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15 examples of Sales Team metrics and KPIs

What are Sales Team metrics?

Identifying the optimal Sales Team metrics can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

Find Sales Team metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Sales Team metrics and KPIs

Metrics for Ticket Sales Performance

  • 1. Daily Sales Volume

    The total number of tickets sold each day

    What good looks like for this metric: Consistently increasing towards 75% target by Week 10

    Ideas to improve this metric
    • Launch early bird promotions
    • Utilise social media marketing
    • Offer group discounts
    • Create an urgency with countdowns
    • Collaborate with influencers
  • 2. Sales Growth Rate

    The percentage increase or decrease in ticket sales compared to the previous period

    What good looks like for this metric: Aim for an increasing trend week-over-week

    Ideas to improve this metric
    • Analyse sales data to identify trends
    • Adjust marketing campaigns based on performance
    • Improve online purchasing experience
    • Target new customer segments
    • Enhance customer retention programmes
  • 3. Conversion Rate

    The percentage of visitors to the ticket site who complete a purchase

    What good looks like for this metric: Average is typically 2-3%

    Ideas to improve this metric
    • Simplify the checkout process
    • Improve website loading speed
    • Add testimonials and reviews
    • Use clear and compelling calls-to-action
    • Offer various payment options
  • 4. Customer Acquisition Cost (CAC)

    The total cost of acquiring a new customer, calculated by dividing total marketing expenses by the number of new customers

    What good looks like for this metric: Aim to keep below $30 for cost efficiency

    Ideas to improve this metric
    • Optimise digital ad spend
    • Utilise referral programmes
    • Leverage email marketing
    • Focus on organic SEO efforts
    • Analyse and eliminate wasted spend
  • 5. Return on Advertising Spend (ROAS)

    A measure of revenue generated per dollar of advertising spent

    What good looks like for this metric: A typical target is 4:1

    Ideas to improve this metric
    • Refine audience targeting
    • Continuously test ad creatives
    • Focus on high-performing channels
    • Monitor and adjust bids regularly
    • Use retargeting strategies effectively

Metrics for Ticket Sales Analysis

  • 1. Total Tickets Sold

    Total number of tickets sold at any point during the campaign

    What good looks like for this metric: 75% of total tickets by week 10

    Ideas to improve this metric
    • Increase social media marketing
    • Offer early bird discounts
    • Engage influencers for promotions
    • Host promotional events
    • Partner with local businesses for cross-promotions
  • 2. Weekly Ticket Sales Growth

    Percentage increase in tickets sold week over week

    What good looks like for this metric: 5-10% growth per week

    Ideas to improve this metric
    • Run weekly promotions or flash sales
    • Send reminder emails to potential attendees
    • Highlight the event's exclusivity and benefits
    • Post customer testimonials and reviews
    • Utilize countdowns to create urgency
  • 3. Average Revenue Per Ticket

    Average revenue generated per ticket sold at $250

    What good looks like for this metric: $250 per ticket

    Ideas to improve this metric
    • Introduce premium ticket tiers
    • Offer group booking discounts
    • Bundle tickets with other products or services
    • Upsell additional event experiences
    • Improve the perceived value of the ticket
  • 4. Conversion Rate

    Percentage of website visitors who purchase a ticket

    What good looks like for this metric: 2-5% conversion rate

    Ideas to improve this metric
    • Optimize the checkout process
    • Display clear benefits and features
    • Use retargeting ads for abandoned carts
    • Improve page load speed
    • Provide multiple payment options
  • 5. Customer Acquisition Cost

    Total cost spent on acquiring one ticket purchaser

    What good looks like for this metric: Below $50 per customer

    Ideas to improve this metric
    • Utilize cost-effective marketing channels
    • Optimize advertising campaigns
    • Focus on high-converting audiences
    • Engage in referral programs
    • Improve customer engagement strategies

Metrics for Targeted Sales Material Creation

  • 1. Sales Conversion Rate

    The percentage of prospects who purchase after receiving the targeted selling materials

