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15 examples of Manager metrics and KPIs

What are Manager metrics?

Crafting the perfect Manager metrics can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

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Examples of Manager metrics and KPIs

Metrics for Product Management Success

  • 1. Customer Satisfaction (CSAT)

    Measures customer satisfaction based on their experience with the product, typically through surveys

    What good looks like for this metric: 75%-85%

    Ideas to improve this metric
    • Improve customer support
    • Enhance product features
    • Implement user feedback promptly
    • Conduct regular user experience reviews
    • Offer personalised customer interactions
  • 2. Net Promoter Score (NPS)

    Measures customer loyalty by asking how likely they are to recommend the product to others

    What good looks like for this metric: 30-50

    Ideas to improve this metric
    • Implement user-friendly design
    • Enhance product reliability
    • Offer proactive customer support
    • Regularly update and improve the product
    • Conduct customer satisfaction surveys
  • 3. Monthly Active Users (MAU)

    Tracks the number of unique users engaging with the product within a month

    What good looks like for this metric: Varies by industry

    Ideas to improve this metric
    • Increase marketing efforts
    • Enhance user engagement features
    • Regularly update content
    • Simplify onboarding process
    • Offer promotions or incentives
  • 4. Customer Retention Rate

    Measures the percentage of customers who continue using the product over a specific period

    What good looks like for this metric: 80%-90%

    Ideas to improve this metric
    • Improve customer service
    • Enhance product quality
    • Analyse and address churn reasons
    • Regularly engage with customers
    • Offer loyalty programmes
  • 5. Average Revenue Per User (ARPU)

    Calculates the average income generated per user, typically on a monthly or annual basis

    What good looks like for this metric: Varies by industry

    Ideas to improve this metric
    • Upsell premium features
    • Introduce new pricing models
    • Increase user engagement
    • Expand user base
    • Conduct pricing analysis

Metrics for Balanced Growth and Success

  • 1. Revenue Growth Rate

    Measures the percentage increase in revenue over a specific period, indicating business expansion and success

    What good looks like for this metric: 10-25% annually for small businesses

    Ideas to improve this metric
    • Enhance marketing strategies
    • Diversify income streams
    • Optimize pricing models
    • Improve customer retention
    • Expand product or service offerings
  • 2. Customer Acquisition Cost (CAC)

    Represents the total expense incurred in acquiring a new customer, essential for evaluating marketing efficiency

    What good looks like for this metric: $50-150 for small businesses

    Ideas to improve this metric
    • Leverage referral programs
    • Utilize social media marketing
    • Optimize sales funnel
    • Focus on targeted advertising
    • Improve lead conversion rates
  • 3. Customer Retention Rate

    Indicates the percentage of customers who stay with a business over a given period, reflecting customer satisfaction and loyalty

    What good looks like for this metric: 50-80% for service-based businesses

    Ideas to improve this metric
    • Enhance customer support
    • Implement loyalty programs
    • Request regular feedback
    • Personalize customer communication
    • Increase service quality
  • 4. Net Profit Margin

    Calculates the percentage of revenue that remains as profit after all expenses are deducted, showing the efficiency of the management

    What good looks like for this metric: 10-20% for small to medium enterprises

    Ideas to improve this metric
    • Reduce operational costs
    • Increase sales volume
    • Evaluate supplier contracts
    • Optimize inventory management
    • Automate standard processes
  • 5. Employee Satisfaction

    Assesses how content staff members are, which can influence productivity and company culture

    What good looks like for this metric: 70-80% satisfaction rate

    Ideas to improve this metric
    • Conduct regular surveys
    • Improve work-life balance
    • Provide professional development
    • Offer competitive benefits
    • Encourage a collaborative environment

Metrics for Improve Channel Partner Visibility

  • 1. Quote-to-Order Ratio

    The ratio of quotes provided by channel partners that convert into actual orders

    What good looks like for this metric: 20-30% is typical in the industry

    Ideas to improve this metric
    • Enhance the training of channel partners to improve their quoting accuracy
    • Provide better sales tools and materials to channel partners
    • Implement CRM systems to track and analyse quoting patterns
    • Offer incentives for high quote-to-order conversion
    • Regularly review partner performance and provide feedback
  • 2. Lead Time Variance

