What are Retention metrics?
Finding the right Retention metrics can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.
Copy these examples into your preferred tool, or adopt Tability to ensure you remain accountable.
Find Retention metrics with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Retention metrics and KPIs
Metrics for Business Performance Improvement
1. Revenue Growth Rate
The percentage increase in revenue over a specific period, indicating business expansion.
What good looks like for this metric: Typically 5% to 15% annually for stable industries
Ideas to improve this metric- Increase marketing efforts in high-potential areas
- Launch new products or services
- Improve pricing strategies
- Expand into new markets
- Enhance sales team's efficiency
2. Customer Acquisition Cost (CAC)
The total cost of acquiring a new customer, including marketing and sales expenses divided by the number of new customers.
What good looks like for this metric: $20 to $500 depending on the industry
Ideas to improve this metric- Optimise marketing spend
- Improve targeting in advertising
- Enhance conversion rate on sales funnel
- Leverage referrals and word-of-mouth
- Utilise partnerships and collaborations
3. Customer Retention Rate
The percentage of customers who continue to do business with a company over a given period.
What good looks like for this metric: 75% to 90% depending on the industry
Ideas to improve this metric- Enhance customer service and support
- Implement loyalty programs
- Regularly engage with customers via newsletters or updates
- Gather and act on customer feedback
- Strengthen community or brand connection
4. Net Revenue Retention (NRR)
The percentage of recurring revenue retained from existing customers over a set period, including upsells, cross-sells, and downgrades.
What good looks like for this metric: Above 100% is ideal
Ideas to improve this metric- Upsell and cross-sell to existing customers
- Implement personalised customer experiences
- Provide seamless customer onboarding and training
- Regularly review and address customer needs
- Maintain a competitive offering in the market
5. Profit Margin
The percentage of revenue that exceeds the costs of producing goods or services, indicating profitability.
What good looks like for this metric: 10% to 20% for most industries
Ideas to improve this metric- Reduce production or operational costs
- Streamline supply chain management
- Negotiate better supplier terms
- Focus on higher-margin products or services
- Improve financial management and budgeting
Metrics for Business Development Performance
1. Revenue Growth Rate
Percentage increase in revenue over a specified period, calculated as (Current Period Revenue - Previous Period Revenue) / Previous Period Revenue * 100
What good looks like for this metric: 5-10% annually for stable growth
Ideas to improve this metric- Enhance sales team training
- Expand product/service offerings
- Improve market analysis for new opportunities
- Increase customer referrals and testimonials
- Implement targeted marketing strategies
2. Customer Acquisition Cost (CAC)
Total cost of acquiring a new customer, calculated as total sales and marketing expense / number of new customers acquired
What good looks like for this metric: Typically $1 to $300 per customer
Ideas to improve this metric- Optimize marketing channels for efficiency
- Improve targeting of ideal customer profiles
- Enhance website conversion rates
- Leverage partnerships and collaborations
- Increase use of digital marketing tools
3. Customer Retention Rate
Percentage of customers retained over a given period, calculated as ((End of Period Customers - New Customers) / Start of Period Customers) * 100
What good looks like for this metric: 70-90% depending on the industry
Ideas to improve this metric- Improve product/service quality
- Enhance customer support experience
- Develop customer loyalty programmes
- Regularly gather and act on customer feedback
- Create engaging communication and content
4. Net Revenue Retention (NRR)
Percentage of recurring revenue retained from existing customers, including upgrades/downgrades, calculated as (Starting Revenue + Expansion Revenue - Churn) / Starting Revenue * 100
What good looks like for this metric: Over 100% indicates good growth
Ideas to improve this metric- Upsell existing customers to higher-tier plans
- Introduce new features to drive value
- Regularly communicate new offerings to customers
- Reduce churn by addressing common concerns
- Conduct regular account reviews with key clients
5. Profit Margin
Percentage of revenue that exceeds total costs, calculated as (Net Income / Revenue) * 100
What good looks like for this metric: 10-20% is common in the industry
Ideas to improve this metric- Reduce operational and production costs
- Negotiate better supplier contracts
- Optimize pricing strategies
