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15 examples of Satisfaction metrics and KPIs

What are Satisfaction metrics?

Identifying the optimal Satisfaction metrics can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

Find Satisfaction metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Satisfaction metrics and KPIs

Metrics for User Satisfaction Improvement

  • 1. Customer Satisfaction Score (CSAT)

    Measures customer happiness with a product or service, usually on a scale of 1-5.

    What good looks like for this metric: 80-85%

    Ideas to improve this metric
    • Gather customer feedback regularly
    • Address complaints promptly
    • Enhance product features based on user feedback
    • Train customer support staff adequately
    • Implement a loyalty program
  • 2. Net Promoter Score (NPS)

    Assesses customer loyalty by asking them to rate the likelihood of recommending the product to others on a scale of 0-10.

    What good looks like for this metric: 30-50

    Ideas to improve this metric
    • Cultivate strong customer relationships
    • Resolve issues swiftly and efficiently
    • Encourage customers to share testimonials
    • Offer incentives for referrals
    • Improve the overall customer experience
  • 3. Customer Effort Score (CES)

    Evaluates the ease of service usage by asking customers to rate their effort level in completing a task.

    What good looks like for this metric: 5 or lower

    Ideas to improve this metric
    • Simplify processes
    • Improve website usability
    • Enhance user interface design
    • Provide clear instructions and guidance
    • Reduce waiting times in service
  • 4. Churn Rate

    Indicates the percentage of customers who stop using a product or service within a particular time frame.

    What good looks like for this metric: 5-7%

    Ideas to improve this metric
    • Identify reasons causing customer churn
    • Enhance customer retention strategies
    • Offer personalised experiences
    • Develop an attentive onboarding process
    • Continuously engage with customers
  • 5. Customer Lifetime Value (CLV)

    A prediction of the net profit attributed to the entire future relationship with a customer.

    What good looks like for this metric: 3 times the acquisition cost

    Ideas to improve this metric
    • Increase customer satisfaction initiatives
    • Track customer purchasing patterns
    • Improve customer segmentation
    • Enhance cross-selling initiatives
    • Increase quality of customer support

Metrics for Reprocessed Plastic Recycling

  • 1. Annual Sales Volume

    The total quantity of plastic products sold within a year

    What good looks like for this metric: 10,000 MT in 2025, increasing to 50,000 MT by 2035

    Ideas to improve this metric
    • Expand market reach through marketing
    • Increase product quality to boost sales
    • Enhance sales team training and incentives
    • Identify and target key industries needing plastic
    • Collaborate with international partners
  • 2. Production Yield

    The percentage of produced items that meet quality standards

    What good looks like for this metric: 95% in 2025, aiming for 99% by 2035

    Ideas to improve this metric
    • Implement quality checks at each production phase
    • Invest in modern machinery and technology
    • Train employees on quality control processes
    • Conduct regular maintenance on equipment
    • Incorporate lean manufacturing practices
  • 3. Customer Retention Rate

    The percentage of customers who continue to buy over time

    What good looks like for this metric: 80% in 2025, increasing to 95% by 2035

    Ideas to improve this metric
    • Enhance customer service and support
    • Implement a loyalty program
    • Regularly seek customer feedback for improvements
    • Offer personalized deals and discounts
    • Ensure high product quality and consistency
  • 4. Cost per Metric Tonne (MT)

    The cost incurred to produce one metric tonne of plastic

    What good looks like for this metric: 10% reduction by 2026, aiming for 20% reduction by 2035

    Ideas to improve this metric
    • Streamline procurement processes
    • Negotiate better deals with suppliers
    • Optimize production scheduling for efficiency
    • Minimize waste during production
    • Utilize energy-efficient machinery
  • 5. Training Hours per Employee

    The average number of hours each employee spends in training annually

    What good looks like for this metric: 20 hours in 2025, increasing to 60 hours by 2035

    Ideas to improve this metric
    • Develop a comprehensive training calendar
    • Encourage online and external training sessions
    • Introduce mentorship programs
    • Link training to career development plans
    • Utilize technology for training modules

Metrics for User Satisfaction in Software

  • 1. Customer Satisfaction Score (CSAT)

    A measure of user satisfaction based on their responses to a specific question about their experience with the software, usually rated on a scale from 1 to 5.