    Measures the difference between promised and actual delivery times by channel partners

    What good looks like for this metric: 0-10% variance is desirable

    Ideas to improve this metric
    • Set clear expectations with channel partners regarding lead times
    • Implement joint planning sessions with partners to align on lead time goals
    • Use demand forecasting tools to better predict lead times
    • Regularly assess and enhance supply chain logistics
    • Promote transparent communication between all parties
  • 3. Order Frequency Per Partner

    Tracks the number of orders placed by each channel partner over a specific period

    What good looks like for this metric: Varies depending on partner size and capacity

    Ideas to improve this metric
    • Analyse order patterns to identify potential bottlenecks
    • Foster relationships with high-frequency partners to understand their success
    • Allocate resources to low-frequency partners for support and growth
    • Evaluate and adjust inventory strategies based on order frequency
    • Provide targeted promotions to stimulate ordering
  • 4. Sales Cycle Time

    The average time it takes for a quote to turn into a closed sale via channel partners

    What good looks like for this metric: 21 days is average for the objective scenario

    Ideas to improve this metric
    • Identify stages in the sales cycle where delays occur and address them
    • Automate parts of the sales process to reduce cycle time
    • Train channel partners on effective sales techniques
    • Use data analytics to pinpoint areas for process improvement
    • Establish collaborative goals to align efforts with partners
  • 5. Channel Partner Satisfaction Score

    Measures the level of satisfaction among channel partners regarding their business transactions

    What good looks like for this metric: Scores above 80% are preferable

    Ideas to improve this metric
    • Conduct surveys to gather feedback from partners
    • Address concerns and implement changes based on feedback
    • Ensure consistent and clear communication channels with partners
    • Create recognition and reward programs for partners
    • Invest in an easy-to-use partner portal for interactions

Metrics for Manager Behavioural Change Impact

  • 1. Employee Engagement Score

    Measures the level of engagement employees feel at work, often assessed via surveys

    What good looks like for this metric: Typical benchmark values range from 60-80%

    Ideas to improve this metric
    • Conduct regular team feedback sessions
    • Implement open-door policy for discussions
    • Encourage team collaboration in decision-making
    • Recognise team contributions publicly
    • Provide professional development opportunities
  • 2. Team Collaboration Index

    Assesses the frequency and quality of collaboration among team members

    What good looks like for this metric: Benchmark values depend on industry; however, 70-85% is typical

    Ideas to improve this metric
    • Foster team-building activities
    • Utilise collaboration tools for projects
    • Clarify team roles and responsibilities
    • Incentivise collaborative successes
    • Monitor and reward team achievements
  • 3. Employee Satisfaction Score

    Evaluates overall employee satisfaction with the management and working conditions

    What good looks like for this metric: A typical satisfaction score ranges from 65-85%

    Ideas to improve this metric
    • Conduct satisfaction surveys regularly
    • Address individual concerns promptly
    • Provide transparent company updates
    • Enhance workplace facilities
    • Offer flexible working arrangements
  • 4. Turnover Rate

    Measures the rate at which employees leave the organisation

    What good looks like for this metric: Average turnover rates are between 10-20% annually

    Ideas to improve this metric
    • Promote career advancement internally
    • Enhance employee reward programmes
    • Offer competitive salary and benefits
    • Encourage work-life balance
    • Conduct exit interviews for insights
  • 5. 360-Degree Feedback Ratings

    Aggregates reviews provided by peers, subordinates, and managers on an employee's performance

    What good looks like for this metric: Ratings usually range from 3.5 to 4.5 out of 5

    Ideas to improve this metric
    • Train managers in giving constructive feedback
    • Implement regular 360-degree feedback sessions
    • Address feedback results in performance reviews
    • Encourage honest and open communication
    • Use feedback to guide personal development plans

Metrics for Social Media Adverb Marketing

  • 1. Engagement Rate

    Percentage of interactions (likes, comments, shares) a post receives relative to the total audience reached

