What are Product metrics?
Crafting the perfect Product metrics can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.
Transfer these examples to your app of choice, or opt for Tability to help keep you on track.
Find Product metrics with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Product metrics and KPIs
Metrics for Agile leadership metrics
1. Team Velocity
Measures the amount of work a team completes during a sprint, calculated by the total story points completed
What good looks like for this metric: 20-40 story points per sprint
Ideas to improve this metric- Streamline workflows
- Refine sprint planning
- Enhance team collaboration
- Invest in skill development
- Use consistent estimation techniques
2. Sprint Burndown
Tracks the completion of work throughout the sprint, showing remaining tasks vs. time
What good looks like for this metric: Consistent downward trend with minimal or no backlog at sprint end
Ideas to improve this metric- Daily stand-ups to identify blockers
- Encourage realistic task estimates
- Prioritise critical tasks early
- Use burn-down charts for visibility
- Improve task segmentation
3. Cycle Time
The total time it takes from starting a work item to its completion
What good looks like for this metric: 1-2 days for small tasks, up to 1-2 weeks for larger tasks
Ideas to improve this metric- Minimize work-in-progress limits
- Enhance automated testing
- Implement continuous integration
- Use Kanban to visualise workflow
- Regularly review cycle times
4. Lead Time
The total time from when a customer request is made to when it is fulfilled
What good looks like for this metric: Varies based on complexity, aim for a reduction over time
Ideas to improve this metric- Prioritise tasks based on customer value
- Optimise backlog grooming
- Reduce bottlenecks
- Increase cross-functional team collaboration
- Regularly analyse and adjust processes
5. Customer Satisfaction (NPS)
Measures customer satisfaction and loyalty through surveys or Net Promoter Score (NPS)
What good looks like for this metric: NPS score of 50-70
Ideas to improve this metric- Increase customer feedback channels
- Actively respond to customer issues
- Continually improve product features
- Regularly review customer feedback
- Train team on customer service excellence
Metrics for Improve Channel Partner Visibility
1. Quote-to-Order Ratio
The ratio of quotes provided by channel partners that convert into actual orders
What good looks like for this metric: 20-30% is typical in the industry
Ideas to improve this metric- Enhance the training of channel partners to improve their quoting accuracy
- Provide better sales tools and materials to channel partners
- Implement CRM systems to track and analyse quoting patterns
- Offer incentives for high quote-to-order conversion
- Regularly review partner performance and provide feedback
2. Lead Time Variance
Measures the difference between promised and actual delivery times by channel partners
What good looks like for this metric: 0-10% variance is desirable
Ideas to improve this metric- Set clear expectations with channel partners regarding lead times
- Implement joint planning sessions with partners to align on lead time goals
- Use demand forecasting tools to better predict lead times
- Regularly assess and enhance supply chain logistics
- Promote transparent communication between all parties
3. Order Frequency Per Partner
Tracks the number of orders placed by each channel partner over a specific period
What good looks like for this metric: Varies depending on partner size and capacity
Ideas to improve this metric- Analyse order patterns to identify potential bottlenecks
- Foster relationships with high-frequency partners to understand their success
- Allocate resources to low-frequency partners for support and growth
- Evaluate and adjust inventory strategies based on order frequency
- Provide targeted promotions to stimulate ordering
4. Sales Cycle Time
The average time it takes for a quote to turn into a closed sale via channel partners
What good looks like for this metric: 21 days is average for the objective scenario
Ideas to improve this metric- Identify stages in the sales cycle where delays occur and address them
- Automate parts of the sales process to reduce cycle time
- Train channel partners on effective sales techniques
- Use data analytics to pinpoint areas for process improvement
- Establish collaborative goals to align efforts with partners
5. Channel Partner Satisfaction Score
Measures the level of satisfaction among channel partners regarding their business transactions
What good looks like for this metric: Scores above 80% are preferable
Ideas to improve this metric- Conduct surveys to gather feedback from partners
- Address concerns and implement changes based on feedback
- Ensure consistent and clear communication channels with partners
- Create recognition and reward programs for partners
- Invest in an easy-to-use partner portal for interactions
Metrics for Product Management Vision
1. Revenue Growth Rate
Measures the rate at which revenue is increasing over a given period, often expressed as a percentage
What good looks like for this metric: 10-20% annual growth
Ideas to improve this metric- Introduce new innovative products
- Expand into new markets
- Enhance marketing strategies
- Optimise pricing strategies
