What are Engagement metrics?
Crafting the perfect Engagement metrics can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.
Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.
Find Engagement metrics with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Engagement metrics and KPIs
Metrics for Employment engagement
1. Employee turnover rate
The percentage of employees who leave the company within a certain period. It's calculated by dividing the number of employees who left by the average number of employees, multiplied by 100.
What good looks like for this metric: 10-15% annually
Ideas to improve this metric- Improve onboarding processes
- Foster a positive company culture
- Offer competitive salaries and benefits
- Provide career development opportunities
- Conduct exit interviews to understand reasons for leaving
2. Employee net promoter score (eNPS)
Measures the likelihood of employees to recommend the company as a good place to work. It's calculated by asking employees to rate their likelihood on a scale from 0-10 and categorizing them as promoters, passives, or detractors.
What good looks like for this metric: 20-50
Ideas to improve this metric- Regularly collect and act on employee feedback
- Enhance internal communication
- Recognize and reward achievements
- Ensure workload balance
- Promote work-life balance
3. Employee satisfaction survey scores
Quantifies employees' overall satisfaction with the company. It's calculated through surveys asking employees to rate their satisfaction on various aspects, averaged into an overall score.
What good looks like for this metric: 70-80%
Ideas to improve this metric- Enhance job role clarity
- Provide consistent feedback
- Create a trustful environment
- Increase engagement in decision-making processes
- Offer flexible working hours
4. Absenteeism rate
The percentage of workdays lost to unplanned absences. It's calculated by dividing the total number of unplanned absence days by the total number of available working days, multiplied by 100.
What good looks like for this metric: 1.5-3%
Ideas to improve this metric- Promote a healthy work environment
- Implement wellness programmes
- Offer flexible leave policies
- Address work-related stress
- Provide mental health support
5. Training participation rate
The percentage of employees participating in professional development programmes. It's calculated by dividing the number of employees who participate in training by the total number of employees, multiplied by 100.
What good looks like for this metric: 60-80%
Ideas to improve this metric- Encourage continuous learning
- Provide online training options
- Make training relevant and beneficial
- Reward participation and completion
- Communicate the value of training programmes
Metrics for User engagement
1. Average Session Duration
The average time a user spends on the app or website during a single session
What good looks like for this metric: 2-3 minutes
Ideas to improve this metric- Enhance content quality
- Simplify navigation
- Use engaging media like videos
- Implement interactive elements
- Regularly update content
2. Pages Per Session
The average number of pages viewed during a single session
What good looks like for this metric: 2-3 pages
Ideas to improve this metric- Improve internal linking
- Use engaging calls-to-action
- Create content series
- Offer related content
- Optimise page load times
3. Bounce Rate
The percentage of visitors who navigate away from the site after viewing only one page
What good looks like for this metric: 40-55%
Ideas to improve this metric- Improve page loading speed
- Use compelling headlines
- Improve mobile optimisation
- Add engaging multimedia
- Enhance user experience design
4. Returning User Rate
The percentage of users who revisit the app or website
What good looks like for this metric: 30-50%
Ideas to improve this metric- Offer loyalty programmes
- Send regular updates or newsletters
- Personalise user experience
- Implement retargeting ads
- Regularly update content
5. User Interaction Rate
The ratio of users who actively engage with interactive elements (e.g., likes, shares, comments)
What good looks like for this metric: 1-3%
Ideas to improve this metric- Create engaging posts
- Incorporate social sharing buttons
- Host contests or challenges
- Use call-to-action prompts
- Respond actively to user comments
Metrics for Performance Management
1. Instagram Engagement
Measures the level of interaction (likes, comments, shares) relative to the total follower base
What good looks like for this metric: Between 1% and 3% engagement rate
Ideas to improve this metric- Post consistently and at optimal times
- Utilise engaging and relevant hashtags
- Encourage user-generated content
- Collaborate with influencers
- Run interactive polls and Q&As
2. Website Traffic
Tracks the number of visits to a website over a specified period
What good looks like for this metric: 1000 pageviews per day for small to medium sites
