What are Conversion Rate metrics? Finding the right Conversion Rate metrics can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.
Copy these examples into your preferred tool, or adopt Tability to ensure you remain accountable.
Find Conversion Rate metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Conversion Rate metrics and KPIs 1. Listening Rate Percentage of listeners who actually listen to the entire ad episode, calculated by comparing full ad listens to episode downloads.
What good looks like for this metric: 40-60%
Ideas to improve this metric Create engaging and relevant content Improve ad placement within the podcast Experiment with different ad lengths Use well-known voices or hosts Incorporate storytelling elements 2. Conversion Rate Percentage of listeners who take the desired action after hearing the ad, such as visiting a website or making a purchase.
What good looks like for this metric: 1-5%
Ideas to improve this metric Use clear call-to-actions Offer exclusive discount codes Simplify the listener journey Retarget listeners with follow-up ads Track and refine ad copy 3. Cost Per Acquisition (CPA) The cost of acquiring a new customer through podcast ads, calculated by dividing the total ad spend by the number of new customers acquired.
What good looks like for this metric: $30-$100
Ideas to improve this metric Negotiate better ad rates Focus on high-conversion podcast channels Optimize your landing page Continuously test ad creatives Leverage audience insights 4. Reach The total number of unique listeners who have heard your podcast ad.
What good looks like for this metric: Varies widely by podcast size
Ideas to improve this metric Collaborate with popular podcasts Promote across multiple platforms Leverage social media marketing Offer shareable content Invest in cross-promotion 5. Engagement Rate The level of interaction listeners have with the ad, including actions like sharing, commenting, or discussing the ad on social media.
What good looks like for this metric: 5-10%
Ideas to improve this metric Create interactive ad content Encourage listener participation Feature listener testimonials Engage with listeners on social media Incorporate listener feedback
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1. Conversion Rate The percentage of referred visitors who take a desired action, such as making a purchase
What good looks like for this metric: 5-10%
Ideas to improve this metric Improve landing page design Provide clear call-to-action Offer tailored promotions Optimise user experience Segment traffic for analysis 2. Average Order Value (AOV) The average dollar amount spent each time a customer completes an order
What good looks like for this metric: $100-$200
Ideas to improve this metric Upsell complementary products Introduce product bundles Offer discounts on larger purchases Highlight premium offerings Ensure easy checkout process 3. Customer Retention Rate The percentage of repeat customers over a specific period
What good looks like for this metric: 20-40%
Ideas to improve this metric Strengthen customer relationships Initiate loyalty programmes Provide exceptional customer service Ensure consistent communication Gather and act on feedback 4. Click-Through Rate (CTR) The percentage of people who click on the affiliate link compared to those who view it
What good looks like for this metric: 1-2%
Ideas to improve this metric Use compelling ad copy Design eye-catching creatives Test various link placements Target the right audience Optimise for mobile devices 5. Return on Investment (ROI) A measure of the profitability of the affiliate program relative to its cost
What good looks like for this metric: 150-200%
Ideas to improve this metric Reduce acquisition costs Enhance affiliate relationships Optimise budget allocation Track and analyse expenses Focus on high-performing affiliates
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1. Conversion Rate The percentage of visitors to your website who successfully open a bank account online.
What good looks like for this metric: 5-15%
Ideas to improve this metric Simplify the online account opening process Improve website speed Enhance clarity of instructions Offer live chat support Test and refine user interface 2. Application Completion Rate The percentage of users who start the application process and successfully complete it.
What good looks like for this metric: Above 80%
Ideas to improve this metric Make forms shorter and simpler Provide clear progress indicators Reduce mandatory fields initially Allow saving applications for later completion Offer guidance and help during the process 3. Time to Open Account The average time it takes for a customer to complete the online account opening process.
What good looks like for this metric: Less than 10 minutes
Ideas to improve this metric Streamline verification processes Automate document uploads Use pre-filled forms where possible Minimize user input requirements Provide instant confirmation upon completion 4. Abandonment Rate The percentage of users who start but do not complete the online account opening process.
What good looks like for this metric: Less than 20%
Ideas to improve this metric Analyze drop-off points in the process Simplify the user journey Send reminders for incomplete applications Offer incentives to complete applications Enhance user experience with feedback opportunities 5. Customer Satisfaction Score A measure of how satisfied customers are with the online account opening process, typically obtained through surveys.
What good looks like for this metric: Above 80%
Ideas to improve this metric Conduct regular customer surveys Act on feedback to improve processes Ensure help resources are easily accessible Provide tutorials or guides Monitor customer service response times
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1. Conversion Rate The percentage of visitors who complete a desired action (e.g., making a purchase) through affiliate links.
What good looks like for this metric: 1% - 5%
Ideas to improve this metric Optimise landing pages Provide relevant promotional material to affiliates Test different call-to-actions Offer incentives for higher conversions Reduce the number of steps to purchase 2. Average Order Value (AOV) The average amount spent by customers per order through affiliate links.
What good looks like for this metric: $50 - $100
Ideas to improve this metric Upsell related products Create product bundles Offer free shipping at a certain threshold Run limited-time promotions Suggest personalised recommendations 3. Click-Through Rate (CTR) The percentage of clicks on affiliate links out of the total number of impressions.
What good looks like for this metric: 2% - 3%
Ideas to improve this metric Enhance the design of affiliate banners Use compelling copy Place links in high-visibility areas Test different link formats Foster affiliate engagement 4. Return on Investment (ROI) The overall profitability of the affiliate marketing program, calculated as (Revenue - Cost) / Cost.
