What are Content Engagement metrics? Finding the right Content Engagement metrics can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.
Copy these examples into your preferred tool, or adopt Tability to ensure you remain accountable.
Find Content Engagement metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Content Engagement metrics and KPIs 1. Lead Conversion Rate Percentage of leads generated from content marketing efforts that convert into customers
What good looks like for this metric: 2% to 5%
Ideas to improve this metric Optimise landing pages with clear calls-to-action Utilise A/B testing to refine content strategies Enhance targeting through customer segmentation Use compelling content to engage leads Increase follow-ups with personalised emails 2. Content Engagement Rate Level of interaction users have with the content such as likes, shares, and comments
What good looks like for this metric: 1% to 3%
Ideas to improve this metric Create engaging and shareable content Encourage participation through prompts and questions Optimise post timing based on audience activity Incorporate multimedia elements to increase interest Engage with audience feedback and comments 3. Organic Traffic Growth Increase in website visitors arriving via organic search as a result of content marketing
What good looks like for this metric: 5% to 10% monthly growth
Ideas to improve this metric Enhance SEO with targeted keywords Regularly update and refresh old content Build backlinks from reputable sources Ensure mobile responsiveness of content Utilise internal linking for better site navigation 4. Content Download Rate Frequency of users downloading content such as ebooks or whitepapers provided for lead generation
What good looks like for this metric: 10% to 20%
Ideas to improve this metric Ensure downloadable content is valuable and relevant Use clear and enticing calls-to-action Simplify the download process with minimal form fields Offer exclusive content for added value Promote downloads through email marketing 5. Lead Nurture Rate Percentage of leads actively engaged and developed into potential customers over time
What good looks like for this metric: 15% to 30%
Ideas to improve this metric Develop a comprehensive lead nurturing strategy Create targeted email campaigns for leads Use content to address pain points and solutions Track lead interactions to tailor content Automate follow-up processes to maintain engagement
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1. Average Session Duration The average time a user spends on the app or website during a single session
What good looks like for this metric: 2-3 minutes
Ideas to improve this metric Enhance content quality Simplify navigation Use engaging media like videos Implement interactive elements Regularly update content 2. Pages Per Session The average number of pages viewed during a single session
What good looks like for this metric: 2-3 pages
Ideas to improve this metric Improve internal linking Use engaging calls-to-action Create content series Offer related content Optimise page load times 3. Bounce Rate The percentage of visitors who navigate away from the site after viewing only one page
What good looks like for this metric: 40-55%
Ideas to improve this metric Improve page loading speed Use compelling headlines Improve mobile optimisation Add engaging multimedia Enhance user experience design 4. Returning User Rate The percentage of users who revisit the app or website
What good looks like for this metric: 30-50%
Ideas to improve this metric Offer loyalty programmes Send regular updates or newsletters Personalise user experience Implement retargeting ads Regularly update content 5. User Interaction Rate The ratio of users who actively engage with interactive elements (e.g., likes, shares, comments)
What good looks like for this metric: 1-3%
Ideas to improve this metric Create engaging posts Incorporate social sharing buttons Host contests or challenges Use call-to-action prompts Respond actively to user comments
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1. Engagement Rate The percentage of engagement (likes, comments, shares) relative to the total followers or views
What good looks like for this metric: 2% to 5%
Ideas to improve this metric Create engaging content Post consistently Use appropriate hashtags Encourage audience interaction Collaborate with influencers 2. Follower Growth Rate The percentage increase in followers over a specific time period
What good looks like for this metric: 1% to 3% monthly
Ideas to improve this metric Run targeted promotions Enhance content quality Engage with audience regularly Utilise trending topics Host giveaways or contests 3. User-Generated Content Volume The number of posts created by users about your brand or campaign
What good looks like for this metric: 500 posts per month
Ideas to improve this metric Encourage users to tag your brand Create a unique campaign hashtag Incentivise participation Feature UGC on your profiles Collaborate with loyal customers 4. Reach on Google Maps The number of users who find your business through Google Maps searches
What good looks like for this metric: Increase by 15% in 6 weeks
Ideas to improve this metric Ensure accurate business information Encourage customers to leave reviews Use high-quality photos Regularly update your Google My Business profile Improve local SEO 5. Review Sentiment Score The overall sentiment of customer reviews, indicating positive or negative feedback