Ideas to improve this metric- Optimise website for search engines (SEO)
- Promote website across social media platforms
- Invest in pay-per-click advertising
- Create engaging and relevant content
- Ensure website is mobile-friendly
3. Customer Retention
Measures the percentage of customers who continue to buy over a certain period
What good looks like for this metric: Above 75% retention rate
Ideas to improve this metric- Implement a customer feedback system
- Enhance customer service response times
- Develop a customer loyalty program
- Personalise customer communication
- Ensure product quality and reliability
Metrics for Improve Investor Engagement
1. Investor Meeting Attendance Rate
The percentage of investors who attend scheduled meetings out of the total invited
What good looks like for this metric: 70-80%
Ideas to improve this metric- Increase meeting reminders and follow-ups
- Offer multiple time slots to accommodate different time zones
- Incorporate engaging presentation materials
- Provide clear and concise meeting agendas
- Utilise feedback to improve future meetings
2. Post-Meeting Investor Follow-Up Rate
The percentage of investors who engage in follow-up communication after a meeting
What good looks like for this metric: 50-60%
Ideas to improve this metric- Personalise follow-up emails
- Highlight key takeaways from meetings
- Offer additional data or insights discussed in meetings
- Address any investor queries promptly
- Schedule subsequent touchpoints in advance
3. Investor Email Open Rate
The percentage of investor-targeted emails that are opened by recipients
What good looks like for this metric: 15-25%
Ideas to improve this metric- Craft compelling subject lines
- Send emails at optimal times
- Segment audience to target messaging
- Reduce email frequency to avoid saturation
- Ensure emails are mobile-friendly
4. Investor Engagement Index
A composite score determining the overall engagement level based on various interactions
What good looks like for this metric: 60-75
Ideas to improve this metric- Foster personal relationships
- Enhance content relevancy
- Regularly update investors on progress
- Invite feedback and suggestions
- Utilise investor-exclusive updates
5. Investor Response Time
The average time taken by investors to respond to a communication
What good looks like for this metric: 24-48 hours
Ideas to improve this metric- Implement a clearer call-to-action
- Utilise CRM tools to track and enhance interactions
- Ensure prompt internal communication for quick responses
- Provide immediate value in communications
- Follow up on non-respondents
Metrics for Mobile App Engagement
1. Daily Active Users (DAU)
The number of unique users who engage with the app daily
What good looks like for this metric: 20% of total installs
Ideas to improve this metric- Send push notifications to re-engage users
- Introduce daily challenges or content
- Optimise user onboarding process
- Incorporate in-app social elements
- Provide real-time customer support
2. Session Length
The average time a user spends in an app per session
What good looks like for this metric: 4-6 minutes per session
Ideas to improve this metric- Improve app speed and performance
- Offer engaging and diverse content
- Personalise the user experience
- Integrate gamification elements
- Streamline user interface and navigation
3. Retention Rate
The percentage of users who continue to use the app over a given period
What good looks like for this metric: 30% after 30 days
Ideas to improve this metric- Send personalised re-engagement emails
- Regularly update app content and features
- Offer loyalty rewards or incentives
- Create tutorial and help sections
- Gather and act on user feedback
4. Churn Rate
The percentage of users who stop using the app over a given period
What good looks like for this metric: Under 5% monthly
Ideas to improve this metric- Analyse and address user pain points
- Offer in-app customer support
- Regularly update and improve the app
- Provide special promotions for returning users
- Monitor and enhance app performance
5. In-App Purchases (IAP) Revenue
Revenue generated from purchases made within the app
What good looks like for this metric: $1-2 per user per month
Ideas to improve this metric- Offer exclusive in-app content
- Create bundled in-app purchase offers
- Run limited-time in-app promotions
- Provide an easy and secure purchase process
- Track and analyse purchase behaviour
Metrics for Product Engagement
1. User Retention Rate
Percentage of users who continue to use the product over a set period of time
What good looks like for this metric: 30-40% after 90 days
Ideas to improve this metric- Send personalised email reminders
- Implement user onboarding tutorials
- Add in-app notifications for new features
- Offer loyalty rewards or discounts
- Conduct user feedback surveys
2. Daily Active Users (DAU)
Number of unique users who engage with the product daily
What good looks like for this metric: 10-20% of total users