What good looks like for this metric: 200% - 300%
Ideas to improve this metric Identify high-performing affiliates Negotiate better terms with affiliates Cut down on ineffective partnerships Invest in high-converting channels Monitor affiliate activities to prevent fraud 5. Number of Active Affiliates The total number of affiliates who are actively promoting and generating traffic for your offerings.
What good looks like for this metric: 100 - 200
Ideas to improve this metric Regularly recruit new affiliates Provide ongoing training and resources Offer competitive commission rates Develop strong relationships with top affiliates Host motivational contests and challenges
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1. Conversion Rate The percentage of referred visitors who complete a desired action, such as making a purchase or signing up for a service.
What good looks like for this metric: 2-3% in the B2B sector
Ideas to improve this metric Optimise landing pages Improve affiliate training Enhance call-to-action clarity Use targeted marketing strategies A/B test promotional content 2. Return on Investment (ROI) The ratio of net profit from affiliate promotions to the costs required to generate those promotions.
What good looks like for this metric: 200-300% in successful programs
Ideas to improve this metric Negotiate better commission rates Focus on high-value affiliates Reduce unnecessary marketing expenses Regularly review and adjust strategies Utilise performance analytics 3. Affiliate Engagement Rate The level of activity and participation of affiliates within the program, such as clicks and content shared.
What good looks like for this metric: 30-40% active engagement
Ideas to improve this metric Provide regular updates and incentives Offer exclusive promotions Engage affiliates with personalised communication Provide high-quality marketing materials Host training and feedback sessions 4. Customer Lifetime Value (CLV) The total revenue expected from a referred customer over their entire relationship with the business.
What good looks like for this metric: $1,000-$5,000 depending on industry
Ideas to improve this metric Enhance customer onboarding processes Provide exceptional customer service Create loyalty programs Upsell complementary products or services Gather and act on customer feedback 5. Affiliate Retention Rate The percentage of affiliates who stay active within the program over a given time period.
What good looks like for this metric: 60-80% retention annually
Ideas to improve this metric Provide competitive commission structures Regularly communicate value and success tips Recognise and reward top performers Simplify the payout process Foster a supportive affiliate community
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1. Investor Lead Conversion Rate The percentage of investor leads that become actual investors
What good looks like for this metric: 5-10%
Ideas to improve this metric Refine your target investor profile Enhance the quality of investor pitch deck Utilise personalised communication strategies Provide attractive investment incentives Follow-up consistently with leads 2. Average Investment Amount The average amount of money invested by investors
What good looks like for this metric: $10,000 - $50,000
Ideas to improve this metric Highlight potential high returns on investment Showcase successful case studies Enhance stakeholder engagement activities Offer exclusive opportunities for larger investors Improve clarity and transparency of financial reports 3. Investor Engagement Rate The level of interaction and engagement from potential investors during the investment process
What good looks like for this metric: 40-60%
Ideas to improve this metric Host investor networking events Create engaging investor newsletters Utilise social media for investor engagement Offer behind-the-scenes access to the team Conduct regular investor update meetings 4. Investment Proposal Acceptance Rate The percentage of investment proposals that are accepted by investors
What good looks like for this metric: 10-20%
Ideas to improve this metric Craft compelling investment proposals Provide clear risk and benefit analyses Strengthen team and management capabilities Show a proven track record of success Negotiate favourable terms and conditions 5. Funding Goal Achievement Rate The percentage of the funding goal that is achieved from investor contributions
What good looks like for this metric: 70-90%
Ideas to improve this metric Set realistic and achievable funding goals Utilise a tiered funding approach Engage a broad spectrum of potential investors Provide alternative funding mechanisms Regularly communicate the progress towards goals
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1. Visual Display Impact The effectiveness of store displays to attract and engage customers, often measured through customer feedback and sales data.
What good looks like for this metric: High-impact displays see a 20% increase in foot traffic
Ideas to improve this metric Enhance lighting around displays Incorporate interactive elements Regularly update display themes Use vibrant colours and contrasts Place best-selling products at eye level 2. Customer Dwell Time The average time a customer spends in the store, indicating engagement with the visual merchandising.
What good looks like for this metric: Average dwell time of 15-20 minutes
Ideas to improve this metric Create engaging product zones Ensure clear and inviting store layout Provide seating areas Use ambient music to enhance atmosphere Offer in-store promotions 3. Conversion Rate The percentage of store visitors who make a purchase, demonstrating the effectiveness of displays.
What good looks like for this metric: A conversion rate of 20-30%
Ideas to improve this metric Highlight key promotions Simplify the checkout process Train staff for upselling techniques Use digital signage for dynamic product display Facilitate product trials 4. Sales Per Square Foot Total sales divided by sales floor area, showing how effectively space is used to drive sales.
What good looks like for this metric: USD 300-400 per square foot annually
Ideas to improve this metric Optimise product placement Conduct regular space audits Maximise use of aisle ends Focus on high-margin items Rotate products according to seasonal trends 5. Product Placement Effectiveness Analysis of product location within the store and its influence on sales, often through A/B testing.
What good looks like for this metric: A 10-15% increase in sales after strategic repositioning
Ideas to improve this metric Conduct A/B testing for product location Utilise customer flow data Place complementary products together Ensure visibility of top products Use end-caps for new arrivals
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Tracking your Conversion Rate metrics Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
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Tability's check-ins will save you hours and increase transparency
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