What are Marketing Analyst metrics?
Crafting the perfect Marketing Analyst metrics can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.
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Examples of Marketing Analyst metrics and KPIs
Metrics for Referral Marketing
1. Referral Rate
The percentage of your customers who refer others to your business. This is calculated by dividing the number of referred customers by the total number of customers
What good looks like for this metric: 10-30%
Ideas to improve this metric- Enhance referral incentives
- Simplify the referral process
- Promote the referral program frequently
- Provide excellent customer service
- Recognise and reward top referrers
2. Customer Acquisition Cost (CAC)
The cost associated with convincing a consumer to buy your product or service, including all marketing and sales expenses. This is calculated by dividing the total costs of acquisition by the number of new customers
What good looks like for this metric: $7-$15 per customer
Ideas to improve this metric- Optimise marketing spend
- Increase organic reach
- Leverage social proof
- Enhance referral incentives
- Use cost-effective advertising channels
3. Lifetime Value (LTV)
The predicted net profit attributed to the entire future relationship with a customer. This is calculated by multiplying the average purchase value, purchase frequency, and customer lifespan
What good looks like for this metric: $400-$500
Ideas to improve this metric- Improve customer retention strategies
- Enhance product/service quality
- Upsell and cross-sell effectively
- Provide excellent customer service
- Offer loyalty programs
4. Referral Conversion Rate
The percentage of referred leads who become paying customers. This is calculated by dividing the number of referred customers who make a purchase by the total number of referred customers
What good looks like for this metric: 10-20%
Ideas to improve this metric- Streamline referral onboarding
- Offer time-limited incentives
- Provide clear value proposition
- Enhance user experience on landing pages
- Engage referrals with follow-up communications
5. Net Promoter Score (NPS)
A measure of customer loyalty and satisfaction, calculated by asking customers how likely they are to recommend your business to others on a scale of 0-10 and subtracting the percentage of detractors from promoters
What good looks like for this metric: 30-50
Ideas to improve this metric- Regularly solicit and act on customer feedback
- Improve product quality
- Provide exceptional customer service
- Engage with customers on social media
- Implement loyalty and reward programmes
Metrics for Word-of-Mouth Marketing
1. Net Promoter Score (NPS)
Measures customer loyalty and satisfaction by asking how likely customers are to recommend your product or service to others
What good looks like for this metric: 50 or above is considered excellent
Ideas to improve this metric- Improve customer service
- Enhance product quality
- Request feedback and act on it
- Offer referral incentives
- Build a strong customer community
2. Customer Referrals
Tracks the number of new customers acquired through referrals from existing customers
What good looks like for this metric: 10% of new customers is considered good
Ideas to improve this metric- Introduce a referral program
- Simplify the referral process
- Provide incentives for referrals
- Highlight referral successes
- Ask for referrals at peak satisfaction points
3. Social Media Mentions
Counts the number of times your brand is mentioned on social media platforms
What good looks like for this metric: Varies widely by industry and brand size
Ideas to improve this metric- Engage with users on social media
- Create shareable content
- Encourage user-generated content
- Monitor social media trends
- Collaborate with influencers
4. Customer Lifetime Value (CLV)
Estimates the total revenue a business can expect from a single customer account
What good looks like for this metric: Varies widely by industry
Ideas to improve this metric- Enhance customer experience
- Upsell and cross-sell products
- Improve customer loyalty programs
- Offer exceptional after-sales service
- Personalise marketing efforts
5. Review and Rating Volume
Tracks the number and quality of reviews and ratings your products or services receive
What good looks like for this metric: 4 stars or higher is considered good
Ideas to improve this metric- Encourage customers to leave reviews
- Respond to all reviews
- Address negative feedback promptly
- Showcase positive reviews
- Simplify the review process
Metrics for Affiliate Marketing Programs
1. Conversion Rate
The percentage of visitors who complete a desired action (e.g., making a purchase) through affiliate links.
What good looks like for this metric: 1% - 5%
Ideas to improve this metric- Optimise landing pages
- Provide relevant promotional material to affiliates
- Test different call-to-actions
- Offer incentives for higher conversions
- Reduce the number of steps to purchase
2. Average Order Value (AOV)
The average amount spent by customers per order through affiliate links.
What good looks like for this metric: $50 - $100
Ideas to improve this metric- Upsell related products
- Create product bundles
- Offer free shipping at a certain threshold
- Run limited-time promotions
- Suggest personalised recommendations
3. Click-Through Rate (CTR)
The percentage of clicks on affiliate links out of the total number of impressions.