    What good looks like for this metric: 1% - 5%

    Ideas to improve this metric
    • Post during peak audience times
    • Utilise engaging call-to-actions
    • Encourage user-generated content
    • Access analytics to determine audience preferences
    • Enhance visual appeal with quality images or videos
  • 2. Reach

    Total number of unique users who have seen your content

    What good looks like for this metric: 10% - 20% of followers

    Ideas to improve this metric
    • Collaborate with influencers
    • Use targeted hashtags
    • Deploy social media ads
    • Engage with similar profiles
    • Share content regularly and consistently
  • 3. Click-Through Rate (CTR)

    Percentage of users who click on a link in your post compared to the total users who saw the post

    What good looks like for this metric: 0.5% - 3%

    Ideas to improve this metric
    • Craft compelling headlines
    • Ensure ad verb positioning is clear
    • Use crisp and engaging thumbnails
    • Incorporate strong call-to-actions
    • Simplify the post to focus on the link
  • 4. Conversion Rate

    Percentage of users who take a desired action, such as signing up or purchasing, after clicking through

    What good looks like for this metric: 2% - 5%

    Ideas to improve this metric
    • Streamline landing page design
    • Add testimonials for credibility
    • Offer introductory discounts
    • Conduct A/B testing on adverbs used
    • Facilitate ease of navigation
  • 5. Social Share of Voice

    Percentage of total social media mentions about your brand relative to your competitors

    What good looks like for this metric: 30% - 50% depending on competition

    Ideas to improve this metric
    • Actively monitor social conversations
    • Engage with audience comments
    • Foster community around your brand
    • Address negative feedback promptly
    • Publicize success stories and case studies

Metrics for Instituição de Pagamento

  • 1. Customer Transaction Volume

    The total number of transactions processed by the payment institution over a given period

    What good looks like for this metric: Varies widely; high growth companies see 20% annual increase

    Ideas to improve this metric
    • Increase customer acquisition through marketing
    • Improve user experience to encourage repeat transactions
    • Expand partnerships to access a wider customer base
    • Offer promotions or discounts to drive transaction volume
    • Enhance payment options to support diverse needs
  • 2. Transaction Approval Rate

    The percentage of successful transactions approved compared to total transaction attempts

    What good looks like for this metric: Typically over 95% for competitive institutions

    Ideas to improve this metric
    • Enhance fraud detection accuracy
    • Optimise payment processing systems
    • Collaborate with banks to iron out common approval issues
    • Monitor transaction decline reasons closely
    • Regularly update customer payment information on file
  • 3. Net Revenue Margin

    The net revenue generated as a percentage of total revenue post expenses

    What good looks like for this metric: Ranges from 30% to 50%

    Ideas to improve this metric
    • Reduce operational costs
    • Increase service charges where feasible
    • Negotiate better rates with banks and card networks
    • Optimise risk management to reduce losses
    • Focus on high-margin products or services
  • 4. Customer Satisfaction Score

    A measure of how satisfied customers are with the service provided, often derived from surveys

    What good looks like for this metric: Aim above 80% satisfaction

    Ideas to improve this metric
    • Enhance customer service response times
    • Conduct regular feedback surveys
    • Implement suggestions from feedback
    • Regularly update and simplify user interfaces
    • Maintain transparency in fees and processes
  • 5. Average Transaction Value

    The average amount of money handled per transaction

    What good looks like for this metric: Dependent on industry; typically between $50 and $100

    Ideas to improve this metric
    • Encourage bulk purchases or payments
    • Promote higher-value products or services
    • Implement loyalty programs for higher spends
    • Offer tiered service packages at different price points
    • Cross-sell products to increase transaction value

Metrics for Leadership Development

  • 1. Employee Engagement Score

    Measures employees' emotional commitment and involvement in the organisation, typically gathered through surveys.

    What good looks like for this metric: 65-85%

    Ideas to improve this metric
    • Foster open communication
    • Encourage employee feedback
    • Provide development opportunities
    • Recognise and reward achievements
    • Enhance workplace culture
  • 2. Feedback Response Rate

    Percentage of feedback requests that receive responses from team members.

