What are Engagement metrics? Crafting the perfect Engagement metrics can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.
Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.
Find Engagement metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Engagement metrics and KPIs 1. Employee turnover rate The percentage of employees who leave the company within a certain period. It's calculated by dividing the number of employees who left by the average number of employees, multiplied by 100.
What good looks like for this metric: 10-15% annually
Ideas to improve this metric Improve onboarding processes Foster a positive company culture Offer competitive salaries and benefits Provide career development opportunities Conduct exit interviews to understand reasons for leaving 2. Employee net promoter score (eNPS) Measures the likelihood of employees to recommend the company as a good place to work. It's calculated by asking employees to rate their likelihood on a scale from 0-10 and categorizing them as promoters, passives, or detractors.
What good looks like for this metric: 20-50
Ideas to improve this metric Regularly collect and act on employee feedback Enhance internal communication Recognize and reward achievements Ensure workload balance Promote work-life balance 3. Employee satisfaction survey scores Quantifies employees' overall satisfaction with the company. It's calculated through surveys asking employees to rate their satisfaction on various aspects, averaged into an overall score.
What good looks like for this metric: 70-80%
Ideas to improve this metric Enhance job role clarity Provide consistent feedback Create a trustful environment Increase engagement in decision-making processes Offer flexible working hours 4. Absenteeism rate The percentage of workdays lost to unplanned absences. It's calculated by dividing the total number of unplanned absence days by the total number of available working days, multiplied by 100.
What good looks like for this metric: 1.5-3%
Ideas to improve this metric Promote a healthy work environment Implement wellness programmes Offer flexible leave policies Address work-related stress Provide mental health support 5. Training participation rate The percentage of employees participating in professional development programmes. It's calculated by dividing the number of employees who participate in training by the total number of employees, multiplied by 100.
What good looks like for this metric: 60-80%
Ideas to improve this metric Encourage continuous learning Provide online training options Make training relevant and beneficial Reward participation and completion Communicate the value of training programmes
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1. Average Session Duration The average time a user spends on the app or website during a single session
What good looks like for this metric: 2-3 minutes
Ideas to improve this metric Enhance content quality Simplify navigation Use engaging media like videos Implement interactive elements Regularly update content 2. Pages Per Session The average number of pages viewed during a single session
What good looks like for this metric: 2-3 pages
Ideas to improve this metric Improve internal linking Use engaging calls-to-action Create content series Offer related content Optimise page load times 3. Bounce Rate The percentage of visitors who navigate away from the site after viewing only one page
What good looks like for this metric: 40-55%
Ideas to improve this metric Improve page loading speed Use compelling headlines Improve mobile optimisation Add engaging multimedia Enhance user experience design 4. Returning User Rate The percentage of users who revisit the app or website
What good looks like for this metric: 30-50%
Ideas to improve this metric Offer loyalty programmes Send regular updates or newsletters Personalise user experience Implement retargeting ads Regularly update content 5. User Interaction Rate The ratio of users who actively engage with interactive elements (e.g., likes, shares, comments)
What good looks like for this metric: 1-3%
Ideas to improve this metric Create engaging posts Incorporate social sharing buttons Host contests or challenges Use call-to-action prompts Respond actively to user comments
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1. Employee Engagement Score Measures the level of employee engagement and satisfaction within the organisation, often assessed through surveys
What good looks like for this metric: 65-85%
Ideas to improve this metric Foster open communication channels Organise team-building activities Provide opportunities for career advancement Encourage feedback and suggestions Recognise and reward employee achievements 2. Purpose Alignment Index Assesses how well employees' personal values align with the company's mission and goals
What good looks like for this metric: 70-80%
Ideas to improve this metric Conduct workshops on company values Offer personalised coaching sessions Promote internal role models Align company projects with personal values Establish mentorship programs 3. Professional Development Participation Rate Tracks the percentage of employees actively participating in professional development programs
What good looks like for this metric: 50-70%
Ideas to improve this metric Make programs more accessible Tailor programs to employee interests Incentivise participation Publicise success stories Regularly evaluate and improve offerings 4. Employee Retention Rate Measures the percentage of employees who remain with the company over a specific period
What good looks like for this metric: 85-90%
Ideas to improve this metric Improve workplace culture Enhance benefits and compensation Offer flexible working conditions Provide clear career paths Implement regular feedback mechanisms 5. Personal Development Plan Completion Rate Monitors the percentage of employees who complete their personalised development plans