What good looks like for this metric: 2% - 3%
Ideas to improve this metric- Enhance the design of affiliate banners
- Use compelling copy
- Place links in high-visibility areas
- Test different link formats
- Foster affiliate engagement
4. Return on Investment (ROI)
The overall profitability of the affiliate marketing program, calculated as (Revenue - Cost) / Cost.
What good looks like for this metric: 200% - 300%
Ideas to improve this metric- Identify high-performing affiliates
- Negotiate better terms with affiliates
- Cut down on ineffective partnerships
- Invest in high-converting channels
- Monitor affiliate activities to prevent fraud
5. Number of Active Affiliates
The total number of affiliates who are actively promoting and generating traffic for your offerings.
What good looks like for this metric: 100 - 200
Ideas to improve this metric- Regularly recruit new affiliates
- Provide ongoing training and resources
- Offer competitive commission rates
- Develop strong relationships with top affiliates
- Host motivational contests and challenges
Metrics for Student Start-Up Launch
1. Customer Acquisition Cost (CAC)
The cost of acquiring a new customer, calculated by dividing total marketing expenses by the number of new customers acquired.
What good looks like for this metric: Varies greatly, often between $5-$100
Ideas to improve this metric- Optimise marketing campaigns
- Leverage social media and word of mouth
- Increase conversion rates on landing pages
- Experiment with cost-effective advertising channels
- Focus on customer referrals and discount programs
2. Monthly Recurring Revenue (MRR)
The predictable revenue expected every month from subscription services or regular sales.
What good looks like for this metric: $0 in month one, with rapid growth expected
Ideas to improve this metric- Introduce subscription-based services
- Enhance product features to retain users
- Upsell to existing customers
- Expand market to new customers
- Regularly assess pricing strategy
3. Customer Retention Rate
The percentage of customers a company retains over a specific period.
What good looks like for this metric: 60-70%
Ideas to improve this metric- Offer excellent customer service
- Maintain high-quality products
- Engage customers through regular communication
- Implement a loyalty or rewards program
- Regularly collect feedback and adapt
4. Net Promoter Score (NPS)
A metric to gauge customer satisfaction and loyalty on a scale from -100 to 100 based on likelihood to recommend.
What good looks like for this metric: Above 20 is considered good
Ideas to improve this metric- Regularly survey customers about their experience
- Implement customer feedback quickly
- Enhance product offerings based on feedback
- Improve customer support processes
- Build a community around your brand
5. Burn Rate
The rate at which a company is spending its capital before generating positive cash flow.
What good looks like for this metric: Typically 1-2 years runway
Ideas to improve this metric- Optimise operational efficiency
- Prioritise spending on revenue-generating activities
- Regularly review and adjust budget
- Seek additional funding if necessary
- Monitor cash flow closely
Metrics for Relaunch Wholesale Business
1. Sales Conversion Rate
The percentage of buyers who purchase after visiting the booth. Calculated by dividing the number of purchases by the total visitors.
What good looks like for this metric: 20%
Ideas to improve this metric- Optimise booth layout for better accessibility
- Offer real-time demonstrations or samples
- Train staff for effective customer engagement
- Use targeted marketing prior to the event
- Create attractive offers or discounts
2. Customer Acquisition Cost (CAC)
The cost to acquire one new customer. Calculated by dividing the total costs of marketing and sales by the number of new customers acquired.
What good looks like for this metric: 50 USD
Ideas to improve this metric- Leverage social media marketing
- Use cost-effective digital marketing strategies
- Utilise referral programs
- Enhance customer journey mapping
- Optimise lead generation campaigns
3. Average Order Value (AOV)
The average amount spent each time a customer makes a purchase. Calculated by dividing total revenue by the number of orders.
What good looks like for this metric: 100 USD
Ideas to improve this metric- Upsell and cross-sell products
- Create bundles and package deals
- Encourage bulk purchasing
- Offer free shipping on orders over a certain value
- Enhance product descriptions and visuals
4. Customer Retention Rate
The percentage of customers who return after their first purchase. Calculated by dividing the number of repeat customers by the total number of customers.
What good looks like for this metric: 60%
Ideas to improve this metric- Implement a loyalty rewards program
- Gather and act on customer feedback
- Follow up with post-purchase engagement
- Offer personalised customer service
- Enhance communication with newsletters
5. Booth Foot Traffic
The count of visitors who physically visit the booth. Helps in gauging brand visibility and interest.
