The objective of achieving a 3M+ organic reach on platforms like Twitter/X and TikTok is crucial for elevating brand visibility and engagement. It involves optimizing key metrics such as Engagement Rate, which measures interaction levels like likes and shares. For example, by leveraging appropriate hashtags or collaborating with influencers, you can boost this rate.
Moreover, focusing on Follower Growth Rate is essential to increase brand awareness. Running targeted promotions can effectively grow followers. Additionally, tracking User-Generated Content Volume helps in understanding the brand's impact, with incentives driving more content creation. Metrics like Review Sentiment Score also play a critical role in assessing customer satisfaction, where promptly addressing feedback is key.
Top 5 metrics for Organic Reach for Social Media
1. Engagement Rate
The percentage of engagement (likes, comments, shares) relative to the total followers or views
What good looks like for this metric: 2% to 5%
How to improve this metric:- Create engaging content
- Post consistently
- Use appropriate hashtags
- Encourage audience interaction
- Collaborate with influencers
2. Follower Growth Rate
The percentage increase in followers over a specific time period
What good looks like for this metric: 1% to 3% monthly
How to improve this metric:- Run targeted promotions
- Enhance content quality
- Engage with audience regularly
- Utilise trending topics
- Host giveaways or contests
3. User-Generated Content Volume
The number of posts created by users about your brand or campaign
What good looks like for this metric: 500 posts per month
How to improve this metric:- Encourage users to tag your brand
- Create a unique campaign hashtag
- Incentivise participation
- Feature UGC on your profiles
- Collaborate with loyal customers
4. Reach on Google Maps
The number of users who find your business through Google Maps searches
What good looks like for this metric: Increase by 15% in 6 weeks
How to improve this metric:- Ensure accurate business information
- Encourage customers to leave reviews
- Use high-quality photos
- Regularly update your Google My Business profile
- Improve local SEO
5. Review Sentiment Score
The overall sentiment of customer reviews, indicating positive or negative feedback
What good looks like for this metric: 4.0 to 4.5 out of 5
How to improve this metric:- Promptly address negative feedback
- Encourage happy customers to leave reviews
- Ensure quality customer service
- Monitor review platforms regularly
- Incorporate feedback into improvements
How to track Organic Reach for Social Media metrics
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your metrics.
