What are Engagement metrics? Crafting the perfect Engagement metrics can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.
Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.
Find Engagement metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Engagement metrics and KPIs 1. Response Rate Percentage of community concerns addressed within a set timeframe
What good looks like for this metric: 80% of concerns responded to within 2 days
Ideas to improve this metric Automate initial responses to ensure timely acknowledgment Allocate dedicated staff to monitor concerns Implement a prioritization system for urgent concerns Provide training for staff on effective communication Set clear internal response targets for accountability 2. Resolution Time Average time taken to resolve community concerns
What good looks like for this metric: Resolve issues within 5 days
Ideas to improve this metric Streamline processes for common issues Increase collaboration between departments Regularly review and refine resolution steps Maintain a database of past solutions for reference Utilize project management tools for task tracking 3. Community Satisfaction Score Measure the satisfaction of community members with the resolutions provided
What good looks like for this metric: Achieve a satisfaction score of 4 out of 5
Ideas to improve this metric Collect feedback through surveys post-resolution Regularly review and address negative feedback Ensure transparency about actions taken Offer additional support or resources when needed Host community forums to discuss common concerns 4. Engagement Rate Percentage of the community actively participating in engagement initiatives
What good looks like for this metric: 60% participation in community events
Ideas to improve this metric Promote engagement initiatives through multiple channels Provide incentives for participation Tailor events to address varied community interests Schedule events at convenient times for the majority Collaborate with local influencers for broader reach 5. Knowledge Improvement Assessment of community’s increased awareness on key nature reserve topics
What good looks like for this metric: Improve awareness by 25% annually
Ideas to improve this metric Conduct pre-and post-event knowledge surveys Develop educational content on crucial topics Host regular workshops and seminars Partner with schools for educational outreach Utilize social media for regular information dissemination
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1. Employee turnover rate The percentage of employees who leave the company within a certain period. It's calculated by dividing the number of employees who left by the average number of employees, multiplied by 100.
What good looks like for this metric: 10-15% annually
Ideas to improve this metric Improve onboarding processes Foster a positive company culture Offer competitive salaries and benefits Provide career development opportunities Conduct exit interviews to understand reasons for leaving 2. Employee net promoter score (eNPS) Measures the likelihood of employees to recommend the company as a good place to work. It's calculated by asking employees to rate their likelihood on a scale from 0-10 and categorizing them as promoters, passives, or detractors.
What good looks like for this metric: 20-50
Ideas to improve this metric Regularly collect and act on employee feedback Enhance internal communication Recognize and reward achievements Ensure workload balance Promote work-life balance 3. Employee satisfaction survey scores Quantifies employees' overall satisfaction with the company. It's calculated through surveys asking employees to rate their satisfaction on various aspects, averaged into an overall score.
What good looks like for this metric: 70-80%
Ideas to improve this metric Enhance job role clarity Provide consistent feedback Create a trustful environment Increase engagement in decision-making processes Offer flexible working hours 4. Absenteeism rate The percentage of workdays lost to unplanned absences. It's calculated by dividing the total number of unplanned absence days by the total number of available working days, multiplied by 100.
What good looks like for this metric: 1.5-3%
Ideas to improve this metric Promote a healthy work environment Implement wellness programmes Offer flexible leave policies Address work-related stress Provide mental health support 5. Training participation rate The percentage of employees participating in professional development programmes. It's calculated by dividing the number of employees who participate in training by the total number of employees, multiplied by 100.