    What good looks like for this metric: Average score of 4.0 or higher

    Ideas to improve this metric
    • Enhance the user interface for better navigation
    • Provide regular software updates
    • Implement a robust customer support system
    • Conduct user training sessions
    • Gather direct feedback through surveys
  • 2. Net Promoter Score (NPS)

    An index ranging from -100 to 100 that measures users' willingness to recommend the software to others.

    What good looks like for this metric: A score of 30 or above

    Ideas to improve this metric
    • Improve software performance and speed
    • Create a referral program
    • Regularly communicate updates and new features
    • Engage with users through polls and forums
    • Offer incentives for referrals
  • 3. User Retention Rate

    The percentage of users who continue using the software over time, indicating their continued satisfaction.

    What good looks like for this metric: Retention rate of over 80%

    Ideas to improve this metric
    • Offer loyalty rewards for longtime users
    • Regularly release new features or functionalities
    • Ensure easy integration with other software
    • Monitor and fix bugs promptly
    • Personalize user experiences through AI
  • 4. Average Resolution Time

    The average time taken to resolve user-reported issues, reflecting the effectiveness of support services.

    What good looks like for this metric: Time under 24 hours

    Ideas to improve this metric
    • Increase the number of support staff
    • Offer 24/7 customer support
    • Train staff for quicker issue diagnosis
    • Leverage AI for support ticket triaging
    • Regularly update support knowledge base
  • 5. Software Usability Score

    A metric that evaluates users' perceptions of software ease of use, reliability, and performance.

    What good looks like for this metric: Scores of 75 or higher

    Ideas to improve this metric
    • Conduct user experience workshops
    • Simplify the onboarding process
    • Iterate software design based on feedback
    • Ensure compatibility with various devices
    • Run usability tests regularly

Metrics for Customer Service Platform Impact

  • 1. Customer Satisfaction Score (CSAT)

    Measures the percentage of customers who are satisfied with their service experience on the platform by collecting feedback after interactions

    What good looks like for this metric: 80-85%

    Ideas to improve this metric
    • Train customer service agents regularly
    • Implement a robust feedback collection process
    • Utilise automation for frequent issues
    • Monitor and review agent performance
    • Enhance knowledge database for agents
  • 2. Net Promoter Score (NPS)

    Assesses customer loyalty through how likely they are to recommend the service to others on a scale of 0-10

    What good looks like for this metric: 30-50

    Ideas to improve this metric
    • Focus on customer journey mapping
    • Address pain points identified in feedback
    • Provide timely and personalised responses
    • Recognise and reward loyal customers
    • Conduct regular product and service enhancements
  • 3. First Contact Resolution (FCR)

    Percentage of customer issues resolved at the first interaction, indicating efficiency and effectiveness

    What good looks like for this metric: 70-75%

    Ideas to improve this metric
    • Ensure agents have access to comprehensive information
    • Provide decision-making authority to agents
    • Implement initial troubleshooting steps in self-service
    • Analyse repeat contact reasons and address them
    • Utilise real-time collaboration tools for support
  • 4. Customer Retention Rate

    Percentage of existing customers retained over a period, reflecting long-term platform satisfaction and loyalty

    What good looks like for this metric: 75-85%

    Ideas to improve this metric
    • Develop loyalty programmes and incentives
    • Regularly engage with customers via newsletters
    • Offer personalised experiences and service
    • Address customer feedback promptly
    • Ensure competitive pricing and value delivery
  • 5. Average Response Time

    Average time taken for initial response by the customer service team, indicating responsiveness and efficiency

    What good looks like for this metric: 10-12 minutes on chat; 24 hours on email

    Ideas to improve this metric
    • Implement automated response systems
    • Optimise and streamline workflow processes
    • Schedule efficient shift rotations
    • Set clear response time targets for teams
    • Employ predictive analytics for demand forecasting

Metrics for Online Bank Account Opening

  • 1. Conversion Rate

    The percentage of visitors to your website who successfully open a bank account online.

