Get Tability: OKRs that don't suck | Learn more →

Monetization metrics and KPIs

What are Monetization metrics?

Finding the right Monetization metrics can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or adopt Tability to ensure you remain accountable.

Find Monetization metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Monetization metrics and KPIs

Metrics for YouTube Travel Channel

  • 1. Average View Duration

    The average amount of time viewers spend watching each video

    What good looks like for this metric: 50-60% of total video length

    Ideas to improve this metric
    • Create engaging and concise content
    • Use storytelling to maintain interest
    • Include hooks at the beginning
    • Break long videos with chapters
    • End with strong conclusions

  • 2. Click-Through Rate (CTR)

    The percentage of viewers who click on the video after seeing the thumbnail and title

    What good looks like for this metric: 2-10%

    Ideas to improve this metric
    • Design compelling thumbnails
    • Use attention-grabbing titles
    • Optimise descriptions and tags
    • Include numbers or questions in titles
    • A/B test thumbnails and titles

  • 3. Subscriber Growth Rate

    The rate at which new subscribers are gained over time

    What good looks like for this metric: 1-2% increase per month

    Ideas to improve this metric
    • Consistently upload new content
    • Engage with subscribers regularly
    • Encourage viewers to subscribe
    • Collaborate with other creators
    • Share content on social media

  • 4. Engagement Rate

    The percentage of viewers who interact through likes, comments, or shares

    What good looks like for this metric: 4-8%

    Ideas to improve this metric
    • Ask viewers questions
    • Host giveaways or contests
    • Reply to comments promptly
    • Encourage video sharing
    • Include calls to action

  • 5. Revenue Per Thousand Impressions (RPM)

    The amount of money earned per 1,000 video views

    What good looks like for this metric: $1-$5

    Ideas to improve this metric
    • Enable monetization features
    • Diversify income streams
    • Partner with sponsors
    • Increase viewership
    • Offer membership options
engagementmonetizationcontent-creatordigital-marketeranalytics-teamcontent-production-team
Implement these metrics

Tracking your Monetization metrics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

We have more examples to help you below.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents
Copyright © 2024 Tability