What are Social Media Manager metrics? Crafting the perfect Social Media Manager metrics can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.
Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.
Find Social Media Manager metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Social Media Manager metrics and KPIs 1. Revenue Growth Rate Percentage increase in revenue over a specific period, calculated as ((Current Period Revenue - Previous Period Revenue) / Previous Period Revenue) * 100
What good looks like for this metric: 10-15% annual growth
Ideas to improve this metric Focus on customer acquisition and retention Expand product line or market reach Improve pricing strategies Enhance marketing campaigns Reduce operational costs 2. Customer Acquisition Cost (CAC) Average cost to gain a new customer, calculated as total marketing expenses divided by the number of new customers
What good looks like for this metric: $50-$100 per customer
Ideas to improve this metric Optimise marketing channels Increase conversion rates on digital platforms Apply referral programmes Leverage social media marketing Utilise targeted advertising 3. Instagram Follower Growth Rate Rate at which Instagram followers increase, calculated as ((Followers at End of Period - Followers at Start of Period) / Followers at Start of Period) * 100
What good looks like for this metric: 5-10% monthly growth
Ideas to improve this metric Create engaging content consistently Collaborate with influencers Run Instagram Ads Use appropriate hashtags Engage with followers regularly 4. Average Order Value (AOV) Average amount spent each time a customer places an order, calculated as Total Revenue divided by Number of Orders
What good looks like for this metric: $70-$150 per order
Ideas to improve this metric Upsell and cross-sell products Offer bundles or packages Implement loyalty programmes Provide free shipping on high-value orders Offer limited-time promotions 5. Customer Retention Rate Percentage of customers who return after their first purchase, calculated as ((Number of Returning Customers / Total Customers at Start of Period) * 100)
What good looks like for this metric: 60-70%
Ideas to improve this metric Improve customer service Enhance product quality Offer personalised experiences Develop a solid loyalty programme Encourage feedback and act on it
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1. Engagement Rate Percentage of interactions (likes, comments, shares) a post receives relative to the total audience reached
What good looks like for this metric: 1% - 5%
Ideas to improve this metric Post during peak audience times Utilise engaging call-to-actions Encourage user-generated content Access analytics to determine audience preferences Enhance visual appeal with quality images or videos 2. Reach Total number of unique users who have seen your content
What good looks like for this metric: 10% - 20% of followers
Ideas to improve this metric Collaborate with influencers Use targeted hashtags Deploy social media ads Engage with similar profiles Share content regularly and consistently 3. Click-Through Rate (CTR) Percentage of users who click on a link in your post compared to the total users who saw the post
What good looks like for this metric: 0.5% - 3%
Ideas to improve this metric Craft compelling headlines Ensure ad verb positioning is clear Use crisp and engaging thumbnails Incorporate strong call-to-actions Simplify the post to focus on the link 4. Conversion Rate Percentage of users who take a desired action, such as signing up or purchasing, after clicking through
What good looks like for this metric: 2% - 5%
Ideas to improve this metric Streamline landing page design Add testimonials for credibility Offer introductory discounts Conduct A/B testing on adverbs used Facilitate ease of navigation 5. Social Share of Voice Percentage of total social media mentions about your brand relative to your competitors
What good looks like for this metric: 30% - 50% depending on competition
Ideas to improve this metric Actively monitor social conversations Engage with audience comments Foster community around your brand Address negative feedback promptly Publicize success stories and case studies
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1. Instagram Engagement Measures the level of interaction (likes, comments, shares) relative to the total follower base
What good looks like for this metric: Between 1% and 3% engagement rate
Ideas to improve this metric Post consistently and at optimal times Utilise engaging and relevant hashtags Encourage user-generated content Collaborate with influencers Run interactive polls and Q&As 2. Website Traffic Tracks the number of visits to a website over a specified period
What good looks like for this metric: 1000 pageviews per day for small to medium sites
Ideas to improve this metric Optimise website for search engines (SEO) Promote website across social media platforms Invest in pay-per-click advertising Create engaging and relevant content Ensure website is mobile-friendly 3. Customer Retention Measures the percentage of customers who continue to buy over a certain period
What good looks like for this metric: Above 75% retention rate
Ideas to improve this metric Implement a customer feedback system Enhance customer service response times Develop a customer loyalty program Personalise customer communication Ensure product quality and reliability