What good looks like for this metric: 1000 visitors
Ideas to improve this metric- Place eye-catching signage
- Host interactive sessions or contests
- Leverage influencers or brand ambassadors
- Create a visually appealing booth design
- Promote through event brochures or maps
Metrics for Ticket Sales Performance
1. Daily Sales Volume
The total number of tickets sold each day
What good looks like for this metric: Consistently increasing towards 75% target by Week 10
Ideas to improve this metric- Launch early bird promotions
- Utilise social media marketing
- Offer group discounts
- Create an urgency with countdowns
- Collaborate with influencers
2. Sales Growth Rate
The percentage increase or decrease in ticket sales compared to the previous period
What good looks like for this metric: Aim for an increasing trend week-over-week
Ideas to improve this metric- Analyse sales data to identify trends
- Adjust marketing campaigns based on performance
- Improve online purchasing experience
- Target new customer segments
- Enhance customer retention programmes
3. Conversion Rate
The percentage of visitors to the ticket site who complete a purchase
What good looks like for this metric: Average is typically 2-3%
Ideas to improve this metric- Simplify the checkout process
- Improve website loading speed
- Add testimonials and reviews
- Use clear and compelling calls-to-action
- Offer various payment options
4. Customer Acquisition Cost (CAC)
The total cost of acquiring a new customer, calculated by dividing total marketing expenses by the number of new customers
What good looks like for this metric: Aim to keep below $30 for cost efficiency
Ideas to improve this metric- Optimise digital ad spend
- Utilise referral programmes
- Leverage email marketing
- Focus on organic SEO efforts
- Analyse and eliminate wasted spend
5. Return on Advertising Spend (ROAS)
A measure of revenue generated per dollar of advertising spent
What good looks like for this metric: A typical target is 4:1
Ideas to improve this metric- Refine audience targeting
- Continuously test ad creatives
- Focus on high-performing channels
- Monitor and adjust bids regularly
- Use retargeting strategies effectively
Metrics for Affiliate B2B Program Success
1. Conversion Rate
The percentage of referred visitors who take a desired action, such as making a purchase
What good looks like for this metric: 5-10%
Ideas to improve this metric- Improve landing page design
- Provide clear call-to-action
- Offer tailored promotions
- Optimise user experience
- Segment traffic for analysis
2. Average Order Value (AOV)
The average dollar amount spent each time a customer completes an order
What good looks like for this metric: $100-$200
Ideas to improve this metric- Upsell complementary products
- Introduce product bundles
- Offer discounts on larger purchases
- Highlight premium offerings
- Ensure easy checkout process
3. Customer Retention Rate
The percentage of repeat customers over a specific period
What good looks like for this metric: 20-40%
Ideas to improve this metric- Strengthen customer relationships
- Initiate loyalty programmes
- Provide exceptional customer service
- Ensure consistent communication
- Gather and act on feedback
4. Click-Through Rate (CTR)
The percentage of people who click on the affiliate link compared to those who view it
What good looks like for this metric: 1-2%
Ideas to improve this metric- Use compelling ad copy
- Design eye-catching creatives
- Test various link placements
- Target the right audience
- Optimise for mobile devices
5. Return on Investment (ROI)
A measure of the profitability of the affiliate program relative to its cost
What good looks like for this metric: 150-200%
Ideas to improve this metric- Reduce acquisition costs
- Enhance affiliate relationships
- Optimise budget allocation
- Track and analyse expenses
- Focus on high-performing affiliates
Metrics for Ticket Sales Analysis
1. Total Tickets Sold
Total number of tickets sold at any point during the campaign
What good looks like for this metric: 75% of total tickets by week 10
Ideas to improve this metric- Increase social media marketing
- Offer early bird discounts
- Engage influencers for promotions
- Host promotional events
- Partner with local businesses for cross-promotions
2. Weekly Ticket Sales Growth
Percentage increase in tickets sold week over week
What good looks like for this metric: 5-10% growth per week
Ideas to improve this metric- Run weekly promotions or flash sales
- Send reminder emails to potential attendees
- Highlight the event's exclusivity and benefits
- Post customer testimonials and reviews
- Utilize countdowns to create urgency
3. Average Revenue Per Ticket
Average revenue generated per ticket sold at $250
What good looks like for this metric: $250 per ticket
Ideas to improve this metric- Introduce premium ticket tiers
- Offer group booking discounts
- Bundle tickets with other products or services
- Upsell additional event experiences
- Improve the perceived value of the ticket
4. Conversion Rate
Percentage of website visitors who purchase a ticket
What good looks like for this metric: 2-5% conversion rate
Ideas to improve this metric- Optimize the checkout process
- Display clear benefits and features
- Use retargeting ads for abandoned carts
- Improve page load speed
- Provide multiple payment options
5. Customer Acquisition Cost
Total cost spent on acquiring one ticket purchaser
What good looks like for this metric: Below $50 per customer
Ideas to improve this metric- Utilize cost-effective marketing channels
- Optimize advertising campaigns
- Focus on high-converting audiences
- Engage in referral programs
- Improve customer engagement strategies
Metrics for Affiliate B2B Program Success
1. Conversion Rate
The percentage of referred visitors who complete a desired action, such as making a purchase or signing up for a service.
