What are Team Engagement metrics?
Identifying the optimal Team Engagement metrics can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.
You can copy these examples into your preferred app, or alternatively, use Tability to stay accountable.
Find Team Engagement metrics with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Team Engagement metrics and KPIs
Metrics for Integrating Life Purpose
1. Employee Engagement Score
Measures the level of employee engagement and satisfaction within the organisation, often assessed through surveys
What good looks like for this metric: 65-85%
Ideas to improve this metric- Foster open communication channels
- Organise team-building activities
- Provide opportunities for career advancement
- Encourage feedback and suggestions
- Recognise and reward employee achievements
2. Purpose Alignment Index
Assesses how well employees' personal values align with the company's mission and goals
What good looks like for this metric: 70-80%
Ideas to improve this metric- Conduct workshops on company values
- Offer personalised coaching sessions
- Promote internal role models
- Align company projects with personal values
- Establish mentorship programs
3. Professional Development Participation Rate
Tracks the percentage of employees actively participating in professional development programs
What good looks like for this metric: 50-70%
Ideas to improve this metric- Make programs more accessible
- Tailor programs to employee interests
- Incentivise participation
- Publicise success stories
- Regularly evaluate and improve offerings
4. Employee Retention Rate
Measures the percentage of employees who remain with the company over a specific period
What good looks like for this metric: 85-90%
Ideas to improve this metric- Improve workplace culture
- Enhance benefits and compensation
- Offer flexible working conditions
- Provide clear career paths
- Implement regular feedback mechanisms
5. Personal Development Plan Completion Rate
Monitors the percentage of employees who complete their personalised development plans
What good looks like for this metric: 60-75%
Ideas to improve this metric- Set clear and achievable goals
- Regularly review progress
- Offer support and resources
- Ensure management buy-in
- Celebrate plan completions
Metrics for Measure leadership and team dynamics
1. Leadership Consistency Index
Measures the consistency and reliability of leadership decisions and actions across the organisation.
What good looks like for this metric: 70-80%
Ideas to improve this metric- Increase transparency in decision-making
- Provide leadership training sessions
- Establish clear communication channels
- Set measurable leadership goals
- Conduct regular feedback sessions with teams
2. Time-To-Hire
Measures the average time taken to hire a new employee from the initial job posting to the acceptance of the offer.
What good looks like for this metric: 30-45 days
Ideas to improve this metric- Improve job description clarity
- Streamline your interview process
- Utilise automated candidate screening
- Enhance employer branding
- Build a talent pipeline
3. Quality Of Hire
Assess the performance and potential of new hires during their initial period at the company.
What good looks like for this metric: 80-90% retention of high performers
Ideas to improve this metric- Refine assessment criteria during interviews
- Introduce structured onboarding processes
- Align new hires with company culture
- Cultivate mentorship and peer programmes
- Regularly review new employee performance
4. Employee Engagement Score
Measures the overall engagement and motivation level of employees within the organisation.
What good looks like for this metric: 70-80%
Ideas to improve this metric- Conduct surveys to gather feedback
- Implement recognition and reward systems
- Encourage work-life balance
- Provide career development opportunities
- Promote open communication within teams
5. Discipline Adherence Rate
Monitors the team's adherence to established processes and procedures.