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1. Engagement Rate The ratio of interactions (likes, comments, shares) to total views or followers, usually expressed as a percentage
What good looks like for this metric: 1% to 5%
Ideas to improve this metric Create engaging content Ask questions in posts Use interactive features like polls Respond to comments promptly Collaborate with influencers 2. Reach The number of unique users who have seen your content
What good looks like for this metric: Depends on total followers
Ideas to improve this metric Post at optimal times Utilise hashtags effectively Promote posts Share content across platforms Utilise user-generated content 3. Likes The total number of likes on a post, indicating initial interest
What good looks like for this metric: Varies by platform and followers
Ideas to improve this metric Create visually appealing content Use compelling captions Encourage followers to like Engage regularly with followers Utilise relevant hashtags 4. Comments The number of comments a post receives, indicating deep engagement
What good looks like for this metric: Higher than 0.1% of views
Ideas to improve this metric Ask open-ended questions Host Q&A sessions Respond to comments quickly Encourage feedback Organise contests 5. Follower Growth Rate The rate at which new followers are gained, usually calculated monthly or weekly
What good looks like for this metric: 1% to 3% per month
Ideas to improve this metric Highlight your page to new audiences Consistently post quality content Engage with similar accounts Host giveaways Use Instagram stories
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1. Total Downloads The total number of times the podcast episodes have been downloaded.
What good looks like for this metric: 10,000 downloads/month
Ideas to improve this metric Promote episodes on social media Collaborate with other podcasters Optimize episode titles and descriptions Encourage listeners to subscribe Engage with your audience 2. Listener Retention Rate The percentage of listeners who listen to episodes from start to finish.
What good looks like for this metric: 60%
Ideas to improve this metric Improve audio quality Create engaging and relevant content Use storytelling techniques Release episodes consistently Ask for listener feedback 3. Average Episode Rating The average rating given by listeners on platforms like Apple Podcasts.
What good looks like for this metric: 4.5 stars
Ideas to improve this metric Ask listeners to rate your podcast Respond to listener reviews Ensure high-quality content Regularly update podcast cover art Interview interesting guests 4. Social Media Engagement The number of likes, shares, comments, and overall interaction on social media posts related to your podcast.
What good looks like for this metric: 500 engagements/post
Ideas to improve this metric Create visually appealing posts Use hashtags effectively Engage with your audience's comments Share behind-the-scenes content Host live Q&A sessions 5. Subscriber Growth Rate The rate at which new listeners subscribe to your podcast over a specific period.
What good looks like for this metric: 10% increase/month
Ideas to improve this metric Promote your podcast on different platforms Run targeted ads Offer exclusive content for subscribers Collaborate with influencers Create a referral programme
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1. Follower Growth Rate Percentage increase in new followers over a specific period of time
What good looks like for this metric: 5-10% monthly increase
Ideas to improve this metric Post consistently Engage with followers' content Share industry-relevant news Utilise hashtags effectively Collaborate with influencers 2. Engagement Rate Ratio of interactions (likes, comments, shares) to total followers
What good looks like for this metric: 2-5% per post
Ideas to improve this metric Ask questions in posts Respond to comments and messages Use high-quality visuals Run polls or surveys Offer valuable insights 3. Content Reach Number of unique users who have seen your posts
What good looks like for this metric: 5-15% of total followers per post
Ideas to improve this metric Share posts at optimal times Tag relevant people and companies Encourage shares from followers Leverage LinkedIn Stories Use LinkedIn ads 4. Click-Through Rate (CTR) Percentage of users who click on links in your posts
What good looks like for this metric: 0.5-1.5%
Ideas to improve this metric Craft compelling headlines Use clear calls to action Include short, engaging descriptions Utilise attention-grabbing visuals Test different link placements 5. Profile Views Number of users who visit your LinkedIn profile
What good looks like for this metric: 100-200 views per month
Ideas to improve this metric Update profile regularly Use a professional profile picture Optimise headline and summary Request endorsements and recommendations Include relevant keywords
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Tracking your Social Media Manager metrics Having a plan is one thing, sticking to it is another.
Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process .
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
More metrics recently published We have more examples to help you below.
Planning resources OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
Tability's check-ins will save you hours and increase transparency
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