What good looks like for this metric: 4.0 to 4.5 out of 5
Ideas to improve this metric Promptly address negative feedback Encourage happy customers to leave reviews Ensure quality customer service Monitor review platforms regularly Incorporate feedback into improvements
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1. Average View Duration The average amount of time viewers spend watching each video
What good looks like for this metric: 50-60% of total video length
Ideas to improve this metric Create engaging and concise content Use storytelling to maintain interest Include hooks at the beginning Break long videos with chapters End with strong conclusions 2. Click-Through Rate (CTR) The percentage of viewers who click on the video after seeing the thumbnail and title
What good looks like for this metric: 2-10%
Ideas to improve this metric Design compelling thumbnails Use attention-grabbing titles Optimise descriptions and tags Include numbers or questions in titles A/B test thumbnails and titles 3. Subscriber Growth Rate The rate at which new subscribers are gained over time
What good looks like for this metric: 1-2% increase per month
Ideas to improve this metric Consistently upload new content Engage with subscribers regularly Encourage viewers to subscribe Collaborate with other creators Share content on social media 4. Engagement Rate The percentage of viewers who interact through likes, comments, or shares
What good looks like for this metric: 4-8%
Ideas to improve this metric Ask viewers questions Host giveaways or contests Reply to comments promptly Encourage video sharing Include calls to action 5. Revenue Per Thousand Impressions (RPM) The amount of money earned per 1,000 video views
What good looks like for this metric: $1-$5
Ideas to improve this metric Enable monetization features Diversify income streams Partner with sponsors Increase viewership Offer membership options
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1. Engagement Rate The percentage of your audience that interacts with your content, including likes, comments, shares, and follows
What good looks like for this metric: 1% to 5% is average
Ideas to improve this metric Create visually appealing content Use engaging captions and hashtags Post at optimal times Engage with followers regularly Run interactive polls or quizzes 2. Reach The total number of unique users who have seen your content
What good looks like for this metric: 10% to 30% of followers
Ideas to improve this metric Promote content through ads Collaborate with influencers Boost high-performing posts Use platform-specific trends Engage with other content creators 3. Click-Through Rate (CTR) The percentage of users who click on a call-to-action link from your content
What good looks like for this metric: 0.5% to 2% is typical
Ideas to improve this metric Design compelling call-to-actions Ensure the link lands on relevant pages Test different formats and placements Use strong visual or textual hooks Track and optimize based on analytics 4. Conversion Rate The percentage of users who complete a desired action, like signing up or making a purchase, after interacting with your content
What good looks like for this metric: 1% to 3% is average
Ideas to improve this metric Simplify the conversion process Offer exclusive promotions Strengthen landing page messages Target specific audience segments Follow up with retargeting ads 5. Content Shares The number of times your content is shared by users, amplifying your reach
What good looks like for this metric: 1% of impressions
Ideas to improve this metric Create shareable, relatable content Include share buttons on content Incentivize sharing with contests Engage with audience emotions Analyze trends for shareable topics
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1. Data Accuracy Rate Percentage of data correctly recorded as intended.
What good looks like for this metric: 95% or higher
Ideas to improve this metric Implement validation rules for data entry Regularly audit data for errors Provide training for staff on data entry best practices Use automated tools to correct data inaccuracies Ensure regular updates and maintenance of databases 2. Data Completeness Rate Percentage of data records that are complete and not missing information.
What good looks like for this metric: 90% or higher
Ideas to improve this metric Mandate complete entries in forms Conduct regular checks for missing data Simplify data entry processes Provide feedback to team on completeness levels Use data profiling tools to identify gaps 3. Bounce Rate Percentage of visitors who navigate away from a site after viewing only one page.
What good looks like for this metric: 26% to 40%
Ideas to improve this metric Improve page load speed Enhance user experience with intuitive navigation Use engaging and relevant content Implement calls to action and internal linking Utilise targeted landing pages 4. Error Rate Frequency of errors or discrepancies encountered in data processing.
What good looks like for this metric: Less than 3%
Ideas to improve this metric Conduct frequent error checks and audits Use advanced tools for error detection Provide continuous training for personnel Develop a robust data quality management plan Automate error reporting and correction processes 5. Data Validity Extent to which data entries meet specific rules, constraints, and requirements.
