The plan focuses on improving product engagement through a set of well-defined metrics. User Retention Rate tracks how many users continue using the product over time, which is crucial for understanding long-term user satisfaction. For instance, sending personalized email reminders can help keep users engaged.
Daily Active Users (DAU) measures the number of unique users interacting with the product daily, highlighting its regular usage. Incorporating gamification elements, for example, can increase this metric by making the product more engaging. Session Length and Churn Rate also provide insight into user behavior and product stickiness, identifying areas needing improvement to retain users.
The Feature Adoption Rate shows how well new features are received by users, guiding future development efforts. Creating feature-specific tutorials can help users understand and utilize new functionalities better, leading to higher satisfaction.
Top 5 metrics for Product Engagement
1. User Retention Rate
Percentage of users who continue to use the product over a set period of time
What good looks like for this metric: 30-40% after 90 days
How to improve this metric:- Send personalised email reminders
- Implement user onboarding tutorials
- Add in-app notifications for new features
- Offer loyalty rewards or discounts
- Conduct user feedback surveys
2. Daily Active Users (DAU)
Number of unique users who engage with the product daily
What good looks like for this metric: 10-20% of total users
How to improve this metric:- Increase the frequency of updates
- Incorporate gamification elements
- Encourage social sharing
- Optimise app load times
- Run promotional campaigns
3. Session Length
Average duration of time a user spends on the product in a single session
What good looks like for this metric: 5-10 minutes
How to improve this metric:- Simplify navigation within the app
- Add value-rich content
- Make user tasks easier to complete
- Enable personalised experiences
- Implement engaging design elements
4. Churn Rate
Percentage of users who stop using the product over a given period
What good looks like for this metric: 5-7% monthly
How to improve this metric:- Identify pain points through user feedback
- Improve customer support
- Enhance product features based on feedback
- Offer re-engagement incentives
- Streamline the user experience
5. Feature Adoption Rate
Percentage of users utilising new or specific features of the product
What good looks like for this metric: 25-30%
How to improve this metric:- Create feature-specific tutorials
- Promote new features through email
- Highlight features in-app
- Gather and act on feedback for new features
- Incentivise users to try new features
How to track Product Engagement metrics
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your metrics.
