What are Impact metrics?
Finding the right Impact metrics can seem daunting, particularly when you're focused on your daily workload. For this reason, we've compiled a selection of examples to fuel your inspiration.
Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.
Find Impact metrics with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Impact metrics and KPIs
Metrics for Customer Service Platform Impact
1. Customer Satisfaction Score (CSAT)
Measures the percentage of customers who are satisfied with their service experience on the platform by collecting feedback after interactions
What good looks like for this metric: 80-85%
Ideas to improve this metric- Train customer service agents regularly
- Implement a robust feedback collection process
- Utilise automation for frequent issues
- Monitor and review agent performance
- Enhance knowledge database for agents
2. Net Promoter Score (NPS)
Assesses customer loyalty through how likely they are to recommend the service to others on a scale of 0-10
What good looks like for this metric: 30-50
Ideas to improve this metric- Focus on customer journey mapping
- Address pain points identified in feedback
- Provide timely and personalised responses
- Recognise and reward loyal customers
- Conduct regular product and service enhancements
3. First Contact Resolution (FCR)
Percentage of customer issues resolved at the first interaction, indicating efficiency and effectiveness
What good looks like for this metric: 70-75%
Ideas to improve this metric- Ensure agents have access to comprehensive information
- Provide decision-making authority to agents
- Implement initial troubleshooting steps in self-service
- Analyse repeat contact reasons and address them
- Utilise real-time collaboration tools for support
4. Customer Retention Rate
Percentage of existing customers retained over a period, reflecting long-term platform satisfaction and loyalty
What good looks like for this metric: 75-85%
Ideas to improve this metric- Develop loyalty programmes and incentives
- Regularly engage with customers via newsletters
- Offer personalised experiences and service
- Address customer feedback promptly
- Ensure competitive pricing and value delivery
5. Average Response Time
Average time taken for initial response by the customer service team, indicating responsiveness and efficiency
What good looks like for this metric: 10-12 minutes on chat; 24 hours on email
Ideas to improve this metric- Implement automated response systems
- Optimise and streamline workflow processes
- Schedule efficient shift rotations
- Set clear response time targets for teams
- Employ predictive analytics for demand forecasting
Metrics for Online Bank Account Opening
1. Conversion Rate
The percentage of visitors to your website who successfully open a bank account online.
What good looks like for this metric: 5-15%
Ideas to improve this metric- Simplify the online account opening process
- Improve website speed
- Enhance clarity of instructions
- Offer live chat support
- Test and refine user interface
2. Application Completion Rate
The percentage of users who start the application process and successfully complete it.
What good looks like for this metric: Above 80%
Ideas to improve this metric- Make forms shorter and simpler
- Provide clear progress indicators
- Reduce mandatory fields initially
- Allow saving applications for later completion
- Offer guidance and help during the process
3. Time to Open Account
The average time it takes for a customer to complete the online account opening process.
What good looks like for this metric: Less than 10 minutes
Ideas to improve this metric- Streamline verification processes
- Automate document uploads
- Use pre-filled forms where possible
- Minimize user input requirements
- Provide instant confirmation upon completion
4. Abandonment Rate
The percentage of users who start but do not complete the online account opening process.
What good looks like for this metric: Less than 20%
Ideas to improve this metric- Analyze drop-off points in the process
- Simplify the user journey
- Send reminders for incomplete applications
- Offer incentives to complete applications
- Enhance user experience with feedback opportunities
5. Customer Satisfaction Score
A measure of how satisfied customers are with the online account opening process, typically obtained through surveys.
What good looks like for this metric: Above 80%
Ideas to improve this metric- Conduct regular customer surveys
- Act on feedback to improve processes
- Ensure help resources are easily accessible
- Provide tutorials or guides
- Monitor customer service response times
Metrics for Mangrove Restoration Progress
1. Area Restored
The amount of mangrove area that has been restored out of the total target area
What good looks like for this metric: 80% completion is a good benchmark
Ideas to improve this metric- Increase funding for restoration projects
- Engage local communities in restoration efforts
- Implement advanced planting techniques
- Monitor environmental conditions regularly
- Partner with environmental organisations
2. Biodiversity Increase
The increase in the number and types of species in the restored area
What good looks like for this metric: A 20% increase in species diversity
Ideas to improve this metric- Protect diverse habitats within the restoration area
- Conduct regular biodiversity surveys
- Encourage natural regeneration
- Introduce native mangrove species
- Reduce human disturbance in the area
3. Carbon Sequestration
The amount of carbon dioxide absorbed by the restored mangroves
What good looks like for this metric: Sequester 150 tons of CO2 per hectare per year
Ideas to improve this metric- Select mangrove species with high carbon sequestration potential
- Increase planting density
- Maintain mangrove health through regular irrigation
- Prevent degradation through legal protection
- Engage in carbon credit programs
4. Community Engagement
The level of local community involvement in the restoration projects
What good looks like for this metric: Engage 50% of the local population
Ideas to improve this metric- Host educational workshops
- Provide incentives for participation
- Involve communities in decision-making
- Share benefits of restored mangroves
- Develop community-led monitoring programs
5. Water Quality Improvement
The improvement in water quality in and around the restored mangrove area
What good looks like for this metric: A 30% reduction in pollutants and increase in water clarity
Ideas to improve this metric- Monitor water quality regularly
- Control upstream pollution sources
- Encourage natural filtration through mangroves
- Implement erosion control measures
- Collaborate with water management agencies
Metrics for Improve client retention
1. Customer Retention Rate
The percentage of customers a company retains over a specific period, calculated by dividing the number of customers at the end of a period by the number at the beginning, minus new customers acquired during the period.