- Increase operational efficiency
- Enhance financial management and reporting
Metrics for Performance Management
1. Instagram Engagement
Measures the level of interaction (likes, comments, shares) relative to the total follower base
What good looks like for this metric: Between 1% and 3% engagement rate
Ideas to improve this metric- Post consistently and at optimal times
- Utilise engaging and relevant hashtags
- Encourage user-generated content
- Collaborate with influencers
- Run interactive polls and Q&As
2. Website Traffic
Tracks the number of visits to a website over a specified period
What good looks like for this metric: 1000 pageviews per day for small to medium sites
Ideas to improve this metric- Optimise website for search engines (SEO)
- Promote website across social media platforms
- Invest in pay-per-click advertising
- Create engaging and relevant content
- Ensure website is mobile-friendly
3. Customer Retention
Measures the percentage of customers who continue to buy over a certain period
What good looks like for this metric: Above 75% retention rate
Ideas to improve this metric- Implement a customer feedback system
- Enhance customer service response times
- Develop a customer loyalty program
- Personalise customer communication
- Ensure product quality and reliability
Metrics for Customer Service Platform Impact
1. Customer Satisfaction Score (CSAT)
Measures the percentage of customers who are satisfied with their service experience on the platform by collecting feedback after interactions
What good looks like for this metric: 80-85%
Ideas to improve this metric- Train customer service agents regularly
- Implement a robust feedback collection process
- Utilise automation for frequent issues
- Monitor and review agent performance
- Enhance knowledge database for agents
2. Net Promoter Score (NPS)
Assesses customer loyalty through how likely they are to recommend the service to others on a scale of 0-10
What good looks like for this metric: 30-50
Ideas to improve this metric- Focus on customer journey mapping
- Address pain points identified in feedback
- Provide timely and personalised responses
- Recognise and reward loyal customers
- Conduct regular product and service enhancements
3. First Contact Resolution (FCR)
Percentage of customer issues resolved at the first interaction, indicating efficiency and effectiveness
What good looks like for this metric: 70-75%
Ideas to improve this metric- Ensure agents have access to comprehensive information
- Provide decision-making authority to agents
- Implement initial troubleshooting steps in self-service
- Analyse repeat contact reasons and address them
- Utilise real-time collaboration tools for support
4. Customer Retention Rate
Percentage of existing customers retained over a period, reflecting long-term platform satisfaction and loyalty
What good looks like for this metric: 75-85%
Ideas to improve this metric- Develop loyalty programmes and incentives
- Regularly engage with customers via newsletters
- Offer personalised experiences and service
- Address customer feedback promptly
- Ensure competitive pricing and value delivery
5. Average Response Time
Average time taken for initial response by the customer service team, indicating responsiveness and efficiency
What good looks like for this metric: 10-12 minutes on chat; 24 hours on email
Ideas to improve this metric- Implement automated response systems
- Optimise and streamline workflow processes
- Schedule efficient shift rotations
- Set clear response time targets for teams
- Employ predictive analytics for demand forecasting
Metrics for Sales and CSAT Targets
1. Sales Revenue
Total income generated from sales of courses, measured in USD
What good looks like for this metric: $50,000 per month
Ideas to improve this metric- Enhance course offerings
- Run targeted advertising campaigns
- Offer early-bird discounts
- Upsell related courses
- Optimise pricing strategy
2. Customer Satisfaction Score (CSAT)
Measures the level of satisfaction of customers, usually rated on a scale of 1-5
What good looks like for this metric: 4.0 out of 5
Ideas to improve this metric- Provide excellent customer support
- Gather and act on customer feedback
- Offer personalised learning paths
- Improve user interface and experience
- Ensure course content is high quality
3. Learner Engagement Rate
Percentage of learners actively participating in the course, calculated by dividing active participants by total enrolled
What good looks like for this metric: 60%
Ideas to improve this metric- Introduce interactive elements
- Provide regular updates and new content
- Encourage group discussions
- Use gamification techniques
- Send regular reminders and follow-ups
4. Course Completion Rate
Percentage of learners who complete the course, calculated by dividing the number of completions by the total number enrolled
