What are Marketing Analytics metrics? Crafting the perfect Marketing Analytics metrics can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.
Transfer these examples to your app of choice, or opt for Tability to help keep you on track.
Find Marketing Analytics metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Marketing Analytics metrics and KPIs 1. Listening Rate Percentage of listeners who actually listen to the entire ad episode, calculated by comparing full ad listens to episode downloads.
What good looks like for this metric: 40-60%
Ideas to improve this metric Create engaging and relevant content Improve ad placement within the podcast Experiment with different ad lengths Use well-known voices or hosts Incorporate storytelling elements 2. Conversion Rate Percentage of listeners who take the desired action after hearing the ad, such as visiting a website or making a purchase.
What good looks like for this metric: 1-5%
Ideas to improve this metric Use clear call-to-actions Offer exclusive discount codes Simplify the listener journey Retarget listeners with follow-up ads Track and refine ad copy 3. Cost Per Acquisition (CPA) The cost of acquiring a new customer through podcast ads, calculated by dividing the total ad spend by the number of new customers acquired.
What good looks like for this metric: $30-$100
Ideas to improve this metric Negotiate better ad rates Focus on high-conversion podcast channels Optimize your landing page Continuously test ad creatives Leverage audience insights 4. Reach The total number of unique listeners who have heard your podcast ad.
What good looks like for this metric: Varies widely by podcast size
Ideas to improve this metric Collaborate with popular podcasts Promote across multiple platforms Leverage social media marketing Offer shareable content Invest in cross-promotion 5. Engagement Rate The level of interaction listeners have with the ad, including actions like sharing, commenting, or discussing the ad on social media.
What good looks like for this metric: 5-10%
Ideas to improve this metric Create interactive ad content Encourage listener participation Feature listener testimonials Engage with listeners on social media Incorporate listener feedback
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1. Lead Conversion Rate Percentage of leads generated from content marketing efforts that convert into customers
What good looks like for this metric: 2% to 5%
Ideas to improve this metric Optimise landing pages with clear calls-to-action Utilise A/B testing to refine content strategies Enhance targeting through customer segmentation Use compelling content to engage leads Increase follow-ups with personalised emails 2. Content Engagement Rate Level of interaction users have with the content such as likes, shares, and comments
What good looks like for this metric: 1% to 3%
Ideas to improve this metric Create engaging and shareable content Encourage participation through prompts and questions Optimise post timing based on audience activity Incorporate multimedia elements to increase interest Engage with audience feedback and comments 3. Organic Traffic Growth Increase in website visitors arriving via organic search as a result of content marketing
What good looks like for this metric: 5% to 10% monthly growth
Ideas to improve this metric Enhance SEO with targeted keywords Regularly update and refresh old content Build backlinks from reputable sources Ensure mobile responsiveness of content Utilise internal linking for better site navigation 4. Content Download Rate Frequency of users downloading content such as ebooks or whitepapers provided for lead generation
What good looks like for this metric: 10% to 20%
Ideas to improve this metric Ensure downloadable content is valuable and relevant Use clear and enticing calls-to-action Simplify the download process with minimal form fields Offer exclusive content for added value Promote downloads through email marketing 5. Lead Nurture Rate Percentage of leads actively engaged and developed into potential customers over time
What good looks like for this metric: 15% to 30%
Ideas to improve this metric Develop a comprehensive lead nurturing strategy Create targeted email campaigns for leads Use content to address pain points and solutions Track lead interactions to tailor content Automate follow-up processes to maintain engagement
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1. Engagement Rate Percentage of interactions (likes, comments, shares) a post receives relative to the total audience reached
What good looks like for this metric: 1% - 5%
Ideas to improve this metric Post during peak audience times Utilise engaging call-to-actions Encourage user-generated content Access analytics to determine audience preferences Enhance visual appeal with quality images or videos 2. Reach Total number of unique users who have seen your content
What good looks like for this metric: 10% - 20% of followers
Ideas to improve this metric Collaborate with influencers Use targeted hashtags Deploy social media ads Engage with similar profiles Share content regularly and consistently 3. Click-Through Rate (CTR) Percentage of users who click on a link in your post compared to the total users who saw the post
What good looks like for this metric: 0.5% - 3%
Ideas to improve this metric Craft compelling headlines Ensure ad verb positioning is clear Use crisp and engaging thumbnails Incorporate strong call-to-actions Simplify the post to focus on the link 4. Conversion Rate Percentage of users who take a desired action, such as signing up or purchasing, after clicking through
What good looks like for this metric: 2% - 5%
Ideas to improve this metric Streamline landing page design Add testimonials for credibility Offer introductory discounts Conduct A/B testing on adverbs used Facilitate ease of navigation 5. Social Share of Voice Percentage of total social media mentions about your brand relative to your competitors
What good looks like for this metric: 30% - 50% depending on competition
Ideas to improve this metric Actively monitor social conversations Engage with audience comments Foster community around your brand Address negative feedback promptly Publicize success stories and case studies
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1. Follower Growth Rate Percentage increase in new followers over a specific period of time
What good looks like for this metric: 5-10% monthly increase
Ideas to improve this metric Post consistently Engage with followers' content Share industry-relevant news Utilise hashtags effectively Collaborate with influencers 2. Engagement Rate Ratio of interactions (likes, comments, shares) to total followers
What good looks like for this metric: 2-5% per post
Ideas to improve this metric Ask questions in posts Respond to comments and messages Use high-quality visuals Run polls or surveys Offer valuable insights 3. Content Reach Number of unique users who have seen your posts
What good looks like for this metric: 5-15% of total followers per post