What good looks like for this metric: 70-85%
Ideas to improve this metric- Enhance customer service and support
- Implement a customer feedback system
- Develop a loyalty rewards program
- Regularly update customers with relevant information
- Personalise communication and offers
2. Net Promoter Score (NPS)
Measures customer loyalty by asking how likely they are to recommend the company to others on a scale of 0-10.
What good looks like for this metric: 30-70
Ideas to improve this metric- Gather detailed feedback from detractors
- Address customer complaints promptly
- Enhance the customer experience
- Engage with promoters to boost referrals
- Regularly survey and track changes in scores
3. Customer Lifetime Value (CLV)
The total revenue expected from a customer over the entire future relationship, calculated by multiplying the average purchase value by the purchase frequency and average customer lifespan.
What good looks like for this metric: $5,000 - $20,000
Ideas to improve this metric- Increase average order value with upselling
- Improve repeat purchase rates
- Extend customer lifespan through engagement
- Refine targeting for profitable customers
- Optimise pricing strategy
4. Churn Rate
The percentage of customers who stop using a company's products or services during a specific period.
What good looks like for this metric: 5-10%
Ideas to improve this metric- Identify and analyse reasons for churn
- Enhance onboarding processes
- Increase engagement with targeted campaigns
- Offer special incentives to at-risk customers
- Provide proactive and personalised support
5. Customer Satisfaction Score (CSAT)
A measure of customer satisfaction with a product or service, often determined through surveys where customers rate their satisfaction on a scale from 1 to 5.
What good looks like for this metric: 80-90%
Ideas to improve this metric- Seek feedback regularly and act on it
- Train staff for better customer interactions
- Enhance product or service quality
- Implement a clear and efficient complaint resolution process
- Provide value-added services or products
Metrics for Enhance institutional presence
1. Number of Regional Branches
The total count of new regional branches established.
What good looks like for this metric: Establish 3-5 branches in key hubs
Ideas to improve this metric- Identify key economic hubs
- Secure local partnerships
- Ensure regulatory compliance
- Recruit local talent
- Develop region-specific strategies
2. Partnership Stability Index
A measure of the longevity and effectiveness of partnerships with local entities.
What good looks like for this metric: Maintain partnerships with a minimum duration of 2 years
Ideas to improve this metric- Regularly review partnership agreements
- Hold joint events and initiatives
- Facilitate communication between partners
- Offer partnership incentives
- Provide partnership support services
3. Network Engagement Rate
Percentage of active participants in the network platform.
What good looks like for this metric: Achieve 70% active participation
Ideas to improve this metric- Develop engaging content
- Schedule regular webinars
- Promote networking opportunities
- Encourage feedback and suggestions
- Regularly update platform features
4. Cross-Investment Rate
The percentage of successful cross-investment projects initiated.
What good looks like for this metric: 10-15% project success rate
Ideas to improve this metric- Identify promising sectors
- Facilitate stakeholder meetings
- Provide investment incentives
- Enable knowledge sharing sessions
- Offer project management resources
5. Publication Reach
The average number of views or downloads of published analyses on AfriME Insights.