What good looks like for this metric: 85-95%
Ideas to improve this metric- Clarify process expectations to team
- Introduce regular training sessions
- Incentivise compliance with procedures
- Regularly audit adherence to processes
- Ensure leadership models expected behaviours
Metrics for Manager Behavioural Change Impact
1. Employee Engagement Score
Measures the level of engagement employees feel at work, often assessed via surveys
What good looks like for this metric: Typical benchmark values range from 60-80%
Ideas to improve this metric- Conduct regular team feedback sessions
- Implement open-door policy for discussions
- Encourage team collaboration in decision-making
- Recognise team contributions publicly
- Provide professional development opportunities
2. Team Collaboration Index
Assesses the frequency and quality of collaboration among team members
What good looks like for this metric: Benchmark values depend on industry; however, 70-85% is typical
Ideas to improve this metric- Foster team-building activities
- Utilise collaboration tools for projects
- Clarify team roles and responsibilities
- Incentivise collaborative successes
- Monitor and reward team achievements
3. Employee Satisfaction Score
Evaluates overall employee satisfaction with the management and working conditions
What good looks like for this metric: A typical satisfaction score ranges from 65-85%
Ideas to improve this metric- Conduct satisfaction surveys regularly
- Address individual concerns promptly
- Provide transparent company updates
- Enhance workplace facilities
- Offer flexible working arrangements
4. Turnover Rate
Measures the rate at which employees leave the organisation
What good looks like for this metric: Average turnover rates are between 10-20% annually
Ideas to improve this metric- Promote career advancement internally
- Enhance employee reward programmes
- Offer competitive salary and benefits
- Encourage work-life balance
- Conduct exit interviews for insights
5. 360-Degree Feedback Ratings
Aggregates reviews provided by peers, subordinates, and managers on an employee's performance
What good looks like for this metric: Ratings usually range from 3.5 to 4.5 out of 5
Ideas to improve this metric- Train managers in giving constructive feedback
- Implement regular 360-degree feedback sessions
- Address feedback results in performance reviews
- Encourage honest and open communication
- Use feedback to guide personal development plans
Metrics for Mobile App Engagement
1. Daily Active Users (DAU)
The number of unique users who engage with the app daily
What good looks like for this metric: 20% of total installs
Ideas to improve this metric- Send push notifications to re-engage users
- Introduce daily challenges or content
- Optimise user onboarding process
- Incorporate in-app social elements
- Provide real-time customer support
2. Session Length
The average time a user spends in an app per session
What good looks like for this metric: 4-6 minutes per session
Ideas to improve this metric- Improve app speed and performance
- Offer engaging and diverse content
- Personalise the user experience
- Integrate gamification elements
- Streamline user interface and navigation
3. Retention Rate
The percentage of users who continue to use the app over a given period
What good looks like for this metric: 30% after 30 days
Ideas to improve this metric- Send personalised re-engagement emails
- Regularly update app content and features
- Offer loyalty rewards or incentives
- Create tutorial and help sections
- Gather and act on user feedback
4. Churn Rate
The percentage of users who stop using the app over a given period
What good looks like for this metric: Under 5% monthly
Ideas to improve this metric- Analyse and address user pain points
- Offer in-app customer support
- Regularly update and improve the app
- Provide special promotions for returning users
- Monitor and enhance app performance
5. In-App Purchases (IAP) Revenue
Revenue generated from purchases made within the app
What good looks like for this metric: $1-2 per user per month
Ideas to improve this metric- Offer exclusive in-app content
- Create bundled in-app purchase offers
- Run limited-time in-app promotions
- Provide an easy and secure purchase process
- Track and analyse purchase behaviour
Metrics for Community Care Impact
1. Employee Engagement Score
Measures how engaged employees are with the community initiatives and their involvement in the organisation’s activities
What good looks like for this metric: Industry benchmarks generally range from 65% to 85%
Ideas to improve this metric- Increase recognition of active participants
- Offer regular feedback sessions
- Facilitate team-building activities
- Provide training and development opportunities
- Enhance communication channels
2. Employee Retention Rate
Percentage of employees who remain with the organisation over a period, indicating satisfaction and loyalty
What good looks like for this metric: A typical benchmark is 90% annually
Ideas to improve this metric- Provide career advancement opportunities
- Improve work-life balance offerings
- Enhance benefits and compensation
- Organise engagement and wellness programs
- Foster a transparent work environment
3. Participation Rate in Community Events
Measures the level of participation by employees in organised community care events
What good looks like for this metric: Target at least 70% participation rate
Ideas to improve this metric- Make events more inclusive and diverse
- Align events with employee interests
- Provide incentives for participation
- Increase visibility and communication about events
- Engage leadership to drive participation