Ideas to improve this metric- Increase the frequency of updates
- Incorporate gamification elements
- Encourage social sharing
- Optimise app load times
- Run promotional campaigns
3. Session Length
Average duration of time a user spends on the product in a single session
What good looks like for this metric: 5-10 minutes
Ideas to improve this metric- Simplify navigation within the app
- Add value-rich content
- Make user tasks easier to complete
- Enable personalised experiences
- Implement engaging design elements
4. Churn Rate
Percentage of users who stop using the product over a given period
What good looks like for this metric: 5-7% monthly
Ideas to improve this metric- Identify pain points through user feedback
- Improve customer support
- Enhance product features based on feedback
- Offer re-engagement incentives
- Streamline the user experience
5. Feature Adoption Rate
Percentage of users utilising new or specific features of the product
What good looks like for this metric: 25-30%
Ideas to improve this metric- Create feature-specific tutorials
- Promote new features through email
- Highlight features in-app
- Gather and act on feedback for new features
- Incentivise users to try new features
Metrics for Youth Entrepreneurship Training
1. Number of Businesses Registered
Tracks the total number of businesses registered by participants post-training
What good looks like for this metric: 50% of participants registering businesses
Ideas to improve this metric- Increase networking opportunities with successful entrepreneurs
- Offer mentorship programs beyond the training period
- Provide step-by-step guidance on the registration process
- Facilitate access to legal support for business registration
- Encourage business idea validation workshops
2. Participant Engagement Rate
Measures the level of active participation by youths during and after the training sessions
What good looks like for this metric: 80% active participant engagement
Ideas to improve this metric- Incorporate interactive and hands-on activities
- Offer incentives for active participation
- Use feedback forms to tailor content to participants' needs
- Include real-world case studies and success stories
- Assign project-based tasks that encourage teamwork
3. Business Sustainability Rate
Assesses the percentage of businesses still operational 12 months post-registration
What good looks like for this metric: 60% business sustainability rate after one year
Ideas to improve this metric- Provide ongoing business support services
- Help secure initial funding and investment
- Conduct regular follow-ups and check-ins
- Encourage the development of a solid business plan
- Organise financial literacy and management workshops
4. Increase in Household Income
Monitors the change in average household income for participants after starting their businesses
What good looks like for this metric: 20% increase in household income
Ideas to improve this metric- Offer additional training on income-generating strategies
- Facilitate access to high-demand market sectors
- Encourage diversification of income streams
- Promote collaboration and partnerships for larger contracts
- Guide in effective cost management and budgeting
5. Job Creation Rate
Measures the average number of jobs created by participant businesses within six months of operation
What good looks like for this metric: 2 jobs created per business
Ideas to improve this metric- Support business expansion opportunities
- Encourage hiring from local communities
- Provide training on effective employee management
- Facilitate networking with potential partners and clients
- Organise workshops on scaling operations
Metrics for Social Media Adverb Marketing
1. Engagement Rate
Percentage of interactions (likes, comments, shares) a post receives relative to the total audience reached
What good looks like for this metric: 1% - 5%
Ideas to improve this metric- Post during peak audience times
- Utilise engaging call-to-actions
- Encourage user-generated content
- Access analytics to determine audience preferences
- Enhance visual appeal with quality images or videos
2. Reach
Total number of unique users who have seen your content
What good looks like for this metric: 10% - 20% of followers
Ideas to improve this metric- Collaborate with influencers
- Use targeted hashtags
- Deploy social media ads
- Engage with similar profiles
- Share content regularly and consistently
3. Click-Through Rate (CTR)
Percentage of users who click on a link in your post compared to the total users who saw the post
What good looks like for this metric: 0.5% - 3%
Ideas to improve this metric- Craft compelling headlines
- Ensure ad verb positioning is clear
- Use crisp and engaging thumbnails
- Incorporate strong call-to-actions
- Simplify the post to focus on the link
4. Conversion Rate
Percentage of users who take a desired action, such as signing up or purchasing, after clicking through
What good looks like for this metric: 2% - 5%