    What good looks like for this metric: Typical benchmark values range from 2% to 5%

    Ideas to improve this metric
    • Conduct A/B testing on different material versions
    • Train reps on how to effectively use materials
    • Use customer feedback to refine materials
    • Enhance personalisation in selling content
    • Improve call-to-action elements in materials
  • 2. Engagement Rate

    Measure how prospects interact with the selling materials, such as time spent on materials and clicks

    What good looks like for this metric: A typical engagement rate benchmark is 20% to 30%

    Ideas to improve this metric
    • Include interactive elements in the materials
    • Segment material delivery based on regions
    • Optimise content for mobile devices
    • Use eye-catching graphics and visuals
    • Update materials regularly with fresh content
  • 3. Customer Feedback Score

    Score based on customer feedback regarding the usefulness and relevance of materials

    What good looks like for this metric: A good benchmark score is 4 out of 5

    Ideas to improve this metric
    • Solicit regular feedback through surveys
    • Implement a structured feedback loop
    • Adjust materials based on qualitative feedback
    • Establish a customer advisory board
    • Ensure cultural relevance of materials
  • 4. Regional Sales Growth

    The growth in sales within a specific region after implementing targeted selling materials

    What good looks like for this metric: Regional sales growth benchmark is typically 5% to 10%

    Ideas to improve this metric
    • Customise materials to meet regional needs
    • Collaborate with local teams for insights
    • Localise language and cultural references
    • Monitor regional sales data closely
    • Adjust strategies swiftly based on results
  • 5. Rep Satisfaction Score

    The score representing satisfaction and confidence of sales reps with the materials provided

    What good looks like for this metric: A benchmark score typically ranges from 70 to 80 out of 100

    Ideas to improve this metric
    • Provide thorough introductions to new materials
    • Gather feedback from reps for improvements
    • Incorporate rep feedback into material design
    • Offer additional training on materials usage
    • Celebrate successful usage examples within teams

Metrics for Relaunch Wholesale Business

  • 1. Sales Conversion Rate

    The percentage of buyers who purchase after visiting the booth. Calculated by dividing the number of purchases by the total visitors.

    What good looks like for this metric: 20%

    Ideas to improve this metric
    • Optimise booth layout for better accessibility
    • Offer real-time demonstrations or samples
    • Train staff for effective customer engagement
    • Use targeted marketing prior to the event
    • Create attractive offers or discounts
  • 2. Customer Acquisition Cost (CAC)

    The cost to acquire one new customer. Calculated by dividing the total costs of marketing and sales by the number of new customers acquired.

    What good looks like for this metric: 50 USD

    Ideas to improve this metric
    • Leverage social media marketing
    • Use cost-effective digital marketing strategies
    • Utilise referral programs
    • Enhance customer journey mapping
    • Optimise lead generation campaigns
  • 3. Average Order Value (AOV)

    The average amount spent each time a customer makes a purchase. Calculated by dividing total revenue by the number of orders.

    What good looks like for this metric: 100 USD

    Ideas to improve this metric
    • Upsell and cross-sell products
    • Create bundles and package deals
    • Encourage bulk purchasing
    • Offer free shipping on orders over a certain value
    • Enhance product descriptions and visuals
  • 4. Customer Retention Rate

    The percentage of customers who return after their first purchase. Calculated by dividing the number of repeat customers by the total number of customers.

    What good looks like for this metric: 60%

    Ideas to improve this metric
    • Implement a loyalty rewards program
    • Gather and act on customer feedback
    • Follow up with post-purchase engagement
    • Offer personalised customer service
    • Enhance communication with newsletters
  • 5. Booth Foot Traffic

    The count of visitors who physically visit the booth. Helps in gauging brand visibility and interest.