    What good looks like for this metric: 50-70%

    Ideas to improve this metric
    • Simplify the feedback process
    • Offer anonymous feedback options
    • Respond promptly to feedback
    • Create a culture of feedback
    • Encourage constructive feedback
  • 3. Team Collaboration Index

    Evaluates the effectiveness and frequency of teamwork within the organisation.

    What good looks like for this metric: 70-80%

    Ideas to improve this metric
    • Organise team-building activities
    • Introduce collaborative tools
    • Promote cross-departmental projects
    • Recognise collaborative achievements
    • Provide collaboration training
  • 4. Communication Effectiveness

    Assess how clearly and efficiently leaders convey information to their teams.

    What good looks like for this metric: 60-75%

    Ideas to improve this metric
    • Conduct regular communication workshops
    • Solicit feedback on communication styles
    • Use varied communication channels
    • Simplify complex information
    • Practise empathetic listening
  • 5. Leadership Confidence Index

    A self-assessed score that measures a leader's confidence level in their capabilities.

    What good looks like for this metric: 7-9 out of 10

    Ideas to improve this metric
    • Attend leadership development programmes
    • Seek mentorship opportunities
    • Engage in public speaking exercises
    • Reflect on past successes
    • Adopt a growth mindset

Metrics for Sales and CSAT Targets

  • 1. Sales Revenue

    Total income generated from sales of courses, measured in USD

    What good looks like for this metric: $50,000 per month

    Ideas to improve this metric
    • Enhance course offerings
    • Run targeted advertising campaigns
    • Offer early-bird discounts
    • Upsell related courses
    • Optimise pricing strategy
  • 2. Customer Satisfaction Score (CSAT)

    Measures the level of satisfaction of customers, usually rated on a scale of 1-5

    What good looks like for this metric: 4.0 out of 5

    Ideas to improve this metric
    • Provide excellent customer support
    • Gather and act on customer feedback
    • Offer personalised learning paths
    • Improve user interface and experience
    • Ensure course content is high quality
  • 3. Learner Engagement Rate

    Percentage of learners actively participating in the course, calculated by dividing active participants by total enrolled

    What good looks like for this metric: 60%

    Ideas to improve this metric
    • Introduce interactive elements
    • Provide regular updates and new content
    • Encourage group discussions
    • Use gamification techniques
    • Send regular reminders and follow-ups
  • 4. Course Completion Rate

    Percentage of learners who complete the course, calculated by dividing the number of completions by the total number enrolled

    What good looks like for this metric: 70%

    Ideas to improve this metric
    • Design shorter, more manageable modules
    • Set clear expectations and goals
    • Offer incentives for completion
    • Provide support resources
    • Implement progress tracking
  • 5. Knowledge Retention Rate

    Measures how much information learners retain over time, assessed through follow-up tests

    What good looks like for this metric: 75%

    Ideas to improve this metric
    • Use varied teaching methods
    • Incorporate spaced repetition
    • Provide summary notes
    • Offer periodic refreshers
    • Encourage practical application of knowledge

Metrics for Affiliate Marketing Programs

  • 1. Conversion Rate

    The percentage of visitors who complete a desired action (e.g., making a purchase) through affiliate links.

    What good looks like for this metric: 1% - 5%

    Ideas to improve this metric
    • Optimise landing pages
    • Provide relevant promotional material to affiliates
    • Test different call-to-actions
    • Offer incentives for higher conversions
    • Reduce the number of steps to purchase
  • 2. Average Order Value (AOV)

    The average amount spent by customers per order through affiliate links.

    What good looks like for this metric: $50 - $100

    Ideas to improve this metric
    • Upsell related products
    • Create product bundles
    • Offer free shipping at a certain threshold
    • Run limited-time promotions
    • Suggest personalised recommendations
  • 3. Click-Through Rate (CTR)

    The percentage of clicks on affiliate links out of the total number of impressions.

    What good looks like for this metric: 2% - 3%

    Ideas to improve this metric
    • Enhance the design of affiliate banners
    • Use compelling copy
    • Place links in high-visibility areas
    • Test different link formats
    • Foster affiliate engagement
  • 4. Return on Investment (ROI)

    The overall profitability of the affiliate marketing program, calculated as (Revenue - Cost) / Cost.