What good looks like for this metric: 70%
Ideas to improve this metric- Design shorter, more manageable modules
- Set clear expectations and goals
- Offer incentives for completion
- Provide support resources
- Implement progress tracking
5. Knowledge Retention Rate
Measures how much information learners retain over time, assessed through follow-up tests
What good looks like for this metric: 75%
Ideas to improve this metric- Use varied teaching methods
- Incorporate spaced repetition
- Provide summary notes
- Offer periodic refreshers
- Encourage practical application of knowledge
Metrics for Balanced Growth and Success
1. Revenue Growth Rate
Measures the percentage increase in revenue over a specific period, indicating business expansion and success
What good looks like for this metric: 10-25% annually for small businesses
Ideas to improve this metric- Enhance marketing strategies
- Diversify income streams
- Optimize pricing models
- Improve customer retention
- Expand product or service offerings
2. Customer Acquisition Cost (CAC)
Represents the total expense incurred in acquiring a new customer, essential for evaluating marketing efficiency
What good looks like for this metric: $50-150 for small businesses
Ideas to improve this metric- Leverage referral programs
- Utilize social media marketing
- Optimize sales funnel
- Focus on targeted advertising
- Improve lead conversion rates
3. Customer Retention Rate
Indicates the percentage of customers who stay with a business over a given period, reflecting customer satisfaction and loyalty
What good looks like for this metric: 50-80% for service-based businesses
Ideas to improve this metric- Enhance customer support
- Implement loyalty programs
- Request regular feedback
- Personalize customer communication
- Increase service quality
4. Net Profit Margin
Calculates the percentage of revenue that remains as profit after all expenses are deducted, showing the efficiency of the management
What good looks like for this metric: 10-20% for small to medium enterprises
Ideas to improve this metric- Reduce operational costs
- Increase sales volume
- Evaluate supplier contracts
- Optimize inventory management
- Automate standard processes
5. Employee Satisfaction
Assesses how content staff members are, which can influence productivity and company culture
What good looks like for this metric: 70-80% satisfaction rate
Ideas to improve this metric- Conduct regular surveys
- Improve work-life balance
- Provide professional development
- Offer competitive benefits
- Encourage a collaborative environment
Metrics for 360 Agency Development
1. Client Retention Rate
Measures the percentage of existing clients who continue to use your services over a specific period. Calculated by dividing the number of clients at the end of a period by the number of clients at the start, then multiplying by 100.
What good looks like for this metric: 70-80%
Ideas to improve this metric- Enhance client engagement through regular communication
- Offer personalized solutions tailored to each client's needs
- Implement a loyalty or rewards program
- Seek regular feedback and act on it immediately
- Provide consistent and high-quality service
2. Service Expansion Success Rate
Tracks the success rate of newly introduced services by calculating the percentage of services that meet initial adoption or use targets.
What good looks like for this metric: 60-70%
Ideas to improve this metric- Conduct thorough market research before launching new services
- Train staff effectively to support new services
- Market new services aggressively to existing and potential clients
- Collect and analyse feedback from clients on new services
- Set clear and realistic targets for service adoption
3. Revenue Growth Rate
Indicates the rate of revenue growth over a specific period, measuring the agency's ability to increase earnings.
What good looks like for this metric: 10-20% annually
Ideas to improve this metric- Identify and target new market segments
- Upsell or cross-sell services to existing clients
- Increase pricing strategically after enhancing service value
- Reduce costs through efficient operation practices
- Expand client base with effective marketing campaigns
4. Client Satisfaction Score
A measure of how satisfied clients are with your services, often gathered through surveys and reflected on a scale from 1 to 10.
What good looks like for this metric: 8/10
Ideas to improve this metric- Regularly solicit and review client feedback
- Address client issues promptly and effectively
- Ensure services are consistently performed to high standards
- Engage in active communication with clients
- Create a client-centric culture within the agency
5. Market Penetration Rate
The percentage of your target market that is using your agency's services, calculated by dividing current clients by the total target market, then multiplying by 100.
