Improving social media performance hinges on tracking and enhancing several important metrics. Engagement Rate is crucial as it measures interactions like likes, comments, and shares relative to views, with a healthy benchmark ranging from 1% to 5%. For example, creating engaging content and responding to comments can significantly boost engagement rates.
Reach, identifying the number of unique users who have seen your content, can be expanded by posting at optimal times and promoting posts effectively. Additionally, Follower Growth Rate highlights how rapidly your follower base is increasing, with a recommended target of 1% to 3% growth monthly. Encouraging activities like giveaways and collaborations with influencers can aid both in improved Reach and Follower Growth Rate.
Top 5 metrics for Improve social media performance
1. Engagement Rate
The ratio of interactions (likes, comments, shares) to total views or followers, usually expressed as a percentage
What good looks like for this metric: 1% to 5%
How to improve this metric:- Create engaging content
- Ask questions in posts
- Use interactive features like polls
- Respond to comments promptly
- Collaborate with influencers
2. Reach
The number of unique users who have seen your content
What good looks like for this metric: Depends on total followers
How to improve this metric:- Post at optimal times
- Utilise hashtags effectively
- Promote posts
- Share content across platforms
- Utilise user-generated content
3. Likes
The total number of likes on a post, indicating initial interest
What good looks like for this metric: Varies by platform and followers
How to improve this metric:- Create visually appealing content
- Use compelling captions
- Encourage followers to like
- Engage regularly with followers
- Utilise relevant hashtags
4. Comments
The number of comments a post receives, indicating deep engagement
What good looks like for this metric: Higher than 0.1% of views
How to improve this metric:- Ask open-ended questions
- Host Q&A sessions
- Respond to comments quickly
- Encourage feedback
- Organise contests
5. Follower Growth Rate
The rate at which new followers are gained, usually calculated monthly or weekly
What good looks like for this metric: 1% to 3% per month
How to improve this metric:- Highlight your page to new audiences
- Consistently post quality content
- Engage with similar accounts
- Host giveaways
- Use Instagram stories
How to track Improve social media performance metrics
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your metrics.