- Improve sales techniques
2. Customer Satisfaction Score
Assesses the level of satisfaction customers feel about a product or service, often measured through surveys
What good looks like for this metric: 75-85 out of 100
Ideas to improve this metric- Improve customer service
- Seek regular feedback
- Enhance product quality
- Address customer issues promptly
- Develop loyalty programmes
3. Employee Engagement Level
Evaluates how committed and motivated employees are towards their work and organisation
What good looks like for this metric: 70-80% engagement
Ideas to improve this metric- Foster a positive work environment
- Offer professional development
- Recognise and reward achievements
- Encourage open communication
- Provide work-life balance initiatives
4. Time to Market
Time taken from product conception to its availability in the market
What good looks like for this metric: 6-12 months
Ideas to improve this metric- Streamline development processes
- Adopt Agile methodologies
- Enhance cross-functional collaboration
- Implement project management tools
- Regularly review and adjust timelines
5. Net Promoter Score (NPS)
Gauge the likelihood of customers to recommend the company's products or services, indicating customer loyalty
What good looks like for this metric: 30-50
Ideas to improve this metric- Deliver exceptional customer experiences
- Address negative feedback quickly
- Continuously improve the product
- Engage with customers through multiple channels
- Build strong customer relationships
Metrics for Sales Of Existing Inventory
1. Inventory Turnover Ratio
Measures how often inventory is sold and replaced over a period. Calculated by dividing cost of goods sold by average inventory
What good looks like for this metric: 2 to 4 times per year
Ideas to improve this metric- Analyse inventory levels regularly
- Offer discounts on slow-moving products
- Optimize supply chain processes
- Increase product visibility through promotions
- Bundle products to increase sales
2. Sell-Through Rate
The percentage of inventory sold compared to the amount of inventory received. Calculated by dividing units sold by the initial inventory received
What good looks like for this metric: 80% or higher
Ideas to improve this metric- Enhance marketing efforts
- Rotate inventory displays regularly
- Improve sales staff training
- Utilize customer feedback for improvements
- Focus promotions on best-selling products
3. Gross Margin Return On Investment (GMROI)
Measures the profit a company makes on its inventory investment. Calculated by dividing gross margin by average inventory cost
What good looks like for this metric: $2 or higher
Ideas to improve this metric- Negotiate better terms with suppliers
- Improve pricing strategies
- Reduce inventory holding costs
- Focus on high-margin products
- Limit discounting on high-margin products
4. Days Sales Of Inventory (DSI)
Indicates the average time in days that a company takes to turn its inventory into sales. Lower values are better
What good looks like for this metric: 30 to 60 days
Ideas to improve this metric- Improve demand forecasting
- Implement automated inventory management systems
- Enhance supplier relationships
- Streamline supply chain processes
- Conduct regular inventory audits
5. Customer Feedback And Satisfaction Score
Measure of customer satisfaction with the existing product line, usually through surveys or reviews
What good looks like for this metric: 4 out of 5 or higher
Ideas to improve this metric- Actively solicit customer feedback
- Enhance product quality based on feedback
- Implement a customer loyalty program
- Improve customer service experiences
- Address any negative feedback promptly
Metrics for Gift Show Feedback and Planning
1. Customer Feedback Ratings
Average ratings collected from customers about the existing product line on a scale of 1-5
What good looks like for this metric: 4.0 out of 5
Ideas to improve this metric- Increase direct customer interactions
- Organise focus groups
- Enhance customer feedback channels
- Implement follow-up surveys
- Incorporate customer feedback into product adjustments
2. Net Promoter Score (NPS)
Measures customer willingness to recommend the product line to others, calculated by subtracting the percentage of detractors from promoters
What good looks like for this metric: 50
Ideas to improve this metric- Enhance product quality
- Improve customer service
- Identify and address customer pain points
- Implement loyalty programmes
- Regularly survey customers to monitor NPS
3. Product Line Interest Rate
Percentage of attendees expressing interest in the existing product line
What good looks like for this metric: 30%
Ideas to improve this metric- Create engaging product displays
- Offer product samples or demonstrations
- Utilise targeted marketing strategies
- Provide exclusive show discounts
- Collect contact details for follow-up communication
4. Ideas for New Products
Number of unique ideas for new product introductions received from customer feedback
What good looks like for this metric: 10 ideas per event
Ideas to improve this metric- Encourage customer creativity
- Host brainstorming sessions
- Provide incentives for idea submission
- Analyse market trends for potential opportunities
- Engage in competitor analysis
5. Sales Conversion Rate
