What are Content Strategist metrics? Finding the right Content Strategist metrics can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.
Copy these examples into your preferred tool, or adopt Tability to ensure you remain accountable.
Find Content Strategist metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Content Strategist metrics and KPIs 1. Domain Authority (DA) Measures the overall strength and reputation of a website on a scale from 1 to 100
What good looks like for this metric: Typical websites have a DA between 20-70
Ideas to improve this metric Create high-quality, linkable content Reach out to high-DA sites for backlinks Conduct a competitor analysis for backlink opportunities Utilise social media to promote your content Improve on-page SEO elements 2. Referring Domains Counts the number of unique domains linking to your site
What good looks like for this metric: Aim for an increasing number over time
Ideas to improve this metric Write guest posts on relevant websites Participate in industry forums and communities Engage in influencer outreach Create shareable infographics Offer free tools or resources on your website 3. Backlink Growth Rate Tracks the speed at which new backlinks are acquired
What good looks like for this metric: Strive for a consistent positive growth
Ideas to improve this metric Start an email outreach campaign Regularly update and repurpose old content Collaborate with other content creators Publish original research or case studies Monitor backlink profiles for broken links to restore 4. Backlink Quality Assesses the quality of individual backlinks, considering factors like DA, relevance, and spam score
What good looks like for this metric: High-quality backlinks should come from websites with DA above 50
Ideas to improve this metric Disavow low-quality or spammy backlinks Focus on backlinks from sites relevant to your niche Leverage public relations to gain high-quality links Create content targeting high-authority sites Build relationships with industry leaders 5. Anchor Text Distribution Evaluates the variety and relevance of anchor text used in backlinks
What good looks like for this metric: Aim for a natural and diverse anchor text profile
Ideas to improve this metric Encourage the use of branded anchor texts Avoid over-optimised anchor text Monitor and adjust anchor text for diversity Ensure contextual relevance of anchor text Include URL and generic anchor texts
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1. Engagement Rate The percentage of your audience that interacts with your content, including likes, comments, shares, and follows
What good looks like for this metric: 1% to 5% is average
Ideas to improve this metric Create visually appealing content Use engaging captions and hashtags Post at optimal times Engage with followers regularly Run interactive polls or quizzes 2. Reach The total number of unique users who have seen your content
What good looks like for this metric: 10% to 30% of followers
Ideas to improve this metric Promote content through ads Collaborate with influencers Boost high-performing posts Use platform-specific trends Engage with other content creators 3. Click-Through Rate (CTR) The percentage of users who click on a call-to-action link from your content
What good looks like for this metric: 0.5% to 2% is typical
Ideas to improve this metric Design compelling call-to-actions Ensure the link lands on relevant pages Test different formats and placements Use strong visual or textual hooks Track and optimize based on analytics 4. Conversion Rate The percentage of users who complete a desired action, like signing up or making a purchase, after interacting with your content
What good looks like for this metric: 1% to 3% is average
Ideas to improve this metric Simplify the conversion process Offer exclusive promotions Strengthen landing page messages Target specific audience segments Follow up with retargeting ads 5. Content Shares The number of times your content is shared by users, amplifying your reach
What good looks like for this metric: 1% of impressions
Ideas to improve this metric Create shareable, relatable content Include share buttons on content Incentivize sharing with contests Engage with audience emotions Analyze trends for shareable topics
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1. Listener Count Number of listeners who tuned in to the podcast episode featuring the appearance
What good looks like for this metric: 500-1000 listeners per episode
Ideas to improve this metric Promote the podcast on social media Encourage word-of-mouth sharing Collaborate with the podcast host for cross-promotion Engage with the podcast audience post-episode Leverage email marketing campaigns 2. Lead Generation Number of new leads generated as a result of the podcast appearance
What good looks like for this metric: 10-20 new leads per appearance
Ideas to improve this metric Include a special offer or call-to-action Mention a landing page or unique URL Utilise tracking links Follow up with listeners via email Provide valuable, actionable insights during the podcast 3. Social Media Engagement Increase in social media interactions (likes, shares, comments) following the podcast appearance
What good looks like for this metric: 15-30% increase in engagement
Ideas to improve this metric Share key highlights from the podcast Use engaging visuals Respond to audience comments and questions Host a live Q&A session Create shareable content related to the podcast topic 4. Website Traffic Spike in website visits post-podcast appearance, measured through unique visitors and page views
What good looks like for this metric: 5-10% increase in traffic
Ideas to improve this metric Mention your website during the podcast Promote blog posts related to podcast topics Offer free resources on your website Use SEO optimised content Collaborate on guest posts 5. Conversion Rate Percentage of podcast listeners who take a desired action (purchase, sign-up, etc.)
What good looks like for this metric: 2-5% conversion rate
Ideas to improve this metric Offer a limited-time discount Use compelling CTAs Provide a clear value proposition Optimise landing pages for conversions Deliver follow-up content with additional incentives
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1. Data Accuracy Rate Percentage of data correctly recorded as intended.
What good looks like for this metric: 95% or higher
Ideas to improve this metric Implement validation rules for data entry Regularly audit data for errors Provide training for staff on data entry best practices Use automated tools to correct data inaccuracies Ensure regular updates and maintenance of databases 2. Data Completeness Rate Percentage of data records that are complete and not missing information.
What good looks like for this metric: 90% or higher
Ideas to improve this metric Mandate complete entries in forms Conduct regular checks for missing data Simplify data entry processes Provide feedback to team on completeness levels Use data profiling tools to identify gaps 3. Bounce Rate Percentage of visitors who navigate away from a site after viewing only one page.
What good looks like for this metric: 26% to 40%
Ideas to improve this metric Improve page load speed Enhance user experience with intuitive navigation Use engaging and relevant content Implement calls to action and internal linking Utilise targeted landing pages 4. Error Rate Frequency of errors or discrepancies encountered in data processing.
What good looks like for this metric: Less than 3%
Ideas to improve this metric Conduct frequent error checks and audits Use advanced tools for error detection Provide continuous training for personnel Develop a robust data quality management plan Automate error reporting and correction processes 5. Data Validity Extent to which data entries meet specific rules, constraints, and requirements.
What good looks like for this metric: 98% adherence to requirements
Ideas to improve this metric Define clear and specific data entry rules Implement constraints during data collection Regularly update validation protocols Ensure compliance with data standards Utilise software that flags invalid entries
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Tracking your Content Strategist metrics Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
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Planning resources OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
Tability's check-ins will save you hours and increase transparency
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