What good looks like for this metric: Reach 1,000 views/downloads per analysis
Ideas to improve this metric- Promote content through social media
- Collaborate with regional influencers
- Enhance SEO of insights platform
- Offer subscription services
- Host discussion forums on publications
Metrics for Community Care Impact
1. Employee Engagement Score
Measures how engaged employees are with the community initiatives and their involvement in the organisation’s activities
What good looks like for this metric: Industry benchmarks generally range from 65% to 85%
Ideas to improve this metric- Increase recognition of active participants
- Offer regular feedback sessions
- Facilitate team-building activities
- Provide training and development opportunities
- Enhance communication channels
2. Employee Retention Rate
Percentage of employees who remain with the organisation over a period, indicating satisfaction and loyalty
What good looks like for this metric: A typical benchmark is 90% annually
Ideas to improve this metric- Provide career advancement opportunities
- Improve work-life balance offerings
- Enhance benefits and compensation
- Organise engagement and wellness programs
- Foster a transparent work environment
3. Participation Rate in Community Events
Measures the level of participation by employees in organised community care events
What good looks like for this metric: Target at least 70% participation rate
Ideas to improve this metric- Make events more inclusive and diverse
- Align events with employee interests
- Provide incentives for participation
- Increase visibility and communication about events
- Engage leadership to drive participation
4. Employee Satisfaction Survey Results
Survey results reflecting employees' overall satisfaction with the organisation’s community care initiatives
What good looks like for this metric: Aim for satisfaction ratings above 75%
Ideas to improve this metric- Conduct focus groups to gather detailed feedback
- Regularly review and act on survey feedback
- Enhance communication about the impact of initiatives
- Introduce flexible community care activities
- Create mentoring opportunities within initiatives
5. Community Care Initiative Growth Rate
The rate at which community care initiatives are expanding in terms of scope or participation over time
What good looks like for this metric: A growth rate of 10% annually is typical
Ideas to improve this metric- Introduce innovative initiatives based on employee feedback
- Leverage social media to increase reach
- Partner with external organisations
- Schedule regular internal events to raise awareness
- Implement cross-departmental collaborations
Metrics for Threat and Incident Analysis
1. Incident Detection Time
The time taken from the moment a threat is detected to the initiation of an incident response
What good looks like for this metric: Typically less than 15 minutes
Ideas to improve this metric- Implement automated alerting systems
- Conduct regular threat hunting exercises
- Enhance staff training on threat identification
- Integrate with advanced threat intelligence platforms
- Utilise machine learning for anomaly detection
2. Containment Time
The duration between detection and containment of a threat to minimise its spread and impact
What good looks like for this metric: Ideally under 30 minutes
Ideas to improve this metric- Automate endpoint isolation procedures
- Improve network segmentation
- Establish predefined incident response playbooks
- Regularly test response strategies
- Foster collaboration between IT and security teams
3. False Positive Rate
The percentage of alerts that are incorrectly identified as threats
What good looks like for this metric: Should be below 5%
Ideas to improve this metric- Refine rule sets and detection algorithms
- Incorporate feedback loops to learn from past alerts
- Leverage threat intelligence feeds
- Enhance contextual information in alerts
- Invest in more precise detection technologies
4. Number of Lateral Movement Attempts
Counts of attempts by threats to move laterally within a network after initial access
What good looks like for this metric: Ideally zero attempts
Ideas to improve this metric- Deploy micro-segmentation techniques
- Monitor for unusual access patterns
- Strengthen user privilege controls
- Use lateral movement detection tools
- Conduct regular security audits and penetration testing
5. Incident Recovery Time
The time required to fully restore systems and operations post-incident
What good looks like for this metric: Within 24 hours for minor incidents
Ideas to improve this metric- Maintain regular backups and restore procedures
- Invest in resilient infrastructure
- Document and streamline recovery processes
- Facilitate cross-department cooperation
- Regularly update and test recovery plans
Metrics for Design Impact Assessment
1. Conversion Rate
The percentage of users who take a desired action (e.g., sign up, purchase) after interacting with a design element.
What good looks like for this metric: 2% to 5%
Ideas to improve this metric- Simplify user interface
- Highlight calls to action
- Ensure mobile-friendly design
- Improve page loading times
- Conduct A/B testing
2. Brand Perception Score
A measurement of how consumers perceive the brand based on surveys and feedback.
What good looks like for this metric: 70% to 85% positive
Ideas to improve this metric- Consistently use brand colours and typography
- Gather and act on customer feedback
- Develop strong brand messaging
- Conduct regular brand audits
- Enhance visual storytelling
3. Lead Generation Rate
The number of new leads acquired through design elements divided by the total number of visitors.
What good looks like for this metric: 10% to 15%
Ideas to improve this metric- Create engaging landing pages
- Provide valuable content offers
- Optimise forms for user experience
- Implement dynamic design layouts
- Use high-quality visuals
4. Customer Retention Rate
The percentage of existing customers who remain engaged with the brand over a specific period.