The percentage of gift show attendees who make a purchase from the product line
What good looks like for this metric: 25%
Ideas to improve this metric- Enhance sales team training
- Optimise the point of sale experience
- Provide attractive pricing strategies
- Utilise persuasive sales techniques
- Improve the overall customer journey
Metrics for Product Management Success
1. Customer Satisfaction (CSAT)
Measures customer satisfaction based on their experience with the product, typically through surveys
What good looks like for this metric: 75%-85%
Ideas to improve this metric- Improve customer support
- Enhance product features
- Implement user feedback promptly
- Conduct regular user experience reviews
- Offer personalised customer interactions
2. Net Promoter Score (NPS)
Measures customer loyalty by asking how likely they are to recommend the product to others
What good looks like for this metric: 30-50
Ideas to improve this metric- Implement user-friendly design
- Enhance product reliability
- Offer proactive customer support
- Regularly update and improve the product
- Conduct customer satisfaction surveys
3. Monthly Active Users (MAU)
Tracks the number of unique users engaging with the product within a month
What good looks like for this metric: Varies by industry
Ideas to improve this metric- Increase marketing efforts
- Enhance user engagement features
- Regularly update content
- Simplify onboarding process
- Offer promotions or incentives
4. Customer Retention Rate
Measures the percentage of customers who continue using the product over a specific period
What good looks like for this metric: 80%-90%
Ideas to improve this metric- Improve customer service
- Enhance product quality
- Analyse and address churn reasons
- Regularly engage with customers
- Offer loyalty programmes
5. Average Revenue Per User (ARPU)
Calculates the average income generated per user, typically on a monthly or annual basis
What good looks like for this metric: Varies by industry
Ideas to improve this metric- Upsell premium features
- Introduce new pricing models
- Increase user engagement
- Expand user base
- Conduct pricing analysis
Metrics for Product Management
1. Customer Satisfaction Score (CSAT)
Measures the level of satisfaction customers have with a product or service, often collected via surveys at the end of a transaction or service interaction. Calculated as (Number of Satisfied Customers / Total Number of Responses) * 100.
What good looks like for this metric: 75-85%
Ideas to improve this metric- Gather regular customer feedback
- Resolve customer complaints promptly
- Enhance product features based on feedback
- Train customer support teams
- Improve user experience design
2. Net Promoter Score (NPS)
Assesses customer loyalty by asking how likely customers are to recommend the product to others. Calculated as percentage of promoters minus percentage of detractors.
What good looks like for this metric: 30-50
Ideas to improve this metric- Engage with promoters for referrals
- Address issues raised by detractors
- Implement a customer loyalty program
- Improve overall product quality
- Personalise customer interactions
3. Monthly Recurring Revenue (MRR)
The total predictable revenue that a business expects to make every month. Calculated by summing up the recurring revenue from all customers in a month.
What good looks like for this metric: Varies widely by industry
Ideas to improve this metric- Upsell existing customers
- Introduce tiered pricing models
- Reduce customer churn
- Expand market reach
- Improve the onboarding process
4. Customer Acquisition Cost (CAC)
The cost associated with acquiring a new customer, calculated by dividing the total marketing and sales expenses by the number of new customers acquired.
What good looks like for this metric: $10-$200
Ideas to improve this metric- Optimise marketing spend
- Increase organic growth channels
- Improve lead conversion rates
- Enhance targeting strategies
- Strengthen brand awareness
5. Customer Lifetime Value (CLTV)
The total revenue a business expects from a customer over their lifetime. Calculated by multiplying the average purchase value, purchase frequency, and customer lifespan.
What good looks like for this metric: 3-5x CAC
Ideas to improve this metric- Enhance customer retention efforts
- Increase average order value
- Encourage repeat purchases
- Improve product quality and features
- Develop customer loyalty programs
Metrics for Investment Group Success
1. Return on Investment (ROI)
Measures the profitability of an investment relative to its cost, calculated as net profit divided by the cost of investment.
What good looks like for this metric: 10-15% annual ROI
Ideas to improve this metric- Diversify investment portfolio
- Reduce operational costs
- Increase sales through marketing
- Optimise product pricing
- Enhance customer retention
2. Product Development Timeliness
Tracks whether the development projects are completed within the projected timelines.
What good looks like for this metric: 80-90% projects on time
Ideas to improve this metric- Implement project management software
- Set clear deadlines
- Enhance cross-department communication
- Allocate resources effectively
- Conduct regular progress reviews
3. Market Share Growth
Indicates the increase or decrease in the company's product market share within the industry.