    What good looks like for this metric: 200% - 300%

    Ideas to improve this metric
    • Identify high-performing affiliates
    • Negotiate better terms with affiliates
    • Cut down on ineffective partnerships
    • Invest in high-converting channels
    • Monitor affiliate activities to prevent fraud
  • 5. Number of Active Affiliates

    The total number of affiliates who are actively promoting and generating traffic for your offerings.

    What good looks like for this metric: 100 - 200

    Ideas to improve this metric
    • Regularly recruit new affiliates
    • Provide ongoing training and resources
    • Offer competitive commission rates
    • Develop strong relationships with top affiliates
    • Host motivational contests and challenges

Metrics for Visual Merchandising for BONIA

  • 1. Foot Traffic Volume

    Measures the number of visitors in a store within a given time frame

    What good looks like for this metric: 500-1000 visitors per day

    Ideas to improve this metric
    • Enhance window display to attract more passersby
    • Use in-store signage to guide and influence customer paths
    • Increase advertising efforts during peak shopping seasons
    • Organise in-store events to drive more traffic
    • Ensure store exterior is clean and welcoming
  • 2. Conversion Rate

    Percentage of store visitors who make a purchase

    What good looks like for this metric: 20-40%

    Ideas to improve this metric
    • Train staff to engage and assist customers effectively
    • Optimise product placements based on shopping patterns
    • Ensure easy navigation and accessibility within the store
    • Offer promotions or limited-time discounts
    • Improve checkout experience to reduce wait times
  • 3. Average Transaction Value

    Average amount spent by customers per purchase

    What good looks like for this metric: USD 100-200

    Ideas to improve this metric
    • Bundle products to encourage higher spending
    • Upsell complementary or premium products
    • Create appealing offers for higher-margin items
    • Display higher-priced products prominently
    • Analyse customer preferences to curate targeted promotions
  • 4. Sell-through Rate

    Percentage of inventory sold in a given period

    What good looks like for this metric: 70-90%

    Ideas to improve this metric
    • Rotate displays regularly to keep them fresh
    • Utilise data analytics for inventory optimization
    • Highlight slow-moving items through promotions
    • Adjust pricing strategy based on seasonality and demand
    • Ensure sufficient inventory of popular items
  • 5. Customer Dwell Time

    Average amount of time customers spend in the store

    What good looks like for this metric: 15-25 minutes

    Ideas to improve this metric
    • Create engaging in-store experiences or demonstrations
    • Provide comfortable seating areas to encourage longer visits
    • Strategically place engaging digital displays
    • Refresh visual displays to maintain customer interest
    • Curate music and scents to enhance the shopping atmosphere

Metrics for 360 Agency Development

  • 1. Client Retention Rate

    Measures the percentage of existing clients who continue to use your services over a specific period. Calculated by dividing the number of clients at the end of a period by the number of clients at the start, then multiplying by 100.

    What good looks like for this metric: 70-80%

    Ideas to improve this metric
    • Enhance client engagement through regular communication
    • Offer personalized solutions tailored to each client's needs
    • Implement a loyalty or rewards program
    • Seek regular feedback and act on it immediately
    • Provide consistent and high-quality service
  • 2. Service Expansion Success Rate

    Tracks the success rate of newly introduced services by calculating the percentage of services that meet initial adoption or use targets.

    What good looks like for this metric: 60-70%

    Ideas to improve this metric
    • Conduct thorough market research before launching new services
    • Train staff effectively to support new services
    • Market new services aggressively to existing and potential clients
    • Collect and analyse feedback from clients on new services
    • Set clear and realistic targets for service adoption
  • 3. Revenue Growth Rate

    Indicates the rate of revenue growth over a specific period, measuring the agency's ability to increase earnings.

    What good looks like for this metric: 10-20% annually

    Ideas to improve this metric
    • Identify and target new market segments
    • Upsell or cross-sell services to existing clients
    • Increase pricing strategically after enhancing service value
    • Reduce costs through efficient operation practices
    • Expand client base with effective marketing campaigns
  • 4. Client Satisfaction Score

    A measure of how satisfied clients are with your services, often gathered through surveys and reflected on a scale from 1 to 10.

