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15 examples of Retention metrics and KPIs

What are Retention metrics?

Finding the right Retention metrics can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or adopt Tability to ensure you remain accountable.

Find Retention metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Retention metrics and KPIs

Metrics for Performance Management

  • 1. Instagram Engagement

    Measures the level of interaction (likes, comments, shares) relative to the total follower base

    What good looks like for this metric: Between 1% and 3% engagement rate

    Ideas to improve this metric
    • Post consistently and at optimal times
    • Utilise engaging and relevant hashtags
    • Encourage user-generated content
    • Collaborate with influencers
    • Run interactive polls and Q&As
  • 2. Website Traffic

    Tracks the number of visits to a website over a specified period

    What good looks like for this metric: 1000 pageviews per day for small to medium sites

    Ideas to improve this metric
    • Optimise website for search engines (SEO)
    • Promote website across social media platforms
    • Invest in pay-per-click advertising
    • Create engaging and relevant content
    • Ensure website is mobile-friendly
  • 3. Customer Retention

    Measures the percentage of customers who continue to buy over a certain period

    What good looks like for this metric: Above 75% retention rate

    Ideas to improve this metric
    • Implement a customer feedback system
    • Enhance customer service response times
    • Develop a customer loyalty program
    • Personalise customer communication
    • Ensure product quality and reliability

Metrics for Customer Service Platform Impact

  • 1. Customer Satisfaction Score (CSAT)

    Measures the percentage of customers who are satisfied with their service experience on the platform by collecting feedback after interactions

    What good looks like for this metric: 80-85%

    Ideas to improve this metric
    • Train customer service agents regularly
    • Implement a robust feedback collection process
    • Utilise automation for frequent issues
    • Monitor and review agent performance
    • Enhance knowledge database for agents
  • 2. Net Promoter Score (NPS)

    Assesses customer loyalty through how likely they are to recommend the service to others on a scale of 0-10

    What good looks like for this metric: 30-50

    Ideas to improve this metric
    • Focus on customer journey mapping
    • Address pain points identified in feedback
    • Provide timely and personalised responses
    • Recognise and reward loyal customers
    • Conduct regular product and service enhancements
  • 3. First Contact Resolution (FCR)

    Percentage of customer issues resolved at the first interaction, indicating efficiency and effectiveness

    What good looks like for this metric: 70-75%

    Ideas to improve this metric
    • Ensure agents have access to comprehensive information
    • Provide decision-making authority to agents
    • Implement initial troubleshooting steps in self-service
    • Analyse repeat contact reasons and address them
    • Utilise real-time collaboration tools for support
  • 4. Customer Retention Rate

    Percentage of existing customers retained over a period, reflecting long-term platform satisfaction and loyalty

    What good looks like for this metric: 75-85%

    Ideas to improve this metric
    • Develop loyalty programmes and incentives
    • Regularly engage with customers via newsletters
    • Offer personalised experiences and service
    • Address customer feedback promptly
    • Ensure competitive pricing and value delivery
  • 5. Average Response Time

    Average time taken for initial response by the customer service team, indicating responsiveness and efficiency

    What good looks like for this metric: 10-12 minutes on chat; 24 hours on email

    Ideas to improve this metric
    • Implement automated response systems
    • Optimise and streamline workflow processes
    • Schedule efficient shift rotations
    • Set clear response time targets for teams
    • Employ predictive analytics for demand forecasting

Metrics for Sales and CSAT Targets

  • 1. Sales Revenue

    Total income generated from sales of courses, measured in USD

    What good looks like for this metric: $50,000 per month

    Ideas to improve this metric
    • Enhance course offerings
    • Run targeted advertising campaigns
    • Offer early-bird discounts
    • Upsell related courses
    • Optimise pricing strategy
  • 2. Customer Satisfaction Score (CSAT)

