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Web Development Team metrics and KPIs

What are Web Development Team metrics?

Finding the right Web Development Team metrics can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or adopt Tability to ensure you remain accountable.

Find Web Development Team metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Web Development Team metrics and KPIs

Metrics for Design Evaluation

  • 1. User Satisfaction Score

    Measures how satisfied users are with the design, typically collected through surveys or feedback forms

    What good looks like for this metric: Above 75%

    Ideas to improve this metric
    • Conduct usability testing regularly
    • Gather user feedback and implement changes
    • Improve aesthetics and functionality based on feedback
    • Ensure the design is intuitive and easy to navigate
    • Enhance visual appeal through modern design trends

  • 2. Conversion Rate

    The percentage of users who take a desired action, indicating the effectiveness of design elements in driving user actions

    What good looks like for this metric: 2% to 5%

    Ideas to improve this metric
    • Simplify navigation to increase user flow
    • Ensure call-to-actions are clear and motivating
    • Use persuasive design elements and language
    • Test different design variations and iterate
    • Optimise loading speed to reduce user frustration

  • 3. Time on Page

    Average duration users spend on a page, reflecting engagement levels with the design

    What good looks like for this metric: 2 to 3 minutes

    Ideas to improve this metric
    • Enhance content relevance and quality
    • Implement engaging multimedia elements
    • Improve readability through better typography
    • Create purposeful and structured layouts
    • Ensure content addresses user needs effectively

  • 4. Bounce Rate

    Percentage of visitors who leave after viewing only one page, indicating initial engagement or dissatisfaction

    What good looks like for this metric: 26% to 40%

    Ideas to improve this metric
    • Enhance landing page design
    • Ensure content matches user expectations
    • Improve page loading speed
    • Add internal links and calls to action
    • Use analytics to identify high exit pages

  • 5. Accessibility Compliance

    Assessment of how accessible the design is for users with disabilities, ensuring a wider audience reach

    What good looks like for this metric: WCAG 2.1 Level AA compliance

    Ideas to improve this metric
    • Conduct an accessibility audit
    • Use proper HTML tags for structure
    • Ensure colour contrast is sufficient
    • Provide alternative text for images
    • Make all functionalities accessible via keyboard
user-engagementdesign-efficiencyuser-experience-designeraccessibility-specialistux-design-teamweb-development-team
Implement these metrics

Tracking your Web Development Team metrics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

We have more examples to help you below.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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