What good looks like for this metric: 1-2% annual growth
Ideas to improve this metric- Explore new market segments
- Enhance marketing strategies
- Improve product quality
- Strengthen brand loyalty
- Collaborate with strategic partners
4. Customer Acquisition Cost (CAC)
The cost associated with acquiring a new customer, calculated by dividing total acquisition expenses by the number of new customers.
What good looks like for this metric: $300-$500 per customer
Ideas to improve this metric- Optimise marketing spend
- Utilise lower-cost marketing channels
- Improve conversion rates
- Leverage customer referrals
- Enhance customer targeting
5. Net Promoter Score (NPS)
Measures customer loyalty by asking how likely they are to recommend the product to others.
What good looks like for this metric: 50-70 NPS score
Ideas to improve this metric- Improve customer service
- Gather customer feedback
- Enhance product features
- Provide customer incentives
- Develop customer engagement strategies
Metrics for Product Virality
1. Viral Coefficient
Measures how many new users each existing user brings in. Calculated as (Number of invitations sent by existing users * Conversion rate of the invitations) / Total number of existing users
What good looks like for this metric: 1.0 or higher
Ideas to improve this metric- Create incentives for users to refer others
- Simplify the referral process
- Enhance the referral reward system
- Optimise onboarding processes for referred users
- Regularly test and refine referral messages
2. Invite Conversion Rate
The percentage of invitations sent out that result in new users. Calculated as (Number of successful invites / Total invites sent) * 100
What good looks like for this metric: 20-30%
Ideas to improve this metric- Personalise invitation messages
- Optimise follow-up sequences
- A/B test different invitation templates
- Offer additional incentives for completion
- Improve the perceived value of joining
3. Time to First Referral
The average time it takes for a new user to make their first referral. Calculated by tracking the time between user registration and their first successful referral
What good looks like for this metric: Within 7 days
Ideas to improve this metric- Create a sense of urgency
- Provide clear instructions on how to refer
- Showcase the benefits immediately
- Use gamification strategies
- Send targeted reminders
4. User Retention Rate
Percentage of users who continue to use the product over a specific period. Calculated as (Number of users at end of period – Number of new users during period) / Number of users at start of period * 100
What good looks like for this metric: 35% after one month
Ideas to improve this metric- Provide continuous value through updates
- Engage users with regular content
- Offer personalised experiences
- Implement user feedback
- Ensure seamless and user-friendly design
5. Daily Active Users (DAU) / Monthly Active Users (MAU)
The ratio of daily active users to monthly active users, indicating how sticky the product is. Calculated as DAU / MAU
What good looks like for this metric: 20% or higher
Ideas to improve this metric- Encourage daily engagement through notifications
- Develop engaging daily content or features
- Analyse and replicate behaviours of highly active users
- Implement loyalty programs
- Regularly update and improve product features
Metrics for Team Productivity Analysis
1. Output Per Employee
Measures the amount of work an employee completes in a given time frame, such as daily, weekly, or monthly.
What good looks like for this metric: Often 1.0 tasks per day or similar based on industry standards.
Ideas to improve this metric- Streamline processes to reduce time waste
- Provide regular feedback and recognition
- Encourage task prioritisation
- Automate repetitive tasks
- Offer training and development opportunities
2. Attendance Rate
Tracks the number of days an employee is present versus the total workdays available.
What good looks like for this metric: An ideal attendance rate is above 95%.
Ideas to improve this metric- Implement flexible work schedules
- Encourage a healthy work-life balance
- Address and resolve workplace conflicts
- Provide comprehensive employee benefits
- Monitor workload for burnout
3. Employee Utilisation Rate
Measures the percentage of an employee's time spent on productive tasks versus available work hours.
What good looks like for this metric: Typical benchmark ranges from 75% to 85%.
Ideas to improve this metric- Ensure balanced workload distribution
- Reduce unnecessary meetings
- Implement task management tools
- Encourage employee autonomy
- Set clear task guidelines and objectives
4. Task Completion Rate
Measures the percentage of tasks completed on time versus total tasks assigned.
What good looks like for this metric: Aiming for at least 90% tasks completed on time.
Ideas to improve this metric- Improve task estimation accuracy
- Set realistic deadlines
- Use project management software
- Conduct regular progress reviews
- Encourage team collaboration
5. Innovation and Improvement Rate
Tracks the number of implemented new ideas and process improvements per team.
