What are Lead Conversion metrics? Finding the right Lead Conversion metrics can seem daunting, particularly when you're focused on your daily workload. For this reason, we've compiled a selection of examples to fuel your inspiration.
Transfer these examples to your app of choice, or opt for Tability to help keep you on track.
Find Lead Conversion metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Lead Conversion metrics and KPIs 1. Annual Sales Volume The total quantity of plastic products sold within a year
What good looks like for this metric: 10,000 MT in 2025, increasing to 50,000 MT by 2035
Ideas to improve this metric Expand market reach through marketing Increase product quality to boost sales Enhance sales team training and incentives Identify and target key industries needing plastic Collaborate with international partners 2. Production Yield The percentage of produced items that meet quality standards
What good looks like for this metric: 95% in 2025, aiming for 99% by 2035
Ideas to improve this metric Implement quality checks at each production phase Invest in modern machinery and technology Train employees on quality control processes Conduct regular maintenance on equipment Incorporate lean manufacturing practices 3. Customer Retention Rate The percentage of customers who continue to buy over time
What good looks like for this metric: 80% in 2025, increasing to 95% by 2035
Ideas to improve this metric Enhance customer service and support Implement a loyalty program Regularly seek customer feedback for improvements Offer personalized deals and discounts Ensure high product quality and consistency 4. Cost per Metric Tonne (MT) The cost incurred to produce one metric tonne of plastic
What good looks like for this metric: 10% reduction by 2026, aiming for 20% reduction by 2035
Ideas to improve this metric Streamline procurement processes Negotiate better deals with suppliers Optimize production scheduling for efficiency Minimize waste during production Utilize energy-efficient machinery 5. Training Hours per Employee The average number of hours each employee spends in training annually
What good looks like for this metric: 20 hours in 2025, increasing to 60 hours by 2035
Ideas to improve this metric Develop a comprehensive training calendar Encourage online and external training sessions Introduce mentorship programs Link training to career development plans Utilize technology for training modules
← →
1. Lead Conversion Rate Percentage of leads generated from content marketing efforts that convert into customers
What good looks like for this metric: 2% to 5%
Ideas to improve this metric Optimise landing pages with clear calls-to-action Utilise A/B testing to refine content strategies Enhance targeting through customer segmentation Use compelling content to engage leads Increase follow-ups with personalised emails 2. Content Engagement Rate Level of interaction users have with the content such as likes, shares, and comments
What good looks like for this metric: 1% to 3%
Ideas to improve this metric Create engaging and shareable content Encourage participation through prompts and questions Optimise post timing based on audience activity Incorporate multimedia elements to increase interest Engage with audience feedback and comments 3. Organic Traffic Growth Increase in website visitors arriving via organic search as a result of content marketing
What good looks like for this metric: 5% to 10% monthly growth
Ideas to improve this metric Enhance SEO with targeted keywords Regularly update and refresh old content Build backlinks from reputable sources Ensure mobile responsiveness of content Utilise internal linking for better site navigation 4. Content Download Rate Frequency of users downloading content such as ebooks or whitepapers provided for lead generation
What good looks like for this metric: 10% to 20%
Ideas to improve this metric Ensure downloadable content is valuable and relevant Use clear and enticing calls-to-action Simplify the download process with minimal form fields Offer exclusive content for added value Promote downloads through email marketing 5. Lead Nurture Rate Percentage of leads actively engaged and developed into potential customers over time
What good looks like for this metric: 15% to 30%
Ideas to improve this metric Develop a comprehensive lead nurturing strategy Create targeted email campaigns for leads Use content to address pain points and solutions Track lead interactions to tailor content Automate follow-up processes to maintain engagement
← →
1. Conversion Rate The percentage of users who take a desired action (e.g., sign up, purchase) after interacting with a design element.
What good looks like for this metric: 2% to 5%
Ideas to improve this metric Simplify user interface Highlight calls to action Ensure mobile-friendly design Improve page loading times Conduct A/B testing 2. Brand Perception Score A measurement of how consumers perceive the brand based on surveys and feedback.
What good looks like for this metric: 70% to 85% positive
Ideas to improve this metric Consistently use brand colours and typography Gather and act on customer feedback Develop strong brand messaging Conduct regular brand audits Enhance visual storytelling 3. Lead Generation Rate The number of new leads acquired through design elements divided by the total number of visitors.
What good looks like for this metric: 10% to 15%
Ideas to improve this metric Create engaging landing pages Provide valuable content offers Optimise forms for user experience Implement dynamic design layouts Use high-quality visuals 4. Customer Retention Rate The percentage of existing customers who remain engaged with the brand over a specific period.
What good looks like for this metric: 20% to 30%
Ideas to improve this metric Enhance personalized user experiences Utilise feedback to refine design elements Optimize customer journey maps Introduce loyalty programmes Streamline communication channels 5. Social Media Engagement The level of interaction (likes, shares, comments) with design-focused content on social media platforms.
What good looks like for this metric: 3% to 5% engagement rate
Ideas to improve this metric Create visually appealing content Use platform-specific design sizes Engage with followers regularly Leverage trending design themes Incorporate user-generated content
← →
1. Quote-to-Order Ratio The ratio of quotes provided by channel partners that convert into actual orders
What good looks like for this metric: 20-30% is typical in the industry
Ideas to improve this metric Enhance the training of channel partners to improve their quoting accuracy Provide better sales tools and materials to channel partners Implement CRM systems to track and analyse quoting patterns Offer incentives for high quote-to-order conversion Regularly review partner performance and provide feedback 2. Lead Time Variance Measures the difference between promised and actual delivery times by channel partners
What good looks like for this metric: 0-10% variance is desirable
Ideas to improve this metric Set clear expectations with channel partners regarding lead times Implement joint planning sessions with partners to align on lead time goals Use demand forecasting tools to better predict lead times Regularly assess and enhance supply chain logistics Promote transparent communication between all parties 3. Order Frequency Per Partner Tracks the number of orders placed by each channel partner over a specific period
What good looks like for this metric: Varies depending on partner size and capacity
Ideas to improve this metric Analyse order patterns to identify potential bottlenecks Foster relationships with high-frequency partners to understand their success Allocate resources to low-frequency partners for support and growth Evaluate and adjust inventory strategies based on order frequency Provide targeted promotions to stimulate ordering 4. Sales Cycle Time The average time it takes for a quote to turn into a closed sale via channel partners
What good looks like for this metric: 21 days is average for the objective scenario
Ideas to improve this metric Identify stages in the sales cycle where delays occur and address them Automate parts of the sales process to reduce cycle time Train channel partners on effective sales techniques Use data analytics to pinpoint areas for process improvement Establish collaborative goals to align efforts with partners 5. Channel Partner Satisfaction Score Measures the level of satisfaction among channel partners regarding their business transactions
What good looks like for this metric: Scores above 80% are preferable
Ideas to improve this metric Conduct surveys to gather feedback from partners Address concerns and implement changes based on feedback Ensure consistent and clear communication channels with partners Create recognition and reward programs for partners Invest in an easy-to-use partner portal for interactions
← →
Tracking your Lead Conversion metrics Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
More metrics recently published We have more examples to help you below.
Planning resources OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
Tability's check-ins will save you hours and increase transparency
The best metrics for Content Marketing Impact on Leads