4. Employee Satisfaction Survey Results
Survey results reflecting employees' overall satisfaction with the organisation’s community care initiatives
What good looks like for this metric: Aim for satisfaction ratings above 75%
Ideas to improve this metric- Conduct focus groups to gather detailed feedback
- Regularly review and act on survey feedback
- Enhance communication about the impact of initiatives
- Introduce flexible community care activities
- Create mentoring opportunities within initiatives
5. Community Care Initiative Growth Rate
The rate at which community care initiatives are expanding in terms of scope or participation over time
What good looks like for this metric: A growth rate of 10% annually is typical
Ideas to improve this metric- Introduce innovative initiatives based on employee feedback
- Leverage social media to increase reach
- Partner with external organisations
- Schedule regular internal events to raise awareness
- Implement cross-departmental collaborations
Metrics for Improve Agile Project Outcomes
1. Sprint Velocity
Measures the amount of work a team completes during a sprint, calculated by summing up the story points of completed user stories
What good looks like for this metric: Average increase of 5-10% per sprint
Ideas to improve this metric- Ensure consistent story point estimation
- Limit work in progress to prevent overload
- Prioritise tasks effectively within the sprint
- Encourage regular team retrospectives for continual improvement
- Utilise tools like burndown charts for tracking progress
2. Sprint Burndown Rate
Tracks the amount of work completed versus the planned work for the sprint, helping to visualise progress
What good looks like for this metric: Daily reduction in task completion
Ideas to improve this metric- Refine backlog items to ensure clarity
- Hold daily stand-ups to keep track of progress
- Identify and mitigate blockers quickly
- Encourage accountability within the team
- Use burndown charts to predict task completion
3. Lead Time
Time taken from the moment a task is initiated until its completion, indicating process efficiency
What good looks like for this metric: Varies by task complexity; aim for continuous reduction
Ideas to improve this metric- Streamline the development process by removing unnecessary steps
- Increase collaboration across teams to reduce delays
- Improve automation in deployment processes
- Ensure timely communication for feedback
- Monitor and adjust workflows regularly
4. Cycle Time
Measures the time taken to complete one task, helping to assess team efficiency and predict project delivery
What good looks like for this metric: Shorter cycle times are better; aim for a consistent decrease
Ideas to improve this metric- Optimize team workflows by identifying bottlenecks
- Ensure team members are not multitasking excessively
- Improve task clarification and preparation
- Encourage continuous integration and deployment
- Track cycle time per task type for insights
5. Team Satisfaction
Assesses team morale and engagement, often surveyed periodically to understand employee experiences
What good looks like for this metric: Average satisfaction score should be 4 out of 5
Ideas to improve this metric- Conduct regular team feedback sessions
- Ensure recognition of team achievements
- Facilitate a healthy work-life balance
- Provide opportunities for skills development
- Address team concerns proactively
Metrics for Team Productivity
1. Output per Employee
Measures the amount of work completed by each team member within a given time frame
What good looks like for this metric: Varies by industry, but generally aim for consistent output above previous averages
Ideas to improve this metric- Set clear and achievable goals
- Ensure proper training and resources
- Encourage teamwork and collaboration
- Implement task management tools
- Regularly review and adjust workloads
2. Time Management Efficiency
Evaluates how effectively team members are using their time to complete tasks
What good looks like for this metric: 70-80% of working hours spent productively
Ideas to improve this metric- Adopt time-tracking software
- Conduct time management workshops
- Limit distractions in the workplace
- Prioritise tasks based on urgency and importance
- Schedule regular breaks to avoid burnout
3. Quality of Work
Assesses the quality and accuracy of the work produced by the team
What good looks like for this metric: Maintain a high accuracy rate above 95%
Ideas to improve this metric- Provide regular feedback and reviews
- Implement quality checks and controls
- Foster an environment of continuous learning
- Encourage peer reviews among team members
- Regularly update skills through training programs
4. Employee Engagement Level
Measures the level of engagement and motivation among team members
What good looks like for this metric: Engagement scores of 70% or higher
Ideas to improve this metric- Encourage open communication
- Recognise and reward achievements
- Provide career development opportunities
- Foster a positive and inclusive work environment
- Conduct regular team-building activities
5. Project Completion Rate
Tracks the percentage of projects completed on time and within scope
What good looks like for this metric: Aim for a project completion rate of 90% or higher
Ideas to improve this metric- Define clear project goals and timelines
- Allocate resources effectively
- Monitor progress with regular project check-ins
- Adjust project plans as needed
- Promote accountability within the team
Metrics for User engagement
1. Average Session Duration
The average time a user spends on the app or website during a single session
