What are Followers metrics? Developing an effective Followers metrics can be intimidating, especially when your daily duties demand your attention. To assist you, we've curated a list of examples to inspire your planning process.
Feel free to copy these examples into your favorite application, or leverage Tability to maintain accountability.
Find Followers metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Followers metrics and KPIs 1. Engagement Rate The percentage of engagement (likes, comments, shares) relative to the total followers or views
What good looks like for this metric: 2% to 5%
Ideas to improve this metric Create engaging content Post consistently Use appropriate hashtags Encourage audience interaction Collaborate with influencers 2. Follower Growth Rate The percentage increase in followers over a specific time period
What good looks like for this metric: 1% to 3% monthly
Ideas to improve this metric Run targeted promotions Enhance content quality Engage with audience regularly Utilise trending topics Host giveaways or contests 3. User-Generated Content Volume The number of posts created by users about your brand or campaign
What good looks like for this metric: 500 posts per month
Ideas to improve this metric Encourage users to tag your brand Create a unique campaign hashtag Incentivise participation Feature UGC on your profiles Collaborate with loyal customers 4. Reach on Google Maps The number of users who find your business through Google Maps searches
What good looks like for this metric: Increase by 15% in 6 weeks
Ideas to improve this metric Ensure accurate business information Encourage customers to leave reviews Use high-quality photos Regularly update your Google My Business profile Improve local SEO 5. Review Sentiment Score The overall sentiment of customer reviews, indicating positive or negative feedback
What good looks like for this metric: 4.0 to 4.5 out of 5
Ideas to improve this metric Promptly address negative feedback Encourage happy customers to leave reviews Ensure quality customer service Monitor review platforms regularly Incorporate feedback into improvements
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1. Follower Growth Rate Percentage increase in new followers over a specific period of time
What good looks like for this metric: 5-10% monthly increase
Ideas to improve this metric Post consistently Engage with followers' content Share industry-relevant news Utilise hashtags effectively Collaborate with influencers 2. Engagement Rate Ratio of interactions (likes, comments, shares) to total followers
What good looks like for this metric: 2-5% per post
Ideas to improve this metric Ask questions in posts Respond to comments and messages Use high-quality visuals Run polls or surveys Offer valuable insights 3. Content Reach Number of unique users who have seen your posts
What good looks like for this metric: 5-15% of total followers per post
Ideas to improve this metric Share posts at optimal times Tag relevant people and companies Encourage shares from followers Leverage LinkedIn Stories Use LinkedIn ads 4. Click-Through Rate (CTR) Percentage of users who click on links in your posts
What good looks like for this metric: 0.5-1.5%
Ideas to improve this metric Craft compelling headlines Use clear calls to action Include short, engaging descriptions Utilise attention-grabbing visuals Test different link placements 5. Profile Views Number of users who visit your LinkedIn profile
What good looks like for this metric: 100-200 views per month
Ideas to improve this metric Update profile regularly Use a professional profile picture Optimise headline and summary Request endorsements and recommendations Include relevant keywords
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Tracking your Followers metrics Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
More metrics recently published We have more examples to help you below.
Planning resources OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
Tability's check-ins will save you hours and increase transparency
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