The plan aims to increase LinkedIn followers through strategic metrics such as Follower Growth Rate, Engagement Rate, Content Reach, Click-Through Rate (CTR), and Profile Views. Tracking the Follower Growth Rate, for example, helps measure the effectiveness of consistent posting and collaborations while monitoring Engagement Rate ensures your audience is interacting with your content.
Moreover, Content Reach highlights the number of unique users seeing your posts, and CTR measures how compelling your links are, driving traffic to your profile or website. Profile Views indicate the overall interest in your profile, suggesting areas for improvement like updating your headline or requesting endorsements.
Top 5 metrics for Increasing LinkedIn Followers
1. Follower Growth Rate
Percentage increase in new followers over a specific period of time
What good looks like for this metric: 5-10% monthly increase
How to improve this metric:- Post consistently
- Engage with followers' content
- Share industry-relevant news
- Utilise hashtags effectively
- Collaborate with influencers
2. Engagement Rate
Ratio of interactions (likes, comments, shares) to total followers
What good looks like for this metric: 2-5% per post
How to improve this metric:- Ask questions in posts
- Respond to comments and messages
- Use high-quality visuals
- Run polls or surveys
- Offer valuable insights
3. Content Reach
Number of unique users who have seen your posts
What good looks like for this metric: 5-15% of total followers per post
How to improve this metric:- Share posts at optimal times
- Tag relevant people and companies
- Encourage shares from followers
- Leverage LinkedIn Stories
- Use LinkedIn ads
4. Click-Through Rate (CTR)
Percentage of users who click on links in your posts
What good looks like for this metric: 0.5-1.5%
How to improve this metric:- Craft compelling headlines
- Use clear calls to action
- Include short, engaging descriptions
- Utilise attention-grabbing visuals
- Test different link placements
5. Profile Views
Number of users who visit your LinkedIn profile
What good looks like for this metric: 100-200 views per month
How to improve this metric:- Update profile regularly
- Use a professional profile picture
- Optimise headline and summary
- Request endorsements and recommendations
- Include relevant keywords
How to track Increasing LinkedIn Followers metrics
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your metrics.
