage of new hires that remain with the company for a specified period, usually one year

    What good looks like for this metric: 75%-80%

    Ideas to improve this metric
    • Improve company culture
    • Provide career development opportunities
    • Offer competitive salaries and benefits
    • Enhance employee engagement
    • Conduct stay interviews
  • 5. Offer acceptance rate

    Percentage of job offers extended that are accepted by candidates

    What good looks like for this metric: 90% or higher

    Ideas to improve this metric
    • Ensure competitive compensation packages
    • Communicate clear career growth opportunities
    • Build a strong employer brand
    • Maintain a consistent and engaging recruitment process
    • Gather feedback from candidates who decline offers

Metrics for Information Retention Efficiency

  • 1. Recall Rate

    The percentage of information accurately remembered after a specified period

    What good looks like for this metric: 70-90%

    Ideas to improve this metric
    • Implement spaced repetition techniques
    • Utilise mnemonic devices
    • Regularly test yourself on the material
    • Take notes in your own words
    • Teach the information to someone else
  • 2. Processing Speed

    The amount of time required to process and understand new information

    What good looks like for this metric: Varies by subject complexity

    Ideas to improve this metric
    • Practise active reading techniques
    • Summarise information in bullet points
    • Prioritise focus on understanding over memorisation
    • Break information into manageable chunks
    • Reduce distractions during study sessions
  • 3. Comprehension Accuracy

    The percentage of correctly understood concepts out of total assessed

    What good looks like for this metric: 85-95%

    Ideas to improve this metric
    • Engage with interactive learning tools
    • Clarify doubts immediately
    • Participate in group discussions
    • Search for additional resources on complex topics
    • Self-reflect on misunderstandings
  • 4. Long-term Retention

    The ability to recall information over an extended period

    What good looks like for this metric: 50-80% of initial recall after one month

    Ideas to improve this metric
    • Apply information to real-life situations
    • Revisit the material periodically
    • Utilise storytelling techniques
    • Maintain a regular review schedule
    • Associate new information with prior knowledge
  • 5. Mind Map Quality

    The complexity and accuracy of mind maps as a tool for structuring and retaining information

    What good looks like for this metric: Includes all key elements, clear structure

    Ideas to improve this metric
    • Ensure clarity by limiting information on each branch
    • Use colours and images for associations
    • Regularly update mind maps to include new insights
    • Integrate cross-links between related concepts
    • Review mind maps routinely for completeness

Tracking your Retention metrics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

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Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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