What good looks like for this metric: 2-3% in the B2B sector
Ideas to improve this metric- Optimise landing pages
- Improve affiliate training
- Enhance call-to-action clarity
- Use targeted marketing strategies
- A/B test promotional content
2. Return on Investment (ROI)
The ratio of net profit from affiliate promotions to the costs required to generate those promotions.
What good looks like for this metric: 200-300% in successful programs
Ideas to improve this metric- Negotiate better commission rates
- Focus on high-value affiliates
- Reduce unnecessary marketing expenses
- Regularly review and adjust strategies
- Utilise performance analytics
3. Affiliate Engagement Rate
The level of activity and participation of affiliates within the program, such as clicks and content shared.
What good looks like for this metric: 30-40% active engagement
Ideas to improve this metric- Provide regular updates and incentives
- Offer exclusive promotions
- Engage affiliates with personalised communication
- Provide high-quality marketing materials
- Host training and feedback sessions
4. Customer Lifetime Value (CLV)
The total revenue expected from a referred customer over their entire relationship with the business.
What good looks like for this metric: $1,000-$5,000 depending on industry
Ideas to improve this metric- Enhance customer onboarding processes
- Provide exceptional customer service
- Create loyalty programs
- Upsell complementary products or services
- Gather and act on customer feedback
5. Affiliate Retention Rate
The percentage of affiliates who stay active within the program over a given time period.
What good looks like for this metric: 60-80% retention annually
Ideas to improve this metric- Provide competitive commission structures
- Regularly communicate value and success tips
- Recognise and reward top performers
- Simplify the payout process
- Foster a supportive affiliate community
Metrics for Growth For Scaleups
1. Revenue Growth Rate
Measures the rate at which a company's revenue is increasing over a specified period of time
What good looks like for this metric: 20%-40% annual growth
Ideas to improve this metric- Enhance marketing strategies
- Expand into new markets
- Introduce new product lines
- Increase sales efforts
- Optimize pricing models
2. Customer Acquisition Cost (CAC)
Calculates the total cost of acquiring a new customer, including all marketing and sales expenses
What good looks like for this metric: $1 to $3 per customer
Ideas to improve this metric- Streamline marketing campaigns
- Utilise referral programs
- Optimise ad targeting
- Improve sales funnel efficiency
- Negotiate better rates with vendors
3. Customer Lifetime Value (CLTV)
Estimates the total revenue a business can reasonably expect from a single customer account throughout their relationship
What good looks like for this metric: $200 to $1000 per customer
Ideas to improve this metric- Increase average order value
- Improve customer retention
- Enhance customer support
- Upsell additional products or services
- Create loyalty programs
4. Monthly Recurring Revenue (MRR)
Measures the amount of predictable revenue a company can expect each month
What good looks like for this metric: $10,000 to $50,000 for early scaleups
Ideas to improve this metric- Increase subscription prices
- Offer annual payment plans
- Launch new subscription tiers
- Reduce churn rate
- Expand customer base
5. Churn Rate
Indicates the percentage of customers who stop using a product or service during a given period
What good looks like for this metric: 2%-5% monthly churn
Ideas to improve this metric- Improve product features
- Enhance user onboarding
- Engage with customers regularly
- Offer discounts or incentives
- Provide excellent customer support
Metrics for Achieve $1M Monthly Revenue
1. Sales Conversion Rate
The percentage of visitors who purchase a course. Calculated as (Number of Purchases / Total Number of Visitors) * 100
What good looks like for this metric: 2-3%
Ideas to improve this metric- Optimise landing pages
- Enhance your sales funnel
- Offer limited-time discounts
- Improve customer trust signals
- A/B test pricing strategies
2. Monthly Traffic
The total number of visitors to your site each month. Calculated using web analytics tools like Google Analytics
What good looks like for this metric: 50,000-100,000 visits
Ideas to improve this metric- Invest in SEO
- Run targeted ad campaigns
- Collaborate with influencers
- Use content marketing
- Leverage social media platforms
3. Average Order Value (AOV)
The average amount spent each time a customer places an order. Calculated as Total Revenue / Number of Orders
What good looks like for this metric: $150-$300 USD
Ideas to improve this metric- Upsell and cross-sell products
- Bundle related products