What good looks like for this metric: 20% to 30%
Ideas to improve this metric- Enhance personalized user experiences
- Utilise feedback to refine design elements
- Optimize customer journey maps
- Introduce loyalty programmes
- Streamline communication channels
5. Social Media Engagement
The level of interaction (likes, shares, comments) with design-focused content on social media platforms.
What good looks like for this metric: 3% to 5% engagement rate
Ideas to improve this metric- Create visually appealing content
- Use platform-specific design sizes
- Engage with followers regularly
- Leverage trending design themes
- Incorporate user-generated content
Metrics for Cultivate Strategic Agility
1. Time to Market
The time it takes for the bank to develop a new product or service and introduce it to the market
What good looks like for this metric: 3-6 months
Ideas to improve this metric- Streamline development processes
- Enhance team collaboration
- Implement agile methodologies
- Invest in predictive analytics
- Reduce approval bottlenecks
2. Customer Feedback Cycle Time
The time it takes to gather customer feedback and make adjustments based on it
What good looks like for this metric: 2-4 weeks
Ideas to improve this metric- Utilise real-time feedback tools
- Empower frontline employees
- Shorten decision-making processes
- Increase frequency of customer surveys
- Adopt customer-centric technologies
3. Employee Adaptability Rating
The ability of employees to adapt to new processes, tools, and approaches
What good looks like for this metric: 8/10
Ideas to improve this metric- Provide ongoing training programs
- Offer incentives for skill development
- Encourage a growth mindset culture
- Implement job rotation programs
- Foster open communication channels
4. Change Management Success Rate
The percentage of successful changes implemented in processes, systems, or services
What good looks like for this metric: 80%
Ideas to improve this metric- Follow structured change management frameworks
- Increase stakeholder engagement
- Conduct regular impact assessments
- Enhance communication during change initiatives
- Utilise feedback from previous change efforts
5. Innovation Index
A measure of the bank's innovation output, including the number of new initiatives or product offerings
What good looks like for this metric: 10-15 initiatives per year
Ideas to improve this metric- Encourage cross-departmental brainstorming
- Allocate dedicated resources for innovation
- Foster a culture of experimentation
- Implement an ideas management platform
- Regularly review and adapt innovation goals
Metrics for Environmental Awareness Activities
1. Number of Participants
The total count of individuals attending the awareness activities at the nature reserve
What good looks like for this metric: 50 participants per event
Ideas to improve this metric- Promote events through social media
- Collaborate with local schools
- Offer group discounts
- Utilise email newsletters
- Host activities on weekends
2. Participant Satisfaction Score
Average satisfaction rating from participant feedback surveys collected post-event
What good looks like for this metric: 4 out of 5 rating
Ideas to improve this metric- Gather and act on feedback
- Ensure activities are engaging
- Offer diverse content
- Train facilitators thoroughly
- Provide incentives for feedback
3. Social Media Engagement
The amount of interaction (likes, shares, comments) on social media posts related to awareness activities
What good looks like for this metric: Engagement rate of 1.5%
Ideas to improve this metric- Post regularly with rich media
- Engage with comments promptly
- Create shareable content
- Use hashtags effectively
- Collaborate with influencers
4. Awareness Campaign Reach
The total number of individuals exposed to the awareness campaign across all platforms
What good looks like for this metric: 5000 reaches per campaign
Ideas to improve this metric- Expand advertising budget
- Utilise cross-promotion strategies
- Engage local community leaders
- Optimise content for SEO
- Partner with local businesses
5. Behaviour Change Rate
Percentage of participants who demonstrate a change in behaviour aligned with environmental awareness goals
What good looks like for this metric: 10% behaviour change
Ideas to improve this metric- Offer actionable steps post-event
- Follow-up with participants
- Provide progress tracking tools
- Share success stories
- Create accountability groups
Metrics for Manager Behavioural Change Impact
1. Employee Engagement Score
Measures the level of engagement employees feel at work, often assessed via surveys
What good looks like for this metric: Typical benchmark values range from 60-80%
Ideas to improve this metric- Conduct regular team feedback sessions
- Implement open-door policy for discussions
- Encourage team collaboration in decision-making
- Recognise team contributions publicly
- Provide professional development opportunities
2. Team Collaboration Index
Assesses the frequency and quality of collaboration among team members
What good looks like for this metric: Benchmark values depend on industry; however, 70-85% is typical
Ideas to improve this metric- Foster team-building activities
- Utilise collaboration tools for projects
- Clarify team roles and responsibilities
- Incentivise collaborative successes
- Monitor and reward team achievements
3. Employee Satisfaction Score
Evaluates overall employee satisfaction with the management and working conditions
