What are Churn metrics? Developing an effective Churn metrics can be intimidating, especially when your daily duties demand your attention. To assist you, we've curated a list of examples to inspire your planning process.
You can copy these examples into your preferred app, or alternatively, use Tability to stay accountable.
Find Churn metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Churn metrics and KPIs 1. Number of Active Partners The total count of partners currently integrated and actively using the API
What good looks like for this metric: 75-80% of total partners
Ideas to improve this metric Strengthen partner support and engagement Implement regular check-ins Develop partner loyalty programs Enhance technical support resources Utilise feedback for improvements 2. Churn Rate Percentage of partners that stop using the API over a set period
What good looks like for this metric: Below 5% annually
Ideas to improve this metric Identify reasons for churn Improve troubleshooting and issue resolution Regularly update partners about new features Provide personalised support Analyse competition to improve offerings 3. Number of Potential Partners The count of partners identified as potential candidates for API integration
What good looks like for this metric: Increase by 15% annually
Ideas to improve this metric Expand target market research Enhance marketing strategies Attend industry networking events Offer incentives for referrals Create tailored outreach campaigns 4. Go-Live Success Rate Percentage of potential partners who successfully go live within the expected timeframe
What good looks like for this metric: 90% successful go-live within agreed timeline
Ideas to improve this metric Streamline onboarding process Enhance technical onboarding support Break down integration process into clear steps Use project management tools for tracking Conduct pre-launch reviews and tests 5. Time to Market Average number of days taken for a partner to go from initial contact to full integration
What good looks like for this metric: 45 days or less
Ideas to improve this metric Improve the efficiency of the approval process Offer comprehensive technical documentation Accelerate internal decision-making Implement faster testing cycles Provide dedicated onboarding facilitators
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1. Customer Acquisition Cost The cost associated with acquiring a new customer, including marketing and sales expenses.
What good looks like for this metric: Typically, around 5-15% of product cost
Ideas to improve this metric Optimise marketing channels Improve sales funnel efficiency Enhance targeting with data analytics Utilise referral programmes Reduce onboarding costs 2. Conversion Rate The percentage of potential customers who take a desired action compared to total visitors.
What good looks like for this metric: 3-5% is typical for many industries
Ideas to improve this metric Optimise website for user experience Create compelling calls-to-action Use A/B testing on landing pages Strengthen value propositions Offer limited-time promotions 3. Churn Rate The rate at which customers stop subscribing to a service within a given time frame.
What good looks like for this metric: Around 5-7% per month for SaaS companies
Ideas to improve this metric Enhance customer support services Regularly update and improve product features Gather and act on user feedback Implement loyalty programmes Proactively engage with customers 4. Average Revenue Per User (ARPU) The average revenue generated per user over a specific time frame.
What good looks like for this metric: Varies widely, typically around $50-150 annually for SMEs
Ideas to improve this metric Upsell additional features Introduce tiered pricing models Reduce user churn Enhance product value Increase pricing strategically 5. Lifetime Value (LTV) The total revenue a business expects from a customer over the lifetime of their relationship.
What good looks like for this metric: Should be 3 times higher than CAC
Ideas to improve this metric Increase customer retention rates Improve customer feedback processes Expand customer service offerings Augment product bundles Enhance cross-selling strategies
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Tracking your Churn metrics Having a plan is one thing, sticking to it is another.
Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
More metrics recently published We have more examples to help you below.
Planning resources OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
Tability's check-ins will save you hours and increase transparency
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