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Audience Reach metrics and KPIs

What are Audience Reach metrics?

Finding the right Audience Reach metrics can seem daunting, particularly when you're focused on your daily workload. For this reason, we've compiled a selection of examples to fuel your inspiration.

Copy these examples into your preferred tool, or adopt Tability to ensure you remain accountable.

Find Audience Reach metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Audience Reach metrics and KPIs

Metrics for Communication and Marketing Officer

  • 1. Audience Reach

    The total number of individuals who have been exposed to a particular marketing message or campaign

    What good looks like for this metric: Depending on the platform; typically, 10,000 reach per campaign is a starting target

    Ideas to improve this metric
    • Increase advertising budget
    • Utilise multi-channel marketing
    • Optimise content for search engines
    • Collaborate with influencers
    • Engage in community building

  • 2. Engagement Rate

    Measures the level of engagement that a piece of content scores from its audience, such as likes, shares, and comments

    What good looks like for this metric: Typically 1% to 5%

    Ideas to improve this metric
    • Create more compelling content
    • Encourage user interaction
    • Use interactive content formats
    • Test posting times
    • Respond to comments promptly

  • 3. Conversion Rate

    The percentage of audience members who take a desired action, such as making a purchase, signing up, etc.

    What good looks like for this metric: Generally between 2% to 5%

    Ideas to improve this metric
    • Streamline the user journey
    • Utilise clear calls to action
    • Improve landing page design
    • Offer incentives
    • A/B test different marketing messages

  • 4. Customer Acquisition Cost (CAC)

    The average cost of acquiring a new customer through marketing efforts

    What good looks like for this metric: Ranges widely depending on the industry; aim for less than USD 100

    Ideas to improve this metric
    • Optimise marketing channels
    • Focus on high-ROI campaigns
    • Implement retargeting strategies
    • Leverage organic social media
    • Improve customer journey flow

  • 5. Return on Marketing Investment (ROMI)

    Measures the revenue generated for every dollar spent on marketing activities

    What good looks like for this metric: Aim for at least a 5:1 ratio

    Ideas to improve this metric
    • Align marketing strategies with sales goals
    • Regularly evaluate and reduce wasteful expenditures
    • Focus on high conversion channels
    • Enhance targeting techniques
    • Utilise data analytics for decisions
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Implement these metrics

Tracking your Audience Reach metrics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

We have more examples to help you below.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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