- Implement tiered pricing
- Provide incentives for larger purchases
- Offer add-on services
4. Customer Acquisition Cost (CAC)
The cost to acquire a new customer. Calculated as Total Marketing Spend / Number of New Customers Acquired
What good looks like for this metric: $50-$150 USD
Ideas to improve this metric- Optimise marketing channels
- Increase organic traffic
- Refine target audience
- Improve ad targeting
- Enhance referral programs
5. Customer Lifetime Value (CLV)
The total revenue a business can reasonably expect from a single customer account. Calculated using metrics like average purchase value, purchase frequency, and customer lifespan
What good looks like for this metric: $500-$1000 USD
Ideas to improve this metric- Enhance customer loyalty programs
- Improve customer satisfaction
- Offer subscription models
- Foster strong customer relationships
- Personalise customer experience
Metrics for Podcast Ad Performance
1. Listening Rate
Percentage of listeners who actually listen to the entire ad episode, calculated by comparing full ad listens to episode downloads.
What good looks like for this metric: 40-60%
Ideas to improve this metric- Create engaging and relevant content
- Improve ad placement within the podcast
- Experiment with different ad lengths
- Use well-known voices or hosts
- Incorporate storytelling elements
2. Conversion Rate
Percentage of listeners who take the desired action after hearing the ad, such as visiting a website or making a purchase.
What good looks like for this metric: 1-5%
Ideas to improve this metric- Use clear call-to-actions
- Offer exclusive discount codes
- Simplify the listener journey
- Retarget listeners with follow-up ads
- Track and refine ad copy
3. Cost Per Acquisition (CPA)
The cost of acquiring a new customer through podcast ads, calculated by dividing the total ad spend by the number of new customers acquired.
What good looks like for this metric: $30-$100
Ideas to improve this metric- Negotiate better ad rates
- Focus on high-conversion podcast channels
- Optimize your landing page
- Continuously test ad creatives
- Leverage audience insights
4. Reach
The total number of unique listeners who have heard your podcast ad.
What good looks like for this metric: Varies widely by podcast size
Ideas to improve this metric- Collaborate with popular podcasts
- Promote across multiple platforms
- Leverage social media marketing
- Offer shareable content
- Invest in cross-promotion
5. Engagement Rate
The level of interaction listeners have with the ad, including actions like sharing, commenting, or discussing the ad on social media.
What good looks like for this metric: 5-10%
Ideas to improve this metric- Create interactive ad content
- Encourage listener participation
- Feature listener testimonials
- Engage with listeners on social media
- Incorporate listener feedback
Metrics for Relaunch Strategy
1. Conversion Rate
The percentage of visitors who make a purchase from your website. It's calculated by dividing the number of sales by the total number of visitors and multiplying by 100
What good looks like for this metric: 2-3%
Ideas to improve this metric- Optimise product descriptions and images
- Simplify the checkout process
- Offer limited-time promotions
- Use customer reviews and testimonials
- Ensure website is mobile-friendly
2. Average Order Value (AOV)
The average amount spent each time a customer places an order. It's calculated by dividing total revenue by the number of orders
What good looks like for this metric: $50-$100
Ideas to improve this metric- Offer bundled products or upsells
- Provide discounts for larger purchases
- Add recommendations for complementary products
- Ensure pricing is competitive yet profitable
- Create a loyalty program
3. Best Seller Performance
The sales performance of your top-selling products. It includes tracking sales volume, revenue, and profitability of best sellers
What good looks like for this metric: 20% of revenue from top 10 products
Ideas to improve this metric- Highlight best sellers on landing pages
- Feature best sellers in marketing campaigns
- Regularly review and update best seller list
- Provide easy ordering options for best sellers
- Analyse and replicate successful product traits
4. Customer Retention Rate
The percentage of repeat customers over a period of time. It is calculated by dividing the number of returning customers by total customers over the same period and multiplying by 100
What good looks like for this metric: 20-30%
Ideas to improve this metric- Enhance post-purchase follow-ups
- Offer loyalty or rewards programs
- Engage customers through personalised communications
- Seek feedback and implement improvements
- Ensure a high-quality customer service experience
5. Website Traffic
