What are Outreach Team metrics? Developing an effective Outreach Team metrics can be intimidating, especially when your daily duties demand your attention. To assist you, we've curated a list of examples to inspire your planning process.
Feel free to copy these examples into your favorite application, or leverage Tability to maintain accountability.
Find Outreach Team metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Outreach Team metrics and KPIs 1. Participation Rate The percentage of the community that engaged in activities or events organized by the nature department
What good looks like for this metric: 30-50%
Ideas to improve this metric Organise more inclusive events Increase advertising efforts Offer incentives for participation Create partnerships with local organizations Collect feedback to improve future events 2. Volunteer Hours The total number of hours contributed by volunteers
What good looks like for this metric: 50-100 hours per event
Ideas to improve this metric Recruit more volunteers Offer training and support Recognise and reward volunteers Develop a volunteer management plan Encourage returning volunteers 3. Social Media Engagement The level of interaction with the community on social media platforms, including likes, shares, and comments
What good looks like for this metric: 2-5% engagement rate
Ideas to improve this metric Post regularly and consistently Engage with comments and messages Use visuals and stories Conduct live sessions Run paid social media campaigns 4. Event Attendance The number of people who attend events hosted by the nature department
What good looks like for this metric: 100-200 attendees per event
Ideas to improve this metric Promote events in community centers Utilise email newsletters Leverage local influencers Offer family-friendly activities Conduct pre-event surveys to align with interests 5. Survey Feedback Scores The scores given by the community in feedback surveys after events and activities
What good looks like for this metric: 4 out of 5
Ideas to improve this metric Ask specific and relevant questions Provide easy access to surveys Use feedback to make improvements Communicate changes made from feedback Incentivize completing surveys
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1. Engagement Rate The percentage of people who interact with the peptalk messages out of the total audience
What good looks like for this metric: 50-60%
Ideas to improve this metric Personalise your messages Use compelling language Incorporate interactive elements Share relatable stories or anecdotes Vary the format and style 2. Open Rate The percentage of recipients who open the peptalk message out of the total deliveries
What good looks like for this metric: 20-30%
Ideas to improve this metric Craft eye-catching subject lines Ensure mobile compatibility Optimise send times Maintain a consistent sender name Test different headlines 3. Message Reach The number of unique individuals who have seen the peptalk message
What good looks like for this metric: 70-80% of total audience
Ideas to improve this metric Broaden your distribution channels Partner with influencers Encourage sharing with peers Utilise hashtags for visibility Leverage email and social media 4. Positivity Sentiment The general positivity of the feedback and responses received from the audience
What good looks like for this metric: 70-80% positive
Ideas to improve this metric Incorporate motivational quotes Regularly request feedback Adjust tone to audience needs Use uplifting imagery Focus on growth and optimism 5. Repeat Engagement The number of people who continuously engage with peptalk messages over time
What good looks like for this metric: 40-50% of initial engagement
Ideas to improve this metric Create a series or theme Offer incentives for continued engagement Solicit topics from your audience Develop a community space Provide consistent high-quality content
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1. Incidence Rate of Diseases The frequency of new cases of diseases in a specific geographic area within a specific time period
What good looks like for this metric: 5-15 cases per 1,000 people
Ideas to improve this metric Increase awareness and education on prevalent diseases Facilitate community health screenings Enhance access to medical care in high-risk areas Collect better data on disease occurrences Provide vaccinations and preventive measures 2. Social Determinants of Health Index A comprehensive measure of factors like economic stability, education, healthcare access, environment, and social context impacting health risks
What good looks like for this metric: Index score of 0-100, with lower scores indicating greater risk
Ideas to improve this metric Improve access to healthcare services Support local education and job training programs Enhance community safety and housing conditions Increase availability of healthy food options Promote social support and cohesion 3. Healthcare Accessibility Score Measures the ease with which individuals can access necessary healthcare services
What good looks like for this metric: Score of 0-10, where 10 indicates excellent accessibility
Ideas to improve this metric Increase the number of healthcare facilities Expand telehealth services Provide transportation options for medical visits Offer community health subsidies or financial aid Enhance language and cultural competency in care 4. Population Density The number of people living per unit area, which can affect disease spread and healthcare demand
What good looks like for this metric: 100-500 people per square kilometer
Ideas to improve this metric Promote decentralisation strategies to reduce overcrowding Implement public health campaigns to manage density risks Increase infrastructure to support dense populations Develop targeted healthcare resource allocation Explore zoning policies that limit overpopulation 5. Emergency Response Time The time it takes for emergency services to respond to incidents affecting health in a particular area
What good looks like for this metric: 8 minutes or less
Ideas to improve this metric Improve communication systems for emergencies Reduce traffic congestion near healthcare facilities Increase number of emergency response units Train community first responders Adopt new technology for rapid deployment
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1. Number of Participants The total count of individuals attending the awareness activities at the nature reserve
What good looks like for this metric: 50 participants per event
Ideas to improve this metric Promote events through social media Collaborate with local schools Offer group discounts Utilise email newsletters Host activities on weekends 2. Participant Satisfaction Score Average satisfaction rating from participant feedback surveys collected post-event
What good looks like for this metric: 4 out of 5 rating
Ideas to improve this metric Gather and act on feedback Ensure activities are engaging Offer diverse content Train facilitators thoroughly Provide incentives for feedback 3. Social Media Engagement The amount of interaction (likes, shares, comments) on social media posts related to awareness activities
What good looks like for this metric: Engagement rate of 1.5%
