What are Digital Marketing metrics? Finding the right Digital Marketing metrics can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.
Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.
Find Digital Marketing metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Digital Marketing metrics and KPIs 1. Engagement Rate The percentage of users who interacted with your content, calculated by dividing total engagement (likes, comments, shares) by the total number of followers, then multiplying by 100
What good looks like for this metric: 1-5% is average
Ideas to improve this metric Create more interactive content Post consistently and at optimal times Engage with your audience regularly Use attention-catching visuals Utilise polls and questions 2. Reach The total number of unique users who have seen your content
What good looks like for this metric: Varies by platform; monitor changes
Ideas to improve this metric Utilise hashtags strategically Promote posts for broader reach Collaborate with influencers Engage with similar accounts Encourage sharing of content 3. Conversion Rate The percentage of users who take a desired action, like signing up for a newsletter or making a purchase
What good looks like for this metric: 2-5% is average
Ideas to improve this metric Simplify call-to-action steps Offer special promotions Optimise landing pages Retarget interested users Ensure mobile optimisation 4. Follower Growth Rate The pace at which your brand's follower count is increasing, calculated monthly by dividing net new followers by total followers, then multiplying by 100
What good looks like for this metric: 3-5% monthly growth is good
Ideas to improve this metric Host contests and giveaways Collaborate with industry influencers Create shareable and relatable content Use cross-promotions on multiple platforms Run targeted ad campaigns 5. Sentiment Analysis Measures the sentiment (positive, neutral, negative) in comments and messages related to your brand
What good looks like for this metric: Varies; aim for more positive interactions
Ideas to improve this metric Monitor feedback regularly Engage and respond to negative feedback Showcase positive testimonials Maintain brand authenticity Focus on improving product/service
← →
1. Customer Acquisition Rate Percentage increase in the number of new customers compared to the total number of potential customers over a specific time period.
What good looks like for this metric: 10-20% monthly growth
Ideas to improve this metric Enhance digital marketing strategies Offer referral incentives Optimise SEO on your website Host webinars or free demos Expand network partnerships 2. Cost Per Acquisition (CPA) Total cost of acquiring a new customer, obtained by dividing total marketing costs by the number of new customers acquired.
What good looks like for this metric: $50-$150 per customer
Ideas to improve this metric Utilise targeted advertising Leverage social media platforms Refine email marketing campaigns Negotiate better rates with advertisers Utilise cost-effective content marketing 3. Conversion Rate Percentage of potential customers who become actual customers, calculated by dividing the number of conversions by the total number of visitors.
What good looks like for this metric: 2-5% for software services
Ideas to improve this metric Improve website user experience A/B test landing pages Address customer pain points clearly Use strong call-to-action buttons Provide personalised follow-ups 4. Customer Lifetime Value (CLV) Predictive metric indicating the total revenue expected from a customer over their entire relationship with the business.
What good looks like for this metric: 3 times customer acquisition cost
Ideas to improve this metric Enhance customer service Offer loyalty programmes Upsell and cross-sell products Engage through email marketing Regularly update and improve the solution 5. Churn Rate Percentage of customers who stop using the service during a given time frame, calculated by dividing the number of lost customers by the total number of customers at the start.