    Measures the level of satisfaction of customers, usually rated on a scale of 1-5

    What good looks like for this metric: 4.0 out of 5

    Ideas to improve this metric
    • Provide excellent customer support
    • Gather and act on customer feedback
    • Offer personalised learning paths
    • Improve user interface and experience
    • Ensure course content is high quality
  • 3. Learner Engagement Rate

    Percentage of learners actively participating in the course, calculated by dividing active participants by total enrolled

    What good looks like for this metric: 60%

    Ideas to improve this metric
    • Introduce interactive elements
    • Provide regular updates and new content
    • Encourage group discussions
    • Use gamification techniques
    • Send regular reminders and follow-ups
  • 4. Course Completion Rate

    Percentage of learners who complete the course, calculated by dividing the number of completions by the total number enrolled

    What good looks like for this metric: 70%

    Ideas to improve this metric
    • Design shorter, more manageable modules
    • Set clear expectations and goals
    • Offer incentives for completion
    • Provide support resources
    • Implement progress tracking
  • 5. Knowledge Retention Rate

    Measures how much information learners retain over time, assessed through follow-up tests

    What good looks like for this metric: 75%

    Ideas to improve this metric
    • Use varied teaching methods
    • Incorporate spaced repetition
    • Provide summary notes
    • Offer periodic refreshers
    • Encourage practical application of knowledge

Metrics for Balanced Growth and Success

  • 1. Revenue Growth Rate

    Measures the percentage increase in revenue over a specific period, indicating business expansion and success

    What good looks like for this metric: 10-25% annually for small businesses

    Ideas to improve this metric
    • Enhance marketing strategies
    • Diversify income streams
    • Optimize pricing models
    • Improve customer retention
    • Expand product or service offerings
  • 2. Customer Acquisition Cost (CAC)

    Represents the total expense incurred in acquiring a new customer, essential for evaluating marketing efficiency

    What good looks like for this metric: $50-150 for small businesses

    Ideas to improve this metric
    • Leverage referral programs
    • Utilize social media marketing
    • Optimize sales funnel
    • Focus on targeted advertising
    • Improve lead conversion rates
  • 3. Customer Retention Rate

    Indicates the percentage of customers who stay with a business over a given period, reflecting customer satisfaction and loyalty

    What good looks like for this metric: 50-80% for service-based businesses

    Ideas to improve this metric
    • Enhance customer support
    • Implement loyalty programs
    • Request regular feedback
    • Personalize customer communication
    • Increase service quality
  • 4. Net Profit Margin

    Calculates the percentage of revenue that remains as profit after all expenses are deducted, showing the efficiency of the management

    What good looks like for this metric: 10-20% for small to medium enterprises

    Ideas to improve this metric
    • Reduce operational costs
    • Increase sales volume
    • Evaluate supplier contracts
    • Optimize inventory management
    • Automate standard processes
  • 5. Employee Satisfaction

    Assesses how content staff members are, which can influence productivity and company culture

    What good looks like for this metric: 70-80% satisfaction rate

    Ideas to improve this metric
    • Conduct regular surveys
    • Improve work-life balance
    • Provide professional development
    • Offer competitive benefits
    • Encourage a collaborative environment

Metrics for 360 Agency Development

  • 1. Client Retention Rate

    Measures the percentage of existing clients who continue to use your services over a specific period. Calculated by dividing the number of clients at the end of a period by the number of clients at the start, then multiplying by 100.

    What good looks like for this metric: 70-80%

    Ideas to improve this metric
    • Enhance client engagement through regular communication
    • Offer personalized solutions tailored to each client's needs
    • Implement a loyalty or rewards program
    • Seek regular feedback and act on it immediately
    • Provide consistent and high-quality service
  • 2. Service Expansion Success Rate

    Tracks the success rate of newly introduced services by calculating the percentage of services that meet initial adoption or use targets.

    What good looks like for this metric: 60-70%

    Ideas to improve this metric
    • Conduct thorough market research before launching new services
    • Train staff effectively to support new services
    • Market new services aggressively to existing and potential clients
    • Collect and analyse feedback from clients on new services
    • Set clear and realistic targets for service adoption
  • 3. Revenue Growth Rate

    Indicates the rate of revenue growth over a specific period, measuring the agency's ability to increase earnings.