What good looks like for this metric: 60-75%
Ideas to improve this metric Set clear and achievable goals Regularly review progress Offer support and resources Ensure management buy-in Celebrate plan completions
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1. Instagram Engagement Measures the level of interaction (likes, comments, shares) relative to the total follower base
What good looks like for this metric: Between 1% and 3% engagement rate
Ideas to improve this metric Post consistently and at optimal times Utilise engaging and relevant hashtags Encourage user-generated content Collaborate with influencers Run interactive polls and Q&As 2. Website Traffic Tracks the number of visits to a website over a specified period
What good looks like for this metric: 1000 pageviews per day for small to medium sites
Ideas to improve this metric Optimise website for search engines (SEO) Promote website across social media platforms Invest in pay-per-click advertising Create engaging and relevant content Ensure website is mobile-friendly 3. Customer Retention Measures the percentage of customers who continue to buy over a certain period
What good looks like for this metric: Above 75% retention rate
Ideas to improve this metric Implement a customer feedback system Enhance customer service response times Develop a customer loyalty program Personalise customer communication Ensure product quality and reliability
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1. Investor Meeting Attendance Rate The percentage of investors who attend scheduled meetings out of the total invited
What good looks like for this metric: 70-80%
Ideas to improve this metric Increase meeting reminders and follow-ups Offer multiple time slots to accommodate different time zones Incorporate engaging presentation materials Provide clear and concise meeting agendas Utilise feedback to improve future meetings 2. Post-Meeting Investor Follow-Up Rate The percentage of investors who engage in follow-up communication after a meeting
What good looks like for this metric: 50-60%
Ideas to improve this metric Personalise follow-up emails Highlight key takeaways from meetings Offer additional data or insights discussed in meetings Address any investor queries promptly Schedule subsequent touchpoints in advance 3. Investor Email Open Rate The percentage of investor-targeted emails that are opened by recipients
What good looks like for this metric: 15-25%
Ideas to improve this metric Craft compelling subject lines Send emails at optimal times Segment audience to target messaging Reduce email frequency to avoid saturation Ensure emails are mobile-friendly 4. Investor Engagement Index A composite score determining the overall engagement level based on various interactions
What good looks like for this metric: 60-75
Ideas to improve this metric Foster personal relationships Enhance content relevancy Regularly update investors on progress Invite feedback and suggestions Utilise investor-exclusive updates 5. Investor Response Time The average time taken by investors to respond to a communication
What good looks like for this metric: 24-48 hours
Ideas to improve this metric Implement a clearer call-to-action Utilise CRM tools to track and enhance interactions Ensure prompt internal communication for quick responses Provide immediate value in communications Follow up on non-respondents
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1. Employee Engagement Score Measures how engaged employees are with the community initiatives and their involvement in the organisation’s activities
What good looks like for this metric: Industry benchmarks generally range from 65% to 85%
Ideas to improve this metric Increase recognition of active participants Offer regular feedback sessions Facilitate team-building activities Provide training and development opportunities Enhance communication channels 2. Employee Retention Rate Percentage of employees who remain with the organisation over a period, indicating satisfaction and loyalty
What good looks like for this metric: A typical benchmark is 90% annually
Ideas to improve this metric Provide career advancement opportunities Improve work-life balance offerings Enhance benefits and compensation Organise engagement and wellness programs Foster a transparent work environment 3. Participation Rate in Community Events Measures the level of participation by employees in organised community care events
What good looks like for this metric: Target at least 70% participation rate
Ideas to improve this metric Make events more inclusive and diverse Align events with employee interests Provide incentives for participation Increase visibility and communication about events Engage leadership to drive participation 4. Employee Satisfaction Survey Results Survey results reflecting employees' overall satisfaction with the organisation’s community care initiatives
What good looks like for this metric: Aim for satisfaction ratings above 75%
Ideas to improve this metric Conduct focus groups to gather detailed feedback Regularly review and act on survey feedback Enhance communication about the impact of initiatives Introduce flexible community care activities Create mentoring opportunities within initiatives 5. Community Care Initiative Growth Rate The rate at which community care initiatives are expanding in terms of scope or participation over time
What good looks like for this metric: A growth rate of 10% annually is typical
Ideas to improve this metric Introduce innovative initiatives based on employee feedback Leverage social media to increase reach Partner with external organisations Schedule regular internal events to raise awareness Implement cross-departmental collaborations
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1. Daily Active Users (DAU) The number of unique users who engage with the app daily
What good looks like for this metric: 20% of total installs