Ideas to improve this metric- Streamline landing page design
- Add testimonials for credibility
- Offer introductory discounts
- Conduct A/B testing on adverbs used
- Facilitate ease of navigation
5. Social Share of Voice
Percentage of total social media mentions about your brand relative to your competitors
What good looks like for this metric: 30% - 50% depending on competition
Ideas to improve this metric- Actively monitor social conversations
- Engage with audience comments
- Foster community around your brand
- Address negative feedback promptly
- Publicize success stories and case studies
Metrics for Sales and CSAT Targets
1. Sales Revenue
Total income generated from sales of courses, measured in USD
What good looks like for this metric: $50,000 per month
Ideas to improve this metric- Enhance course offerings
- Run targeted advertising campaigns
- Offer early-bird discounts
- Upsell related courses
- Optimise pricing strategy
2. Customer Satisfaction Score (CSAT)
Measures the level of satisfaction of customers, usually rated on a scale of 1-5
What good looks like for this metric: 4.0 out of 5
Ideas to improve this metric- Provide excellent customer support
- Gather and act on customer feedback
- Offer personalised learning paths
- Improve user interface and experience
- Ensure course content is high quality
3. Learner Engagement Rate
Percentage of learners actively participating in the course, calculated by dividing active participants by total enrolled
What good looks like for this metric: 60%
Ideas to improve this metric- Introduce interactive elements
- Provide regular updates and new content
- Encourage group discussions
- Use gamification techniques
- Send regular reminders and follow-ups
4. Course Completion Rate
Percentage of learners who complete the course, calculated by dividing the number of completions by the total number enrolled
What good looks like for this metric: 70%
Ideas to improve this metric- Design shorter, more manageable modules
- Set clear expectations and goals
- Offer incentives for completion
- Provide support resources
- Implement progress tracking
5. Knowledge Retention Rate
Measures how much information learners retain over time, assessed through follow-up tests
What good looks like for this metric: 75%
Ideas to improve this metric- Use varied teaching methods
- Incorporate spaced repetition
- Provide summary notes
- Offer periodic refreshers
- Encourage practical application of knowledge
Metrics for Recruitment and inclusion
1. Time to fill
Average number of days taken to fill a job vacancy from when it was posted until an offer is accepted
What good looks like for this metric: 30-50 days
Ideas to improve this metric- Streamline the interview process
- Utilise automated applicant tracking systems
- Refine job descriptions
- Leverage recruitment agencies
- Enhance employer branding
2. Offer acceptance rate
Percentage of job offers accepted by candidates out of the total offers made
What good looks like for this metric: 85-95%
Ideas to improve this metric- Ensure competitive compensation packages
- Improve the candidate experience
- Communicate career growth opportunities
- Engage with potential hires pre-offer
- Conduct market research on industry standards
3. Employee retention rate
Percentage of employees who remain with the company over a specified period
What good looks like for this metric: 85-90% annually
Ideas to improve this metric- Enhance onboarding processes
- Implement employee engagement initiatives
- Offer continuous training and development
- Foster a positive work culture
- Provide clear career advancement paths
4. Diversity ratio
The ratio of employees from diverse backgrounds compared to the total workforce
What good looks like for this metric: Varies by industry and location
Ideas to improve this metric- Create inclusive hiring practices
- Support employee resource groups
- Offer unconscious bias training
- Monitor and report on diversity metrics regularly
- Engage with diverse recruitment sources
5. Employee engagement score
Measurement of how engaged and satisfied employees are with their work environment
What good looks like for this metric: 65-85%
Ideas to improve this metric- Conduct regular employee surveys
- Act on feedback received from employees
- Implement work-life balance initiatives
- Encourage open communication
- Recognise and reward employee contributions
Metrics for Product Virality
1. Viral Coefficient
Measures how many new users each existing user brings in. Calculated as (Number of invitations sent by existing users * Conversion rate of the invitations) / Total number of existing users
What good looks like for this metric: 1.0 or higher
Ideas to improve this metric- Create incentives for users to refer others
- Simplify the referral process
- Enhance the referral reward system
- Optimise onboarding processes for referred users
- Regularly test and refine referral messages
2. Invite Conversion Rate