    What good looks like for this metric: 10-20% annually

    Ideas to improve this metric
    • Identify and target new market segments
    • Upsell or cross-sell services to existing clients
    • Increase pricing strategically after enhancing service value
    • Reduce costs through efficient operation practices
    • Expand client base with effective marketing campaigns
  • 4. Client Satisfaction Score

    A measure of how satisfied clients are with your services, often gathered through surveys and reflected on a scale from 1 to 10.

    What good looks like for this metric: 8/10

    Ideas to improve this metric
    • Regularly solicit and review client feedback
    • Address client issues promptly and effectively
    • Ensure services are consistently performed to high standards
    • Engage in active communication with clients
    • Create a client-centric culture within the agency
  • 5. Market Penetration Rate

    The percentage of your target market that is using your agency's services, calculated by dividing current clients by the total target market, then multiplying by 100.

    What good looks like for this metric: 15-25%

    Ideas to improve this metric
    • Increase brand awareness through strategic marketing
    • Develop competitive pricing strategies
    • Enhance service quality to stand out in the market
    • Offer innovative solutions that meet emerging market needs
    • Leverage online and social media platforms to reach wider audiences

Metrics for UX Performance and Quality

  • 1. User Satisfaction Score

    Measures the satisfaction levels of users with the UX design via surveys like SUS or NPS

    What good looks like for this metric: Average score ranges from 68 to 80

    Ideas to improve this metric
    • Conduct regular user feedback sessions
    • Implement iterative design improvements
    • Enhance usability based on pain points
    • Improve interface consistency
    • Ensure accessibility compliance
  • 2. Task Success Rate

    Percentage of correctly completed tasks without assistance

    What good looks like for this metric: Typically ranges from 78% to 85%

    Ideas to improve this metric
    • Simplify task flows
    • Increase clarity in instructions
    • Use intuitive design patterns
    • Conduct A/B testing for task paths
    • Provide effective user training
  • 3. Time on Task

    Measures the average time users spend to complete a task

    What good looks like for this metric: Varies widely depending on the complexity of tasks

    Ideas to improve this metric
    • Identify and remove bottlenecks
    • Streamline task steps
    • Improve information architecture
    • Enhance system responsiveness
    • Use user testing to target slow task areas
  • 4. Error Rate

    The frequency of errors made by users during tasks

    What good looks like for this metric: Aim to be below 5%

    Ideas to improve this metric
    • Enhance input validation
    • Provide clear error messages
    • Refine user instructions
    • Improve interface intuitiveness
    • Conduct usability testing to find error hotspots
  • 5. Retention Rate

    Percentage of users who continue to use the product over time

    What good looks like for this metric: Typically above 25% over a year

    Ideas to improve this metric
    • Improve user onboarding
    • Enhance engagement with features
    • Encourage feedback and implement changes
    • Ensure regular updates and improvements
    • Analyse and reduce user drop-off points

Metrics for Increase average rides per week

  • 1. Average Rides Per Week

    The average number of rides a user takes per week, measured monthly

    What good looks like for this metric: 2-4 rides per week

    Ideas to improve this metric
    • Promote regular scheduling of rides
    • Provide incentives for more frequent rides
    • Enhance ride experience to encourage repeat rides
    • Introduce loyalty programs for frequent riders
    • Offer discounts during off-peak hours
  • 2. Rider Retention Rate

    Percentage of riders who continue to use the service over 6 months

    What good looks like for this metric: 45-60%

    Ideas to improve this metric
    • Improve customer support services
    • Develop a strong onboarding process
    • Offer personalised ride suggestions
    • Implement feedback loops for continuous improvement
    • Conduct regular rider engagement activities
  • 3. Usage Growth Rate