What good looks like for this metric: 60-80%
Ideas to improve this metric Encourage continuous learning Provide online training options Make training relevant and beneficial Reward participation and completion Communicate the value of training programmes
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1. Average Session Duration The average time a user spends on the app or website during a single session
What good looks like for this metric: 2-3 minutes
Ideas to improve this metric Enhance content quality Simplify navigation Use engaging media like videos Implement interactive elements Regularly update content 2. Pages Per Session The average number of pages viewed during a single session
What good looks like for this metric: 2-3 pages
Ideas to improve this metric Improve internal linking Use engaging calls-to-action Create content series Offer related content Optimise page load times 3. Bounce Rate The percentage of visitors who navigate away from the site after viewing only one page
What good looks like for this metric: 40-55%
Ideas to improve this metric Improve page loading speed Use compelling headlines Improve mobile optimisation Add engaging multimedia Enhance user experience design 4. Returning User Rate The percentage of users who revisit the app or website
What good looks like for this metric: 30-50%
Ideas to improve this metric Offer loyalty programmes Send regular updates or newsletters Personalise user experience Implement retargeting ads Regularly update content 5. User Interaction Rate The ratio of users who actively engage with interactive elements (e.g., likes, shares, comments)
What good looks like for this metric: 1-3%
Ideas to improve this metric Create engaging posts Incorporate social sharing buttons Host contests or challenges Use call-to-action prompts Respond actively to user comments
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1. Employee Engagement Score Measures the level of employee engagement and satisfaction within the organisation, often assessed through surveys
What good looks like for this metric: 65-85%
Ideas to improve this metric Foster open communication channels Organise team-building activities Provide opportunities for career advancement Encourage feedback and suggestions Recognise and reward employee achievements 2. Purpose Alignment Index Assesses how well employees' personal values align with the company's mission and goals
What good looks like for this metric: 70-80%
Ideas to improve this metric Conduct workshops on company values Offer personalised coaching sessions Promote internal role models Align company projects with personal values Establish mentorship programs 3. Professional Development Participation Rate Tracks the percentage of employees actively participating in professional development programs
What good looks like for this metric: 50-70%
Ideas to improve this metric Make programs more accessible Tailor programs to employee interests Incentivise participation Publicise success stories Regularly evaluate and improve offerings 4. Employee Retention Rate Measures the percentage of employees who remain with the company over a specific period
What good looks like for this metric: 85-90%
Ideas to improve this metric Improve workplace culture Enhance benefits and compensation Offer flexible working conditions Provide clear career paths Implement regular feedback mechanisms 5. Personal Development Plan Completion Rate Monitors the percentage of employees who complete their personalised development plans
What good looks like for this metric: 60-75%
Ideas to improve this metric Set clear and achievable goals Regularly review progress Offer support and resources Ensure management buy-in Celebrate plan completions
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1. Instagram Engagement Measures the level of interaction (likes, comments, shares) relative to the total follower base
What good looks like for this metric: Between 1% and 3% engagement rate
Ideas to improve this metric Post consistently and at optimal times Utilise engaging and relevant hashtags Encourage user-generated content Collaborate with influencers Run interactive polls and Q&As 2. Website Traffic Tracks the number of visits to a website over a specified period
What good looks like for this metric: 1000 pageviews per day for small to medium sites
Ideas to improve this metric Optimise website for search engines (SEO) Promote website across social media platforms Invest in pay-per-click advertising Create engaging and relevant content Ensure website is mobile-friendly 3. Customer Retention Measures the percentage of customers who continue to buy over a certain period
What good looks like for this metric: Above 75% retention rate
Ideas to improve this metric Implement a customer feedback system Enhance customer service response times Develop a customer loyalty program Personalise customer communication Ensure product quality and reliability
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1. Investor Meeting Attendance Rate The percentage of investors who attend scheduled meetings out of the total invited
What good looks like for this metric: 70-80%
Ideas to improve this metric Increase meeting reminders and follow-ups Offer multiple time slots to accommodate different time zones Incorporate engaging presentation materials Provide clear and concise meeting agendas Utilise feedback to improve future meetings 2. Post-Meeting Investor Follow-Up Rate The percentage of investors who engage in follow-up communication after a meeting
What good looks like for this metric: 50-60%
Ideas to improve this metric Personalise follow-up emails Highlight key takeaways from meetings Offer additional data or insights discussed in meetings Address any investor queries promptly Schedule subsequent touchpoints in advance 3. Investor Email Open Rate The percentage of investor-targeted emails that are opened by recipients
What good looks like for this metric: 15-25%
Ideas to improve this metric Craft compelling subject lines Send emails at optimal times Segment audience to target messaging Reduce email frequency to avoid saturation Ensure emails are mobile-friendly 4. Investor Engagement Index A composite score determining the overall engagement level based on various interactions
What good looks like for this metric: 60-75
Ideas to improve this metric Foster personal relationships Enhance content relevancy Regularly update investors on progress Invite feedback and suggestions Utilise investor-exclusive updates 5. Investor Response Time The average time taken by investors to respond to a communication
What good looks like for this metric: 24-48 hours
Ideas to improve this metric Implement a clearer call-to-action Utilise CRM tools to track and enhance interactions Ensure prompt internal communication for quick responses Provide immediate value in communications Follow up on non-respondents
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1. Visitor Count of Children Measures the number of child visitors to the nature reserve over a specified period.
What good looks like for this metric: 500 - 1,500 children per month
Ideas to improve this metric Launch educational school tours Organise nature-themed workshops Partner with local schools for trips Introduce family-friendly events Offer discounts for child groups 2. Event Participation Rate Percentage of children participating in events out of all children visitors.