What good looks like for this metric: 2-3 minutes
Ideas to improve this metric- Enhance content quality
- Simplify navigation
- Use engaging media like videos
- Implement interactive elements
- Regularly update content
2. Pages Per Session
The average number of pages viewed during a single session
What good looks like for this metric: 2-3 pages
Ideas to improve this metric- Improve internal linking
- Use engaging calls-to-action
- Create content series
- Offer related content
- Optimise page load times
3. Bounce Rate
The percentage of visitors who navigate away from the site after viewing only one page
What good looks like for this metric: 40-55%
Ideas to improve this metric- Improve page loading speed
- Use compelling headlines
- Improve mobile optimisation
- Add engaging multimedia
- Enhance user experience design
4. Returning User Rate
The percentage of users who revisit the app or website
What good looks like for this metric: 30-50%
Ideas to improve this metric- Offer loyalty programmes
- Send regular updates or newsletters
- Personalise user experience
- Implement retargeting ads
- Regularly update content
5. User Interaction Rate
The ratio of users who actively engage with interactive elements (e.g., likes, shares, comments)
What good looks like for this metric: 1-3%
Ideas to improve this metric- Create engaging posts
- Incorporate social sharing buttons
- Host contests or challenges
- Use call-to-action prompts
- Respond actively to user comments
Metrics for Finding Basketball Team Investors
1. Investor Lead Conversion Rate
The percentage of investor leads that become actual investors
What good looks like for this metric: 5-10%
Ideas to improve this metric- Refine your target investor profile
- Enhance the quality of investor pitch deck
- Utilise personalised communication strategies
- Provide attractive investment incentives
- Follow-up consistently with leads
2. Average Investment Amount
The average amount of money invested by investors
What good looks like for this metric: $10,000 - $50,000
Ideas to improve this metric- Highlight potential high returns on investment
- Showcase successful case studies
- Enhance stakeholder engagement activities
- Offer exclusive opportunities for larger investors
- Improve clarity and transparency of financial reports
3. Investor Engagement Rate
The level of interaction and engagement from potential investors during the investment process
What good looks like for this metric: 40-60%
Ideas to improve this metric- Host investor networking events
- Create engaging investor newsletters
- Utilise social media for investor engagement
- Offer behind-the-scenes access to the team
- Conduct regular investor update meetings
4. Investment Proposal Acceptance Rate
The percentage of investment proposals that are accepted by investors
What good looks like for this metric: 10-20%
Ideas to improve this metric- Craft compelling investment proposals
- Provide clear risk and benefit analyses
- Strengthen team and management capabilities
- Show a proven track record of success
- Negotiate favourable terms and conditions
5. Funding Goal Achievement Rate
The percentage of the funding goal that is achieved from investor contributions
What good looks like for this metric: 70-90%
Ideas to improve this metric- Set realistic and achievable funding goals
- Utilise a tiered funding approach
- Engage a broad spectrum of potential investors
- Provide alternative funding mechanisms
- Regularly communicate the progress towards goals
Metrics for Employment engagement
1. Employee turnover rate
The percentage of employees who leave the company within a certain period. It's calculated by dividing the number of employees who left by the average number of employees, multiplied by 100.
What good looks like for this metric: 10-15% annually
Ideas to improve this metric- Improve onboarding processes
- Foster a positive company culture
- Offer competitive salaries and benefits
- Provide career development opportunities
- Conduct exit interviews to understand reasons for leaving
2. Employee net promoter score (eNPS)
Measures the likelihood of employees to recommend the company as a good place to work. It's calculated by asking employees to rate their likelihood on a scale from 0-10 and categorizing them as promoters, passives, or detractors.
What good looks like for this metric: 20-50
Ideas to improve this metric- Regularly collect and act on employee feedback
- Enhance internal communication
- Recognize and reward achievements
- Ensure workload balance
- Promote work-life balance
3. Employee satisfaction survey scores
Quantifies employees' overall satisfaction with the company. It's calculated through surveys asking employees to rate their satisfaction on various aspects, averaged into an overall score.
What good looks like for this metric: 70-80%
Ideas to improve this metric- Enhance job role clarity
- Provide consistent feedback
- Create a trustful environment
- Increase engagement in decision-making processes
- Offer flexible working hours
4. Absenteeism rate
The percentage of workdays lost to unplanned absences. It's calculated by dividing the total number of unplanned absence days by the total number of available working days, multiplied by 100.
What good looks like for this metric: 1.5-3%
Ideas to improve this metric- Promote a healthy work environment
- Implement wellness programmes
- Offer flexible leave policies
- Address work-related stress
- Provide mental health support
5. Training participation rate
The percentage of employees participating in professional development programmes. It's calculated by dividing the number of employees who participate in training by the total number of employees, multiplied by 100.
