Finding the right Event Planner metrics can seem daunting, particularly when you're focused on your daily workload. For this reason, we've compiled a selection of examples to fuel your inspiration.
Transfer these examples to your app of choice, or opt for Tability to help keep you on track.
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While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
The percentage of invited guests who attended the event, calculated by dividing the number of attendees by the number of invited guests.
What good looks like for this metric: 70-90% for corporate events
Ideas to improve this metric
Send reminders to invitees
Provide incentives for attendance
Ensure convenient event location
Engage with potential attendees on social media
Offer multiple registration options
2. Registration Conversion Rate
The percentage of people who registered after visiting the event page, determined by dividing the number of registrations by the number of page visitors.
What good looks like for this metric: 15-25% conversion rate
Ideas to improve this metric
Simplify the registration process
Highlight early bird discounts
Display testimonials from past events
Enhance the visual appeal of the event page
Use strong call-to-action buttons
3. On-Time Arrival Rate
The percentage of attendees who arrive at the event on time, calculated by dividing the number of on-time arrivals by the total number of attendees.
What good looks like for this metric: 85-95% of attendees
Ideas to improve this metric
Communicate clear event schedules
Provide detailed venue directions
Offer pre-event engagement activities
Send day-of reminders
Ensure efficient check-in process
4. Repeat Attendance Rate
The percentage of attendees who have previously attended past events, found by dividing repeat attendees by total current attendees.
What good looks like for this metric: 20-30% repeat attendees
Ideas to improve this metric
Create loyalty programs
Offer exclusive content for returning attendees
Conduct surveys to gather feedback
Develop strong networking opportunities
Nurture relationships through follow-up communications
5. Social Media Engagement
The level of interaction (likes, shares, comments) on social media posts related to the event, indicating the event's reach and excitement level.
What good looks like for this metric: Varies by platform and audience size
Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
Tability's check-ins will save you hours and increase transparency
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