What good looks like for this metric: 20% - 40%
Ideas to improve this metric Enhance event advertising Create engaging event themes Survey participants for feedback Offer personalised event experiences Implement a loyalty programme 3. Time Spent Per Visit Tracks the average time children spend during each visit to the nature reserve.
What good looks like for this metric: 2 - 4 hours
Ideas to improve this metric Install interactive exhibits Design child-friendly trails Provide variety of activities Ensure accessible facilities Introduce scavenger hunts 4. Social Media Engagement Monitors likes, shares, comments, and mentions related to the nature reserve on social media platforms.
What good looks like for this metric: 5% - 10% engagement rate
Ideas to improve this metric Share engaging photographs and videos Encourage visitor-generated content Host social media contests Collaborate with child influencers Utilise trending hashtags 5. Feedback Score on Children's Activities The average score or satisfaction rating collected from children and guardians about activities designed for children.
What good looks like for this metric: 4 - 4.5 out of 5
Ideas to improve this metric Act on feedback received Regularly update activities Engage feedback from children Ensure activity safety standards Provide detailed activity schedules
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1. Employee Engagement Score Measures how engaged employees are with the community initiatives and their involvement in the organisation’s activities
What good looks like for this metric: Industry benchmarks generally range from 65% to 85%
Ideas to improve this metric Increase recognition of active participants Offer regular feedback sessions Facilitate team-building activities Provide training and development opportunities Enhance communication channels 2. Employee Retention Rate Percentage of employees who remain with the organisation over a period, indicating satisfaction and loyalty
What good looks like for this metric: A typical benchmark is 90% annually
Ideas to improve this metric Provide career advancement opportunities Improve work-life balance offerings Enhance benefits and compensation Organise engagement and wellness programs Foster a transparent work environment 3. Participation Rate in Community Events Measures the level of participation by employees in organised community care events
What good looks like for this metric: Target at least 70% participation rate
Ideas to improve this metric Make events more inclusive and diverse Align events with employee interests Provide incentives for participation Increase visibility and communication about events Engage leadership to drive participation 4. Employee Satisfaction Survey Results Survey results reflecting employees' overall satisfaction with the organisation’s community care initiatives
What good looks like for this metric: Aim for satisfaction ratings above 75%
Ideas to improve this metric Conduct focus groups to gather detailed feedback Regularly review and act on survey feedback Enhance communication about the impact of initiatives Introduce flexible community care activities Create mentoring opportunities within initiatives 5. Community Care Initiative Growth Rate The rate at which community care initiatives are expanding in terms of scope or participation over time
What good looks like for this metric: A growth rate of 10% annually is typical
Ideas to improve this metric Introduce innovative initiatives based on employee feedback Leverage social media to increase reach Partner with external organisations Schedule regular internal events to raise awareness Implement cross-departmental collaborations
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1. Daily Active Users (DAU) The number of unique users who engage with the app daily
What good looks like for this metric: 20% of total installs
Ideas to improve this metric Send push notifications to re-engage users Introduce daily challenges or content Optimise user onboarding process Incorporate in-app social elements Provide real-time customer support 2. Session Length The average time a user spends in an app per session
What good looks like for this metric: 4-6 minutes per session
Ideas to improve this metric Improve app speed and performance Offer engaging and diverse content Personalise the user experience Integrate gamification elements Streamline user interface and navigation 3. Retention Rate The percentage of users who continue to use the app over a given period
What good looks like for this metric: 30% after 30 days
Ideas to improve this metric Send personalised re-engagement emails Regularly update app content and features Offer loyalty rewards or incentives Create tutorial and help sections Gather and act on user feedback 4. Churn Rate The percentage of users who stop using the app over a given period
What good looks like for this metric: Under 5% monthly
Ideas to improve this metric Analyse and address user pain points Offer in-app customer support Regularly update and improve the app Provide special promotions for returning users Monitor and enhance app performance 5. In-App Purchases (IAP) Revenue Revenue generated from purchases made within the app
What good looks like for this metric: $1-2 per user per month
Ideas to improve this metric Offer exclusive in-app content Create bundled in-app purchase offers Run limited-time in-app promotions Provide an easy and secure purchase process Track and analyse purchase behaviour
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1. Participation Rate The percentage of the community that engaged in activities or events organized by the nature department
What good looks like for this metric: 30-50%
Ideas to improve this metric Organise more inclusive events Increase advertising efforts Offer incentives for participation Create partnerships with local organizations Collect feedback to improve future events 2. Volunteer Hours The total number of hours contributed by volunteers