Ideas to improve this metric Post regularly with rich media Engage with comments promptly Create shareable content Use hashtags effectively Collaborate with influencers 4. Awareness Campaign Reach The total number of individuals exposed to the awareness campaign across all platforms
What good looks like for this metric: 5000 reaches per campaign
Ideas to improve this metric Expand advertising budget Utilise cross-promotion strategies Engage local community leaders Optimise content for SEO Partner with local businesses 5. Behaviour Change Rate Percentage of participants who demonstrate a change in behaviour aligned with environmental awareness goals
What good looks like for this metric: 10% behaviour change
Ideas to improve this metric Offer actionable steps post-event Follow-up with participants Provide progress tracking tools Share success stories Create accountability groups
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1. Number of Youths Trained The total number of youth participants who have completed the training programme
What good looks like for this metric: 500 youths annually
Ideas to improve this metric Increase outreach efforts in low-income areas Partner with local community centres Utilise social media for recruitment Provide online training options Collaborate with schools and universities 2. Business Registration Rate Percentage of trained youths who successfully register a business
What good looks like for this metric: 50% of trained youths
Ideas to improve this metric Simplify the registration process Guide participants through registration steps Provide incentives for registration Host workshops on business planning Establish partnerships with registration bodies 3. Employment Opportunities Created Number of new jobs generated as a result of the startups
What good looks like for this metric: 2 new jobs per startup
Ideas to improve this metric Encourage scalable business models Provide mentorship for business growth Facilitate networking events Support access to funding opportunities Promote collaboration among startups 4. Business Sustainability Rate Percentage of businesses still operational after their first year
What good looks like for this metric: 70% sustainability rate
Ideas to improve this metric Offer follow-up coaching sessions Provide financial management workshops Connect with local business networks Regularly assess and adapt business strategies Encourage continuous learning and innovation 5. Funding Secured by Startups Amount of financial support secured by startups through grants, loans, or investments
What good looks like for this metric: $10,000 per startup
Ideas to improve this metric Assist in grant application processes Create pitch training sessions Connect startups with potential investors Host startup demo days Guide on developing detailed business plans
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1. Conversion Rate The percentage of patients called who enroll in the CCM program
What good looks like for this metric: 20-30%
Ideas to improve this metric Provide detailed information about CCM benefits Offer flexible enrollment options Follow up with hesitant patients Highlight positive testimonials Simplify the enrollment process 2. Call Volume The total number of calls made to potential CCM patients
What good looks like for this metric: 1000 calls per week
Ideas to improve this metric Increase the size of the call team Use automated dialers Extend calling hours Prioritise high-potential leads Track call completion rates 3. Call to Conversion Time The average time taken from the first call to patient enrollment in the program
What good looks like for this metric: 1-2 weeks
Ideas to improve this metric Streamline follow-up processes Clarify onboarding steps during calls Offer quick response channels Maintain communication through multiple formats Address patient queries swiftly 4. Patient Satisfaction Score Patient-reported happiness with the call and enrollment process
What good looks like for this metric: 80% satisfaction
Ideas to improve this metric Conduct surveys post-enrollment Gather feedback on call quality Enhance training for callers Resolve queries efficiently Personalise communication 5. Retention after Enrollment The percentage of patients remaining in the CCM program after a set period
What good looks like for this metric: 60-70% after 6 months
Ideas to improve this metric Implement engagement strategies Monitor patient progress regularly Provide value-added services Build strong relationships Continually assess patient needs
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1. Employee Engagement Score Measures how engaged employees are with the community initiatives and their involvement in the organisation’s activities
What good looks like for this metric: Industry benchmarks generally range from 65% to 85%
Ideas to improve this metric Increase recognition of active participants Offer regular feedback sessions Facilitate team-building activities Provide training and development opportunities Enhance communication channels 2. Employee Retention Rate Percentage of employees who remain with the organisation over a period, indicating satisfaction and loyalty
What good looks like for this metric: A typical benchmark is 90% annually
Ideas to improve this metric Provide career advancement opportunities Improve work-life balance offerings Enhance benefits and compensation Organise engagement and wellness programs Foster a transparent work environment 3. Participation Rate in Community Events Measures the level of participation by employees in organised community care events
What good looks like for this metric: Target at least 70% participation rate
Ideas to improve this metric Make events more inclusive and diverse Align events with employee interests Provide incentives for participation Increase visibility and communication about events Engage leadership to drive participation 4. Employee Satisfaction Survey Results Survey results reflecting employees' overall satisfaction with the organisation’s community care initiatives
What good looks like for this metric: Aim for satisfaction ratings above 75%
Ideas to improve this metric Conduct focus groups to gather detailed feedback Regularly review and act on survey feedback Enhance communication about the impact of initiatives Introduce flexible community care activities Create mentoring opportunities within initiatives 5. Community Care Initiative Growth Rate The rate at which community care initiatives are expanding in terms of scope or participation over time
What good looks like for this metric: A growth rate of 10% annually is typical
Ideas to improve this metric Introduce innovative initiatives based on employee feedback Leverage social media to increase reach Partner with external organisations Schedule regular internal events to raise awareness Implement cross-departmental collaborations
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Tracking your Outreach Team metrics Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
More metrics recently published We have more examples to help you below.
Planning resources OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
Tability's check-ins will save you hours and increase transparency
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