What good looks like for this metric: Varies widely by industry but aim for continuous input.
Ideas to improve this metric- Create channels for idea sharing
- Incentivise innovation initiatives
- Host regular brainstorming sessions
- Foster a culture of open innovation
- Evaluate and refine idea evaluation processes
Metrics for Organising daily tasks
1. Task Completion Rate
The percentage of tasks completed out of the total tasks planned for the day, calculated as (Number of completed tasks / Total planned tasks) * 100
What good looks like for this metric: 70-90%
Ideas to improve this metric- Prioritise tasks in order of importance
- Break large tasks into smaller, manageable segments
- Set realistic daily targets
- Eliminate distractions during task activities
- Review daily plan each morning
2. Daily Task Review Time
Amount of time spent reviewing and planning tasks for the next day
What good looks like for this metric: 10-20 minutes
Ideas to improve this metric- Set a specific time each day for review
- Use productivity tools like planners or apps
- Reflect on successful and challenging tasks
- Keep track of recurring tasks
- Engage in short meditative practices to enhance focus
3. Procrastination Level
The amount of time or number of instances daily tasks are delayed or avoided
What good looks like for this metric: Less than 10%
Ideas to improve this metric- Identify and address root causes of procrastination
- Use time-blocking techniques
- Set deadlines for each task
- Reward yourself after completing tasks
- Use a timer to stay focused
4. Task Prioritisation Accuracy
The effectiveness of task prioritisation, measured by the completion of high-priority tasks first
What good looks like for this metric: At least 80% of high-priority tasks completed first
Ideas to improve this metric- Use a priority matrix (e.g., Eisenhower Box)
- Review and adjust priorities as needed
- Set clear criteria for what makes a task high-priority
- Regularly communicate with team or stakeholders
- Analyse the importance vs. urgency of tasks
5. Stress Level Related to Task Management
The self-reported level of stress associated with organising and completing tasks
What good looks like for this metric: Low to moderate levels
Ideas to improve this metric- Practice regular stress management techniques
- Ensure tasks are achievable within the time frame
- Build flexibility into the task schedule
- Take short breaks between tasks
- Seek feedback or assistance if overwhelmed
Metrics for Performance of UX Designer
1. Usability Test Success Rate
The percentage of tasks successfully completed by users during usability testing
What good looks like for this metric: 80-90% success rate
Ideas to improve this metric- Conduct more user interviews
- Improve task clarity
- Ensure intuitive navigation
- Simplify user interactions
- Enhance feedback mechanisms
2. Time on Task
The average time a user takes to complete a specific task during testing
What good looks like for this metric: 2-5 minutes per task
Ideas to improve this metric- Streamline user flows
- Minimize unnecessary steps
- Use clear, concise instructions
- Reduce input fields
- Enhance system responsiveness
3. Error Rate
The average number of errors users encounter while performing tasks during testing
What good looks like for this metric: Less than 5% error rate
Ideas to improve this metric- Improve error messaging
- Test for common user mistakes
- Simplify complex interactions
- Increase user guidance
- Utilize clear affordances
4. User Satisfaction Score
Numerical rating given by users based on their satisfaction with the interface
What good looks like for this metric: 7 or higher on a 10-point scale
Ideas to improve this metric- Incorporate user feedback
- Create an aesthetically pleasing design
- Reduce cognitive load
- Increase accessibility options
- Ensure consistent design elements
5. Prototype Iteration Count
The number of iterations a prototype undergoes before reaching a final design
What good looks like for this metric: 3-5 iterations
Ideas to improve this metric- Gather diverse feedback early
- Prioritise the most critical design issues
- Utilise rapid prototyping tools
- Test with varied user groups
- Focus on one major change per iteration
Metrics for Launching a New Product
1. Customer Acquisition Rate
Measures the number of new customers acquired within a specific period after the product launch, typically calculated as the percentage of new customers relative to total target audience
What good looks like for this metric: 20-30%
Ideas to improve this metric- Increase marketing efforts
- Offer promotions or discounts
- Enhance online presence
- Use influencer partnerships
- Optimise your sales funnel
2. Customer Retention Rate
Indicates the percentage of customers who continue to purchase your product after initial acquisition, calculated by dividing the number of repeat customers by the total number of customers
What good looks like for this metric: 40-60%
Ideas to improve this metric- Improve customer service
- Introduce a loyalty programme
- Regularly update the product
- Solicit customer feedback
- Follow up with customers
3. Revenue Growth Rate
Tracks the increase in revenue generated by the new product over a set period, usually expressed as a percentage
What good looks like for this metric: 10-25%
Ideas to improve this metric- Upsell and cross-sell
- Expand into new markets
- Increase marketing investment
- Optimise pricing strategies
- Refine product features based on feedback
4. Market Penetration
Measures the extent to which the new product is being adopted in the target market, calculated by the percentage of target market users purchasing the product
What good looks like for this metric: 5-15%
Ideas to improve this metric- Conduct market research
- Adjust marketing messaging
- Offer introductory offers
- Establish strategic partnerships
- Create compelling product demo and trials
5. Customer Satisfaction Score
Gauges customers' satisfaction with the new product, commonly measured using surveys and net promoter scores
What good looks like for this metric: 70-85%
Ideas to improve this metric- Enhance product quality
- Improve customer support
- Offer easy-to-find help resources
- Regularly collect customer feedback
- Implement suggested improvements
Metrics for Enhancing Product Display Options
1. Conversion Rate
The percentage of visitors who make a purchase, calculated as the number of purchases divided by the total number of visitors.
