The plan outlined focuses on enhancing patient engagement by increasing call volume through Google My Business (GMB). This is crucial as it directly affects patient influx and accessibility to services. An increase in "call volume from Google My Business" can signify improved visibility and patient interest, reflecting a clinic's operational success.
Metrics such as "click-through rate to phone number" and "conversion rate of views to calls" highlight the effectiveness of the GMB profile in attracting and engaging potential patients. By optimizing these metrics, clinics can ensure they stand out in a competitive market, leading to better patient retention and satisfaction.
The "customer review rating" serves as social proof, enhancing credibility and trust among potential patients. Positive reviews can significantly influence decision-making processes, making it essential for practices to maintain and improve this rating consistently.
Top 5 metrics for Increase Calls Through Google My Business
1. Call Volume From Google My Business
The number of calls initiated through the Google My Business profile
What good looks like for this metric: Varies by industry; typically 10-20 calls per month for small practices
How to improve this metric:- Ensure contact details are correctly updated
- Encourage satisfied patients to leave positive reviews
- Regularly update Google My Business posts
- Utilise high-quality images
- Respond promptly to reviews and queries
2. Click-Through Rate to Phone Number
The percentage of profile views that lead to clicks on the phone number
What good looks like for this metric: 2-5% is common for local businesses
How to improve this metric:- Improve the Google My Business profile description
- Include a call-to-action in the profile
- Use high-quality and relevant photos
- Encourage direct feedback and engagement
- Regularly monitor and analyse the profile performance
3. Profile Views
Total number of times the Google My Business profile was viewed
What good looks like for this metric: 500-1000 views per month for active practices
How to improve this metric:- Optimise the profile with relevant keywords
- Use local SEO strategies
- Engage with local community and digital communities
- Share the Google My Business profile across other platforms
- Post regular updates about services and offers
4. Conversion Rate of Views to Calls
The percentage of profile views that converted to actual phone calls
What good looks like for this metric: Typically 1-3%
How to improve this metric:- Offer exclusive incentives for calling
- Simplify the process for scheduling or making an appointment
- Enhance description to highlight unique services
- Improve visibility of the call button
- Utilise customer testimonials in updates
5. Customer Review Rating
Average rating from customer reviews on Google My Business
What good looks like for this metric: Aim for a minimum of 4.0 out of 5
How to improve this metric:- Encourage happy patients to leave reviews
- Address negative feedback promptly
- Maintain excellent patient service
- Request detailed feedback for improving services
- Enable easy review submission via follow-up after appointments
How to track Increase Calls Through Google My Business metrics
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your metrics.