    What good looks like for this metric: 1000 visitors

    Ideas to improve this metric
    • Place eye-catching signage
    • Host interactive sessions or contests
    • Leverage influencers or brand ambassadors
    • Create a visually appealing booth design
    • Promote through event brochures or maps

Metrics for Achieve $1M Monthly Revenue

  • 1. Sales Conversion Rate

    The percentage of visitors who purchase a course. Calculated as (Number of Purchases / Total Number of Visitors) * 100

    What good looks like for this metric: 2-3%

    Ideas to improve this metric
    • Optimise landing pages
    • Enhance your sales funnel
    • Offer limited-time discounts
    • Improve customer trust signals
    • A/B test pricing strategies
  • 2. Monthly Traffic

    The total number of visitors to your site each month. Calculated using web analytics tools like Google Analytics

    What good looks like for this metric: 50,000-100,000 visits

    Ideas to improve this metric
    • Invest in SEO
    • Run targeted ad campaigns
    • Collaborate with influencers
    • Use content marketing
    • Leverage social media platforms
  • 3. Average Order Value (AOV)

    The average amount spent each time a customer places an order. Calculated as Total Revenue / Number of Orders

    What good looks like for this metric: $150-$300 USD

    Ideas to improve this metric
    • Upsell and cross-sell products
    • Bundle related products
    • Implement tiered pricing
    • Provide incentives for larger purchases
    • Offer add-on services
  • 4. Customer Acquisition Cost (CAC)

    The cost to acquire a new customer. Calculated as Total Marketing Spend / Number of New Customers Acquired

    What good looks like for this metric: $50-$150 USD

    Ideas to improve this metric
    • Optimise marketing channels
    • Increase organic traffic
    • Refine target audience
    • Improve ad targeting
    • Enhance referral programs
  • 5. Customer Lifetime Value (CLV)

    The total revenue a business can reasonably expect from a single customer account. Calculated using metrics like average purchase value, purchase frequency, and customer lifespan

    What good looks like for this metric: $500-$1000 USD

    Ideas to improve this metric
    • Enhance customer loyalty programs
    • Improve customer satisfaction
    • Offer subscription models
    • Foster strong customer relationships
    • Personalise customer experience

Metrics for Relaunch Strategy

  • 1. Conversion Rate

    The percentage of visitors who make a purchase from your website. It's calculated by dividing the number of sales by the total number of visitors and multiplying by 100

    What good looks like for this metric: 2-3%

    Ideas to improve this metric
    • Optimise product descriptions and images
    • Simplify the checkout process
    • Offer limited-time promotions
    • Use customer reviews and testimonials
    • Ensure website is mobile-friendly
  • 2. Average Order Value (AOV)

    The average amount spent each time a customer places an order. It's calculated by dividing total revenue by the number of orders

    What good looks like for this metric: $50-$100

    Ideas to improve this metric
    • Offer bundled products or upsells
    • Provide discounts for larger purchases
    • Add recommendations for complementary products
    • Ensure pricing is competitive yet profitable
    • Create a loyalty program
  • 3. Best Seller Performance

    The sales performance of your top-selling products. It includes tracking sales volume, revenue, and profitability of best sellers

    What good looks like for this metric: 20% of revenue from top 10 products

    Ideas to improve this metric
    • Highlight best sellers on landing pages
    • Feature best sellers in marketing campaigns
    • Regularly review and update best seller list
    • Provide easy ordering options for best sellers
    • Analyse and replicate successful product traits
  • 4. Customer Retention Rate

    The percentage of repeat customers over a period of time. It is calculated by dividing the number of returning customers by total customers over the same period and multiplying by 100

    What good looks like for this metric: 20-30%

    Ideas to improve this metric
    • Enhance post-purchase follow-ups
    • Offer loyalty or rewards programs
    • Engage customers through personalised communications
    • Seek feedback and implement improvements
    • Ensure a high-quality customer service experience
  • 5. Website Traffic

    The total number of visits to your website, which can be segmented by source, such as direct, social, referral, and search

    What good looks like for this metric: Varies by industry and company size

    Ideas to improve this metric
    • Invest in SEO strategies
    • Utilise social media marketing
    • Run targeted advertising campaigns
    • Leverage email marketing to attract returning visitors
    • Collaborate with influencers or affiliates