    The percentage increase in total rides over 6 months

    What good looks like for this metric: 30-50%

    Ideas to improve this metric
    • Launch seasonal promotion campaigns
    • Increase partnership with local events
    • Enhance visibility through strategic marketing
    • Develop a referral program for riders
    • Invest in community outreach and collaborations
  • 4. Customer Satisfaction Score

    Average satisfaction rating provided by users after rides

    What good looks like for this metric: 4.0-4.5 out of 5

    Ideas to improve this metric
    • Ensure timely and reliable rides
    • Focus on driver etiquette and professionalism
    • Utilise user feedback for service adjustments
    • Upgrade vehicle comfort and cleanliness
    • Establish transparent pricing and billing
  • 5. Ride Frequency Distribution

    Distribution of ride frequencies among users over 6 months

    What good looks like for this metric: 20% regular vs 80% occasional

    Ideas to improve this metric
    • Create targeted marketing for occasional riders
    • Analyse patterns for frequent and infrequent users
    • Offer educational content to highlight service benefits
    • Identify barriers and streamline ride-booking process
    • Implement targeted loyalty rewards for consistency

Metrics for Online Therapy Platform

  • 1. Client Retention Rate

    The percentage of clients who continue using the platform over a given period

    What good looks like for this metric: Typical benchmark is 60-70%

    Ideas to improve this metric
    • Enhance user experience
    • Offer personalised treatment plans
    • Regularly gather and implement feedback
    • Provide flexible scheduling options
    • Ensure therapists are a good match
  • 2. Session Completion Rate

    The ratio of completed therapy sessions to scheduled sessions

    What good looks like for this metric: Typical benchmark is 80-90%

    Ideas to improve this metric
    • Send session reminders
    • Integrate seamless payment systems
    • Offer flexible re-scheduling
    • Improve platform reliability
    • Address clients’ issues promptly
  • 3. Client Satisfaction Score

    Average rating given by clients regarding their overall satisfaction with the service

    What good looks like for this metric: Typical benchmark is 4+ out of 5

    Ideas to improve this metric
    • Train therapists in customer service
    • Implement regular check-ins with clients
    • Ensure platform ease of use
    • Offer a variety of therapy styles
    • Regularly update platform features
  • 4. Therapist Response Time

    The average time taken for therapists to respond to client inquiries

    What good looks like for this metric: Typical benchmark is 1-2 hours

    Ideas to improve this metric
    • Set clear expectations with therapists
    • Use automation for initial queries
    • Provide incentives for quick responses
    • Implement a notification system
    • Monitor and report response time trends
  • 5. Platform Usage Rate

    The frequency with which clients and therapists use the platform

    What good looks like for this metric: Typical benchmark is 70-85% active users monthly

    Ideas to improve this metric
    • Introduce engaging content regularly
    • Create community forums for interaction
    • Send regular updates or newsletters
    • Reward consistent platform usage
    • Offer interactive features

Metrics for Success of recruitment campaigns

  • 1. Cost per hire

    Total recruiting costs divided by the number of hires within a specified time frame

    What good looks like for this metric: USD 4,000 - USD 6,000

    Ideas to improve this metric
    • Optimize job advertisement placements
    • Leverage employee referrals
    • Automate parts of the recruitment process
    • Negotiate better rates with recruitment agencies
    • Enhance employer branding
  • 2. Time to fill

    Average number of days it takes to fill a position from the moment the job is posted until an offer is accepted

    What good looks like for this metric: 30 - 45 days

    Ideas to improve this metric
    • Streamline the interview process
    • Implement applicant tracking systems
    • Pre-screen candidates effectively
    • Improve job descriptions
    • Build a talent pipeline
  • 3. Quality of hire

    Performance of new hires compared to existing employees, often measured after the first year

    What good looks like for this metric: Similar or higher performance compared to existing employees

    Ideas to improve this metric
    • Enhance candidate assessment methods
    • Use behavioural interviewing techniques
    • Improve onboarding processes
    • Encourage ongoing employee development
    • Gather and act on feedback from new hires
  • 4. Retention rate