What good looks like for this metric: 2% to 3%
Ideas to improve this metric- Optimise product descriptions and images
- Simplify the checkout process
- Highlight customer reviews and testimonials
- Offer personalised recommendations
- Implement A/B testing for page elements
2. Average Order Value
The average amount spent each time a customer places an order, calculated by dividing total revenue by the number of orders.
What good looks like for this metric: $50 to $100
Ideas to improve this metric- Upsell with related products and bundles
- Offer discounts for bulk purchases
- Implement a loyalty programme
- Provide limited-time offers or promotions
- Enhance product pages with quality content
3. Bounce Rate
The percentage of visitors who leave the site after viewing only one page, calculated by dividing single-page visits by total visits.
What good looks like for this metric: 26% to 40%
Ideas to improve this metric- Improve site loading speed
- Create strong calls-to-action
- Ensure mobile responsiveness
- Enhance overall website design
- Offer engaging and relevant content
4. Time on Page
The average amount of time users spend on a product page, indicating engagement levels.
What good looks like for this metric: 2 to 3 minutes
Ideas to improve this metric- Enhance product descriptions and features
- Use high-quality images and videos
- Utilise interactive elements
- Provide detailed FAQs and tutorials
- Optimise layout for readability
5. Customer Retention Rate
The percentage of repeat customers over a specific time period, indicating loyalty and satisfaction.
What good looks like for this metric: 20% to 30%
Ideas to improve this metric- Deliver exceptional customer service
- Introduce membership or rewards programmes
- Implement feedback mechanisms and surveys
- Communicate through targeted email marketing
- Continuously update and improve product offerings
Metrics for Product Engagement
1. User Retention Rate
Percentage of users who continue to use the product over a set period of time
What good looks like for this metric: 30-40% after 90 days
Ideas to improve this metric- Send personalised email reminders
- Implement user onboarding tutorials
- Add in-app notifications for new features
- Offer loyalty rewards or discounts
- Conduct user feedback surveys
2. Daily Active Users (DAU)
Number of unique users who engage with the product daily
What good looks like for this metric: 10-20% of total users
Ideas to improve this metric- Increase the frequency of updates
- Incorporate gamification elements
- Encourage social sharing
- Optimise app load times
- Run promotional campaigns
3. Session Length
Average duration of time a user spends on the product in a single session
What good looks like for this metric: 5-10 minutes
Ideas to improve this metric- Simplify navigation within the app
- Add value-rich content
- Make user tasks easier to complete
- Enable personalised experiences
- Implement engaging design elements
4. Churn Rate
Percentage of users who stop using the product over a given period
What good looks like for this metric: 5-7% monthly
Ideas to improve this metric- Identify pain points through user feedback
- Improve customer support
- Enhance product features based on feedback
- Offer re-engagement incentives
- Streamline the user experience
5. Feature Adoption Rate
Percentage of users utilising new or specific features of the product
What good looks like for this metric: 25-30%
Ideas to improve this metric- Create feature-specific tutorials
- Promote new features through email
- Highlight features in-app
- Gather and act on feedback for new features
- Incentivise users to try new features
Tracking your Product metrics
Having a plan is one thing, sticking to it is another.
Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
Tability's check-ins will save you hours and increase transparencyMore metrics recently published
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Planning resources
OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
- To learn: What are OKRs? The complete 2024 guide
- Blog posts: ODT Blog
- Success metrics: KPIs examples