    What good looks like for this metric: 5-15%

    Ideas to improve this metric
    • Simplify the online account opening process
    • Improve website speed
    • Enhance clarity of instructions
    • Offer live chat support
    • Test and refine user interface
  • 2. Application Completion Rate

    The percentage of users who start the application process and successfully complete it.

    What good looks like for this metric: Above 80%

    Ideas to improve this metric
    • Make forms shorter and simpler
    • Provide clear progress indicators
    • Reduce mandatory fields initially
    • Allow saving applications for later completion
    • Offer guidance and help during the process
  • 3. Time to Open Account

    The average time it takes for a customer to complete the online account opening process.

    What good looks like for this metric: Less than 10 minutes

    Ideas to improve this metric
    • Streamline verification processes
    • Automate document uploads
    • Use pre-filled forms where possible
    • Minimize user input requirements
    • Provide instant confirmation upon completion
  • 4. Abandonment Rate

    The percentage of users who start but do not complete the online account opening process.

    What good looks like for this metric: Less than 20%

    Ideas to improve this metric
    • Analyze drop-off points in the process
    • Simplify the user journey
    • Send reminders for incomplete applications
    • Offer incentives to complete applications
    • Enhance user experience with feedback opportunities
  • 5. Customer Satisfaction Score

    A measure of how satisfied customers are with the online account opening process, typically obtained through surveys.

    What good looks like for this metric: Above 80%

    Ideas to improve this metric
    • Conduct regular customer surveys
    • Act on feedback to improve processes
    • Ensure help resources are easily accessible
    • Provide tutorials or guides
    • Monitor customer service response times

Metrics for Sales and CSAT Targets

  • 1. Sales Revenue

    Total income generated from sales of courses, measured in USD

    What good looks like for this metric: $50,000 per month

    Ideas to improve this metric
    • Enhance course offerings
    • Run targeted advertising campaigns
    • Offer early-bird discounts
    • Upsell related courses
    • Optimise pricing strategy
  • 2. Customer Satisfaction Score (CSAT)

    Measures the level of satisfaction of customers, usually rated on a scale of 1-5

    What good looks like for this metric: 4.0 out of 5

    Ideas to improve this metric
    • Provide excellent customer support
    • Gather and act on customer feedback
    • Offer personalised learning paths
    • Improve user interface and experience
    • Ensure course content is high quality
  • 3. Learner Engagement Rate

    Percentage of learners actively participating in the course, calculated by dividing active participants by total enrolled

    What good looks like for this metric: 60%

    Ideas to improve this metric
    • Introduce interactive elements
    • Provide regular updates and new content
    • Encourage group discussions
    • Use gamification techniques
    • Send regular reminders and follow-ups
  • 4. Course Completion Rate

    Percentage of learners who complete the course, calculated by dividing the number of completions by the total number enrolled

    What good looks like for this metric: 70%

    Ideas to improve this metric
    • Design shorter, more manageable modules
    • Set clear expectations and goals
    • Offer incentives for completion
    • Provide support resources
    • Implement progress tracking
  • 5. Knowledge Retention Rate

    Measures how much information learners retain over time, assessed through follow-up tests

    What good looks like for this metric: 75%

    Ideas to improve this metric
    • Use varied teaching methods
    • Incorporate spaced repetition
    • Provide summary notes
    • Offer periodic refreshers
    • Encourage practical application of knowledge

Metrics for L2 Production Support

  • 1. Request Resolution Time

    Time taken to resolve support requests from initial report to resolution

    What good looks like for this metric: 2-4 hours

    Ideas to improve this metric
    • Prioritise requests based on urgency
    • Implement automated alerts for escalations
    • Conduct regular training sessions for support staff
    • Use ticketing system efficiently
    • Analyse past tickets for recurring issues
  • 2. First Contact Resolution Rate