What good looks like for this metric: 15-25%
Ideas to improve this metric- Increase brand awareness through strategic marketing
- Develop competitive pricing strategies
- Enhance service quality to stand out in the market
- Offer innovative solutions that meet emerging market needs
- Leverage online and social media platforms to reach wider audiences
Metrics for UX Performance and Quality
1. User Satisfaction Score
Measures the satisfaction levels of users with the UX design via surveys like SUS or NPS
What good looks like for this metric: Average score ranges from 68 to 80
Ideas to improve this metric- Conduct regular user feedback sessions
- Implement iterative design improvements
- Enhance usability based on pain points
- Improve interface consistency
- Ensure accessibility compliance
2. Task Success Rate
Percentage of correctly completed tasks without assistance
What good looks like for this metric: Typically ranges from 78% to 85%
Ideas to improve this metric- Simplify task flows
- Increase clarity in instructions
- Use intuitive design patterns
- Conduct A/B testing for task paths
- Provide effective user training
3. Time on Task
Measures the average time users spend to complete a task
What good looks like for this metric: Varies widely depending on the complexity of tasks
Ideas to improve this metric- Identify and remove bottlenecks
- Streamline task steps
- Improve information architecture
- Enhance system responsiveness
- Use user testing to target slow task areas
4. Error Rate
The frequency of errors made by users during tasks
What good looks like for this metric: Aim to be below 5%
Ideas to improve this metric- Enhance input validation
- Provide clear error messages
- Refine user instructions
- Improve interface intuitiveness
- Conduct usability testing to find error hotspots
5. Retention Rate
Percentage of users who continue to use the product over time
What good looks like for this metric: Typically above 25% over a year
Ideas to improve this metric- Improve user onboarding
- Enhance engagement with features
- Encourage feedback and implement changes
- Ensure regular updates and improvements
- Analyse and reduce user drop-off points
Metrics for Increase average rides per week
1. Average Rides Per Week
The average number of rides a user takes per week, measured monthly
What good looks like for this metric: 2-4 rides per week
Ideas to improve this metric- Promote regular scheduling of rides
- Provide incentives for more frequent rides
- Enhance ride experience to encourage repeat rides
- Introduce loyalty programs for frequent riders
- Offer discounts during off-peak hours
2. Rider Retention Rate
Percentage of riders who continue to use the service over 6 months
What good looks like for this metric: 45-60%
Ideas to improve this metric- Improve customer support services
- Develop a strong onboarding process
- Offer personalised ride suggestions
- Implement feedback loops for continuous improvement
- Conduct regular rider engagement activities
3. Usage Growth Rate
The percentage increase in total rides over 6 months
What good looks like for this metric: 30-50%
Ideas to improve this metric- Launch seasonal promotion campaigns
- Increase partnership with local events
- Enhance visibility through strategic marketing
- Develop a referral program for riders
- Invest in community outreach and collaborations
4. Customer Satisfaction Score
Average satisfaction rating provided by users after rides
What good looks like for this metric: 4.0-4.5 out of 5
Ideas to improve this metric- Ensure timely and reliable rides
- Focus on driver etiquette and professionalism
- Utilise user feedback for service adjustments
- Upgrade vehicle comfort and cleanliness
- Establish transparent pricing and billing
5. Ride Frequency Distribution
Distribution of ride frequencies among users over 6 months
What good looks like for this metric: 20% regular vs 80% occasional
Ideas to improve this metric- Create targeted marketing for occasional riders
- Analyse patterns for frequent and infrequent users
- Offer educational content to highlight service benefits
- Identify barriers and streamline ride-booking process
- Implement targeted loyalty rewards for consistency
Metrics for Online Therapy Platform
1. Client Retention Rate
The percentage of clients who continue using the platform over a given period
What good looks like for this metric: Typical benchmark is 60-70%
Ideas to improve this metric- Enhance user experience
- Offer personalised treatment plans
- Regularly gather and implement feedback
- Provide flexible scheduling options
- Ensure therapists are a good match
2. Session Completion Rate
The ratio of completed therapy sessions to scheduled sessions
What good looks like for this metric: Typical benchmark is 80-90%
Ideas to improve this metric- Send session reminders
- Integrate seamless payment systems
- Offer flexible re-scheduling
- Improve platform reliability
- Address clients’ issues promptly
3. Client Satisfaction Score
Average rating given by clients regarding their overall satisfaction with the service
What good looks like for this metric: Typical benchmark is 4+ out of 5
Ideas to improve this metric- Train therapists in customer service
- Implement regular check-ins with clients
- Ensure platform ease of use
- Offer a variety of therapy styles
- Regularly update platform features
4. Therapist Response Time
The average time taken for therapists to respond to client inquiries