What good looks like for this metric: 5-7% annually for SaaS products
Ideas to improve this metric Conduct exit surveys for feedback Implement retention strategies Address customer complaints promptly Regularly update and personalise service offerings Build a community around the product
← →
1. Lead Conversion Rate Percentage of leads generated from content marketing efforts that convert into customers
What good looks like for this metric: 2% to 5%
Ideas to improve this metric Optimise landing pages with clear calls-to-action Utilise A/B testing to refine content strategies Enhance targeting through customer segmentation Use compelling content to engage leads Increase follow-ups with personalised emails 2. Content Engagement Rate Level of interaction users have with the content such as likes, shares, and comments
What good looks like for this metric: 1% to 3%
Ideas to improve this metric Create engaging and shareable content Encourage participation through prompts and questions Optimise post timing based on audience activity Incorporate multimedia elements to increase interest Engage with audience feedback and comments 3. Organic Traffic Growth Increase in website visitors arriving via organic search as a result of content marketing
What good looks like for this metric: 5% to 10% monthly growth
Ideas to improve this metric Enhance SEO with targeted keywords Regularly update and refresh old content Build backlinks from reputable sources Ensure mobile responsiveness of content Utilise internal linking for better site navigation 4. Content Download Rate Frequency of users downloading content such as ebooks or whitepapers provided for lead generation
What good looks like for this metric: 10% to 20%
Ideas to improve this metric Ensure downloadable content is valuable and relevant Use clear and enticing calls-to-action Simplify the download process with minimal form fields Offer exclusive content for added value Promote downloads through email marketing 5. Lead Nurture Rate Percentage of leads actively engaged and developed into potential customers over time
What good looks like for this metric: 15% to 30%
Ideas to improve this metric Develop a comprehensive lead nurturing strategy Create targeted email campaigns for leads Use content to address pain points and solutions Track lead interactions to tailor content Automate follow-up processes to maintain engagement
← →
1. Engagement Rate Percentage of interactions (likes, comments, shares) a post receives relative to the total audience reached
What good looks like for this metric: 1% - 5%
Ideas to improve this metric Post during peak audience times Utilise engaging call-to-actions Encourage user-generated content Access analytics to determine audience preferences Enhance visual appeal with quality images or videos 2. Reach Total number of unique users who have seen your content
What good looks like for this metric: 10% - 20% of followers
Ideas to improve this metric Collaborate with influencers Use targeted hashtags Deploy social media ads Engage with similar profiles Share content regularly and consistently 3. Click-Through Rate (CTR) Percentage of users who click on a link in your post compared to the total users who saw the post
What good looks like for this metric: 0.5% - 3%
Ideas to improve this metric Craft compelling headlines Ensure ad verb positioning is clear Use crisp and engaging thumbnails Incorporate strong call-to-actions Simplify the post to focus on the link 4. Conversion Rate Percentage of users who take a desired action, such as signing up or purchasing, after clicking through
What good looks like for this metric: 2% - 5%
Ideas to improve this metric Streamline landing page design Add testimonials for credibility Offer introductory discounts Conduct A/B testing on adverbs used Facilitate ease of navigation 5. Social Share of Voice Percentage of total social media mentions about your brand relative to your competitors
What good looks like for this metric: 30% - 50% depending on competition
Ideas to improve this metric Actively monitor social conversations Engage with audience comments Foster community around your brand Address negative feedback promptly Publicize success stories and case studies
← →
1. Inventory Turnover Ratio Measures how often inventory is sold and replaced over a period. Calculated by dividing cost of goods sold by average inventory
What good looks like for this metric: 2 to 4 times per year
Ideas to improve this metric Analyse inventory levels regularly Offer discounts on slow-moving products Optimize supply chain processes Increase product visibility through promotions Bundle products to increase sales 2. Sell-Through Rate The percentage of inventory sold compared to the amount of inventory received. Calculated by dividing units sold by the initial inventory received
What good looks like for this metric: 80% or higher
Ideas to improve this metric Enhance marketing efforts Rotate inventory displays regularly Improve sales staff training Utilize customer feedback for improvements Focus promotions on best-selling products 3. Gross Margin Return On Investment (GMROI) Measures the profit a company makes on its inventory investment. Calculated by dividing gross margin by average inventory cost
What good looks like for this metric: $2 or higher
Ideas to improve this metric Negotiate better terms with suppliers Improve pricing strategies Reduce inventory holding costs Focus on high-margin products Limit discounting on high-margin products 4. Days Sales Of Inventory (DSI) Indicates the average time in days that a company takes to turn its inventory into sales. Lower values are better
What good looks like for this metric: 30 to 60 days
Ideas to improve this metric Improve demand forecasting Implement automated inventory management systems Enhance supplier relationships Streamline supply chain processes Conduct regular inventory audits 5. Customer Feedback And Satisfaction Score Measure of customer satisfaction with the existing product line, usually through surveys or reviews
What good looks like for this metric: 4 out of 5 or higher
Ideas to improve this metric Actively solicit customer feedback Enhance product quality based on feedback Implement a customer loyalty program Improve customer service experiences Address any negative feedback promptly
← →
1. Conversion Rate The percentage of visitors who make a purchase, calculated as the number of purchases divided by the total number of visitors.
