The objective of this plan is to foster growth in the adoption of a platform. By focusing on five key metrics—Active User Growth Rate, Retention Rate, Churn Rate, Average User Session Duration, and Adoption Rate—the plan aims to gain insights into user engagement and satisfaction. For example, tracking the Active User Growth Rate helps identify successful strategies to increase platform usage, while understanding the Retention Rate highlights user satisfaction over time.
Each metric provides a unique perspective; the Churn Rate, for instance, helps detect user disengagement, while Average User Session Duration shows how compelling the platform experience is. By improving these metrics through targeted strategies like personalizing user experiences and resolving issues quickly, the plan aims to significantly boost user involvement and platform loyalty.
Top 5 metrics for Increasing adoption growth
1. Active User Growth Rate
Measures the percentage increase in active users over a specific period. Calculated by (New Active Users - Previous Active Users) / Previous Active Users * 100
What good looks like for this metric: 15-25% monthly growth
How to improve this metric:- Offer incentives for referrals
- Enhance user onboarding experience
- Regularly update features based on feedback
- Engage users through targeted communications
- Improve user education and support
2. Retention Rate
Tracks the percentage of users who continue to use the platform over time. Calculated by (Number of Retained Users / Total Active Users) * 100
What good looks like for this metric: 70-90% monthly retention
How to improve this metric:- Personalise user experiences
- Implement loyalty programs
- Regularly collect and act on feedback
- Offer continuous updates and improvements
- Resolve user issues promptly
3. Churn Rate
Represents the percentage of users who discontinue use in a specific timeframe. Calculated by (Number of Churned Users / Total Users at Start) * 100
What good looks like for this metric: Below 5% monthly churn
How to improve this metric:- Identify and address user pain points
- Implement a win-back strategy
- Ensure consistent value delivery
- Maintain proactive customer support
- Use exit surveys to gain insights
4. Average User Session Duration
Indicates how much time users spend during a session using the platform
What good looks like for this metric: 5-10 minutes per session
How to improve this metric:- Design engaging and valuable content
- Implement user engagement features
- Ensure smooth user interface and experience
- Personalise content and recommendations
- Streamline navigation and access
5. Adoption Rate
Measures how quickly new users adopt the platform. Calculated by (New Users / Total Potential Users) * 100
What good looks like for this metric: 10-20% quarterly increase
How to improve this metric:- Conduct promotional campaigns
- Optimise the marketing funnel
- Utilise influencer marketing
- Enhance brand awareness
- Leverage partnerships and collaborations
How to track Increasing adoption growth metrics
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your metrics.