Metrics for Convert 40 dispensing doctors

  • 1. Conversion Rate

    Percentage of dispensing doctors converted to sales accounts

    What good looks like for this metric: 15-20%

    Ideas to improve this metric
    • Enhance sales presentation to highlight unique product benefits
    • Offer promotions or introductory discounts to new clients
    • Leverage testimonials or case studies from existing clients
    • Provide comprehensive training sessions on product usage
    • Develop a targeted follow-up strategy to re-engage prospects
  • 2. Average Revenue Per Doctor

    Average sales revenue generated from each converted doctor

    What good looks like for this metric: $10,000 per doctor per quarter

    Ideas to improve this metric
    • Upsell additional products and services
    • Introduce loyalty or rewards programmes for high-volume purchases
    • Regularly assess and adjust pricing strategies
    • Build relationships to better understand doctor needs
    • Provide personalised offers based on historical sales data
  • 3. Time to Conversion

    Average time taken to convert a dispensing doctor from prospect to client

    What good looks like for this metric: 3 months

    Ideas to improve this metric
    • Streamline the onboarding process
    • Enhance initial communication to address potential objections early
    • Identify and target high-potential prospects
    • Utilise digital tools to speed up engagement
    • Provide real-time support to address queries promptly
  • 4. Customer Satisfaction Score

    Measure of satisfaction level of converted doctors with products and services

    What good looks like for this metric: Score above 80%

    Ideas to improve this metric
    • Conduct regular feedback surveys
    • Implement a robust support and care system for ongoing assistance
    • Focus on product quality and consistency
    • Engage with customers through regular health checks and touchpoints
    • Provide comprehensive resources and educational materials
  • 5. Market Share Growth

    Increase in percentage of sales in specific districts attributed to these doctors

    What good looks like for this metric: 5-10% growth annually

    Ideas to improve this metric
    • Analyse competitors to identify differentiators
    • Expand product offerings tailored to district-specific needs
    • Align marketing efforts with local demand trends
    • Focus on relationship-building with key influencers in the district
    • Invest in localised advertising campaigns

Metrics for Growing retail distribution

  • 1. Number of New Distribution Points

    The total number of new retail distribution points established in a specific period due to outbound selling by customer service representatives

    What good looks like for this metric: 10 new distribution points per quarter

    Ideas to improve this metric
    • Develop a targeted list of potential stores
    • Train customer service reps on sales techniques
    • Offer incentives for successful partnerships
    • Leverage existing customer relationships
    • Utilise data to identify high-potential areas
  • 2. Conversion Rate

    The percentage of contacted stores that become active retailers

    What good looks like for this metric: 20% conversion rate for outbound efforts

    Ideas to improve this metric
    • Refine sales pitch and presentation
    • Identify and address common rejection reasons
    • Use testimonials or case studies
    • Follow up consistently with potential clients
    • Provide flexible terms or agreements
  • 3. Customer Service Rep Productivity

    Average number of new distribution points secured per customer service representative per month

    What good looks like for this metric: 2 new points per rep per month

    Ideas to improve this metric
    • Streamline contact and follow-up processes
    • Set clear targets and expectations
    • Use technology to enhance outreach efforts
    • Provide regular training and feedback
    • Encourage collaboration among team members
  • 4. Sales Cycle Length

    The average time it takes from the initial contact to the establishment of a new distribution point

    What good looks like for this metric: 3-4 weeks from contact to establishment

    Ideas to improve this metric
    • Identify and remove bottlenecks in the process
    • Automate parts of the follow-up process
    • Improve product or brand education materials
    • Monitor and adjust outreach timing strategies
    • Tailor communication to the potential client's needs
  • 5. Revenue from New Distribution Points

    The total revenue generated from the newly established distribution points

    What good looks like for this metric: Increase initial revenue by 15% within 3 months

    Ideas to improve this metric
    • Offer introductory deals to incentivise sales
    • Monitor stock levels at new locations
    • Provide ongoing support and promotions
    • Gather feedback and adjust offerings
    • Encourage repeat orders with loyalty programmes