The percentage of invitations sent out that result in new users. Calculated as (Number of successful invites / Total invites sent) * 100
What good looks like for this metric: 20-30%
Ideas to improve this metric- Personalise invitation messages
- Optimise follow-up sequences
- A/B test different invitation templates
- Offer additional incentives for completion
- Improve the perceived value of joining
3. Time to First Referral
The average time it takes for a new user to make their first referral. Calculated by tracking the time between user registration and their first successful referral
What good looks like for this metric: Within 7 days
Ideas to improve this metric- Create a sense of urgency
- Provide clear instructions on how to refer
- Showcase the benefits immediately
- Use gamification strategies
- Send targeted reminders
4. User Retention Rate
Percentage of users who continue to use the product over a specific period. Calculated as (Number of users at end of period – Number of new users during period) / Number of users at start of period * 100
What good looks like for this metric: 35% after one month
Ideas to improve this metric- Provide continuous value through updates
- Engage users with regular content
- Offer personalised experiences
- Implement user feedback
- Ensure seamless and user-friendly design
5. Daily Active Users (DAU) / Monthly Active Users (MAU)
The ratio of daily active users to monthly active users, indicating how sticky the product is. Calculated as DAU / MAU
What good looks like for this metric: 20% or higher
Ideas to improve this metric- Encourage daily engagement through notifications
- Develop engaging daily content or features
- Analyse and replicate behaviours of highly active users
- Implement loyalty programs
- Regularly update and improve product features
Metrics for HR KPIs
1. Employee Turnover Rate
The percentage of employees who leave the company during a certain period of time, calculated by dividing the number of employees who leave by the average number of employees and multiplying by 100
What good looks like for this metric: 10-15%
Ideas to improve this metric- Enhance employee engagement programmes
- Improve internal communication
- Offer competitive salaries and benefits
- Create a clear career progression path
- Regularly review and improve company culture
2. Time to Hire
The average number of days it takes from when a job opens until an offer is accepted, indicating the efficiency of the hiring process
What good looks like for this metric: 40-50 days
Ideas to improve this metric- Streamline the interview process
- Utilise applicant tracking systems
- Enhance job descriptions
- Build a talent pipeline
- Increase employer branding
3. Employee Engagement Rate
The level of employee commitment and involvement towards their organisation, typically measured through surveys and engagement scores
What good looks like for this metric: 70-80%
Ideas to improve this metric- Regularly conduct employee surveys
- Offer professional development opportunities
- Recognise and reward employees
- Foster a positive work environment
- Encourage regular feedback sessions
4. Absenteeism Rate
The percentage of workdays employees are absent, calculated by dividing the number of days missed by the total number of workdays available
What good looks like for this metric: 1.5-3%
Ideas to improve this metric- Implement wellness programmes
- Improve workplace conditions
- Address potential causes of stress
- Provide flexible work options
- Promote a healthy work-life balance
5. Training Cost Per Employee
The amount of money spent on training each employee, including materials, time, and any external training sessions
What good looks like for this metric: $1,000-$1,500
Ideas to improve this metric- Evaluate the effectiveness of existing training programmes
- Utilise more in-house training resources
- Leverage online learning platforms
- Negotiate better rates with external trainers
- Ensure training aligns with company goals
Metrics for Product Management Success
1. Customer Satisfaction (CSAT)
Measures customer satisfaction based on their experience with the product, typically through surveys
What good looks like for this metric: 75%-85%
Ideas to improve this metric- Improve customer support
- Enhance product features
- Implement user feedback promptly
- Conduct regular user experience reviews
- Offer personalised customer interactions
2. Net Promoter Score (NPS)
Measures customer loyalty by asking how likely they are to recommend the product to others
What good looks like for this metric: 30-50
Ideas to improve this metric- Implement user-friendly design
- Enhance product reliability
- Offer proactive customer support
- Regularly update and improve the product
- Conduct customer satisfaction surveys
3. Monthly Active Users (MAU)
Tracks the number of unique users engaging with the product within a month
What good looks like for this metric: Varies by industry
Ideas to improve this metric- Increase marketing efforts