What good looks like for this metric: 98% adherence to requirements
Ideas to improve this metric Define clear and specific data entry rules Implement constraints during data collection Regularly update validation protocols Ensure compliance with data standards Utilise software that flags invalid entries
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1. Engagement Rate The percentage of people who interact with the peptalk messages out of the total audience
What good looks like for this metric: 50-60%
Ideas to improve this metric Personalise your messages Use compelling language Incorporate interactive elements Share relatable stories or anecdotes Vary the format and style 2. Open Rate The percentage of recipients who open the peptalk message out of the total deliveries
What good looks like for this metric: 20-30%
Ideas to improve this metric Craft eye-catching subject lines Ensure mobile compatibility Optimise send times Maintain a consistent sender name Test different headlines 3. Message Reach The number of unique individuals who have seen the peptalk message
What good looks like for this metric: 70-80% of total audience
Ideas to improve this metric Broaden your distribution channels Partner with influencers Encourage sharing with peers Utilise hashtags for visibility Leverage email and social media 4. Positivity Sentiment The general positivity of the feedback and responses received from the audience
What good looks like for this metric: 70-80% positive
Ideas to improve this metric Incorporate motivational quotes Regularly request feedback Adjust tone to audience needs Use uplifting imagery Focus on growth and optimism 5. Repeat Engagement The number of people who continuously engage with peptalk messages over time
What good looks like for this metric: 40-50% of initial engagement
Ideas to improve this metric Create a series or theme Offer incentives for continued engagement Solicit topics from your audience Develop a community space Provide consistent high-quality content
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1. Engagement Rate The ratio of interactions (likes, comments, shares) to total views or followers, usually expressed as a percentage
What good looks like for this metric: 1% to 5%
Ideas to improve this metric Create engaging content Ask questions in posts Use interactive features like polls Respond to comments promptly Collaborate with influencers 2. Reach The number of unique users who have seen your content
What good looks like for this metric: Depends on total followers
Ideas to improve this metric Post at optimal times Utilise hashtags effectively Promote posts Share content across platforms Utilise user-generated content 3. Likes The total number of likes on a post, indicating initial interest
What good looks like for this metric: Varies by platform and followers
Ideas to improve this metric Create visually appealing content Use compelling captions Encourage followers to like Engage regularly with followers Utilise relevant hashtags 4. Comments The number of comments a post receives, indicating deep engagement
What good looks like for this metric: Higher than 0.1% of views
Ideas to improve this metric Ask open-ended questions Host Q&A sessions Respond to comments quickly Encourage feedback Organise contests 5. Follower Growth Rate The rate at which new followers are gained, usually calculated monthly or weekly
What good looks like for this metric: 1% to 3% per month
Ideas to improve this metric Highlight your page to new audiences Consistently post quality content Engage with similar accounts Host giveaways Use Instagram stories
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1. Follower Growth Rate Percentage increase in new followers over a specific period of time
What good looks like for this metric: 5-10% monthly increase
Ideas to improve this metric Post consistently Engage with followers' content Share industry-relevant news Utilise hashtags effectively Collaborate with influencers 2. Engagement Rate Ratio of interactions (likes, comments, shares) to total followers
What good looks like for this metric: 2-5% per post
Ideas to improve this metric Ask questions in posts Respond to comments and messages Use high-quality visuals Run polls or surveys Offer valuable insights 3. Content Reach Number of unique users who have seen your posts
What good looks like for this metric: 5-15% of total followers per post
Ideas to improve this metric Share posts at optimal times Tag relevant people and companies Encourage shares from followers Leverage LinkedIn Stories Use LinkedIn ads 4. Click-Through Rate (CTR) Percentage of users who click on links in your posts
What good looks like for this metric: 0.5-1.5%
Ideas to improve this metric Craft compelling headlines Use clear calls to action Include short, engaging descriptions Utilise attention-grabbing visuals Test different link placements 5. Profile Views Number of users who visit your LinkedIn profile
What good looks like for this metric: 100-200 views per month
Ideas to improve this metric Update profile regularly Use a professional profile picture Optimise headline and summary Request endorsements and recommendations Include relevant keywords
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1. Engagement Rate The percentage of people who interact with content (likes, comments, shares) out of total followers.
What good looks like for this metric: 1% to 5%
Ideas to improve this metric Create engaging and relevant content Post at times when your audience is active Use eye-catching images and videos Engage with your audience through comments Utilise hashtags to increase visibility 2. Click-Through Rate (CTR) The number of clicks on a post's link divided by total impressions.
What good looks like for this metric: 0.5% to 3%
Ideas to improve this metric Craft compelling call-to-action phrases Ensure links are prominently presented Test different types of content to see what works Use analytics to refine target audience Simplify access to clickable links 3. Conversion Rate The percentage of users who complete a desired action after clicking on social media links.
What good looks like for this metric: 2% to 5%
Ideas to improve this metric Optimise landing pages for conversions Clearly define the desired action Reduce friction in the conversion process Test different offers or incentives Analyse and adjust based on data insights 4. Social Share of Voice The percentage of total conversation about your brand compared to competitors on social media.
What good looks like for this metric: 10% to 30%
Ideas to improve this metric Analyse competitors' social media activities Boost brand presence through campaigns Engage influencers to increase visibility Develop unique and shareable content Monitor trends and participate actively 5. Audience Growth Rate The percentage increase in followers over a certain period.
What good looks like for this metric: 2% to 10% per month
Ideas to improve this metric Run social media ads targeting potential followers Consistently post high-quality content Engage in partnerships with relevant brands or pages Utilise social media contests to attract followers Network with industry influencers
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Tracking your Content Engagement metrics Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
More metrics recently published We have more examples to help you below.
Planning resources OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
Tability's check-ins will save you hours and increase transparency
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