Metrics for Improve Channel Partner Visibility

  • 1. Quote-to-Order Ratio

    The ratio of quotes provided by channel partners that convert into actual orders

    What good looks like for this metric: 20-30% is typical in the industry

    Ideas to improve this metric
    • Enhance the training of channel partners to improve their quoting accuracy
    • Provide better sales tools and materials to channel partners
    • Implement CRM systems to track and analyse quoting patterns
    • Offer incentives for high quote-to-order conversion
    • Regularly review partner performance and provide feedback
  • 2. Lead Time Variance

    Measures the difference between promised and actual delivery times by channel partners

    What good looks like for this metric: 0-10% variance is desirable

    Ideas to improve this metric
    • Set clear expectations with channel partners regarding lead times
    • Implement joint planning sessions with partners to align on lead time goals
    • Use demand forecasting tools to better predict lead times
    • Regularly assess and enhance supply chain logistics
    • Promote transparent communication between all parties
  • 3. Order Frequency Per Partner

    Tracks the number of orders placed by each channel partner over a specific period

    What good looks like for this metric: Varies depending on partner size and capacity

    Ideas to improve this metric
    • Analyse order patterns to identify potential bottlenecks
    • Foster relationships with high-frequency partners to understand their success
    • Allocate resources to low-frequency partners for support and growth
    • Evaluate and adjust inventory strategies based on order frequency
    • Provide targeted promotions to stimulate ordering
  • 4. Sales Cycle Time

    The average time it takes for a quote to turn into a closed sale via channel partners

    What good looks like for this metric: 21 days is average for the objective scenario

    Ideas to improve this metric
    • Identify stages in the sales cycle where delays occur and address them
    • Automate parts of the sales process to reduce cycle time
    • Train channel partners on effective sales techniques
    • Use data analytics to pinpoint areas for process improvement
    • Establish collaborative goals to align efforts with partners
  • 5. Channel Partner Satisfaction Score

    Measures the level of satisfaction among channel partners regarding their business transactions

    What good looks like for this metric: Scores above 80% are preferable

    Ideas to improve this metric
    • Conduct surveys to gather feedback from partners
    • Address concerns and implement changes based on feedback
    • Ensure consistent and clear communication channels with partners
    • Create recognition and reward programs for partners
    • Invest in an easy-to-use partner portal for interactions

Metrics for Improving organisational performance

  • 1. Employee Productivity

    Measures the amount of work produced by an employee in a given time frame compared to the overall output

    What good looks like for this metric: 75-100% task completion rate

    Ideas to improve this metric
    • Set clear goals
    • Provide regular feedback
    • Offer training and development
    • Implement time management tools
    • Improve work-life balance
  • 2. Revenue Growth Rate

    Assesses the increase in income generated by the organisation over a specific period

    What good looks like for this metric: 10-20% annual growth

    Ideas to improve this metric
    • Diversify product offerings
    • Expand market reach
    • Enhance sales strategies
    • Increase customer retention
    • Optimise pricing model
  • 3. Customer Satisfaction Score (CSAT)

    Gauges customer satisfaction with products or services on a scale, typically collected through surveys

    What good looks like for this metric: 75-85%

    Ideas to improve this metric
    • Enhance product quality
    • Improve customer service
    • Offer personalised experiences
    • Streamline purchasing process
    • Regularly collect feedback
  • 4. Net Profit Margin

    Indicates the percentage of revenue that remains as profit after all expenses are deducted

    What good looks like for this metric: 10-15%

    Ideas to improve this metric
    • Reduce operating costs
    • Increase pricing smartly
    • Seek lower supplier rates
    • Boost sales volume
    • Enhance operational efficiency
  • 5. Employee Turnover Rate

    Represents the rate at which employees leave the organisation within a certain period, impacting overall performance

    What good looks like for this metric: 10-15% annually

    Ideas to improve this metric
    • Foster positive work culture
    • Improve recruitment processes
    • Enhance employee engagement
    • Offer competitive benefits
    • Conduct exit interviews