Ideas to improve this metric Share posts at optimal times Tag relevant people and companies Encourage shares from followers Leverage LinkedIn Stories Use LinkedIn ads 4. Click-Through Rate (CTR) Percentage of users who click on links in your posts
What good looks like for this metric: 0.5-1.5%
Ideas to improve this metric Craft compelling headlines Use clear calls to action Include short, engaging descriptions Utilise attention-grabbing visuals Test different link placements 5. Profile Views Number of users who visit your LinkedIn profile
What good looks like for this metric: 100-200 views per month
Ideas to improve this metric Update profile regularly Use a professional profile picture Optimise headline and summary Request endorsements and recommendations Include relevant keywords
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1. Listener Count Number of listeners who tuned in to the podcast episode featuring the appearance
What good looks like for this metric: 500-1000 listeners per episode
Ideas to improve this metric Promote the podcast on social media Encourage word-of-mouth sharing Collaborate with the podcast host for cross-promotion Engage with the podcast audience post-episode Leverage email marketing campaigns 2. Lead Generation Number of new leads generated as a result of the podcast appearance
What good looks like for this metric: 10-20 new leads per appearance
Ideas to improve this metric Include a special offer or call-to-action Mention a landing page or unique URL Utilise tracking links Follow up with listeners via email Provide valuable, actionable insights during the podcast 3. Social Media Engagement Increase in social media interactions (likes, shares, comments) following the podcast appearance
What good looks like for this metric: 15-30% increase in engagement
Ideas to improve this metric Share key highlights from the podcast Use engaging visuals Respond to audience comments and questions Host a live Q&A session Create shareable content related to the podcast topic 4. Website Traffic Spike in website visits post-podcast appearance, measured through unique visitors and page views
What good looks like for this metric: 5-10% increase in traffic
Ideas to improve this metric Mention your website during the podcast Promote blog posts related to podcast topics Offer free resources on your website Use SEO optimised content Collaborate on guest posts 5. Conversion Rate Percentage of podcast listeners who take a desired action (purchase, sign-up, etc.)
What good looks like for this metric: 2-5% conversion rate
Ideas to improve this metric Offer a limited-time discount Use compelling CTAs Provide a clear value proposition Optimise landing pages for conversions Deliver follow-up content with additional incentives
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1. Engagement Rate The percentage of your audience that interacts with your content, including likes, comments, shares, and follows
What good looks like for this metric: 1% to 5% is average
Ideas to improve this metric Create visually appealing content Use engaging captions and hashtags Post at optimal times Engage with followers regularly Run interactive polls or quizzes 2. Reach The total number of unique users who have seen your content
What good looks like for this metric: 10% to 30% of followers
Ideas to improve this metric Promote content through ads Collaborate with influencers Boost high-performing posts Use platform-specific trends Engage with other content creators 3. Click-Through Rate (CTR) The percentage of users who click on a call-to-action link from your content
What good looks like for this metric: 0.5% to 2% is typical
Ideas to improve this metric Design compelling call-to-actions Ensure the link lands on relevant pages Test different formats and placements Use strong visual or textual hooks Track and optimize based on analytics 4. Conversion Rate The percentage of users who complete a desired action, like signing up or making a purchase, after interacting with your content
What good looks like for this metric: 1% to 3% is average
Ideas to improve this metric Simplify the conversion process Offer exclusive promotions Strengthen landing page messages Target specific audience segments Follow up with retargeting ads 5. Content Shares The number of times your content is shared by users, amplifying your reach
What good looks like for this metric: 1% of impressions
Ideas to improve this metric Create shareable, relatable content Include share buttons on content Incentivize sharing with contests Engage with audience emotions Analyze trends for shareable topics
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1. Annual Sales Volume The total quantity of plastic products sold within a year
What good looks like for this metric: 10,000 MT in 2025, increasing to 50,000 MT by 2035
Ideas to improve this metric Expand market reach through marketing Increase product quality to boost sales Enhance sales team training and incentives Identify and target key industries needing plastic Collaborate with international partners 2. Production Yield The percentage of produced items that meet quality standards
What good looks like for this metric: 95% in 2025, aiming for 99% by 2035
Ideas to improve this metric Implement quality checks at each production phase Invest in modern machinery and technology Train employees on quality control processes Conduct regular maintenance on equipment Incorporate lean manufacturing practices 3. Customer Retention Rate The percentage of customers who continue to buy over time
What good looks like for this metric: 80% in 2025, increasing to 95% by 2035
Ideas to improve this metric Enhance customer service and support Implement a loyalty program Regularly seek customer feedback for improvements Offer personalized deals and discounts Ensure high product quality and consistency 4. Cost per Metric Tonne (MT) The cost incurred to produce one metric tonne of plastic
What good looks like for this metric: 10% reduction by 2026, aiming for 20% reduction by 2035
Ideas to improve this metric Streamline procurement processes Negotiate better deals with suppliers Optimize production scheduling for efficiency Minimize waste during production Utilize energy-efficient machinery 5. Training Hours per Employee The average number of hours each employee spends in training annually
What good looks like for this metric: 20 hours in 2025, increasing to 60 hours by 2035
Ideas to improve this metric Develop a comprehensive training calendar Encourage online and external training sessions Introduce mentorship programs Link training to career development plans Utilize technology for training modules
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Tracking your Marketing Analytics metrics Having a plan is one thing, sticking to it is another.
Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process .
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
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Planning resources OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
Tability's check-ins will save you hours and increase transparency
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