- Enhance user engagement features
- Regularly update content
- Simplify onboarding process
- Offer promotions or incentives
4. Customer Retention Rate
Measures the percentage of customers who continue using the product over a specific period
What good looks like for this metric: 80%-90%
Ideas to improve this metric- Improve customer service
- Enhance product quality
- Analyse and address churn reasons
- Regularly engage with customers
- Offer loyalty programmes
5. Average Revenue Per User (ARPU)
Calculates the average income generated per user, typically on a monthly or annual basis
What good looks like for this metric: Varies by industry
Ideas to improve this metric- Upsell premium features
- Introduce new pricing models
- Increase user engagement
- Expand user base
- Conduct pricing analysis
Metrics for Improve social media performance
1. Engagement Rate
The ratio of interactions (likes, comments, shares) to total views or followers, usually expressed as a percentage
What good looks like for this metric: 1% to 5%
Ideas to improve this metric- Create engaging content
- Ask questions in posts
- Use interactive features like polls
- Respond to comments promptly
- Collaborate with influencers
2. Reach
The number of unique users who have seen your content
What good looks like for this metric: Depends on total followers
Ideas to improve this metric- Post at optimal times
- Utilise hashtags effectively
- Promote posts
- Share content across platforms
- Utilise user-generated content
3. Likes
The total number of likes on a post, indicating initial interest
What good looks like for this metric: Varies by platform and followers
Ideas to improve this metric- Create visually appealing content
- Use compelling captions
- Encourage followers to like
- Engage regularly with followers
- Utilise relevant hashtags
4. Comments
The number of comments a post receives, indicating deep engagement
What good looks like for this metric: Higher than 0.1% of views
Ideas to improve this metric- Ask open-ended questions
- Host Q&A sessions
- Respond to comments quickly
- Encourage feedback
- Organise contests
5. Follower Growth Rate
The rate at which new followers are gained, usually calculated monthly or weekly
What good looks like for this metric: 1% to 3% per month
Ideas to improve this metric- Highlight your page to new audiences
- Consistently post quality content
- Engage with similar accounts
- Host giveaways
- Use Instagram stories
Metrics for Data Quality And Engagement
1. Data Accuracy Rate
Percentage of data correctly recorded as intended.
What good looks like for this metric: 95% or higher
Ideas to improve this metric- Implement validation rules for data entry
- Regularly audit data for errors
- Provide training for staff on data entry best practices
- Use automated tools to correct data inaccuracies
- Ensure regular updates and maintenance of databases
2. Data Completeness Rate
Percentage of data records that are complete and not missing information.
What good looks like for this metric: 90% or higher
Ideas to improve this metric- Mandate complete entries in forms
- Conduct regular checks for missing data
- Simplify data entry processes
- Provide feedback to team on completeness levels
- Use data profiling tools to identify gaps
3. Bounce Rate
Percentage of visitors who navigate away from a site after viewing only one page.
What good looks like for this metric: 26% to 40%
Ideas to improve this metric- Improve page load speed
- Enhance user experience with intuitive navigation
- Use engaging and relevant content
- Implement calls to action and internal linking
- Utilise targeted landing pages
4. Error Rate
Frequency of errors or discrepancies encountered in data processing.
What good looks like for this metric: Less than 3%
Ideas to improve this metric- Conduct frequent error checks and audits
- Use advanced tools for error detection
- Provide continuous training for personnel
- Develop a robust data quality management plan
- Automate error reporting and correction processes
5. Data Validity
Extent to which data entries meet specific rules, constraints, and requirements.
What good looks like for this metric: 98% adherence to requirements
Ideas to improve this metric- Define clear and specific data entry rules
- Implement constraints during data collection
- Regularly update validation protocols
- Ensure compliance with data standards
- Utilise software that flags invalid entries
Tracking your Engagement metrics
Having a plan is one thing, sticking to it is another.
Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
Tability's check-ins will save you hours and increase transparencyMore metrics recently published
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- The best metrics for Performance Management
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Planning resources
OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
- To learn: What are OKRs? The complete 2024 guide
- Blog posts: ODT Blog
- Success metrics: KPIs examples