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2 examples of Communications Specialist metrics and KPIs

What are Communications Specialist metrics?

Finding the right Communications Specialist metrics can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or adopt Tability to ensure you remain accountable.

Find Communications Specialist metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Communications Specialist metrics and KPIs

Metrics for Motivating Daily Peptalks

  • 1. Engagement Rate

    The percentage of people who interact with the peptalk messages out of the total audience

    What good looks like for this metric: 50-60%

    Ideas to improve this metric
    • Personalise your messages
    • Use compelling language
    • Incorporate interactive elements
    • Share relatable stories or anecdotes
    • Vary the format and style
  • 2. Open Rate

    The percentage of recipients who open the peptalk message out of the total deliveries

    What good looks like for this metric: 20-30%

    Ideas to improve this metric
    • Craft eye-catching subject lines
    • Ensure mobile compatibility
    • Optimise send times
    • Maintain a consistent sender name
    • Test different headlines
  • 3. Message Reach

    The number of unique individuals who have seen the peptalk message

    What good looks like for this metric: 70-80% of total audience

    Ideas to improve this metric
    • Broaden your distribution channels
    • Partner with influencers
    • Encourage sharing with peers
    • Utilise hashtags for visibility
    • Leverage email and social media
  • 4. Positivity Sentiment

    The general positivity of the feedback and responses received from the audience

    What good looks like for this metric: 70-80% positive

    Ideas to improve this metric
    • Incorporate motivational quotes
    • Regularly request feedback
    • Adjust tone to audience needs
    • Use uplifting imagery
    • Focus on growth and optimism
  • 5. Repeat Engagement

    The number of people who continuously engage with peptalk messages over time

    What good looks like for this metric: 40-50% of initial engagement

    Ideas to improve this metric
    • Create a series or theme
    • Offer incentives for continued engagement
    • Solicit topics from your audience
    • Develop a community space
    • Provide consistent high-quality content

Metrics for Community Concerns Response

  • 1. Community Engagement Rate

    Measures the level of participation and interaction from the community regarding the nature reserve concerns, typically calculated as the ratio of engaged community members to the total number of community members reached

    What good looks like for this metric: 20-30% engagement rate

    Ideas to improve this metric
    • Increase accessibility of communication channels
    • Organise community events and workshops
    • Utilise social media platforms for wider reach
    • Encourage feedback and suggestions
    • Foster relationships with community leaders
  • 2. Response Timeliness

    Tracks the average time taken to respond to community concerns, calculated from the time a concern is raised to the time an initial response is provided

    What good looks like for this metric: 24-48 hours response time

    Ideas to improve this metric
    • Implement an automated response system
    • Prioritise concerns based on urgency
    • Allocate dedicated staff for faster response
    • Streamline communication processes
    • Train staff for effective and timely responses
  • 3. Resolution Rate

    Calculates the percentage of concerns that have been resolved out of the total concerns raised over a specific period

    What good looks like for this metric: 80% resolution rate

    Ideas to improve this metric
    • Develop clear protocols for issue resolution
    • Conduct regular reviews of unresolved concerns
    • Engage with experts for complex issues
    • Facilitate open dialogue sessions for transparency
    • Utilise data to identify recurrent issues
  • 4. Community Satisfaction Score

    Assesses the overall satisfaction level of the community with the responses to their concerns, often measured via surveys

    What good looks like for this metric: 75-85% satisfaction score

    Ideas to improve this metric
    • Regularly conduct community satisfaction surveys
    • Analyse feedback to identify improvement areas
    • Personalise responses to individual concerns
    • Provide follow-up updates on resolved issues
    • Be transparent about limitations and challenges
  • 5. Awareness Level

    Measures the level of community awareness about key concerns and efforts made to address them, usually assessed via surveys and feedback forms

    What good looks like for this metric: 70-80% awareness level

    Ideas to improve this metric
    • Enhance visibility of communication campaigns
    • Distribute informative materials widely
    • Promote education and awareness workshops
    • Engage with local media for wider reach
    • Establish a dedicated information portal

Tracking your Communications Specialist metrics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

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Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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