    Percentage of new hires that remain with the company for a specified period, usually one year

    What good looks like for this metric: 75%-80%

    Ideas to improve this metric
    • Improve company culture
    • Provide career development opportunities
    • Offer competitive salaries and benefits
    • Enhance employee engagement
    • Conduct stay interviews
  • 5. Offer acceptance rate

    Percentage of job offers extended that are accepted by candidates

    What good looks like for this metric: 90% or higher

    Ideas to improve this metric
    • Ensure competitive compensation packages
    • Communicate clear career growth opportunities
    • Build a strong employer brand
    • Maintain a consistent and engaging recruitment process
    • Gather feedback from candidates who decline offers

Metrics for Information Retention Efficiency

  • 1. Recall Rate

    The percentage of information accurately remembered after a specified period

    What good looks like for this metric: 70-90%

    Ideas to improve this metric
    • Implement spaced repetition techniques
    • Utilise mnemonic devices
    • Regularly test yourself on the material
    • Take notes in your own words
    • Teach the information to someone else
  • 2. Processing Speed

    The amount of time required to process and understand new information

    What good looks like for this metric: Varies by subject complexity

    Ideas to improve this metric
    • Practise active reading techniques
    • Summarise information in bullet points
    • Prioritise focus on understanding over memorisation
    • Break information into manageable chunks
    • Reduce distractions during study sessions
  • 3. Comprehension Accuracy

    The percentage of correctly understood concepts out of total assessed

    What good looks like for this metric: 85-95%

    Ideas to improve this metric
    • Engage with interactive learning tools
    • Clarify doubts immediately
    • Participate in group discussions
    • Search for additional resources on complex topics
    • Self-reflect on misunderstandings
  • 4. Long-term Retention

    The ability to recall information over an extended period

    What good looks like for this metric: 50-80% of initial recall after one month

    Ideas to improve this metric
    • Apply information to real-life situations
    • Revisit the material periodically
    • Utilise storytelling techniques
    • Maintain a regular review schedule
    • Associate new information with prior knowledge
  • 5. Mind Map Quality

    The complexity and accuracy of mind maps as a tool for structuring and retaining information

    What good looks like for this metric: Includes all key elements, clear structure

    Ideas to improve this metric
    • Ensure clarity by limiting information on each branch
    • Use colours and images for associations
    • Regularly update mind maps to include new insights
    • Integrate cross-links between related concepts
    • Review mind maps routinely for completeness

Metrics for Wholesale Channel Strategy

  • 1. Sales Volume

    Represents the total quantity of products sold through the wholesale channel

    What good looks like for this metric: Varies by industry; aim for consistent growth

    Ideas to improve this metric
    • Expand product lines to meet diverse customer needs
    • Enhance promotional activities to boost sales
    • Strengthen relationships with existing partners
    • Provide more flexible purchasing options
    • Offer competitive pricing and discounts
  • 2. Average Order Value

    Measures the average dollar amount spent by customers per order

    What good looks like for this metric: Varies by industry; typically between $500-$5,000

    Ideas to improve this metric
    • Bundle products to increase order size
    • Implement minimum order quantities
    • Offer free shipping over a certain amount
    • Develop loyalty programmes for frequent buyers
    • Regularly review and adjust pricing strategies
  • 3. Customer Lifetime Value

    Estimates the total value a customer will contribute over their lifetime

    What good looks like for this metric: Typically 3-5 times the acquisition cost

    Ideas to improve this metric
    • Focus on high customer satisfaction
    • Improve customer retention strategies
    • Provide excellent after-sales support
    • Cross-sell and upsell additional products
    • Use personalised marketing campaigns
  • 4. Customer Acquisition Cost

    Calculates the cost to acquire a new customer

    What good looks like for this metric: Should be a fraction of Customer Lifetime Value

    Ideas to improve this metric
    • Optimise marketing spend
    • Increase conversion rates on landing pages
    • Enhance inbound marketing approaches
    • Collaborate with relevant industry partners
    • Leverage social media advertising
  • 5. Channel Partner Satisfaction

