Finding the right Content Marketer metrics can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.
Copy these examples into your preferred tool, or adopt Tability to ensure you remain accountable.
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While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
The average amount spent to acquire a single backlink. Calculated by dividing total linkbuilding costs by the number of acquired links.
What good looks like for this metric: Between $100 and $500 USD
Ideas to improve this metric
Negotiate better rates with linkbuilding providers
Utilise content marketing to attract natural links
Focus on building relationships with niche influencers
Leverage guest posting opportunities
Optimise internal resources for linkbuilding efforts
2. Domain Authority of Acquired Links
The average domain authority (DA) of the websites providing backlinks. Higher DA indicates better quality links.
What good looks like for this metric: DA 40+
Ideas to improve this metric
Target websites with high domain authority
Ensure content is highly relevant and valuable
Use tools like Moz or Ahrefs to check DA before outreach
Develop partnerships with authoritative sites
Create shareable and informative content
3. Link Relevancy
The relevance of the acquired backlinks to your website's niche. Measured by analysing the thematic similarities between the linking site and your own.
What good looks like for this metric: 80%+ relevancy
Ideas to improve this metric
Identify niche-specific websites for linkbuilding
Create content that aligns with your target niche
Use outreach messages relevant to specific niches
Collaborate with niche influencers
Conduct detailed competitor backlink analysis
4. Referral Traffic
The quantity of traffic directed to your site from backlinks. Measured in terms of sessions or visits originating from referring sites.
What good looks like for this metric: 10% of total traffic
Ideas to improve this metric
Focus on high-traffic websites for backlinks
Ensure backlinks are placed in high-visibility areas
Track and analyse referral traffic patterns
Optimise landing pages to convert referral traffic
Promote content on social media
5. SERP Ranking Improvement
The impact of linkbuilding on your site's search engine results page (SERP) rankings. Measured by the change in position of target keywords.
What good looks like for this metric: 5+ position improvement
Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
Tability's check-ins will save you hours and increase transparency
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