What good looks like for this metric: 2% to 3%
Ideas to improve this metric Optimise product descriptions and images Simplify the checkout process Highlight customer reviews and testimonials Offer personalised recommendations Implement A/B testing for page elements 2. Average Order Value The average amount spent each time a customer places an order, calculated by dividing total revenue by the number of orders.
What good looks like for this metric: $50 to $100
Ideas to improve this metric Upsell with related products and bundles Offer discounts for bulk purchases Implement a loyalty programme Provide limited-time offers or promotions Enhance product pages with quality content 3. Bounce Rate The percentage of visitors who leave the site after viewing only one page, calculated by dividing single-page visits by total visits.
What good looks like for this metric: 26% to 40%
Ideas to improve this metric Improve site loading speed Create strong calls-to-action Ensure mobile responsiveness Enhance overall website design Offer engaging and relevant content 4. Time on Page The average amount of time users spend on a product page, indicating engagement levels.
What good looks like for this metric: 2 to 3 minutes
Ideas to improve this metric Enhance product descriptions and features Use high-quality images and videos Utilise interactive elements Provide detailed FAQs and tutorials Optimise layout for readability 5. Customer Retention Rate The percentage of repeat customers over a specific time period, indicating loyalty and satisfaction.
What good looks like for this metric: 20% to 30%
Ideas to improve this metric Deliver exceptional customer service Introduce membership or rewards programmes Implement feedback mechanisms and surveys Communicate through targeted email marketing Continuously update and improve product offerings
← →
1. Local search ranking Measures the position of your website in search engine results for local queries
What good looks like for this metric: Top 3 positions
Ideas to improve this metric Optimise Google My Business profile Ensure consistent NAP (Name, Address, Phone) information Encourage customer reviews Create local content Build local backlinks 2. Organic traffic from local search Tracks the number of visitors to your website coming from organic local search results
What good looks like for this metric: 10-30% of total traffic
Ideas to improve this metric Use local keywords in website content Optimise meta tags for local search Improve mobile site performance Add local schema markup Create location-specific landing pages 3. Click-through rate (CTR) from local search Percentage of users who click on your website link in local search results
What good looks like for this metric: 3-5%
Ideas to improve this metric Craft compelling meta descriptions Use local reviews in snippets Improve title tags with local keywords Use attractive URLs Implement rich snippets 4. Local citation volume Number of mentions of your business on other websites, especially directory listings
What good looks like for this metric: 50-100 citations
Ideas to improve this metric Submit to local directories Ensure accurate and consistent citations Monitor and clean up duplicates Get listed in industry-specific directories Leverage data aggregators 5. Customer reviews and ratings Quantifies the number and quality of reviews on local platforms such as Google My Business and Yelp
What good looks like for this metric: 4+ star rating with over 50 reviews
Ideas to improve this metric Encourage satisfied customers to leave reviews Respond promptly to reviews Address negative feedback constructively Offer incentives for reviews Highlight positive reviews on your site
← →
1. User Adoption Rate The percentage of users who register and actively use the platform regularly after signing up
What good looks like for this metric: 60-70% within the first year
Ideas to improve this metric Enhance user onboarding experience Offer introductory tutorials and resources Provide incentives for active usage Monitor and respond to user feedback Keep the interface user-friendly and intuitive 2. Time Saved on Administrative Tasks The reduction in time spent on manual property management tasks by using the platform
What good looks like for this metric: 20-30% reduction in the first year
Ideas to improve this metric Automate frequent tasks like rent collection Implement efficient scheduling tools Streamline communication channels Ensure seamless integration with existing tools Provide analytics for process optimization 3. Customer Satisfaction Score A score derived from customer feedback surveys reflecting their satisfaction with the platform
What good looks like for this metric: Above 80% satisfaction
Ideas to improve this metric Regularly collect user feedback Act on common complaints and suggestions Offer 24/7 customer support Conduct regular usability testing Continuously update features based on user needs 4. Platform Downtime The amount of time the platform is unavailable due to crashes or maintenance
What good looks like for this metric: Less than 1% downtime