What good looks like for this metric: 60-80%
Ideas to improve this metric- Encourage continuous learning
- Provide online training options
- Make training relevant and beneficial
- Reward participation and completion
- Communicate the value of training programmes
Metrics for Youth Entrepreneurship Training
1. Number of Businesses Registered
Tracks the total number of businesses registered by participants post-training
What good looks like for this metric: 50% of participants registering businesses
Ideas to improve this metric- Increase networking opportunities with successful entrepreneurs
- Offer mentorship programs beyond the training period
- Provide step-by-step guidance on the registration process
- Facilitate access to legal support for business registration
- Encourage business idea validation workshops
2. Participant Engagement Rate
Measures the level of active participation by youths during and after the training sessions
What good looks like for this metric: 80% active participant engagement
Ideas to improve this metric- Incorporate interactive and hands-on activities
- Offer incentives for active participation
- Use feedback forms to tailor content to participants' needs
- Include real-world case studies and success stories
- Assign project-based tasks that encourage teamwork
3. Business Sustainability Rate
Assesses the percentage of businesses still operational 12 months post-registration
What good looks like for this metric: 60% business sustainability rate after one year
Ideas to improve this metric- Provide ongoing business support services
- Help secure initial funding and investment
- Conduct regular follow-ups and check-ins
- Encourage the development of a solid business plan
- Organise financial literacy and management workshops
4. Increase in Household Income
Monitors the change in average household income for participants after starting their businesses
What good looks like for this metric: 20% increase in household income
Ideas to improve this metric- Offer additional training on income-generating strategies
- Facilitate access to high-demand market sectors
- Encourage diversification of income streams
- Promote collaboration and partnerships for larger contracts
- Guide in effective cost management and budgeting
5. Job Creation Rate
Measures the average number of jobs created by participant businesses within six months of operation
What good looks like for this metric: 2 jobs created per business
Ideas to improve this metric- Support business expansion opportunities
- Encourage hiring from local communities
- Provide training on effective employee management
- Facilitate networking with potential partners and clients
- Organise workshops on scaling operations
Metrics for Targeted Sales Material Creation
1. Sales Conversion Rate
The percentage of prospects who purchase after receiving the targeted selling materials
What good looks like for this metric: Typical benchmark values range from 2% to 5%
Ideas to improve this metric- Conduct A/B testing on different material versions
- Train reps on how to effectively use materials
- Use customer feedback to refine materials
- Enhance personalisation in selling content
- Improve call-to-action elements in materials
2. Engagement Rate
Measure how prospects interact with the selling materials, such as time spent on materials and clicks
What good looks like for this metric: A typical engagement rate benchmark is 20% to 30%
Ideas to improve this metric- Include interactive elements in the materials
- Segment material delivery based on regions
- Optimise content for mobile devices
- Use eye-catching graphics and visuals
- Update materials regularly with fresh content
3. Customer Feedback Score
Score based on customer feedback regarding the usefulness and relevance of materials
What good looks like for this metric: A good benchmark score is 4 out of 5
Ideas to improve this metric- Solicit regular feedback through surveys
- Implement a structured feedback loop
- Adjust materials based on qualitative feedback
- Establish a customer advisory board
- Ensure cultural relevance of materials
4. Regional Sales Growth
The growth in sales within a specific region after implementing targeted selling materials
What good looks like for this metric: Regional sales growth benchmark is typically 5% to 10%
Ideas to improve this metric- Customise materials to meet regional needs
- Collaborate with local teams for insights
- Localise language and cultural references
- Monitor regional sales data closely
- Adjust strategies swiftly based on results
5. Rep Satisfaction Score
The score representing satisfaction and confidence of sales reps with the materials provided
What good looks like for this metric: A benchmark score typically ranges from 70 to 80 out of 100
Ideas to improve this metric- Provide thorough introductions to new materials
- Gather feedback from reps for improvements
- Incorporate rep feedback into material design
- Offer additional training on materials usage
- Celebrate successful usage examples within teams
Metrics for Expanding Revenue Streams
1. Event Attendance Rate
The percentage of registered attendees who actually attend the event
What good looks like for this metric: Typically around 50-60%
Ideas to improve this metric- Increase marketing efforts
- Offer early bird discounts
- Enhance event content and speakers
- Engage in community outreach
- Implement reminder campaigns
2. Customer Acquisition Cost (CAC)
The cost associated with acquiring a new customer during events
What good looks like for this metric: $50 - $200 per customer