Ideas to improve this metric Send push notifications to re-engage users Introduce daily challenges or content Optimise user onboarding process Incorporate in-app social elements Provide real-time customer support 2. Session Length The average time a user spends in an app per session
What good looks like for this metric: 4-6 minutes per session
Ideas to improve this metric Improve app speed and performance Offer engaging and diverse content Personalise the user experience Integrate gamification elements Streamline user interface and navigation 3. Retention Rate The percentage of users who continue to use the app over a given period
What good looks like for this metric: 30% after 30 days
Ideas to improve this metric Send personalised re-engagement emails Regularly update app content and features Offer loyalty rewards or incentives Create tutorial and help sections Gather and act on user feedback 4. Churn Rate The percentage of users who stop using the app over a given period
What good looks like for this metric: Under 5% monthly
Ideas to improve this metric Analyse and address user pain points Offer in-app customer support Regularly update and improve the app Provide special promotions for returning users Monitor and enhance app performance 5. In-App Purchases (IAP) Revenue Revenue generated from purchases made within the app
What good looks like for this metric: $1-2 per user per month
Ideas to improve this metric Offer exclusive in-app content Create bundled in-app purchase offers Run limited-time in-app promotions Provide an easy and secure purchase process Track and analyse purchase behaviour
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1. User Retention Rate Percentage of users who continue to use the product over a set period of time
What good looks like for this metric: 30-40% after 90 days
Ideas to improve this metric Send personalised email reminders Implement user onboarding tutorials Add in-app notifications for new features Offer loyalty rewards or discounts Conduct user feedback surveys 2. Daily Active Users (DAU) Number of unique users who engage with the product daily
What good looks like for this metric: 10-20% of total users
Ideas to improve this metric Increase the frequency of updates Incorporate gamification elements Encourage social sharing Optimise app load times Run promotional campaigns 3. Session Length Average duration of time a user spends on the product in a single session
What good looks like for this metric: 5-10 minutes
Ideas to improve this metric Simplify navigation within the app Add value-rich content Make user tasks easier to complete Enable personalised experiences Implement engaging design elements 4. Churn Rate Percentage of users who stop using the product over a given period
What good looks like for this metric: 5-7% monthly
Ideas to improve this metric Identify pain points through user feedback Improve customer support Enhance product features based on feedback Offer re-engagement incentives Streamline the user experience 5. Feature Adoption Rate Percentage of users utilising new or specific features of the product
What good looks like for this metric: 25-30%
Ideas to improve this metric Create feature-specific tutorials Promote new features through email Highlight features in-app Gather and act on feedback for new features Incentivise users to try new features
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1. Number of Businesses Registered Tracks the total number of businesses registered by participants post-training
What good looks like for this metric: 50% of participants registering businesses
Ideas to improve this metric Increase networking opportunities with successful entrepreneurs Offer mentorship programs beyond the training period Provide step-by-step guidance on the registration process Facilitate access to legal support for business registration Encourage business idea validation workshops 2. Participant Engagement Rate Measures the level of active participation by youths during and after the training sessions
What good looks like for this metric: 80% active participant engagement
Ideas to improve this metric Incorporate interactive and hands-on activities Offer incentives for active participation Use feedback forms to tailor content to participants' needs Include real-world case studies and success stories Assign project-based tasks that encourage teamwork 3. Business Sustainability Rate Assesses the percentage of businesses still operational 12 months post-registration
What good looks like for this metric: 60% business sustainability rate after one year
Ideas to improve this metric Provide ongoing business support services Help secure initial funding and investment Conduct regular follow-ups and check-ins Encourage the development of a solid business plan Organise financial literacy and management workshops 4. Increase in Household Income Monitors the change in average household income for participants after starting their businesses
What good looks like for this metric: 20% increase in household income
Ideas to improve this metric Offer additional training on income-generating strategies Facilitate access to high-demand market sectors Encourage diversification of income streams Promote collaboration and partnerships for larger contracts Guide in effective cost management and budgeting 5. Job Creation Rate Measures the average number of jobs created by participant businesses within six months of operation
What good looks like for this metric: 2 jobs created per business
Ideas to improve this metric Support business expansion opportunities Encourage hiring from local communities Provide training on effective employee management Facilitate networking with potential partners and clients Organise workshops on scaling operations
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1. Internal Audit Coverage Ratio Percentage of total auditable areas covered by the internal audit within a time period