    Percentage of requests resolved during the first interaction with support staff

    What good looks like for this metric: 70-80%

    Ideas to improve this metric
    • Empower staff with decision-making authority
    • Provide comprehensive training and resources
    • Ensure access to an updated knowledge base
    • Conduct regular performance reviews
    • Encourage collaboration among team members
  • 3. Customer Satisfaction Score

    Measurement of customer satisfaction after support engagement

    What good looks like for this metric: 80% satisfaction rate

    Ideas to improve this metric
    • Follow up with customers after resolution
    • Provide personalised support where possible
    • Gather feedback through surveys
    • Identify pain points in the support process
    • Continuously improve customer interaction skills
  • 4. Ticket Backlog

    Number of unresolved requests or tickets within a specific time period

    What good looks like for this metric: Less than 10% of total tickets

    Ideas to improve this metric
    • Monitor and raise alerts for high backlog
    • Allocate additional resources during peak times
    • Streamline processes to improve response times
    • Regularly review ticket statuses
    • Identify and address resource bottlenecks
  • 5. Reopen Rate

    Percentage of requests that have been reopened after they were marked resolved

    What good looks like for this metric: Less than 5%

    Ideas to improve this metric
    • Ensure thorough issue resolution before closing
    • Improve documentation for recurring issues
    • Engage experts for complex problems
    • Provide clear and concise solutions
    • Encourage feedback to understand unresolved issues

Metrics for Product Management Vision

  • 1. Revenue Growth Rate

    Measures the rate at which revenue is increasing over a given period, often expressed as a percentage

    What good looks like for this metric: 10-20% annual growth

    Ideas to improve this metric
    • Introduce new innovative products
    • Expand into new markets
    • Enhance marketing strategies
    • Optimise pricing strategies
    • Improve sales techniques
  • 2. Customer Satisfaction Score

    Assesses the level of satisfaction customers feel about a product or service, often measured through surveys

    What good looks like for this metric: 75-85 out of 100

    Ideas to improve this metric
    • Improve customer service
    • Seek regular feedback
    • Enhance product quality
    • Address customer issues promptly
    • Develop loyalty programmes
  • 3. Employee Engagement Level

    Evaluates how committed and motivated employees are towards their work and organisation

    What good looks like for this metric: 70-80% engagement

    Ideas to improve this metric
    • Foster a positive work environment
    • Offer professional development
    • Recognise and reward achievements
    • Encourage open communication
    • Provide work-life balance initiatives
  • 4. Time to Market

    Time taken from product conception to its availability in the market

    What good looks like for this metric: 6-12 months

    Ideas to improve this metric
    • Streamline development processes
    • Adopt Agile methodologies
    • Enhance cross-functional collaboration
    • Implement project management tools
    • Regularly review and adjust timelines
  • 5. Net Promoter Score (NPS)

    Gauge the likelihood of customers to recommend the company's products or services, indicating customer loyalty

    What good looks like for this metric: 30-50

    Ideas to improve this metric
    • Deliver exceptional customer experiences
    • Address negative feedback quickly
    • Continuously improve the product
    • Engage with customers through multiple channels
    • Build strong customer relationships

Metrics for Service Health Evaluation

  • 1. Uptime Percentage

    Measures the amount of time the service is up and running without interruptions. Calculated by dividing the total operational minutes by the total minutes in a period.

    What good looks like for this metric: 99.9% or higher

    Ideas to improve this metric
    • Implement redundancy systems
    • Use robust monitoring tools
    • Conduct regular maintenance
    • Train staff for quick incident response
    • Opt for reliable service providers
  • 2. Response Time

    The time it takes for the service to respond to a user action or request. Typically measured in milliseconds or seconds.

    What good looks like for this metric: Less than 200ms

    Ideas to improve this metric
    • Optimize server configurations
    • Use a content delivery network
    • Streamline code and queries
    • Enhance database performance
    • Regularly audit application performance
  • 3. Error Rate

    The percentage of failed requests in relation to the total number of service requests.