What good looks like for this metric: Typical benchmark is 1-2 hours
Ideas to improve this metric- Set clear expectations with therapists
- Use automation for initial queries
- Provide incentives for quick responses
- Implement a notification system
- Monitor and report response time trends
5. Platform Usage Rate
The frequency with which clients and therapists use the platform
What good looks like for this metric: Typical benchmark is 70-85% active users monthly
Ideas to improve this metric- Introduce engaging content regularly
- Create community forums for interaction
- Send regular updates or newsletters
- Reward consistent platform usage
- Offer interactive features
Metrics for Recruitment Performance Review
1. Time to Fill
The average number of days it takes to fill a position from when it was opened until offer acceptance
What good looks like for this metric: 42 days
Ideas to improve this metric- Streamline the interview process
- Improve job advertisements
- Enhance employer branding
- Use employee referrals
- Implement applicant tracking systems effectively
2. Quality of Hire
Measures the value a new hire adds to the company based on performance reviews and retention
What good looks like for this metric: Performance ratings of 3 out of 4
Ideas to improve this metric- Define quality hiring criteria
- Use structured interviews
- Conduct thorough reference checks
- Improve onboarding processes
- Foster continuous feedback mechanisms
3. Offer Acceptance Rate
The percentage of job offers that are accepted by candidates
What good looks like for this metric: 90% acceptance rate
Ideas to improve this metric- Ensure competitive salary offers
- Highlight company culture
- Communicate career advancement opportunities
- Build strong relationships with candidates
- Address candidate concerns promptly
4. Candidate Satisfaction
A score that represents how pleased candidates are with the recruitment process
What good looks like for this metric: 80% satisfaction rate
Ideas to improve this metric- Provide clear communication throughout the process
- Simplify the application process
- Offer timely feedback
- Ensure a positive interview experience
- Follow up regularly with candidates
5. Cost Per Hire
The average cost spent to hire a new employee, including advertising, staffing agency fees, referrals, and more
What good looks like for this metric: $4,000
Ideas to improve this metric- Utilise cost-effective recruitment channels
- Minimise agency fees with direct hiring
- Encourage employee referrals
- Revisit and optimise recruitment processes
- Monitor marketing and advertising spend
Metrics for Success of recruitment campaigns
1. Cost per hire
Total recruiting costs divided by the number of hires within a specified time frame
What good looks like for this metric: USD 4,000 - USD 6,000
Ideas to improve this metric- Optimize job advertisement placements
- Leverage employee referrals
- Automate parts of the recruitment process
- Negotiate better rates with recruitment agencies
- Enhance employer branding
2. Time to fill
Average number of days it takes to fill a position from the moment the job is posted until an offer is accepted
What good looks like for this metric: 30 - 45 days
Ideas to improve this metric- Streamline the interview process
- Implement applicant tracking systems
- Pre-screen candidates effectively
- Improve job descriptions
- Build a talent pipeline
3. Quality of hire
Performance of new hires compared to existing employees, often measured after the first year
What good looks like for this metric: Similar or higher performance compared to existing employees
Ideas to improve this metric- Enhance candidate assessment methods
- Use behavioural interviewing techniques
- Improve onboarding processes
- Encourage ongoing employee development
- Gather and act on feedback from new hires
4. Retention rate
Percentage of new hires that remain with the company for a specified period, usually one year
What good looks like for this metric: 75%-80%
Ideas to improve this metric- Improve company culture
- Provide career development opportunities
- Offer competitive salaries and benefits
- Enhance employee engagement
- Conduct stay interviews
5. Offer acceptance rate
Percentage of job offers extended that are accepted by candidates
What good looks like for this metric: 90% or higher
Ideas to improve this metric- Ensure competitive compensation packages
- Communicate clear career growth opportunities
- Build a strong employer brand
- Maintain a consistent and engaging recruitment process
- Gather feedback from candidates who decline offers
Metrics for Information Retention Efficiency
1. Recall Rate
The percentage of information accurately remembered after a specified period
What good looks like for this metric: 70-90%
Ideas to improve this metric- Implement spaced repetition techniques
- Utilise mnemonic devices
- Regularly test yourself on the material
- Take notes in your own words
- Teach the information to someone else
2. Processing Speed
The amount of time required to process and understand new information
What good looks like for this metric: Varies by subject complexity
Ideas to improve this metric- Practise active reading techniques
- Summarise information in bullet points
- Prioritise focus on understanding over memorisation
- Break information into manageable chunks
- Reduce distractions during study sessions