    What good looks like for this metric: 8/10

    Ideas to improve this metric
    • Regularly solicit and review client feedback
    • Address client issues promptly and effectively
    • Ensure services are consistently performed to high standards
    • Engage in active communication with clients
    • Create a client-centric culture within the agency
  • 5. Market Penetration Rate

    The percentage of your target market that is using your agency's services, calculated by dividing current clients by the total target market, then multiplying by 100.

    What good looks like for this metric: 15-25%

    Ideas to improve this metric
    • Increase brand awareness through strategic marketing
    • Develop competitive pricing strategies
    • Enhance service quality to stand out in the market
    • Offer innovative solutions that meet emerging market needs
    • Leverage online and social media platforms to reach wider audiences

Metrics for User Satisfaction Improvement

  • 1. Customer Satisfaction Score (CSAT)

    Measures customer happiness with a product or service, usually on a scale of 1-5.

    What good looks like for this metric: 80-85%

    Ideas to improve this metric
    • Gather customer feedback regularly
    • Address complaints promptly
    • Enhance product features based on user feedback
    • Train customer support staff adequately
    • Implement a loyalty program
  • 2. Net Promoter Score (NPS)

    Assesses customer loyalty by asking them to rate the likelihood of recommending the product to others on a scale of 0-10.

    What good looks like for this metric: 30-50

    Ideas to improve this metric
    • Cultivate strong customer relationships
    • Resolve issues swiftly and efficiently
    • Encourage customers to share testimonials
    • Offer incentives for referrals
    • Improve the overall customer experience
  • 3. Customer Effort Score (CES)

    Evaluates the ease of service usage by asking customers to rate their effort level in completing a task.

    What good looks like for this metric: 5 or lower

    Ideas to improve this metric
    • Simplify processes
    • Improve website usability
    • Enhance user interface design
    • Provide clear instructions and guidance
    • Reduce waiting times in service
  • 4. Churn Rate

    Indicates the percentage of customers who stop using a product or service within a particular time frame.

    What good looks like for this metric: 5-7%

    Ideas to improve this metric
    • Identify reasons causing customer churn
    • Enhance customer retention strategies
    • Offer personalised experiences
    • Develop an attentive onboarding process
    • Continuously engage with customers
  • 5. Customer Lifetime Value (CLV)

    A prediction of the net profit attributed to the entire future relationship with a customer.

    What good looks like for this metric: 3 times the acquisition cost

    Ideas to improve this metric
    • Increase customer satisfaction initiatives
    • Track customer purchasing patterns
    • Improve customer segmentation
    • Enhance cross-selling initiatives
    • Increase quality of customer support

Metrics for Evaluating a Sourcing Model

  • 1. Accuracy of Predictions

    Measures how correctly the sourcing model predicts outcomes compared to actual results

    What good looks like for this metric: Typically above 70%

    Ideas to improve this metric
    • Use more comprehensive datasets
    • Incorporate machine learning algorithms
    • Regularly update the model with new data
    • Conduct extensive testing and validation
    • Simplify model assumptions
  • 2. Computational Efficiency

    Assesses the time and resources required to produce outputs

    What good looks like for this metric: Execution time under 1-2 hours

    Ideas to improve this metric
    • Optimize algorithm complexity
    • Utilise cloud computing resources
    • Use efficient data structures
    • Parallelize processing tasks
    • Employ caching strategies
  • 3. User Accessibility

    Evaluates how easily users can interact with the model to obtain necessary insights

    What good looks like for this metric: Intuitive with minimal training required

    Ideas to improve this metric
    • Develop a user-friendly interface
    • Provide comprehensive user manuals
    • Conduct user training sessions
    • Ensure responsive support
    • Regularly gather user feedback
  • 4. Integration Capability

    Measures how well the sourcing model integrates with other systems and data sources

    What good looks like for this metric: Seamlessly integrates with existing systems

    Ideas to improve this metric
    • Adopt standard data exchange formats
    • Ensure API functionalities
    • Conduct system compatibility tests
    • Facilitate flexible data imports
    • Collaborate with IT teams
  • 5. Return on Investment (ROI)