    What good looks like for this metric: Less than 1%

    Ideas to improve this metric
    • Implement detailed logging
    • Enhance debugging processes
    • Regular code reviews
    • Continuous service testing
    • Deploy robust error handling
  • 4. Customer Satisfaction Score (CSAT)

    A measurement derived from customer feedback focusing on satisfaction with the service, typically collected via surveys.

    What good looks like for this metric: 80% or higher

    Ideas to improve this metric
    • Enhance user experience design
    • Implement customer feedback loops
    • Resolve issues promptly
    • Provide user-friendly interfaces
    • Conduct regular user training
  • 5. Transaction Success Rate

    The percentage of successful transactions completed without any errors or failures.

    What good looks like for this metric: 95% or higher

    Ideas to improve this metric
    • Optimize transactional workflow
    • Enhance payment gateway reliability
    • Continuously monitor transaction logs
    • Implement strong authentication mechanisms
    • Regularly update and test payment procedures

Metrics for Market Sentiment Analysis

  • 1. Net Promoter Score (NPS)

    Measures customer loyalty and satisfaction by asking how likely customers are to recommend your product or service to others

    What good looks like for this metric: Typical benchmarks range from -100 to +100 with 50 being excellent

    Ideas to improve this metric
    • Conduct customer feedback surveys regularly
    • Implement changes based on feedback
    • Improve customer service responsiveness
    • Enhance customer onboarding experience
    • Encourage loyal customers to share testimonials
  • 2. Customer Satisfaction Score (CSAT)

    Measures how satisfied customers are with a company's product, service, or experience through short surveys

    What good looks like for this metric: Scores of 75% or above are considered good

    Ideas to improve this metric
    • Simplify the survey process
    • Focus on enhancing product features
    • Train staff in customer service
    • Respond promptly to customer inquiries
    • Monitor and address negative feedback
  • 3. Customer Retention Rate

    The percentage of customers who continue to use a company's products or services over a given period

    What good looks like for this metric: Typically above 80% is considered good

    Ideas to improve this metric
    • Build long-term relationships with customers
    • Implement loyalty programs
    • Regularly update customers on new offerings
    • Analyse and address reasons for customer churn
    • Increase the value of the offering
  • 4. Social Media Sentiment Analysis

    Tracks and analyses brand mentions on social media to gauge public opinion

    What good looks like for this metric: N/A, but positive sentiment should be maximized

    Ideas to improve this metric
    • Engage positively with social media followers
    • Monitor and address negative comments quickly
    • Create engaging and relevant content
    • Collaborate with influencers
    • Utilise sentiment analysis tools
  • 5. Customer Lifetime Value (CLV)

    Estimates the total revenue that a business can expect from a single customer account throughout the business relationship

    What good looks like for this metric: Varies by industry, should exceed customer acquisition cost

    Ideas to improve this metric
    • Increase customer purchase frequency
    • Enhance customer experience
    • Personalise marketing efforts
    • Upsell and cross-sell products
    • Reduce customer churn

Metrics for Talent acquisition success

  • 1. Time to hire

    The average number of days taken to fill a job vacancy from when the job opening is posted to when the candidate accepts the offer

    What good looks like for this metric: 30-45 days

    Ideas to improve this metric
    • Streamline the interview process
    • Use recruiting software to track applications
    • Build a talent pipeline before positions open
    • Improve job descriptions to attract qualified candidates
    • Train hiring managers on effective interview techniques
  • 2. Quality of hire

    Measures the value a new hire adds to the company, often assessed by their performance ratings, retention rates, and manager satisfaction

    What good looks like for this metric: 80-90% satisfaction rate

    Ideas to improve this metric
    • Align hiring criteria with job performance
    • Implement structured onboarding programs
    • Collect feedback from multiple stakeholders
    • Conduct regular performance reviews
    • Provide continuous training and support
  • 3. Offer acceptance rate

    The percentage of job offers that are accepted by candidates out of the total number of offers extended

    What good looks like for this metric: 80-90%

    Ideas to improve this metric
    • Ensure competitive compensation packages
    • Improve candidate experience during the interview process
    • Communicate company culture clearly
    • Address candidate concerns promptly
    • Personalise offer communications
  • 4. Cost per hire