What good looks like for this metric: A typical satisfaction score ranges from 65-85%
Ideas to improve this metric- Conduct satisfaction surveys regularly
- Address individual concerns promptly
- Provide transparent company updates
- Enhance workplace facilities
- Offer flexible working arrangements
4. Turnover Rate
Measures the rate at which employees leave the organisation
What good looks like for this metric: Average turnover rates are between 10-20% annually
Ideas to improve this metric- Promote career advancement internally
- Enhance employee reward programmes
- Offer competitive salary and benefits
- Encourage work-life balance
- Conduct exit interviews for insights
5. 360-Degree Feedback Ratings
Aggregates reviews provided by peers, subordinates, and managers on an employee's performance
What good looks like for this metric: Ratings usually range from 3.5 to 4.5 out of 5
Ideas to improve this metric- Train managers in giving constructive feedback
- Implement regular 360-degree feedback sessions
- Address feedback results in performance reviews
- Encourage honest and open communication
- Use feedback to guide personal development plans
Metrics for AI in Assignment Rubrics
1. Time Saved Creating Rubrics
The amount of time saved when using AI compared to traditional methods for creating assignment and grading rubrics
What good looks like for this metric: 20-30% time reduction
Ideas to improve this metric- Automate repetitive tasks
- Utilise AI suggestions for common criteria
- Implement AI feedback loops
- Train staff on AI tools
- Streamline rubric creation processes
2. Consistency of Grading
The uniformity in applying grading standards when using AI-generated rubrics across different assignments and graders
What good looks like for this metric: 90-95% consistency
Ideas to improve this metric- Use AI for grading calibration
- Standardise rubric templates
- Provide grader training sessions
- Incorporate peer reviews
- Regularly update rubrics
3. Accuracy of AI Suggestions
The correctness and relevance of AI-generated rubric elements compared to expert-generated criteria
What good looks like for this metric: 85-95% accuracy
Ideas to improve this metric- Customise AI settings
- Review AI outputs with experts
- Incorporate machine learning feedback
- Regularly update AI models
- Collect user feedback
4. User Satisfaction With Rubrics
The level of satisfaction among educators and students with AI-created rubrics in terms of clarity and usefulness
What good looks like for this metric: 70-80% satisfaction rate
Ideas to improve this metric- Conduct satisfaction surveys
- Gather and implement feedback
- Offer training on rubric interpretation
- Enhance user interface
- Continuously update rubric features
5. Overall Cost of Rubric Creation
Total expenses saved by using AI tools over traditional methods for creating and managing rubrics
What good looks like for this metric: 10-15% cost reduction
Ideas to improve this metric- Analyse cost-benefit regularly
- Leverage cloud-based AI solutions
- Negotiate better software licensing
- Train in-house AI experts
- Integrate AI with existing systems
Metrics for HR impact in nonprofit
1. Employee Retention Rate
Percentage of employees who remain with the organisation over a specific period.
What good looks like for this metric: 85% - 90%
Ideas to improve this metric- Enhance employee engagement programmes
- Provide professional development opportunities
- Improve communication and feedback channels
- Offer competitive benefits and compensations
- Recognise and reward achievements
2. Employee Satisfaction Score
Measurement of employee contentment and satisfaction through surveys and feedback.
What good looks like for this metric: 70% - 80%
Ideas to improve this metric- Conduct regular feedback surveys
- Address employee concerns swiftly
- Foster a positive workplace culture
- Provide clear career growth paths
- Encourage work-life balance
3. Training Participation Rate
Percentage of employees who participate in training and development programmes.
What good looks like for this metric: 60% - 75%
Ideas to improve this metric- Schedule flexible training sessions
- Offer a variety of training topics
- Provide incentives for participation
- Integrate training into performance reviews
- Solicit feedback on training effectiveness
4. Time to Hire
Average number of days taken to fill open positions within the organisation.
What good looks like for this metric: 30 - 45 days
Ideas to improve this metric- Streamline recruitment processes
- Utilise advanced recruitment software
- Enhance job advertisement strategies
- Implement a referral programme
- Build a talent pipeline
5. Diversity and Inclusion Index
Measurement of workplace diversity and inclusiveness using data on demographics and survey feedback.
What good looks like for this metric: 70% - 85%
Ideas to improve this metric- Conduct diversity training sessions
- Promote inclusive leadership
- Implement diverse recruitment practices
- Encourage employee resource groups
- Regularly assess organisational culture
Tracking your Impact metrics
Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
Tability's check-ins will save you hours and increase transparencyMore metrics recently published
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Planning resources
OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
- To learn: What are OKRs? The complete 2024 guide
- Blog posts: ODT Blog
- Success metrics: KPIs examples