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Customer Retention Rate metrics and KPIs

What are Customer Retention Rate metrics?

Crafting the perfect Customer Retention Rate metrics can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

Find Customer Retention Rate metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Customer Retention Rate metrics and KPIs

Metrics for Enhancing Product Display Options

  • 1. Conversion Rate

    The percentage of visitors who make a purchase, calculated as the number of purchases divided by the total number of visitors.

    What good looks like for this metric: 2% to 3%

    Ideas to improve this metric
    • Optimise product descriptions and images
    • Simplify the checkout process
    • Highlight customer reviews and testimonials
    • Offer personalised recommendations
    • Implement A/B testing for page elements

  • 2. Average Order Value

    The average amount spent each time a customer places an order, calculated by dividing total revenue by the number of orders.

    What good looks like for this metric: $50 to $100

    Ideas to improve this metric
    • Upsell with related products and bundles
    • Offer discounts for bulk purchases
    • Implement a loyalty programme
    • Provide limited-time offers or promotions
    • Enhance product pages with quality content

  • 3. Bounce Rate

    The percentage of visitors who leave the site after viewing only one page, calculated by dividing single-page visits by total visits.

    What good looks like for this metric: 26% to 40%

    Ideas to improve this metric
    • Improve site loading speed
    • Create strong calls-to-action
    • Ensure mobile responsiveness
    • Enhance overall website design
    • Offer engaging and relevant content

  • 4. Time on Page

    The average amount of time users spend on a product page, indicating engagement levels.

    What good looks like for this metric: 2 to 3 minutes

    Ideas to improve this metric
    • Enhance product descriptions and features
    • Use high-quality images and videos
    • Utilise interactive elements
    • Provide detailed FAQs and tutorials
    • Optimise layout for readability

  • 5. Customer Retention Rate

    The percentage of repeat customers over a specific time period, indicating loyalty and satisfaction.

    What good looks like for this metric: 20% to 30%

    Ideas to improve this metric
    • Deliver exceptional customer service
    • Introduce membership or rewards programmes
    • Implement feedback mechanisms and surveys
    • Communicate through targeted email marketing
    • Continuously update and improve product offerings
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Implement these metrics

Tracking your Customer Retention Rate metrics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

We have more examples to help you below.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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