    The total amount of money spent to hire a new employee, including advertising, recruitment agency fees, referral bonuses, and internal hiring costs

    What good looks like for this metric: $3,000 - $5,000 per hire

    Ideas to improve this metric
    • Use cost-effective recruiting channels
    • Encourage employee referrals
    • Leverage social media for recruiting
    • Automate repetitive hiring tasks
    • Negotiate with recruitment agencies for better rates
  • 5. Employee retention rate

    The percentage of new hires who remain with the company for a certain period, typically one year

    What good looks like for this metric: 85-90%

    Ideas to improve this metric
    • Implement robust onboarding programmes
    • Foster a positive work environment
    • Offer competitive benefits and salaries
    • Provide opportunities for career growth
    • Conduct exit interviews to identify reasons for turnover

Metrics for Hotel Performance Goals

  • 1. Overall Experienced F&B

    Measurement of guest satisfaction with food and beverage experience on a scale of 1 to 10

    What good looks like for this metric: Above 8

    Ideas to improve this metric
    • Collect regular guest feedback
    • Enhance menu diversity
    • Improve food presentation
    • Train staff on customer service
    • Conduct quality control checks
  • 2. Brand Audit

    Comprehensive review of brand standards and operational adherence resulting in a pass/fail

    What good looks like for this metric: PASS

    Ideas to improve this metric
    • Review brand standards regularly
    • Conduct internal audits
    • Invest in staff training
    • Enhance guest interactions
    • Implement corrective actions swiftly
  • 3. Breakfast Food Quality

    Assessment of guest satisfaction with breakfast food quality on a scale of 1 to 10

    What good looks like for this metric: Above 7

    Ideas to improve this metric
    • Source high-quality ingredients
    • Update breakfast menu frequently
    • Solicit guest feedback
    • Train kitchen staff
    • Implement regular taste testing
  • 4. Cost per Cover

    Average cost incurred per guest dining experience

    What good looks like for this metric: Varies; targeted for reduction

    Ideas to improve this metric
    • Analyse pricing models
    • Reduce food waste
    • Optimise purchasing strategies
    • Streamline kitchen processes
    • Monitor portion sizes
  • 5. Revenue Growth

    Percentage increase in revenue over a specified period

    What good looks like for this metric: Industry average is around 5-10%

    Ideas to improve this metric
    • Enhance upselling techniques
    • Introduce new services or products
    • Improve marketing strategies
    • Strengthen customer loyalty programs
    • Evaluate pricing strategies

Metrics for Recruitment and inclusion

  • 1. Time to fill

    Average number of days taken to fill a job vacancy from when it was posted until an offer is accepted

    What good looks like for this metric: 30-50 days

    Ideas to improve this metric
    • Streamline the interview process
    • Utilise automated applicant tracking systems
    • Refine job descriptions
    • Leverage recruitment agencies
    • Enhance employer branding
  • 2. Offer acceptance rate

    Percentage of job offers accepted by candidates out of the total offers made

    What good looks like for this metric: 85-95%

    Ideas to improve this metric
    • Ensure competitive compensation packages
    • Improve the candidate experience
    • Communicate career growth opportunities
    • Engage with potential hires pre-offer
    • Conduct market research on industry standards
  • 3. Employee retention rate

    Percentage of employees who remain with the company over a specified period

    What good looks like for this metric: 85-90% annually

    Ideas to improve this metric
    • Enhance onboarding processes
    • Implement employee engagement initiatives
    • Offer continuous training and development
    • Foster a positive work culture
    • Provide clear career advancement paths
  • 4. Diversity ratio

    The ratio of employees from diverse backgrounds compared to the total workforce

    What good looks like for this metric: Varies by industry and location

    Ideas to improve this metric
    • Create inclusive hiring practices
    • Support employee resource groups
    • Offer unconscious bias training
    • Monitor and report on diversity metrics regularly
    • Engage with diverse recruitment sources
  • 5. Employee engagement score