Metrics for Sales and CSAT Targets

  • 1. Sales Revenue

    Total income generated from sales of courses, measured in USD

    What good looks like for this metric: $50,000 per month

    Ideas to improve this metric
    • Enhance course offerings
    • Run targeted advertising campaigns
    • Offer early-bird discounts
    • Upsell related courses
    • Optimise pricing strategy
  • 2. Customer Satisfaction Score (CSAT)

    Measures the level of satisfaction of customers, usually rated on a scale of 1-5

    What good looks like for this metric: 4.0 out of 5

    Ideas to improve this metric
    • Provide excellent customer support
    • Gather and act on customer feedback
    • Offer personalised learning paths
    • Improve user interface and experience
    • Ensure course content is high quality
  • 3. Learner Engagement Rate

    Percentage of learners actively participating in the course, calculated by dividing active participants by total enrolled

    What good looks like for this metric: 60%

    Ideas to improve this metric
    • Introduce interactive elements
    • Provide regular updates and new content
    • Encourage group discussions
    • Use gamification techniques
    • Send regular reminders and follow-ups
  • 4. Course Completion Rate

    Percentage of learners who complete the course, calculated by dividing the number of completions by the total number enrolled

    What good looks like for this metric: 70%

    Ideas to improve this metric
    • Design shorter, more manageable modules
    • Set clear expectations and goals
    • Offer incentives for completion
    • Provide support resources
    • Implement progress tracking
  • 5. Knowledge Retention Rate

    Measures how much information learners retain over time, assessed through follow-up tests

    What good looks like for this metric: 75%

    Ideas to improve this metric
    • Use varied teaching methods
    • Incorporate spaced repetition
    • Provide summary notes
    • Offer periodic refreshers
    • Encourage practical application of knowledge

Metrics for Increasing Revenue and Users

  • 1. Customer Lifetime Value (CLV)

    The total expected revenue from a customer over the duration of their business relationship. It helps in understanding how much a company should spend on acquiring new customers.

    What good looks like for this metric: Benchmarks vary by industry, but generally a CLV to customer acquisition cost (CAC) ratio of 3:1 is considered good

    Ideas to improve this metric
    • Enhance customer retention strategies to increase repeat purchases
    • Personalise customer experience based on data analysis
    • Optimise pricing strategies to maximise revenue
    • Increase customer engagement through targeted marketing campaigns
    • Develop loyalty programs to encourage customer retention

Metrics for Visual Merchandising for BONIA

  • 1. Foot Traffic Volume

    Measures the number of visitors in a store within a given time frame

    What good looks like for this metric: 500-1000 visitors per day

    Ideas to improve this metric
    • Enhance window display to attract more passersby
    • Use in-store signage to guide and influence customer paths
    • Increase advertising efforts during peak shopping seasons
    • Organise in-store events to drive more traffic
    • Ensure store exterior is clean and welcoming
  • 2. Conversion Rate

    Percentage of store visitors who make a purchase

    What good looks like for this metric: 20-40%

    Ideas to improve this metric
    • Train staff to engage and assist customers effectively
    • Optimise product placements based on shopping patterns
    • Ensure easy navigation and accessibility within the store
    • Offer promotions or limited-time discounts
    • Improve checkout experience to reduce wait times
  • 3. Average Transaction Value

    Average amount spent by customers per purchase

    What good looks like for this metric: USD 100-200

    Ideas to improve this metric
    • Bundle products to encourage higher spending
    • Upsell complementary or premium products
    • Create appealing offers for higher-margin items
    • Display higher-priced products prominently
    • Analyse customer preferences to curate targeted promotions
  • 4. Sell-through Rate

    Percentage of inventory sold in a given period

    What good looks like for this metric: 70-90%

    Ideas to improve this metric
    • Rotate displays regularly to keep them fresh
    • Utilise data analytics for inventory optimization
    • Highlight slow-moving items through promotions
    • Adjust pricing strategy based on seasonality and demand
    • Ensure sufficient inventory of popular items
  • 5. Customer Dwell Time