    Evaluates the satisfaction level of wholesale partners

    What good looks like for this metric: Aim for 80% or higher satisfaction

    Ideas to improve this metric
    • Solicit feedback regularly from partners
    • Conduct training sessions to support partners
    • Ensure efficient logistical support
    • Foster open communication channels
    • Address concerns promptly and effectively

Metrics for Affiliate B2B Program Success

  • 1. Conversion Rate

    The percentage of referred visitors who take a desired action, such as making a purchase

    What good looks like for this metric: 5-10%

    Ideas to improve this metric
    • Improve landing page design
    • Provide clear call-to-action
    • Offer tailored promotions
    • Optimise user experience
    • Segment traffic for analysis
  • 2. Average Order Value (AOV)

    The average dollar amount spent each time a customer completes an order

    What good looks like for this metric: $100-$200

    Ideas to improve this metric
    • Upsell complementary products
    • Introduce product bundles
    • Offer discounts on larger purchases
    • Highlight premium offerings
    • Ensure easy checkout process
  • 3. Customer Retention Rate

    The percentage of repeat customers over a specific period

    What good looks like for this metric: 20-40%

    Ideas to improve this metric
    • Strengthen customer relationships
    • Initiate loyalty programmes
    • Provide exceptional customer service
    • Ensure consistent communication
    • Gather and act on feedback
  • 4. Click-Through Rate (CTR)

    The percentage of people who click on the affiliate link compared to those who view it

    What good looks like for this metric: 1-2%

    Ideas to improve this metric
    • Use compelling ad copy
    • Design eye-catching creatives
    • Test various link placements
    • Target the right audience
    • Optimise for mobile devices
  • 5. Return on Investment (ROI)

    A measure of the profitability of the affiliate program relative to its cost

    What good looks like for this metric: 150-200%

    Ideas to improve this metric
    • Reduce acquisition costs
    • Enhance affiliate relationships
    • Optimise budget allocation
    • Track and analyse expenses
    • Focus on high-performing affiliates

Metrics for Mobile App Engagement

  • 1. Daily Active Users (DAU)

    The number of unique users who engage with the app daily

    What good looks like for this metric: 20% of total installs

    Ideas to improve this metric
    • Send push notifications to re-engage users
    • Introduce daily challenges or content
    • Optimise user onboarding process
    • Incorporate in-app social elements
    • Provide real-time customer support
  • 2. Session Length

    The average time a user spends in an app per session

    What good looks like for this metric: 4-6 minutes per session

    Ideas to improve this metric
    • Improve app speed and performance
    • Offer engaging and diverse content
    • Personalise the user experience
    • Integrate gamification elements
    • Streamline user interface and navigation
  • 3. Retention Rate

    The percentage of users who continue to use the app over a given period

    What good looks like for this metric: 30% after 30 days

    Ideas to improve this metric
    • Send personalised re-engagement emails
    • Regularly update app content and features
    • Offer loyalty rewards or incentives
    • Create tutorial and help sections
    • Gather and act on user feedback
  • 4. Churn Rate

    The percentage of users who stop using the app over a given period

    What good looks like for this metric: Under 5% monthly

    Ideas to improve this metric
    • Analyse and address user pain points
    • Offer in-app customer support
    • Regularly update and improve the app
    • Provide special promotions for returning users
    • Monitor and enhance app performance
  • 5. In-App Purchases (IAP) Revenue

    Revenue generated from purchases made within the app

    What good looks like for this metric: $1-2 per user per month

    Ideas to improve this metric
    • Offer exclusive in-app content
    • Create bundled in-app purchase offers
    • Run limited-time in-app promotions
    • Provide an easy and secure purchase process
    • Track and analyse purchase behaviour

Metrics for Employment engagement

  • 1. Employee turnover rate

    The percentage of employees who leave the company within a certain period. It's calculated by dividing the number of employees who left by the average number of employees, multiplied by 100.