Ideas to improve this metric Implement robust server monitoring Ensure quick response to incidents Schedule regular maintenance checks Provide redundancy systems Keep the software updated and patched 5. Revenue Generation The total income generated from subscription fees and other platform services
What good looks like for this metric: Increase by 15% annually
Ideas to improve this metric Expand service offerings Implement tiered subscription plans Develop strategic partnerships Offer promotional discounts Enhance value propositions
← →
1. Annual Sales Volume The total quantity of plastic products sold within a year
What good looks like for this metric: 10,000 MT in 2025, increasing to 50,000 MT by 2035
Ideas to improve this metric Expand market reach through marketing Increase product quality to boost sales Enhance sales team training and incentives Identify and target key industries needing plastic Collaborate with international partners 2. Production Yield The percentage of produced items that meet quality standards
What good looks like for this metric: 95% in 2025, aiming for 99% by 2035
Ideas to improve this metric Implement quality checks at each production phase Invest in modern machinery and technology Train employees on quality control processes Conduct regular maintenance on equipment Incorporate lean manufacturing practices 3. Customer Retention Rate The percentage of customers who continue to buy over time
What good looks like for this metric: 80% in 2025, increasing to 95% by 2035
Ideas to improve this metric Enhance customer service and support Implement a loyalty program Regularly seek customer feedback for improvements Offer personalized deals and discounts Ensure high product quality and consistency 4. Cost per Metric Tonne (MT) The cost incurred to produce one metric tonne of plastic
What good looks like for this metric: 10% reduction by 2026, aiming for 20% reduction by 2035
Ideas to improve this metric Streamline procurement processes Negotiate better deals with suppliers Optimize production scheduling for efficiency Minimize waste during production Utilize energy-efficient machinery 5. Training Hours per Employee The average number of hours each employee spends in training annually
What good looks like for this metric: 20 hours in 2025, increasing to 60 hours by 2035
Ideas to improve this metric Develop a comprehensive training calendar Encourage online and external training sessions Introduce mentorship programs Link training to career development plans Utilize technology for training modules
← →
1. Sales by Food Category Tracks sales trends for each food category such as starter, main course, and dessert to understand which category generates the most revenue
What good looks like for this metric: Starters: 20%, Mains: 50%, Desserts: 30%
Ideas to improve this metric Introduce seasonal menus or specials Enhance the visual appeal of dishes Offer meal deals or combos Provide customer incentives for trying new categories Conduct customer feedback surveys 2. Top-Selling Items Identifies the most popular items ordered by customers to enhance menu offerings and focus on bestsellers
What good looks like for this metric: Top 10 items account for 60% of sales
Ideas to improve this metric Promote top items with special offers Ensure consistent quality for bestsellers Collect feedback on popular items Try variations of top-selling items Regularly update and innovate menu 3. Peak Order Times Analyses order data to determine peak hours and days for preparing staff and resources in advance
What good looks like for this metric: Busy hours typically between 6 PM - 8 PM
Ideas to improve this metric Adjust staff schedules to peak times Prepare ingredients in advance Promote off-peak offers Implement online reservation systems Utilise real-time monitoring to manage load 4. Payment Method Preference Tracks the most commonly used payment methods to streamline checkout processes
What good looks like for this metric: 70% card payments, 20% cash, 10% online
Ideas to improve this metric Encourage card payments with rewards Offer contactless payment options Train staff on payment systems Simplify online payment process Monitor payment system performance 5. Revenue by Food Item Observes the revenue distribution among different food items to adjust pricing strategies and inventory control
What good looks like for this metric: Mains contribute to 50% of revenue
Ideas to improve this metric Revise pricing strategies Enhance customer education on item value Upsell with complementary items Create limited-time high-revenue offers Monitor cost of goods sold regularly
← →
Tracking your Digital Marketing metrics Having a plan is one thing, sticking to it is another.
Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process .
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
More metrics recently published We have more examples to help you below.
Planning resources OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
Tability's check-ins will save you hours and increase transparency
The best metrics for Social Media Strategy Development