    Average amount of time customers spend in the store

    What good looks like for this metric: 15-25 minutes

    Ideas to improve this metric
    • Create engaging in-store experiences or demonstrations
    • Provide comfortable seating areas to encourage longer visits
    • Strategically place engaging digital displays
    • Refresh visual displays to maintain customer interest
    • Curate music and scents to enhance the shopping atmosphere

Metrics for Expanding Revenue Streams

  • 1. Event Attendance Rate

    The percentage of registered attendees who actually attend the event

    What good looks like for this metric: Typically around 50-60%

    Ideas to improve this metric
    • Increase marketing efforts
    • Offer early bird discounts
    • Enhance event content and speakers
    • Engage in community outreach
    • Implement reminder campaigns
  • 2. Customer Acquisition Cost (CAC)

    The cost associated with acquiring a new customer during events

    What good looks like for this metric: $50 - $200 per customer

    Ideas to improve this metric
    • Optimise ad campaigns for targeted audiences
    • Seek partnerships to share costs
    • Leverage social media for organic reach
    • Offer referral discounts
    • Evaluate and reduce unnecessary spending
  • 3. Revenue per Event

    Total revenue generated from a single event

    What good looks like for this metric: Varies widely depending on industry and event size

    Ideas to improve this metric
    • Introduce premium ticket options
    • Increase sponsorship deals
    • Implement upselling strategies
    • Enhance post-event sales opportunities
    • Diversify revenue streams within the event
  • 4. Sponsorship Revenue

    The total amount of money received from event sponsors

    What good looks like for this metric: $5,000 - $100,000 depending on event scale and brand strength

    Ideas to improve this metric
    • Develop appealing sponsorship packages
    • Identify and target potential sponsors
    • Highlight sponsorship benefits clearly
    • Tailor offerings to sponsor's objectives
    • Build long-term relationships with sponsors
  • 5. Net Promoter Score (NPS)

    A measure of attendees' likelihood to recommend the event to others

    What good looks like for this metric: Typically between 30-50 for events

    Ideas to improve this metric
    • Deliver memorable experiences
    • Provide excellent customer service
    • Ask for feedback and implement changes
    • Create engaging and relevant content
    • Maintain consistent communication with attendees

Metrics for Affiliate B2B Program Success

  • 1. Conversion Rate

    The percentage of referred visitors who take a desired action, such as making a purchase

    What good looks like for this metric: 5-10%

    Ideas to improve this metric
    • Improve landing page design
    • Provide clear call-to-action
    • Offer tailored promotions
    • Optimise user experience
    • Segment traffic for analysis
  • 2. Average Order Value (AOV)

    The average dollar amount spent each time a customer completes an order

    What good looks like for this metric: $100-$200

    Ideas to improve this metric
    • Upsell complementary products
    • Introduce product bundles
    • Offer discounts on larger purchases
    • Highlight premium offerings
    • Ensure easy checkout process
  • 3. Customer Retention Rate

    The percentage of repeat customers over a specific period

    What good looks like for this metric: 20-40%

    Ideas to improve this metric
    • Strengthen customer relationships
    • Initiate loyalty programmes
    • Provide exceptional customer service
    • Ensure consistent communication
    • Gather and act on feedback
  • 4. Click-Through Rate (CTR)

    The percentage of people who click on the affiliate link compared to those who view it

    What good looks like for this metric: 1-2%

    Ideas to improve this metric
    • Use compelling ad copy
    • Design eye-catching creatives
    • Test various link placements
    • Target the right audience
    • Optimise for mobile devices
  • 5. Return on Investment (ROI)

    A measure of the profitability of the affiliate program relative to its cost

    What good looks like for this metric: 150-200%

    Ideas to improve this metric
    • Reduce acquisition costs
    • Enhance affiliate relationships
    • Optimise budget allocation
    • Track and analyse expenses
    • Focus on high-performing affiliates

Tracking your Sales Team metrics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

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Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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