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Analytics And Insights metrics and KPIs

What are Analytics And Insights metrics?

Identifying the optimal Analytics And Insights metrics can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

Find Analytics And Insights metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Analytics And Insights metrics and KPIs

Metrics for Increase Social Media Interactions

  • 1. Engagement Rate

    The percentage of people who interact with content (likes, comments, shares) out of total followers.

    What good looks like for this metric: 1% to 5%

    Ideas to improve this metric
    • Create engaging and relevant content
    • Post at times when your audience is active
    • Use eye-catching images and videos
    • Engage with your audience through comments
    • Utilise hashtags to increase visibility

  • 2. Click-Through Rate (CTR)

    The number of clicks on a post's link divided by total impressions.

    What good looks like for this metric: 0.5% to 3%

    Ideas to improve this metric
    • Craft compelling call-to-action phrases
    • Ensure links are prominently presented
    • Test different types of content to see what works
    • Use analytics to refine target audience
    • Simplify access to clickable links

  • 3. Conversion Rate

    The percentage of users who complete a desired action after clicking on social media links.

    What good looks like for this metric: 2% to 5%

    Ideas to improve this metric
    • Optimise landing pages for conversions
    • Clearly define the desired action
    • Reduce friction in the conversion process
    • Test different offers or incentives
    • Analyse and adjust based on data insights

  • 4. Social Share of Voice

    The percentage of total conversation about your brand compared to competitors on social media.

    What good looks like for this metric: 10% to 30%

    Ideas to improve this metric
    • Analyse competitors' social media activities
    • Boost brand presence through campaigns
    • Engage influencers to increase visibility
    • Develop unique and shareable content
    • Monitor trends and participate actively

  • 5. Audience Growth Rate

    The percentage increase in followers over a certain period.

    What good looks like for this metric: 2% to 10% per month

    Ideas to improve this metric
    • Run social media ads targeting potential followers
    • Consistently post high-quality content
    • Engage in partnerships with relevant brands or pages
    • Utilise social media contests to attract followers
    • Network with industry influencers
engagementconversionsocial-media-managerdigital-marketercontent-creationanalytics-and-insights
Implement these metrics

Tracking your Analytics And Insights metrics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

We have more examples to help you below.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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