    Calculates the financial return generated by implementing the sourcing model

    What good looks like for this metric: Positive ROI within one year

    Ideas to improve this metric
    • Analyse cost-benefit ratios
    • Continuous optimisation for cost reduction
    • Align model outputs with business goals
    • Enhance decision-making accuracy
    • Regularly track and report financial impacts

Metrics for Product Management Vision

  • 1. Revenue Growth Rate

    Measures the rate at which revenue is increasing over a given period, often expressed as a percentage

    What good looks like for this metric: 10-20% annual growth

    Ideas to improve this metric
    • Introduce new innovative products
    • Expand into new markets
    • Enhance marketing strategies
    • Optimise pricing strategies
    • Improve sales techniques
  • 2. Customer Satisfaction Score

    Assesses the level of satisfaction customers feel about a product or service, often measured through surveys

    What good looks like for this metric: 75-85 out of 100

    Ideas to improve this metric
    • Improve customer service
    • Seek regular feedback
    • Enhance product quality
    • Address customer issues promptly
    • Develop loyalty programmes
  • 3. Employee Engagement Level

    Evaluates how committed and motivated employees are towards their work and organisation

    What good looks like for this metric: 70-80% engagement

    Ideas to improve this metric
    • Foster a positive work environment
    • Offer professional development
    • Recognise and reward achievements
    • Encourage open communication
    • Provide work-life balance initiatives
  • 4. Time to Market

    Time taken from product conception to its availability in the market

    What good looks like for this metric: 6-12 months

    Ideas to improve this metric
    • Streamline development processes
    • Adopt Agile methodologies
    • Enhance cross-functional collaboration
    • Implement project management tools
    • Regularly review and adjust timelines
  • 5. Net Promoter Score (NPS)

    Gauge the likelihood of customers to recommend the company's products or services, indicating customer loyalty

    What good looks like for this metric: 30-50

    Ideas to improve this metric
    • Deliver exceptional customer experiences
    • Address negative feedback quickly
    • Continuously improve the product
    • Engage with customers through multiple channels
    • Build strong customer relationships

Metrics for Student Start-Up Launch

  • 1. Customer Acquisition Cost (CAC)

    The cost of acquiring a new customer, calculated by dividing total marketing expenses by the number of new customers acquired.

    What good looks like for this metric: Varies greatly, often between $5-$100

    Ideas to improve this metric
    • Optimise marketing campaigns
    • Leverage social media and word of mouth
    • Increase conversion rates on landing pages
    • Experiment with cost-effective advertising channels
    • Focus on customer referrals and discount programs
  • 2. Monthly Recurring Revenue (MRR)

    The predictable revenue expected every month from subscription services or regular sales.

    What good looks like for this metric: $0 in month one, with rapid growth expected

    Ideas to improve this metric
    • Introduce subscription-based services
    • Enhance product features to retain users
    • Upsell to existing customers
    • Expand market to new customers
    • Regularly assess pricing strategy
  • 3. Customer Retention Rate

    The percentage of customers a company retains over a specific period.

    What good looks like for this metric: 60-70%

    Ideas to improve this metric
    • Offer excellent customer service
    • Maintain high-quality products
    • Engage customers through regular communication
    • Implement a loyalty or rewards program
    • Regularly collect feedback and adapt
  • 4. Net Promoter Score (NPS)

    A metric to gauge customer satisfaction and loyalty on a scale from -100 to 100 based on likelihood to recommend.

    What good looks like for this metric: Above 20 is considered good

    Ideas to improve this metric
    • Regularly survey customers about their experience
    • Implement customer feedback quickly
    • Enhance product offerings based on feedback
    • Improve customer support processes
    • Build a community around your brand
  • 5. Burn Rate

    The rate at which a company is spending its capital before generating positive cash flow.

    What good looks like for this metric: Typically 1-2 years runway

    Ideas to improve this metric
    • Optimise operational efficiency
    • Prioritise spending on revenue-generating activities
    • Regularly review and adjust budget
    • Seek additional funding if necessary
    • Monitor cash flow closely

Tracking your Manager metrics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

We have more examples to help you below.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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