    What good looks like for this metric: 10-15% annually

    Ideas to improve this metric
    • Improve onboarding processes
    • Foster a positive company culture
    • Offer competitive salaries and benefits
    • Provide career development opportunities
    • Conduct exit interviews to understand reasons for leaving
  • 2. Employee net promoter score (eNPS)

    Measures the likelihood of employees to recommend the company as a good place to work. It's calculated by asking employees to rate their likelihood on a scale from 0-10 and categorizing them as promoters, passives, or detractors.

    What good looks like for this metric: 20-50

    Ideas to improve this metric
    • Regularly collect and act on employee feedback
    • Enhance internal communication
    • Recognize and reward achievements
    • Ensure workload balance
    • Promote work-life balance
  • 3. Employee satisfaction survey scores

    Quantifies employees' overall satisfaction with the company. It's calculated through surveys asking employees to rate their satisfaction on various aspects, averaged into an overall score.

    What good looks like for this metric: 70-80%

    Ideas to improve this metric
    • Enhance job role clarity
    • Provide consistent feedback
    • Create a trustful environment
    • Increase engagement in decision-making processes
    • Offer flexible working hours
  • 4. Absenteeism rate

    The percentage of workdays lost to unplanned absences. It's calculated by dividing the total number of unplanned absence days by the total number of available working days, multiplied by 100.

    What good looks like for this metric: 1.5-3%

    Ideas to improve this metric
    • Promote a healthy work environment
    • Implement wellness programmes
    • Offer flexible leave policies
    • Address work-related stress
    • Provide mental health support
  • 5. Training participation rate

    The percentage of employees participating in professional development programmes. It's calculated by dividing the number of employees who participate in training by the total number of employees, multiplied by 100.

    What good looks like for this metric: 60-80%

    Ideas to improve this metric
    • Encourage continuous learning
    • Provide online training options
    • Make training relevant and beneficial
    • Reward participation and completion
    • Communicate the value of training programmes

Metrics for Enhancing Product Display Options

  • 1. Conversion Rate

    The percentage of visitors who make a purchase, calculated as the number of purchases divided by the total number of visitors.

    What good looks like for this metric: 2% to 3%

    Ideas to improve this metric
    • Optimise product descriptions and images
    • Simplify the checkout process
    • Highlight customer reviews and testimonials
    • Offer personalised recommendations
    • Implement A/B testing for page elements
  • 2. Average Order Value

    The average amount spent each time a customer places an order, calculated by dividing total revenue by the number of orders.

    What good looks like for this metric: $50 to $100

    Ideas to improve this metric
    • Upsell with related products and bundles
    • Offer discounts for bulk purchases
    • Implement a loyalty programme
    • Provide limited-time offers or promotions
    • Enhance product pages with quality content
  • 3. Bounce Rate

    The percentage of visitors who leave the site after viewing only one page, calculated by dividing single-page visits by total visits.

    What good looks like for this metric: 26% to 40%

    Ideas to improve this metric
    • Improve site loading speed
    • Create strong calls-to-action
    • Ensure mobile responsiveness
    • Enhance overall website design
    • Offer engaging and relevant content
  • 4. Time on Page

    The average amount of time users spend on a product page, indicating engagement levels.

    What good looks like for this metric: 2 to 3 minutes

    Ideas to improve this metric
    • Enhance product descriptions and features
    • Use high-quality images and videos
    • Utilise interactive elements
    • Provide detailed FAQs and tutorials
    • Optimise layout for readability
  • 5. Customer Retention Rate

    The percentage of repeat customers over a specific time period, indicating loyalty and satisfaction.

    What good looks like for this metric: 20% to 30%

    Ideas to improve this metric
    • Deliver exceptional customer service
    • Introduce membership or rewards programmes
    • Implement feedback mechanisms and surveys
    • Communicate through targeted email marketing
    • Continuously update and improve product offerings

Tracking your Retention metrics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

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Planning resources

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