What good looks like for this metric: 50-100 hours per event
Ideas to improve this metric Recruit more volunteers Offer training and support Recognise and reward volunteers Develop a volunteer management plan Encourage returning volunteers 3. Social Media Engagement The level of interaction with the community on social media platforms, including likes, shares, and comments
What good looks like for this metric: 2-5% engagement rate
Ideas to improve this metric Post regularly and consistently Engage with comments and messages Use visuals and stories Conduct live sessions Run paid social media campaigns 4. Event Attendance The number of people who attend events hosted by the nature department
What good looks like for this metric: 100-200 attendees per event
Ideas to improve this metric Promote events in community centers Utilise email newsletters Leverage local influencers Offer family-friendly activities Conduct pre-event surveys to align with interests 5. Survey Feedback Scores The scores given by the community in feedback surveys after events and activities
What good looks like for this metric: 4 out of 5
Ideas to improve this metric Ask specific and relevant questions Provide easy access to surveys Use feedback to make improvements Communicate changes made from feedback Incentivize completing surveys
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1. User Retention Rate Percentage of users who continue to use the product over a set period of time
What good looks like for this metric: 30-40% after 90 days
Ideas to improve this metric Send personalised email reminders Implement user onboarding tutorials Add in-app notifications for new features Offer loyalty rewards or discounts Conduct user feedback surveys 2. Daily Active Users (DAU) Number of unique users who engage with the product daily
What good looks like for this metric: 10-20% of total users
Ideas to improve this metric Increase the frequency of updates Incorporate gamification elements Encourage social sharing Optimise app load times Run promotional campaigns 3. Session Length Average duration of time a user spends on the product in a single session
What good looks like for this metric: 5-10 minutes
Ideas to improve this metric Simplify navigation within the app Add value-rich content Make user tasks easier to complete Enable personalised experiences Implement engaging design elements 4. Churn Rate Percentage of users who stop using the product over a given period
What good looks like for this metric: 5-7% monthly
Ideas to improve this metric Identify pain points through user feedback Improve customer support Enhance product features based on feedback Offer re-engagement incentives Streamline the user experience 5. Feature Adoption Rate Percentage of users utilising new or specific features of the product
What good looks like for this metric: 25-30%
Ideas to improve this metric Create feature-specific tutorials Promote new features through email Highlight features in-app Gather and act on feedback for new features Incentivise users to try new features
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1. Annual Sales Volume The total quantity of plastic products sold within a year
What good looks like for this metric: 10,000 MT in 2025, increasing to 50,000 MT by 2035
Ideas to improve this metric Expand market reach through marketing Increase product quality to boost sales Enhance sales team training and incentives Identify and target key industries needing plastic Collaborate with international partners 2. Production Yield The percentage of produced items that meet quality standards
What good looks like for this metric: 95% in 2025, aiming for 99% by 2035
Ideas to improve this metric Implement quality checks at each production phase Invest in modern machinery and technology Train employees on quality control processes Conduct regular maintenance on equipment Incorporate lean manufacturing practices 3. Customer Retention Rate The percentage of customers who continue to buy over time
What good looks like for this metric: 80% in 2025, increasing to 95% by 2035
Ideas to improve this metric Enhance customer service and support Implement a loyalty program Regularly seek customer feedback for improvements Offer personalized deals and discounts Ensure high product quality and consistency 4. Cost per Metric Tonne (MT) The cost incurred to produce one metric tonne of plastic
What good looks like for this metric: 10% reduction by 2026, aiming for 20% reduction by 2035
Ideas to improve this metric Streamline procurement processes Negotiate better deals with suppliers Optimize production scheduling for efficiency Minimize waste during production Utilize energy-efficient machinery 5. Training Hours per Employee The average number of hours each employee spends in training annually
What good looks like for this metric: 20 hours in 2025, increasing to 60 hours by 2035
Ideas to improve this metric Develop a comprehensive training calendar Encourage online and external training sessions Introduce mentorship programs Link training to career development plans Utilize technology for training modules
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1. Number of Businesses Registered Tracks the total number of businesses registered by participants post-training
What good looks like for this metric: 50% of participants registering businesses
Ideas to improve this metric Increase networking opportunities with successful entrepreneurs Offer mentorship programs beyond the training period Provide step-by-step guidance on the registration process Facilitate access to legal support for business registration Encourage business idea validation workshops 2. Participant Engagement Rate Measures the level of active participation by youths during and after the training sessions
