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Audience Engagement metrics and KPIs

What are Audience Engagement metrics?

Finding the right Audience Engagement metrics can seem daunting, particularly when you're focused on your daily workload. For this reason, we've compiled a selection of examples to fuel your inspiration.

Copy these examples into your preferred tool, or adopt Tability to ensure you remain accountable.

Find Audience Engagement metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Audience Engagement metrics and KPIs

Metrics for Expanding Revenue Streams

  • 1. Event Attendance Rate

    The percentage of registered attendees who actually attend the event

    What good looks like for this metric: Typically around 50-60%

    Ideas to improve this metric
    • Increase marketing efforts
    • Offer early bird discounts
    • Enhance event content and speakers
    • Engage in community outreach
    • Implement reminder campaigns

  • 2. Customer Acquisition Cost (CAC)

    The cost associated with acquiring a new customer during events

    What good looks like for this metric: $50 - $200 per customer

    Ideas to improve this metric
    • Optimise ad campaigns for targeted audiences
    • Seek partnerships to share costs
    • Leverage social media for organic reach
    • Offer referral discounts
    • Evaluate and reduce unnecessary spending

  • 3. Revenue per Event

    Total revenue generated from a single event

    What good looks like for this metric: Varies widely depending on industry and event size

    Ideas to improve this metric
    • Introduce premium ticket options
    • Increase sponsorship deals
    • Implement upselling strategies
    • Enhance post-event sales opportunities
    • Diversify revenue streams within the event

  • 4. Sponsorship Revenue

    The total amount of money received from event sponsors

    What good looks like for this metric: $5,000 - $100,000 depending on event scale and brand strength

    Ideas to improve this metric
    • Develop appealing sponsorship packages
    • Identify and target potential sponsors
    • Highlight sponsorship benefits clearly
    • Tailor offerings to sponsor's objectives
    • Build long-term relationships with sponsors

  • 5. Net Promoter Score (NPS)

    A measure of attendees' likelihood to recommend the event to others

    What good looks like for this metric: Typically between 30-50 for events

    Ideas to improve this metric
    • Deliver memorable experiences
    • Provide excellent customer service
    • Ask for feedback and implement changes
    • Create engaging and relevant content
    • Maintain consistent communication with attendees
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Implement these metrics

Tracking your Audience Engagement metrics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

We have more examples to help you below.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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