3. Comprehension Accuracy
The percentage of correctly understood concepts out of total assessed
What good looks like for this metric: 85-95%
Ideas to improve this metric- Engage with interactive learning tools
- Clarify doubts immediately
- Participate in group discussions
- Search for additional resources on complex topics
- Self-reflect on misunderstandings
4. Long-term Retention
The ability to recall information over an extended period
What good looks like for this metric: 50-80% of initial recall after one month
Ideas to improve this metric- Apply information to real-life situations
- Revisit the material periodically
- Utilise storytelling techniques
- Maintain a regular review schedule
- Associate new information with prior knowledge
5. Mind Map Quality
The complexity and accuracy of mind maps as a tool for structuring and retaining information
What good looks like for this metric: Includes all key elements, clear structure
Ideas to improve this metric- Ensure clarity by limiting information on each branch
- Use colours and images for associations
- Regularly update mind maps to include new insights
- Integrate cross-links between related concepts
- Review mind maps routinely for completeness
Metrics for Wholesale Channel Strategy
1. Sales Volume
Represents the total quantity of products sold through the wholesale channel
What good looks like for this metric: Varies by industry; aim for consistent growth
Ideas to improve this metric- Expand product lines to meet diverse customer needs
- Enhance promotional activities to boost sales
- Strengthen relationships with existing partners
- Provide more flexible purchasing options
- Offer competitive pricing and discounts
2. Average Order Value
Measures the average dollar amount spent by customers per order
What good looks like for this metric: Varies by industry; typically between $500-$5,000
Ideas to improve this metric- Bundle products to increase order size
- Implement minimum order quantities
- Offer free shipping over a certain amount
- Develop loyalty programmes for frequent buyers
- Regularly review and adjust pricing strategies
3. Customer Lifetime Value
Estimates the total value a customer will contribute over their lifetime
What good looks like for this metric: Typically 3-5 times the acquisition cost
Ideas to improve this metric- Focus on high customer satisfaction
- Improve customer retention strategies
- Provide excellent after-sales support
- Cross-sell and upsell additional products
- Use personalised marketing campaigns
4. Customer Acquisition Cost
Calculates the cost to acquire a new customer
What good looks like for this metric: Should be a fraction of Customer Lifetime Value
Ideas to improve this metric- Optimise marketing spend
- Increase conversion rates on landing pages
- Enhance inbound marketing approaches
- Collaborate with relevant industry partners
- Leverage social media advertising
5. Channel Partner Satisfaction
Evaluates the satisfaction level of wholesale partners
What good looks like for this metric: Aim for 80% or higher satisfaction
Ideas to improve this metric- Solicit feedback regularly from partners
- Conduct training sessions to support partners
- Ensure efficient logistical support
- Foster open communication channels
- Address concerns promptly and effectively
Metrics for Affiliate B2B Program Success
1. Conversion Rate
The percentage of referred visitors who take a desired action, such as making a purchase
What good looks like for this metric: 5-10%
Ideas to improve this metric- Improve landing page design
- Provide clear call-to-action
- Offer tailored promotions
- Optimise user experience
- Segment traffic for analysis
2. Average Order Value (AOV)
The average dollar amount spent each time a customer completes an order
What good looks like for this metric: $100-$200
Ideas to improve this metric- Upsell complementary products
- Introduce product bundles
- Offer discounts on larger purchases
- Highlight premium offerings
- Ensure easy checkout process
3. Customer Retention Rate
The percentage of repeat customers over a specific period
What good looks like for this metric: 20-40%
Ideas to improve this metric- Strengthen customer relationships
- Initiate loyalty programmes
- Provide exceptional customer service
- Ensure consistent communication
- Gather and act on feedback
4. Click-Through Rate (CTR)
The percentage of people who click on the affiliate link compared to those who view it
What good looks like for this metric: 1-2%
Ideas to improve this metric- Use compelling ad copy
- Design eye-catching creatives
- Test various link placements
- Target the right audience
- Optimise for mobile devices
5. Return on Investment (ROI)
A measure of the profitability of the affiliate program relative to its cost
What good looks like for this metric: 150-200%
Ideas to improve this metric- Reduce acquisition costs
- Enhance affiliate relationships
- Optimise budget allocation
- Track and analyse expenses
- Focus on high-performing affiliates
Tracking your Retention metrics
Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
Tability's check-ins will save you hours and increase transparencyMore metrics recently published
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Planning resources
OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
- To learn: What are OKRs? The complete 2024 guide
- Blog posts: ODT Blog
- Success metrics: KPIs examples