What good looks like for this metric: 75% to 90%
Ideas to improve this metric Enhance audit planning processes Ensure resource allocation aligns with plan Prioritise high-risk areas Leverage data analytics for audits Review audit charter regularly 2. Stakeholder Engagement Index Measures the level and quality of engagement with stakeholders in governance processes
What good looks like for this metric: Above 70%
Ideas to improve this metric Develop clear communication strategies Facilitate regular stakeholder meetings Solicit feedback through surveys Enhance transparency in operations Implement participatory decision-making 3. Compliance Rate Rate at which the organisation adheres to applicable laws, regulations, and internal guidelines
What good looks like for this metric: 90% to 100%
Ideas to improve this metric Conduct regular compliance training Implement compliance monitoring systems Establish clear compliance procedures Perform regular compliance audits Foster a compliance-focused culture 4. Audit Recommendations Implementation Rate Percentage of internal audit recommendations successfully implemented
What good looks like for this metric: 85% to 95%
Ideas to improve this metric Establish clear follow-up processes Assign accountability for action plans Monitor progress of implementation Provide training for recommendation execution Regularly review status with management 5. Public Feedback Score Measures satisfaction and engagement level of public stakeholders with governance initiatives
What good looks like for this metric: Above 75%
Ideas to improve this metric Conduct community opinion surveys Increase transparency of governance actions Provide platforms for public input Initiate public information campaigns Regularly publish outcomes of governance decisions
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1. Engagement Rate Percentage of interactions (likes, comments, shares) a post receives relative to the total audience reached
What good looks like for this metric: 1% - 5%
Ideas to improve this metric Post during peak audience times Utilise engaging call-to-actions Encourage user-generated content Access analytics to determine audience preferences Enhance visual appeal with quality images or videos 2. Reach Total number of unique users who have seen your content
What good looks like for this metric: 10% - 20% of followers
Ideas to improve this metric Collaborate with influencers Use targeted hashtags Deploy social media ads Engage with similar profiles Share content regularly and consistently 3. Click-Through Rate (CTR) Percentage of users who click on a link in your post compared to the total users who saw the post
What good looks like for this metric: 0.5% - 3%
Ideas to improve this metric Craft compelling headlines Ensure ad verb positioning is clear Use crisp and engaging thumbnails Incorporate strong call-to-actions Simplify the post to focus on the link 4. Conversion Rate Percentage of users who take a desired action, such as signing up or purchasing, after clicking through
What good looks like for this metric: 2% - 5%
Ideas to improve this metric Streamline landing page design Add testimonials for credibility Offer introductory discounts Conduct A/B testing on adverbs used Facilitate ease of navigation 5. Social Share of Voice Percentage of total social media mentions about your brand relative to your competitors
What good looks like for this metric: 30% - 50% depending on competition
Ideas to improve this metric Actively monitor social conversations Engage with audience comments Foster community around your brand Address negative feedback promptly Publicize success stories and case studies
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1. Area Restored The amount of mangrove area that has been restored out of the total target area
What good looks like for this metric: 80% completion is a good benchmark
Ideas to improve this metric Increase funding for restoration projects Engage local communities in restoration efforts Implement advanced planting techniques Monitor environmental conditions regularly Partner with environmental organisations 2. Biodiversity Increase The increase in the number and types of species in the restored area
What good looks like for this metric: A 20% increase in species diversity
Ideas to improve this metric Protect diverse habitats within the restoration area Conduct regular biodiversity surveys Encourage natural regeneration Introduce native mangrove species Reduce human disturbance in the area 3. Carbon Sequestration The amount of carbon dioxide absorbed by the restored mangroves
What good looks like for this metric: Sequester 150 tons of CO2 per hectare per year
Ideas to improve this metric Select mangrove species with high carbon sequestration potential Increase planting density Maintain mangrove health through regular irrigation Prevent degradation through legal protection Engage in carbon credit programs 4. Community Engagement The level of local community involvement in the restoration projects
What good looks like for this metric: Engage 50% of the local population
Ideas to improve this metric Host educational workshops Provide incentives for participation Involve communities in decision-making Share benefits of restored mangroves Develop community-led monitoring programs 5. Water Quality Improvement The improvement in water quality in and around the restored mangrove area
What good looks like for this metric: A 30% reduction in pollutants and increase in water clarity
Ideas to improve this metric Monitor water quality regularly Control upstream pollution sources Encourage natural filtration through mangroves Implement erosion control measures Collaborate with water management agencies
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1. Employee Engagement Score Measures employees' emotional commitment and involvement in the organisation, typically gathered through surveys.
