This plan focuses on boosting social media interactions by employing vital metrics to assess and optimize engagement. By measuring the engagement rate, click-through rate (CTR), conversion rate, social share of voice, and audience growth rate, organizations can tailor their strategies for maximum impact.
For instance, the engagement rate highlights the importance of engaging content, while CTR emphasizes the need for effective calls-to-action. Understanding these metrics guides better decision-making, fostering improved social media presence and growth.
Top 5 metrics for Increase Social Media Interactions
1. Engagement Rate
The percentage of people who interact with content (likes, comments, shares) out of total followers.
What good looks like for this metric: 1% to 5%
How to improve this metric:- Create engaging and relevant content
- Post at times when your audience is active
- Use eye-catching images and videos
- Engage with your audience through comments
- Utilise hashtags to increase visibility
2. Click-Through Rate (CTR)
The number of clicks on a post's link divided by total impressions.
What good looks like for this metric: 0.5% to 3%
How to improve this metric:- Craft compelling call-to-action phrases
- Ensure links are prominently presented
- Test different types of content to see what works
- Use analytics to refine target audience
- Simplify access to clickable links
3. Conversion Rate
The percentage of users who complete a desired action after clicking on social media links.
What good looks like for this metric: 2% to 5%
How to improve this metric:- Optimise landing pages for conversions
- Clearly define the desired action
- Reduce friction in the conversion process
- Test different offers or incentives
- Analyse and adjust based on data insights
4. Social Share of Voice
The percentage of total conversation about your brand compared to competitors on social media.
What good looks like for this metric: 10% to 30%
How to improve this metric:- Analyse competitors' social media activities
- Boost brand presence through campaigns
- Engage influencers to increase visibility
- Develop unique and shareable content
- Monitor trends and participate actively
5. Audience Growth Rate
The percentage increase in followers over a certain period.
What good looks like for this metric: 2% to 10% per month
How to improve this metric:- Run social media ads targeting potential followers
- Consistently post high-quality content
- Engage in partnerships with relevant brands or pages
- Utilise social media contests to attract followers
- Network with industry influencers
How to track Increase Social Media Interactions metrics
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your metrics.