What good looks like for this metric: 80% active participant engagement
Ideas to improve this metric Incorporate interactive and hands-on activities Offer incentives for active participation Use feedback forms to tailor content to participants' needs Include real-world case studies and success stories Assign project-based tasks that encourage teamwork 3. Business Sustainability Rate Assesses the percentage of businesses still operational 12 months post-registration
What good looks like for this metric: 60% business sustainability rate after one year
Ideas to improve this metric Provide ongoing business support services Help secure initial funding and investment Conduct regular follow-ups and check-ins Encourage the development of a solid business plan Organise financial literacy and management workshops 4. Increase in Household Income Monitors the change in average household income for participants after starting their businesses
What good looks like for this metric: 20% increase in household income
Ideas to improve this metric Offer additional training on income-generating strategies Facilitate access to high-demand market sectors Encourage diversification of income streams Promote collaboration and partnerships for larger contracts Guide in effective cost management and budgeting 5. Job Creation Rate Measures the average number of jobs created by participant businesses within six months of operation
What good looks like for this metric: 2 jobs created per business
Ideas to improve this metric Support business expansion opportunities Encourage hiring from local communities Provide training on effective employee management Facilitate networking with potential partners and clients Organise workshops on scaling operations
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1. Internal Audit Coverage Ratio Percentage of total auditable areas covered by the internal audit within a time period
What good looks like for this metric: 75% to 90%
Ideas to improve this metric Enhance audit planning processes Ensure resource allocation aligns with plan Prioritise high-risk areas Leverage data analytics for audits Review audit charter regularly 2. Stakeholder Engagement Index Measures the level and quality of engagement with stakeholders in governance processes
What good looks like for this metric: Above 70%
Ideas to improve this metric Develop clear communication strategies Facilitate regular stakeholder meetings Solicit feedback through surveys Enhance transparency in operations Implement participatory decision-making 3. Compliance Rate Rate at which the organisation adheres to applicable laws, regulations, and internal guidelines
What good looks like for this metric: 90% to 100%
Ideas to improve this metric Conduct regular compliance training Implement compliance monitoring systems Establish clear compliance procedures Perform regular compliance audits Foster a compliance-focused culture 4. Audit Recommendations Implementation Rate Percentage of internal audit recommendations successfully implemented
What good looks like for this metric: 85% to 95%
Ideas to improve this metric Establish clear follow-up processes Assign accountability for action plans Monitor progress of implementation Provide training for recommendation execution Regularly review status with management 5. Public Feedback Score Measures satisfaction and engagement level of public stakeholders with governance initiatives
What good looks like for this metric: Above 75%
Ideas to improve this metric Conduct community opinion surveys Increase transparency of governance actions Provide platforms for public input Initiate public information campaigns Regularly publish outcomes of governance decisions
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1. Engagement Rate Percentage of interactions (likes, comments, shares) a post receives relative to the total audience reached
What good looks like for this metric: 1% - 5%
Ideas to improve this metric Post during peak audience times Utilise engaging call-to-actions Encourage user-generated content Access analytics to determine audience preferences Enhance visual appeal with quality images or videos 2. Reach Total number of unique users who have seen your content
What good looks like for this metric: 10% - 20% of followers
Ideas to improve this metric Collaborate with influencers Use targeted hashtags Deploy social media ads Engage with similar profiles Share content regularly and consistently 3. Click-Through Rate (CTR) Percentage of users who click on a link in your post compared to the total users who saw the post
What good looks like for this metric: 0.5% - 3%
Ideas to improve this metric Craft compelling headlines Ensure ad verb positioning is clear Use crisp and engaging thumbnails Incorporate strong call-to-actions Simplify the post to focus on the link 4. Conversion Rate Percentage of users who take a desired action, such as signing up or purchasing, after clicking through
What good looks like for this metric: 2% - 5%
Ideas to improve this metric Streamline landing page design Add testimonials for credibility Offer introductory discounts Conduct A/B testing on adverbs used Facilitate ease of navigation 5. Social Share of Voice Percentage of total social media mentions about your brand relative to your competitors
What good looks like for this metric: 30% - 50% depending on competition
Ideas to improve this metric Actively monitor social conversations Engage with audience comments Foster community around your brand Address negative feedback promptly Publicize success stories and case studies
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Tracking your Engagement metrics Having a plan is one thing, sticking to it is another.
Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
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