What good looks like for this metric: 65-85%
Ideas to improve this metric Foster open communication Encourage employee feedback Provide development opportunities Recognise and reward achievements Enhance workplace culture 2. Feedback Response Rate Percentage of feedback requests that receive responses from team members.
What good looks like for this metric: 50-70%
Ideas to improve this metric Simplify the feedback process Offer anonymous feedback options Respond promptly to feedback Create a culture of feedback Encourage constructive feedback 3. Team Collaboration Index Evaluates the effectiveness and frequency of teamwork within the organisation.
What good looks like for this metric: 70-80%
Ideas to improve this metric Organise team-building activities Introduce collaborative tools Promote cross-departmental projects Recognise collaborative achievements Provide collaboration training 4. Communication Effectiveness Assess how clearly and efficiently leaders convey information to their teams.
What good looks like for this metric: 60-75%
Ideas to improve this metric Conduct regular communication workshops Solicit feedback on communication styles Use varied communication channels Simplify complex information Practise empathetic listening 5. Leadership Confidence Index A self-assessed score that measures a leader's confidence level in their capabilities.
What good looks like for this metric: 7-9 out of 10
Ideas to improve this metric Attend leadership development programmes Seek mentorship opportunities Engage in public speaking exercises Reflect on past successes Adopt a growth mindset
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1. Sales Revenue Total income generated from sales of courses, measured in USD
What good looks like for this metric: $50,000 per month
Ideas to improve this metric Enhance course offerings Run targeted advertising campaigns Offer early-bird discounts Upsell related courses Optimise pricing strategy 2. Customer Satisfaction Score (CSAT) Measures the level of satisfaction of customers, usually rated on a scale of 1-5
What good looks like for this metric: 4.0 out of 5
Ideas to improve this metric Provide excellent customer support Gather and act on customer feedback Offer personalised learning paths Improve user interface and experience Ensure course content is high quality 3. Learner Engagement Rate Percentage of learners actively participating in the course, calculated by dividing active participants by total enrolled
What good looks like for this metric: 60%
Ideas to improve this metric Introduce interactive elements Provide regular updates and new content Encourage group discussions Use gamification techniques Send regular reminders and follow-ups 4. Course Completion Rate Percentage of learners who complete the course, calculated by dividing the number of completions by the total number enrolled
What good looks like for this metric: 70%
Ideas to improve this metric Design shorter, more manageable modules Set clear expectations and goals Offer incentives for completion Provide support resources Implement progress tracking 5. Knowledge Retention Rate Measures how much information learners retain over time, assessed through follow-up tests
What good looks like for this metric: 75%
Ideas to improve this metric Use varied teaching methods Incorporate spaced repetition Provide summary notes Offer periodic refreshers Encourage practical application of knowledge
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1. Leadership Consistency Index Measures the consistency and reliability of leadership decisions and actions across the organisation.
What good looks like for this metric: 70-80%
Ideas to improve this metric Increase transparency in decision-making Provide leadership training sessions Establish clear communication channels Set measurable leadership goals Conduct regular feedback sessions with teams 2. Time-To-Hire Measures the average time taken to hire a new employee from the initial job posting to the acceptance of the offer.
What good looks like for this metric: 30-45 days
Ideas to improve this metric Improve job description clarity Streamline your interview process Utilise automated candidate screening Enhance employer branding Build a talent pipeline 3. Quality Of Hire Assess the performance and potential of new hires during their initial period at the company.
What good looks like for this metric: 80-90% retention of high performers
Ideas to improve this metric Refine assessment criteria during interviews Introduce structured onboarding processes Align new hires with company culture Cultivate mentorship and peer programmes Regularly review new employee performance 4. Employee Engagement Score Measures the overall engagement and motivation level of employees within the organisation.
What good looks like for this metric: 70-80%
Ideas to improve this metric Conduct surveys to gather feedback Implement recognition and reward systems Encourage work-life balance Provide career development opportunities Promote open communication within teams 5. Discipline Adherence Rate Monitors the team's adherence to established processes and procedures.
What good looks like for this metric: 85-95%
Ideas to improve this metric Clarify process expectations to team Introduce regular training sessions Incentivise compliance with procedures Regularly audit adherence to processes Ensure leadership models expected behaviours
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Tracking your Engagement metrics Having a plan is one thing, sticking to it is another.
Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
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