The plan, titled "Creating the Best Metrics for Small Team Design," outlines key performance indicators (KPIs) crucial for evaluating and enhancing the efficiency and quality of design processes in small teams. Each metric provides a clear benchmark to aim for, such as maintaining an 80-90% design completion rate. These metrics not only guide the team but also offer concrete improvement suggestions like setting clear deadlines and prioritizing tasks effectively.
For example, monitoring the Quality Assurance Score ensures that designs meet high standards based on stakeholder feedback. In addition, the Client Satisfaction Rate aids in aligning delivered designs with client expectations, which is vital for maintaining strong client relationships and ensuring repeat business. By addressing the number of revisions required before client approval, the team can refine design briefs and ensure clear communication with clients from the outset.
Top 5 metrics for Small Team Design KPIs
1. Design Completion Rate
Percentage of design projects completed within the set timeline.
What good looks like for this metric: 80-90%
How to improve this metric:- Set clear deadlines
- Prioritise tasks effectively
- Allocate resources based on project demands
- Conduct regular progress reviews
- Eliminate unnecessary tasks
2. Quality Assurance Score
Average score of design quality based on stakeholder feedback.
What good looks like for this metric: 8/10
How to improve this metric:- Regularly solicit feedback
- Implement design best practices
- Encourage continuous learning
- Use peer reviews
- Incorporate client feedback effectively
3. Client Satisfaction Rate
Percentage of clients satisfied with the delivered designs.
What good looks like for this metric: 85-95%
How to improve this metric:- Maintain open communication with clients
- Ensure designs align with client objectives
- Address client concerns promptly
- Deliver value beyond expectations
- Cultivate strong client relationships
4. Revision Rate
Number of revisions required before final client approval.
What good looks like for this metric: 1-2 revisions
How to improve this metric:- Set clear design briefs
- Confirm client requirements before starting
- Communicate progress frequently
- Validate design elements early
- Analyse past revisions to avoid repeat mistakes
5. Design Time Efficiency
Average time spent on each design project.
What good looks like for this metric: 40-60 hours per project
How to improve this metric:- Utilise design templates
- Automate repetitive tasks
- Optimise team workflows
- Conduct time audits
- Invest in time-saving tools
How to track Small Team Design KPIs metrics
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your metrics.