    Measurement of how engaged and satisfied employees are with their work environment

    What good looks like for this metric: 65-85%

    Ideas to improve this metric
    • Conduct regular employee surveys
    • Act on feedback received from employees
    • Implement work-life balance initiatives
    • Encourage open communication
    • Recognise and reward employee contributions

Metrics for Sales Of Existing Inventory

  • 1. Inventory Turnover Ratio

    Measures how often inventory is sold and replaced over a period. Calculated by dividing cost of goods sold by average inventory

    What good looks like for this metric: 2 to 4 times per year

    Ideas to improve this metric
    • Analyse inventory levels regularly
    • Offer discounts on slow-moving products
    • Optimize supply chain processes
    • Increase product visibility through promotions
    • Bundle products to increase sales
  • 2. Sell-Through Rate

    The percentage of inventory sold compared to the amount of inventory received. Calculated by dividing units sold by the initial inventory received

    What good looks like for this metric: 80% or higher

    Ideas to improve this metric
    • Enhance marketing efforts
    • Rotate inventory displays regularly
    • Improve sales staff training
    • Utilize customer feedback for improvements
    • Focus promotions on best-selling products
  • 3. Gross Margin Return On Investment (GMROI)

    Measures the profit a company makes on its inventory investment. Calculated by dividing gross margin by average inventory cost

    What good looks like for this metric: $2 or higher

    Ideas to improve this metric
    • Negotiate better terms with suppliers
    • Improve pricing strategies
    • Reduce inventory holding costs
    • Focus on high-margin products
    • Limit discounting on high-margin products
  • 4. Days Sales Of Inventory (DSI)

    Indicates the average time in days that a company takes to turn its inventory into sales. Lower values are better

    What good looks like for this metric: 30 to 60 days

    Ideas to improve this metric
    • Improve demand forecasting
    • Implement automated inventory management systems
    • Enhance supplier relationships
    • Streamline supply chain processes
    • Conduct regular inventory audits
  • 5. Customer Feedback And Satisfaction Score

    Measure of customer satisfaction with the existing product line, usually through surveys or reviews

    What good looks like for this metric: 4 out of 5 or higher

    Ideas to improve this metric
    • Actively solicit customer feedback
    • Enhance product quality based on feedback
    • Implement a customer loyalty program
    • Improve customer service experiences
    • Address any negative feedback promptly

Metrics for Achievement Business Leader

  • 1. Revenue Growth Rate

    The percentage increase in a company’s sales from one period to the next

    What good looks like for this metric: 10-25% annually

    Ideas to improve this metric
    • Enhance sales strategies
    • Expand market reach
    • Invest in marketing
    • Improve product offerings
    • Strengthen customer relationships
  • 2. Net Profit Margin

    Net earnings as a percentage of revenue, indicating overall profitability

    What good looks like for this metric: 7-10%

    Ideas to improve this metric
    • Reduce operational costs
    • Increase pricing
    • Streamline supply chain
    • Enhance productivity
    • Focus on high-margin products
  • 3. Employee Satisfaction Score

    Average rating of employees' overall satisfaction, measured through surveys

    What good looks like for this metric: 70-80%

    Ideas to improve this metric
    • Improve work-life balance
    • Offer career development opportunities
    • Enhance workplace environment
    • Provide competitive benefits
    • Encourage open communication
  • 4. Customer Retention Rate

    The percentage of existing customers who remain loyal over a specific period

    What good looks like for this metric: 85-90%

    Ideas to improve this metric
    • Implement loyalty programs
    • Improve customer service
    • Regularly engage with customers
    • Solicit and act on feedback
    • Ensure product quality
  • 5. Return on Investment (ROI)

    Ratio of net profit to total investment, measuring the efficiency of an investment

    What good looks like for this metric: 15-20%

    Ideas to improve this metric
    • Analyse and optimize investments
    • Focus on high ROI projects
    • Cut non-profitable ventures
    • Increase efficiency in operations
    • Leverage technology

Tracking your Satisfaction metrics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

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Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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