Finding the right Loyalty metrics can seem daunting, particularly when you're focused on your daily workload. For this reason, we've compiled a selection of examples to fuel your inspiration.
Transfer these examples to your app of choice, or opt for Tability to help keep you on track.
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While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
The percentage of customers a company retains over a specific period, calculated by dividing the number of customers at the end of a period by the number at the beginning, minus new customers acquired during the period.
What good looks like for this metric: 70-85%
Ideas to improve this metric
Enhance customer service and support
Implement a customer feedback system
Develop a loyalty rewards program
Regularly update customers with relevant information
Personalise communication and offers
2. Net Promoter Score (NPS)
Measures customer loyalty by asking how likely they are to recommend the company to others on a scale of 0-10.
What good looks like for this metric: 30-70
Ideas to improve this metric
Gather detailed feedback from detractors
Address customer complaints promptly
Enhance the customer experience
Engage with promoters to boost referrals
Regularly survey and track changes in scores
3. Customer Lifetime Value (CLV)
The total revenue expected from a customer over the entire future relationship, calculated by multiplying the average purchase value by the purchase frequency and average customer lifespan.
What good looks like for this metric: $5,000 - $20,000
Ideas to improve this metric
Increase average order value with upselling
Improve repeat purchase rates
Extend customer lifespan through engagement
Refine targeting for profitable customers
Optimise pricing strategy
4. Churn Rate
The percentage of customers who stop using a company's products or services during a specific period.
What good looks like for this metric: 5-10%
Ideas to improve this metric
Identify and analyse reasons for churn
Enhance onboarding processes
Increase engagement with targeted campaigns
Offer special incentives to at-risk customers
Provide proactive and personalised support
5. Customer Satisfaction Score (CSAT)
A measure of customer satisfaction with a product or service, often determined through surveys where customers rate their satisfaction on a scale from 1 to 5.
What good looks like for this metric: 80-90%
Ideas to improve this metric
Seek feedback regularly and act on it
Train staff for better customer interactions
Enhance product or service quality
Implement a clear and efficient complaint resolution process
Measures the level of satisfaction customers have with a product or service, often collected via surveys at the end of a transaction or service interaction. Calculated as (Number of Satisfied Customers / Total Number of Responses) * 100.
What good looks like for this metric: 75-85%
Ideas to improve this metric
Gather regular customer feedback
Resolve customer complaints promptly
Enhance product features based on feedback
Train customer support teams
Improve user experience design
2. Net Promoter Score (NPS)
Assesses customer loyalty by asking how likely customers are to recommend the product to others. Calculated as percentage of promoters minus percentage of detractors.
What good looks like for this metric: 30-50
Ideas to improve this metric
Engage with promoters for referrals
Address issues raised by detractors
Implement a customer loyalty program
Improve overall product quality
Personalise customer interactions
3. Monthly Recurring Revenue (MRR)
The total predictable revenue that a business expects to make every month. Calculated by summing up the recurring revenue from all customers in a month.
What good looks like for this metric: Varies widely by industry
Ideas to improve this metric
Upsell existing customers
Introduce tiered pricing models
Reduce customer churn
Expand market reach
Improve the onboarding process
4. Customer Acquisition Cost (CAC)
The cost associated with acquiring a new customer, calculated by dividing the total marketing and sales expenses by the number of new customers acquired.
What good looks like for this metric: $10-$200
Ideas to improve this metric
Optimise marketing spend
Increase organic growth channels
Improve lead conversion rates
Enhance targeting strategies
Strengthen brand awareness
5. Customer Lifetime Value (CLTV)
The total revenue a business expects from a customer over their lifetime. Calculated by multiplying the average purchase value, purchase frequency, and customer lifespan.
Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
Tability's check-ins will save you hours and increase transparency
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