The total number of visits to your website, which can be segmented by source, such as direct, social, referral, and search
What good looks like for this metric: Varies by industry and company size
Ideas to improve this metric- Invest in SEO strategies
- Utilise social media marketing
- Run targeted advertising campaigns
- Leverage email marketing to attract returning visitors
- Collaborate with influencers or affiliates
Metrics for Awareness to Purchase Conversion
1. Awareness to Purchase Rate
The percentage of individuals who become aware of a product and go on to make a purchase
What good looks like for this metric: 30% - 35%
Ideas to improve this metric- Enhance product visibility through marketing campaigns
- Offer limited-time promotions to encourage purchases
- Improve product testimonials and reviews
- Simplify the purchasing process
- Increase social proof through influencers
2. Badge Views to Clicks Conversion
The percentage of users that click on a badge out of those who view it
What good looks like for this metric: 75% - 80%
Ideas to improve this metric- Make badges more visually appealing
- Position badges prominently on the page
- Use clear call-to-action language on badges
- A/B test badge design
- Ensure mobile optimisation of badges
3. Eco-Filter Usage Rate
The percentage of users applying eco-friendly filters during their search
What good looks like for this metric: 30% - 40%
Ideas to improve this metric- Promote the eco-filter feature through educational content
- Provide incentives for using eco-filters
- Highlight benefits of eco-friendly products
- Simplify the filter application process
- Include the eco-filter feature prominently in search options
4. Green Product Selection Rate
The percentage of users who choose eco-friendly products over regular ones
What good looks like for this metric: 25% - 35%
Ideas to improve this metric- Highlight the environmental impact of choices
- Use compelling product descriptions
- Offer comparisons between green and regular products
- Create branded eco-friendly product categories
- Provide additional value through eco-friendly rewards
5. Cart Abandonment Rate
The percentage of users who add products to cart but do not complete the purchase
What good looks like for this metric: 60% - 70%
Ideas to improve this metric- Send follow-up emails with offers
- Streamline the checkout process
- Offer multiple payment options
- Provide assurance with secure checkout icons
- Reduce unexpected costs
Metrics for Sales and CSAT Targets
1. Sales Revenue
Total income generated from sales of courses, measured in USD
What good looks like for this metric: $50,000 per month
Ideas to improve this metric- Enhance course offerings
- Run targeted advertising campaigns
- Offer early-bird discounts
- Upsell related courses
- Optimise pricing strategy
2. Customer Satisfaction Score (CSAT)
Measures the level of satisfaction of customers, usually rated on a scale of 1-5
What good looks like for this metric: 4.0 out of 5
Ideas to improve this metric- Provide excellent customer support
- Gather and act on customer feedback
- Offer personalised learning paths
- Improve user interface and experience
- Ensure course content is high quality
3. Learner Engagement Rate
Percentage of learners actively participating in the course, calculated by dividing active participants by total enrolled
What good looks like for this metric: 60%
Ideas to improve this metric- Introduce interactive elements
- Provide regular updates and new content
- Encourage group discussions
- Use gamification techniques
- Send regular reminders and follow-ups
4. Course Completion Rate
Percentage of learners who complete the course, calculated by dividing the number of completions by the total number enrolled
What good looks like for this metric: 70%
Ideas to improve this metric- Design shorter, more manageable modules
- Set clear expectations and goals
- Offer incentives for completion
- Provide support resources
- Implement progress tracking
5. Knowledge Retention Rate
Measures how much information learners retain over time, assessed through follow-up tests
What good looks like for this metric: 75%
Ideas to improve this metric- Use varied teaching methods
- Incorporate spaced repetition
- Provide summary notes
- Offer periodic refreshers
- Encourage practical application of knowledge
Tracking your Marketing Analyst metrics
Having a plan is one thing, sticking to it is another.
Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
Tability's check-ins will save you hours and increase transparencyMore metrics recently published
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Planning resources
OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
- To learn: What are OKRs? The complete 2024 guide
- Blog posts: ODT Blog
- Success metrics: KPIs examples