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2 examples of Event Planner metrics and KPIs

What are Event Planner metrics?

Finding the right Event Planner metrics can seem daunting, particularly when you're focused on your daily workload. For this reason, we've compiled a selection of examples to fuel your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

Find Event Planner metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Event Planner metrics and KPIs

Metrics for Event Attendance

  • 1. Attendance Rate

    The percentage of invited guests who attended the event, calculated by dividing the number of attendees by the number of invited guests.

    What good looks like for this metric: 70-90% for corporate events

    Ideas to improve this metric
    • Send reminders to invitees
    • Provide incentives for attendance
    • Ensure convenient event location
    • Engage with potential attendees on social media
    • Offer multiple registration options
  • 2. Registration Conversion Rate

    The percentage of people who registered after visiting the event page, determined by dividing the number of registrations by the number of page visitors.

    What good looks like for this metric: 15-25% conversion rate

    Ideas to improve this metric
    • Simplify the registration process
    • Highlight early bird discounts
    • Display testimonials from past events
    • Enhance the visual appeal of the event page
    • Use strong call-to-action buttons
  • 3. On-Time Arrival Rate

    The percentage of attendees who arrive at the event on time, calculated by dividing the number of on-time arrivals by the total number of attendees.

    What good looks like for this metric: 85-95% of attendees

    Ideas to improve this metric
    • Communicate clear event schedules
    • Provide detailed venue directions
    • Offer pre-event engagement activities
    • Send day-of reminders
    • Ensure efficient check-in process
  • 4. Repeat Attendance Rate

    The percentage of attendees who have previously attended past events, found by dividing repeat attendees by total current attendees.

    What good looks like for this metric: 20-30% repeat attendees

    Ideas to improve this metric
    • Create loyalty programs
    • Offer exclusive content for returning attendees
    • Conduct surveys to gather feedback
    • Develop strong networking opportunities
    • Nurture relationships through follow-up communications
  • 5. Social Media Engagement

    The level of interaction (likes, shares, comments) on social media posts related to the event, indicating the event's reach and excitement level.

    What good looks like for this metric: Varies by platform and audience size

    Ideas to improve this metric
    • Craft engaging event teasers
    • Use event-specific hashtags
    • Live-tweet updates during the event
    • Host giveaways or contests
    • Encourage attendees to share experiences

Metrics for Expanding Revenue Streams

  • 1. Event Attendance Rate

    The percentage of registered attendees who actually attend the event

    What good looks like for this metric: Typically around 50-60%

    Ideas to improve this metric
    • Increase marketing efforts
    • Offer early bird discounts
    • Enhance event content and speakers
    • Engage in community outreach
    • Implement reminder campaigns
  • 2. Customer Acquisition Cost (CAC)

    The cost associated with acquiring a new customer during events

    What good looks like for this metric: $50 - $200 per customer

    Ideas to improve this metric
    • Optimise ad campaigns for targeted audiences
    • Seek partnerships to share costs
    • Leverage social media for organic reach
    • Offer referral discounts
    • Evaluate and reduce unnecessary spending
  • 3. Revenue per Event

    Total revenue generated from a single event

    What good looks like for this metric: Varies widely depending on industry and event size

    Ideas to improve this metric
    • Introduce premium ticket options
    • Increase sponsorship deals
    • Implement upselling strategies
    • Enhance post-event sales opportunities
    • Diversify revenue streams within the event
  • 4. Sponsorship Revenue

    The total amount of money received from event sponsors

    What good looks like for this metric: $5,000 - $100,000 depending on event scale and brand strength

    Ideas to improve this metric
    • Develop appealing sponsorship packages
    • Identify and target potential sponsors
    • Highlight sponsorship benefits clearly
    • Tailor offerings to sponsor's objectives
    • Build long-term relationships with sponsors
  • 5. Net Promoter Score (NPS)

    A measure of attendees' likelihood to recommend the event to others

    What good looks like for this metric: Typically between 30-50 for events

    Ideas to improve this metric
    • Deliver memorable experiences
    • Provide excellent customer service
    • Ask for feedback and implement changes
    • Create engaging and relevant content
    • Maintain consistent communication with attendees

Tracking your Event Planner metrics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

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Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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