Ideas to improve this metric- Optimise ad campaigns for targeted audiences
- Seek partnerships to share costs
- Leverage social media for organic reach
- Offer referral discounts
- Evaluate and reduce unnecessary spending
3. Revenue per Event
Total revenue generated from a single event
What good looks like for this metric: Varies widely depending on industry and event size
Ideas to improve this metric- Introduce premium ticket options
- Increase sponsorship deals
- Implement upselling strategies
- Enhance post-event sales opportunities
- Diversify revenue streams within the event
4. Sponsorship Revenue
The total amount of money received from event sponsors
What good looks like for this metric: $5,000 - $100,000 depending on event scale and brand strength
Ideas to improve this metric- Develop appealing sponsorship packages
- Identify and target potential sponsors
- Highlight sponsorship benefits clearly
- Tailor offerings to sponsor's objectives
- Build long-term relationships with sponsors
5. Net Promoter Score (NPS)
A measure of attendees' likelihood to recommend the event to others
What good looks like for this metric: Typically between 30-50 for events
Ideas to improve this metric- Deliver memorable experiences
- Provide excellent customer service
- Ask for feedback and implement changes
- Create engaging and relevant content
- Maintain consistent communication with attendees
Metrics for Awareness to Purchase Conversion
1. Awareness to Purchase Rate
The percentage of individuals who become aware of a product and go on to make a purchase
What good looks like for this metric: 30% - 35%
Ideas to improve this metric- Enhance product visibility through marketing campaigns
- Offer limited-time promotions to encourage purchases
- Improve product testimonials and reviews
- Simplify the purchasing process
- Increase social proof through influencers
2. Badge Views to Clicks Conversion
The percentage of users that click on a badge out of those who view it
What good looks like for this metric: 75% - 80%
Ideas to improve this metric- Make badges more visually appealing
- Position badges prominently on the page
- Use clear call-to-action language on badges
- A/B test badge design
- Ensure mobile optimisation of badges
3. Eco-Filter Usage Rate
The percentage of users applying eco-friendly filters during their search
What good looks like for this metric: 30% - 40%
Ideas to improve this metric- Promote the eco-filter feature through educational content
- Provide incentives for using eco-filters
- Highlight benefits of eco-friendly products
- Simplify the filter application process
- Include the eco-filter feature prominently in search options
4. Green Product Selection Rate
The percentage of users who choose eco-friendly products over regular ones
What good looks like for this metric: 25% - 35%
Ideas to improve this metric- Highlight the environmental impact of choices
- Use compelling product descriptions
- Offer comparisons between green and regular products
- Create branded eco-friendly product categories
- Provide additional value through eco-friendly rewards
5. Cart Abandonment Rate
The percentage of users who add products to cart but do not complete the purchase
What good looks like for this metric: 60% - 70%
Ideas to improve this metric- Send follow-up emails with offers
- Streamline the checkout process
- Offer multiple payment options
- Provide assurance with secure checkout icons
- Reduce unexpected costs
Metrics for Improve social media performance
1. Engagement Rate
The ratio of interactions (likes, comments, shares) to total views or followers, usually expressed as a percentage
What good looks like for this metric: 1% to 5%
Ideas to improve this metric- Create engaging content
- Ask questions in posts
- Use interactive features like polls
- Respond to comments promptly
- Collaborate with influencers
2. Reach
The number of unique users who have seen your content
What good looks like for this metric: Depends on total followers
Ideas to improve this metric- Post at optimal times
- Utilise hashtags effectively
- Promote posts
- Share content across platforms
- Utilise user-generated content
3. Likes
The total number of likes on a post, indicating initial interest
What good looks like for this metric: Varies by platform and followers
Ideas to improve this metric- Create visually appealing content
- Use compelling captions
- Encourage followers to like
- Engage regularly with followers
- Utilise relevant hashtags
4. Comments
The number of comments a post receives, indicating deep engagement
What good looks like for this metric: Higher than 0.1% of views
Ideas to improve this metric- Ask open-ended questions
- Host Q&A sessions
- Respond to comments quickly
- Encourage feedback
- Organise contests
5. Follower Growth Rate
The rate at which new followers are gained, usually calculated monthly or weekly
What good looks like for this metric: 1% to 3% per month
Ideas to improve this metric- Highlight your page to new audiences
- Consistently post quality content
- Engage with similar accounts
- Host giveaways
- Use Instagram stories
Tracking your Team Engagement metrics
Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
Tability's check-ins will save you hours and increase transparencyMore metrics recently published
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Planning resources
OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
- To learn: What are OKRs? The complete 2024 guide
- Blog posts: ODT Blog
- Success metrics: KPIs examples